2010 Firestone Indy Lights Marketing.pptr.b5z.net/i/u/10054672/i/2010_Marketing_Brochure.pdf ·...

www.firestoneindylights.comwww.firestoneindylights.com2010 Firestone Indy Lights

Firestone Indy Lights

• The Indy Racing League is the sanctioning body of theIndyCar® Series and Firestone Indy Lights®IndyCar Series and Firestone Indy Lights

• Firestone Indy Lights is the official development seriesof the IndyCar Series and Indianapolis 500®

• Firestone Indy Lights features a diverse lineup ofteams, drivers and venues

• 13‐race schedule in 2010 featuring the Streets of LongBeach, Indianapolis Motor Speedway, Streets ofToronto and many more

• Television package features HD broadcasts on VERSUS,online streaming via FirestoneIndyLights.com andhighlight recaps during the IndyCar Series broadcastshighlight recaps during the IndyCar Series broadcasts

• International leadership in motorsports entertainment

www.firestoneindylights.comwww.firestoneindylights.com

Goals and Objectives

Develop a strategic balance of circuits

Event and spectator growth

Continue to graduate teams, drivers and sponsors to the IndyCar Series

Continue to offer competitive cost structure to participants

Increase the exposure of Firestone Indy Lights through new, innovative television

package

Expand Firestone Indy Lights schedule to include stand‐alone events


2010 Schedule

March 27‐28 Streets of St. Petersburg

2010 Firestone Indy Lights ScheduleMarch 27 28 Streets of St. Petersburg

April 10‐11 Barber Motorsports Park

April 17‐18 Streets of Long Beach

M 28 I di li M S dMay 28 Indianapolis Motor Speedway

June 19‐20 Iowa Speedway

July 3‐4 Watkins Glen International

July 17‐18 Streets of Toronto

July 24‐25 Edmonton City Centre Airport

August 7‐8 Mid‐Ohio Sports Car CourseAugust 7 8 Mid Ohio Sports Car Course

August 21‐22 Infineon Raceway

August 28‐29 Chicagoland Speedway

S t b 4 5 K t k S dSeptember 4‐5 Kentucky Speedway

October 2‐3 Homestead‐Miami Speedway*Subject to change


Brand Attributes

The Firestone Indy Lights can best be describedthrough three brand attributes. These attributes assistthe series in determining the optimal path as itcontinues to experience growth and interest in itsoffering.

Educate ‐ Racing on diverse circuits including ovalsand road/street courses, while being mentored by IndyCar racing legends and current IndyCar Series driversand teams.

Compete ‐ Cost‐effective components, growingfields and talent from around the world creates anextremely competitive series.

D lDevelop ‐ Preparing young drivers with the toolsthey need to succeed at the premiere level of open‐wheel racing, the IndyCar Series.


Trending Up

Quality on the Rise• Eight different winners and six different pole sitters during

the 2009 season

• Five first‐time winning drivers and two first‐time winningteams this season

• Potential new teams coming from the IndyCar Series• Potential new teams coming from the IndyCar Series,Atlantic Championship and American Le Man Series

Firestone Indy Lights.com• Launched in May 2009 the site witnessed tremendous• Launched in May 2009, the site witnessed tremendous

growth – with page views increasing over 100% from 2008

• Year‐to‐date, FirestoneIndyLights.com has grown 47% inpage views and 49% in unique page views

Graduate Update• Hideki Mutoh graduates to IndyCar Series with Andretti‐

Green Racing in 2008 and wins Rookie of the Year honors

• In 2009, Raphael Matos and Richard Antinucci graduate tothe IndyCar Series with Luczo Dragon Racing and Team 3G


Firestone Indy Lights Graduates

Since its inception in 1991, Firestone Indy Lights has served as a stepping stonefor owners teams drivers and sponsors to join the IndyCar Series Among thefor owners, teams, drivers and sponsors to join the IndyCar Series. Among thedrivers who have advanced to the IndyCar Series and the Indianapolis 500 are:

Scott Dixon Hideki Mutoh‐ Scott Dixon ‐ Hideki Mutoh

‐ Helio Castroneves ‐Marty Roth

‐Marco Andretti ‐ PJ Chesson

‐ Ed Carpenter ‐ Jaime CamaraEd Carpenter Jaime Camara

‐ Dan Wheldon ‐ Thiago Medeiros

‐ Townsend Bell ‐ Oriol Servia

‐ Phil Giebler ‐ Jeff Simmons

‐Mark Taylor ‐ Jay Howard

‐ Paul Dana ‐ Tony Kanaan

‐ Arie Luyendyk Jr. ‐ Alex LloydThree-time Indianapolis 500 winnerHelio Castroneves competed inFirestone Indy Lights

2008 Firestone Indy Lights championand IndyCar Series rookie RaphaelMatos

‐ AJ Foyt IV ‐ Raphael Matos

‐ Bryan Herta ‐ Greg Ray

‐ Richard Antinucci


IndyCar Series Partnerships

So Firestone Indy Lights drivers can continuously gainexperience, the IndyCar Series offers a program that awardsexperience, the IndyCar Series offers a program that awardsbonus testing days and other benefits to its teams that eitherown, or are affiliated with a Firestone Indy Lights team.Details of this program include:

• Each Firestone Indy Lights driver is eligible to test up to• Each Firestone Indy Lights driver is eligible to test up to600 miles with each IndyCar Series team

• For every 200 miles that a Firestone Indy Lights drivertests an Indy car, that IndyCar Series team earns any yadditional 100 testing miles

IndyCar Series teams taking advantage of this greatopportunity include:

Firestone Indy Lights driver JR Hildebrand tests an Andretti Green RacingIndy car as part of the partnership between the IndyCar Series andFirestone Indy Lights

• Vision Racing

• Andretti Green Racing

• Panther Racing

• HVM Racing


Team Cost Comparisons

Firestone Indy Lights is one of the most cost‐effective major motorsports series in the world.When comparing per event costs for teams overcomparable series:

• Firestone Indy Lights ($60,000)

• Atlantic Championship ($70,000)

• World Series by Renault ($70,000)

• GP2 ($90,000)

• Camping World Truck Series ($120,000)

• Nationwide Series ($170,000)


Corporate Partners

A number of major corporations are involved in theFirestone Indy Lights through team and seriessponsorship. To further develop the business‐to‐business opportunities for these organizations, theleague offers an official program known as bNET topromote interaction between sponsors.

bNet is held at designated events on the IndyCarSeries and Firestone Indy Lights schedule. The IndyRacing League continually works to introduceFirestone Indy Lights sponsors to league sponsors.bNet highlights include:

• Provide a formal platform for IndyCar Series andProvide a formal platform for IndyCar Series andFirestone Indy Lights sponsors to foster B2Brelationships

• Improve ROI for current sponsors

• Meet four to five times per season


FirestoneIndyLights.com

FirestoneIndyLights.com was re‐launched in May 2009 witha focus on improving coverage of the official developmentseries of the Indy Racing League. Important notesregarding the new site include:

• Expanded coverage of Firestone Indy Lights 100th eventat Kentucky Speedway in August 2009at Kentucky Speedway in August 2009

• Live streaming of Firestone Indy Lights practice,qualifying and race

• Firestone Indy Lights Heritage SectionFirestone Indy Lights Heritage Section

• Driver and team pages with updated information andstatistics

• Growth of the siteGrowth of the site Nearly 100% growth in both unique page views and

overall page views during Month of May 2009

49% growth year to date


Firestone Indy Lights Television

Coverage of the Firestone Indy Lights in 2010 will result in many gains for the series. Highlights include:

• VERSUS HD carrying Firestone Freedom 100 live as part of Carb Day broadcast at Indianapolis Motor Speedway

• All 13 Firestone Indy Lights events will be streamed live on Indycar.com and FirestoneIndyLights.com

• 30-second highlight packages of the Firestone Indy Lights events will be included in IndyCar Series broadcasts on ABC and VERSUS to provide additional exposure to the series

• Change in television package allows for Firestone Indy Lights event start times to move closer to the IndyCar Series events, capitalizing on increased event attendance


Firestone Indy Lights Fan Base

The IndyCar Series and Firestone Indy Lights fan baseincludes the following:

• 40 million fans worldwide

• 1 in 5 U.S. adults are fans

• Desirable and diverse audience

• Well‐educated adults with greater discretionaryincome

• Heavy consumers of TV, print and radio media

• More brand loyal than average consumer

• Early adopters of innovation and technology


Fan Demographics


Driver/Team Sponsor Activation

BRAND EXPOSURETeam sponsor brands are seen by millions of loyal consumerseach week on everything from pit boxes and team uniforms, toth d t k th l Wh I d C dthe cars and trucks themselves. Wherever IndyCar andFirestone Indy Lights is seen, sponsor brands gain valuableexposure as active participants in the action.

DRIVER ENDORSEMENTS AND APPERANCESDRIVER ENDORSEMENTS AND APPERANCESDrivers becomes ambassadors for the company’s brand andtheir likeness and endorsement can be used to enhance thesales process .

ADVERTISING AND PROMOTIONSMany team sponsors incorporate their sponsorships into theirgeneral marketing programs. Promotions, sweepstakes andtargeted communications all allow team sponsors to attract

d h f ( d f l k )Firestone Indy Lights fans (and non‐fans alike) in exciting newways.

HOSPITALITYEach team owner and driver is entitled to access to theEach team owner and driver is entitled to access to theIndyCar Series Paddock Club each race weekend. As aparticipant in Firestone Indy Lights, a team owner and drivermay also bring one guest each per race weekend.


2010 Firestone Indy Lights Purse

Nearly $4 million in prize money was handed out in the 2009 Firestone Indy Lights championship and will be again in 2010.

Purse 1 Payment Purse 2 PaymentSchedule Schedule

1st: $30,000.00 1st: $40,000.00

2nd: $22,500.00 2nd: $30,000.00

3rd: $18,000.00 3rd: $24,000.00

4th: $16,000.00 4th: $19,000.00

5th: $15,000.00 5th: $18,000.00

6th: $14,500.00 6th: $17,000.00

7th: $14,000.00 7th: $16,000.00

8th: $13,500.00 8th: $15,000.00

9th: $13,000.00 9th: $14,000.00

10th: $12 500 00 10th: $13 000 00

•Positions 1‐24 paid with payment schedule 1


10th: $12,500.00 10th: $13,000.00

24th: $1,000.00 28th: $2,000.00



2010 Firestone Indy Lights Team Budget

Team Personnel (Eng./ Mech.) $255,000

Team Operations $179,590

Travel $ 82,900

Crash Damage $ 125 000Crash Damage $ 125,000

Road Course Kit $ 22,000

Engine Lease (One Year) $ 45,000

Engine Rebuilds (3@$17000) $ 51,000

Tires (3 sets/race at $1,306/set) $ 50,900

In‐season Test/Open Test Tires $ 13,060

3 open test entries, Approx. $ 5,400

Entry Fees ($1,550 @ 13 Races) $ 20,150Entry Fees ($1,550 @ 13 Races) $ 20,150

TOTAL $ 850,000


Stakeholder Testimonials

“This is one step below IndyCar. You race the same tracks on the same weekends so it was a veryimportant step for me on the ladder to IndyCar. It’s a great series that’s very competitive and if youwant to be in IndyCar, you have to be in Indy Lights.” – Tony Kanaan, 2004 IndyCar Series championand 1997 Firestone Indy Lights champion

“(Racing in) Indy Lights, it's been a very smooth transition because I'm more acclimated with theovals. I know how the dynamics of the car work on ovals, I know how to translate things to theengineers better today than two years ago, for sure. I think if you ask me if there was only roadcourses in the schedule, I believe I was ready last year to make this step. But since we have manyovals, I think it was necessary (to have) a year in Indy Lights, for sure. “ – Raphael Matos, IndyCarSeries rookie and 2008 Firestone Indy Lights champion

“It’s a great platform. The rules are really strong and stable. The cars are very good. The engineprogram is so good, it’s incredible. All of them are very close across the board. We’re in theentertainment business and I think from an entertainment dollar standpoint, it makes the most

Series rookie and 2008 Firestone Indy Lights champion

sense.” – John Barnes, Owner, Panther Racing

“You look at it as training drivers, but it’s important in training crews and it’s great for training newteams that maybe will be making the step up in the next few years.” ‐ Michael Andretti, Owner,

d i iAndretti‐Green Racing


ELFF RACING TEAM

WHY SPORTS MARKETING?

• Increased corporate visibility bysponsoring hours of live action, versusminutes of commercial time

• Targets preferred affluent public• Targets preferred, affluent public• Enthusiastic, interested fans more

likely to identify with product or service• Opportunities to promote fan loyalty

through merchandising and salespromotion efforts

• Exceptional entertainment valuepromoting corporate‐clientpromoting corporate clientrelationship, and improved employeerelations

ELFF RACING TEAM

WHY AUTO RACING?

• Corporations have used racing cars as“moving billboards” for four decades

• Most popular spectator sport with over40 million fans worldwide

• Most‐attended sports in the US, next tobaseball and horse racing

• Racing series conducted in race tracksthroughout the country, providingnearly year‐round national exposure

• Auto racing delivers sales messages• Auto racing delivers sales messagesthat are exciting, prestigious andinnovative

ELFF RACING TEAM

THE SPONSOR RECEIVES• A racing schedule of 13 races in the USg

and Canada

• Press and Public Relations exposure

• Corporate or product identity on therace car, plus driver and crew uniforms

• Use of official sponsorship designationin trade advertising and promotional

t i lmaterials

• Opportunity to use driver’s logo, name,and likeness in advertising, and driver’spersonal appearance at special eventspersonal appearance at special events

• Work with sponsor’s marketing team inplanning and implementing ameaningful and cost‐effective program

ELFF RACING TEAM

DOES YOUR COMPANY• Need to attract new markets and new

consumers

• Need to gain an edge in the market,and over the competition

• Need to increase sales, market shareand share of mind

• Want access to major markets in theUS d C dUS and Canada

• Want to be associated with cutting‐edge technology and innovation

• Want access to an affluent population• Want access to an affluent population

• Need exciting venues to entertainclient

THEN PARTNER WITH USTHEN, PARTNER WITH US

ELFF RACING TEAM

SPONSORSHIP LEVELSFOR INDY LIGHTS

One Year Two Years

For one car $850K $1,500K

For two cars $1 650K $2 950KFor two cars $1,650K $2,950K

• Split‐sponsorships are available by having a Primary Sponsor (50%)having a Primary Sponsor (50%) and two Secondary‐Levels (25%)

ELFF RACING TEAM

TEAM RÉSUMÉ

Team OwnersEdson and Lilian DeGobbi

Degree in technical engineering. Involved in auto racing since 1973Involved in auto racing since 1973. Working with Go‐Kart 1/2/3, Formula Vee, GT‐1, GT‐2, GT‐3, Formula Super Vee, Stock Car, Formula 2 (Latin A i ) CART/PPG I d C S iAmerica), CART/PPG IndyCar Series. Participated in technical development of the use of alcohol engines for street and racing cars as a new alternative

f f l f B ilsource of fuel for Brasil.

ELFF RACING TEAM

RÉSUMÉ (contd.)Crew Members

Since the inception of the team in 1991, Elff Racing Team has been fortunate to have qualified crew chiefs, h f h l dchief mechanics, electronic experts and crew members to provide top‐caliber support for the team.

If a sponsor requires more information, please contact Elff Racing Team for a more detailed, complete résumé, , p ,including information on past driver line‐ups and performance.

ELFF RACING TEAMTEAM RÉSUMÉ (contd.)

P.R./Marketing Manager/ g gJeremy Hughes

Advertising executive, having worked at J. Walter Thompson for p17 years, and marketing director at Citibank and White Martins, in Brasil. Provided support to the 1986 and 1987 Formula One teams1986 and 1987 Formula One teams in Rio, and produced a 1‐hour documentary, “The World of Motorsports” for the Budweiser‐psponsored Newmann‐Haas team, at the 1997 CART race in Rio de Janeiro.

ELFF RACING TEAM AFTER QUALIFYING FOR THE 2009 FREEDOM 100 ATELFF RACING TEAM AFTER QUALIFYING FOR THE 2009 FREEDOM 100 AT INDIANAPOLIS MOTOR SPEEDWAY

ELFF RACING TEAM

Contact Information:

Ed D G bbiEdson DeGobbi151 Coxe Avenue

Asheville, NC 28801 USACell: (828) 768‐2129 USA( )Cell: (11) 8321‐7598 BRA

Phone: (828) 251‐2129 [email protected] ELFFRACING COMWWW.ELFFRACING.COM

Jeremy Hughes127 Farm Lane

Mills River, NC 28759Cell: (828) 231‐6826 [email protected]

2010 Firestone Indy Lights Marketing.pptr.b5z.net/i/u/10054672/i/2010_Marketing_Brochure.pdf ·...

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