SPONSOR PARTNER DISCUSSION DOCUMENT INDY LIGHTS SERIES, 2012 SEASON.
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Transcript of SPONSOR PARTNER DISCUSSION DOCUMENT INDY LIGHTS SERIES, 2012 SEASON.
SPONSOR PARTNER DISCUSSION DOCUMENTSPONSOR PARTNER DISCUSSION DOCUMENT
INDY LIGHTS SERIES, 2012 SEASONINDY LIGHTS SERIES, 2012 SEASON
EXECUTIVE SUMMARY
22 year old Welsh racing driver Alexander Jones is looking to continue and develop his racing career in the USA in the Indy Lights Series, the Championship that supports the IndyCar Series.
The IndyCar Series is now the top level open wheel series in the USA racing on ovals, street circuits and road courses. The calendar also includes the most famous race in motorsport, the Indianapolis 500 with race day attendance of around 400,000 spectators, guests and VIP’s.
Sponsorship support is essential for all young race drivers and Alex is already proving his ability as a professional racing driver. His image and profile is fast becoming recognizable throughout the professional motorsport industry. He is a natural ambassador for commercial products in Europe and on the International stage.
ALEXANDER JONES
22 years oldSuccessfulPresentableArticulateGood lookingTV friendlyMedia cool DedicatedAble to communicate at all levelsConfidentProfessional racing driverAmbassador figureRace WinnerRole model athlete
ALEXANDER JONES | SPORTING CV
2010Formula 3 test and development driver
2009British Formula Ford Championship 25 rounds – 1 podium; 1 pole position; 18 top 8 qualifiersTrinity Mirror Group Sporting CHAMPION 2009
2008British Formula Ford Championship3rd Overall with 6 Scholarship wins; 9 fastest laps; 13 pole positions
2007 British Formula Ford Championship 2 wins from the 2 maiden race meetingsTKM Extreme British Super 1 Championship Selected to race for Wales in the Inter-nations Karting Championship
2006 TKM British Open CHAMPION Anglesey Young Sports Person of the Year
2006 GYG Grand Prix CHAMPIONGold Cup at Three Sisters, Wigan June 2006
– 3rdSet a new lap record
2005 MBKC Glan y Gors Club CHAMPION (contested over 10 rounds)
2004 First season of racing2nd in second raceAchieved 4 podiums from 8 racesWinning several heats & four awards
ALEXANDER JONES | WELSH SPORTS COUNCIL
Alex has valuable backing from Elite Cymru, a programme run by the Sports Council for Wales, aimed at providing elite and potentially elite sports competitors with a wide range of support to assist them to fully achieve their potential. It is an achievement in itself to be included as a member of the scheme and Alex is naturally proud to be included. He is also one of the first motorsport competitors to be taken on by Elite Cymru.
INDY LIGHTS SERIES
The Indy Lights Series is one of two racing series sanctioned by the IndyCar Series. The Indy Lights Series serves as a stepping stone for young drivers to develop in open-wheel racing with aspirations of competing in the IndyCar Series, the premier open-wheel racing series in the United States.
The Indy Lights Series in 2012 is in its 26th season of competition and the 11th season sanctioned by the IndyCar Series. The 2012 Indy Lights Series schedule will consist of 12 races, including racing at the Indianapolis Motor Speedway. The schedule comprises six races on ovals, five races on a temporary street circuit and one race on permanent road courses. Twelve events will be held in conjunction with IndyCar Series races. All oval races are 100-mile sprints with no scheduled pit stops.
The Indy Lights Series visits a variety of tracks throughout the United States. Indy Lights Series cars are open-wheel, open-cockpit, single-seat vehicles powered by normally aspirated, 3.5-liter V8 engines and the cars travel at speeds in excess of 190 mph on super speedways.
INDY LIGHTS SERIES
KEY ATTRIBUTES12 races consisting of ovals, temporary street circuits and permanent road courses8 month duration12 rounds in major market regionsGlobal sport – Worldwide coverageCost-effective turn-key hospitality for sponsors and their guestsDedicated audiences $4 million in prize money
INDYCAR SERIES
The IndyCar Series was formed in 1997 by Indianapolis Speedway owner Tony George in an effort to create an American, oval-track, cost-effective open wheel series. Since that time, the IndyCar Series has grown in to a highly competitive racing series with a substantial fan base. The league was founded on the principals of controlling the costs for the teams, sponsors and fans, providing opportunities for open-wheel oval track drivers and teams and creating a formula for a level paying field.The IRL will run 16 events in the United States in 2012 including the Indianapolis 500. The Indy 500 hosts over 400,000 spectators and remains one of America’s largest sporting events.
INDYCAR | LEADING PARTNERS
Official Motor Oil & FilterOfficial Motor Oil & Filter Official Travel GearOfficial Travel Gear Official TimepieceOfficial Timepiece Official Environmental Official Environmental Service CompanyService Company
Exclusive Satellite Radio Exclusive Satellite Radio Partner of the IZOD Partner of the IZOD
IndyCar SeriesIndyCar Series
Promotional PartnerPromotional Partner
Official Logistics PartnerOfficial Logistics Partner
Official Soft DrinkOfficial Soft Drink Promotional PartnerPromotional PartnerOfficial TireOfficial Tire Official BourbonOfficial Bourbon Official ApparelOfficial Apparel
Energy & Trade PartnerEnergy & Trade Partner Official TrailerOfficial Trailer
Official EngineOfficial Engine
Official Air Filter of theOfficial Air Filter of theIndyCar® SeriesIndyCar® Series
Communications Communications PartnerPartner
Official Travel PartnerOfficial Travel Partner
MEDIA COVERAGE
TV DISTRIBUTIONIndyCar coverage on VERSUS
PRESS COVERAGEMainstream Regional and National print mediaInternational and Domestic Specialist Magazines and PressOfficial website www.indycar.com/roadtoindy features video highlights, daily news and editorials, full race coverage, team bios, message boards, photos, videos, driver interviews, chat sessions, up-to-date points standings, competitions, live timing and scoring Multiple motorsport news and forum WebsitesMerchandise Vendors deliver trackside, internet and catalogue exposureIndyCar community Partners’ independent media, promotion and PR activitiesInternational Online audienceIndyCar web presence through social websites such as facebook, twitter, YouTube etc
DEMOGRAPHICS
IndyCar Demo % US Average % Avid IndyCar fan
Men 48 70
Women 52 30
GENDERGENDER
IndyCar Demo % US Average % US Avid IndyCar fan
18-24 13 11
25-34 18 16
35-44 21 22
45-54 19 20
55+ 29 31
AGEAGE
IndyCar Demo % US Average % US Avid IndyCar Fan
8th Grade or less 4 3
Some High School 7 7
High School 35 39
Some College 28 30
College Grad + 26 21
EDUCATIONEDUCATION
IndyCar Demo % US Average % US IndyCar Fan
< $25,000 15 12
$25,000 - $34,999 14 13
$35,000 - $49,999 22 22
$50,000 - $74,999 19 21
&75,000 - $99,999 14 15
$100,000 - $149,000 10 11
$150,000 6 6
INCOMEINCOME
2002 2003 2004 2005 2006 2007 2008 2009 2010
64,489
69,631
71,625
74,068
74,998
78,539
79,839
86,132
88,805
ATTENDANCE | GROWTH 2002-2010 | AVERAGE PER EVENT
LEVELS OF SPONSOR PARTNER ASSOCIATION
TEAM TITLE SPONSORThe team title sponsor partner is the only partner that has full naming rights and has the majority branding on the car, the driver and the team.
MAJOR SPONSOR PARTNERMajor partners have on-car branding, however, there maybe more than one major partner. Each major partner is given extensive on-car branding but limited driver and team branding.
ASSOCIATE SPONSOR PARTNERAssociate sponsor partners have limited on-car sponsor branding and there maybe more than one associate partner involved with the team.
PERSONAL SPONSOR PARTNERPersonal sponsor partners have branding space on the driver’s helmet and overalls and form a personal association with the driver.
HOW IT WORKS | ATHLETE ASSOCIATION
BRANDING ELEMENTSDriver / Car in Company coloursFlexibility by market region of brand promoted
PROMOTION ELEMENTSDedicated showcar for merchandising promotion programme(s)Personal athlete appearances (customers)Personal athlete appearances (educational) e.g. schools, sport centresMerchandise for premium awards
HOSPITALITY ELEMENTSVIP hospitality at Indy Lights events Use of guest passes per race/eventsInvitation for customers to team car sponsor launchPUBLIC RELATIONS ELEMENTSOfficial association with athlete Alex JonesRights-free image use (for 'point of sale', print campaign, special packaging, etc.)Rights-free video use (for promotional TV spots, etc.)No additional endorsement fee for athlete image rights (in print, moving pictures)TV documentary features
BUILDING BRANDS
Alex Jones and the Indy Lights communicate positive attributes sought by multinational brandsIndy Lights adds impact to brand publicity, advertising and collateral efforts by:
Placing your brand at the centre of the actionReaching your target audiences at their most receptiveCreating a direct endorsement of your products or servicesDifferentiating your brand from competitors
Vary team and driver presentation to target key markets and product launchesLeverage appeal of Indy Lights and Alex Jones to create new media opportunitiesExploit driver website
SPONSOR BENEFITS
Personal driver appearancesAccess to IndyCar / Indy Lights PaddockAccess to grandstandsMeet and greet with team / driver VIP driver daysVIP hospitalityBranding on car, driver, teamPress release and media brandingTeam and driver website branding and linksPit communications brandingTeam VIP hospitality brandingTeam apparel replica merchandiseShowcar availability Merchandise for premium awards
Non-race events – test days / factory visitsInvitation for customers to team car / sponsor launchOfficial association with Alex Jones B2B and B2C Opportunities with key Team and Championship partnersCross promotional opportunities with co-sponsorsRights-free image use (for 'point of sale', print campaign, special packaging, etc.)Rights-free video use (for promotional TV spots, etc.)No additional endorsement fee for athlete image rights (in print, moving pictures)Sponsorship development / activation assistanceBusiness development platform
SUMMARY
As a driver Alex has shown the competitiveness and ability needed to compete at the highest level in motorsport.
Forming an association with Alex Jones you will have and enjoy the synergy with a dedicated race winning driver who will offer brand signalling that is second to none.
Association with up and coming Welsh racing driver Alexander JonesIndy Lights | Provides platform for global coverage of your productVIP Hospitality at Indy Lights eventsBranding on-car on-driverPositive Communication