2010-april1-polycom.ppt

1

Market trends and technology changes in the Unified Collaboration spaceJeff Giampa

Systems Engineering ManagerApril 1st, 2010

22

Agenda

Market Perspective

Polycom Solution Architecture

Deploying Visual Communications

3

Market Perspective During the Economic Storm

Video Enabled BusinessProcesses

Video Enabled BusinessProcesses

“Videoconferencing has grown steadily as a replacement for travel due to green benefits and lowered travel costs, and this year will see the full emergence of this trend.”

January 2009

TelepresenceTelepresence

January 2009

“Video TelePresence will replace 2.1 million airline seats per year by 2012, losing the travel industry U.S. $3.5 billion annually”

UC to save moneyUC to save money

December2008

“Companies are looking first & foremost to spend on technologies that can save money for the business, including unified communications and videoconferencing to reduce travel”

4

The Changing Business Landscape

Evolution

Organizational

Enablement

Technology

Shift

Evolution - Enablement - ShiftEvolution - Enablement - Shift

Social / Cultural

Global economy

Recession reset

Do more with less

Efficiency of operations

Fast ROI

Virtualization & cloud computing

Ease of communication

Real time

Presence

Mobility

Gen Y life style

Instant comm.

Virtual & remote workers

Green / CO2

Social media

5

Enterprise Key Strategies for 2010

Convergence

Simplify complex networks

Reduce infrastructure costs

Integrate & interoperate multiple protocols

Requirements:

Achieve new capacities by mixing technologies

Collaboration

Real time business communications

Anywhere the network goes

Access with single interface

Requirements:

Streamline business processes

Source: Gartner CIO Survey 2009

6

Unified Communications Links Both Strategies

ConvergenceConvergence CollaborationCollaboration

Unified CommunicationsUnified Communications

Problem

Immediate and full implementation prohibitive

Rip and replace strategy costly and disruptive

Single vendor = lock-in

Solution

Transition to UC in project steps

Prioritize based on ROI

Protect investment in IT assets

Flexible and open deployment

Minimize vendor codependency

Driven by organization goals

Requirements:

Achieve new capacities by mixing technologies

Requirements:

Streamline business processes

7

UC Ecosystem Building Blocks

ConvergenceConvergence CollaborationCollaboration

Unified CommunicationsUnified Communications

Ecosystem Building BlocksEcosystem Building Blocks

Office Communications Server, Exchange, Office Applications

CommunicationManager Call Control

Network Infrastructure

IP PBX

Business Process Management , Lotus Notes / Sametime

Servers and Services

8

Tier 1Telepresence

Tier 2Room Systems

Tier 3Desktop Collaboration

Tier XVoice driven

Unified Communications “Tier segmentation”

9


10

Microsoft OCS Enabled

CUSTOMERS/PARTNERS

Polycom Solution Architecturefor Microsoft Unified Communications Environment

Polycom Collaboration CorePolycom Collaboration Core

Recording & StreamingRecording & Streaming

Video Management Applications

Video Provisioning and Management Distributed Media Control and Management


Video Provisioning and Management Distributed Media Control and Management

Conference PlatformsConference Platforms

Video Content ManagementVideo Content Management

Microsoft Unified CommunicationsMicrosoft OCS Telephony •

Microsoft Active Directory • Microsoft Exchange• Microsoft OCS IM/Presence

Microsoft Unified CommunicationsMicrosoft OCS Telephony •

Microsoft Active Directory • Microsoft Exchange• Microsoft OCS IM/Presence

HEADQUARTERS

Immersive Telepresence

VoIPPhone

PersonalTelepresence

ISDN / PSTN Gateway

SMALL BRANCH

Conference Platform


TELEWORKERS

INTERNET

VoIPConference

PhonePersonal

Telepresence

Microsoft OCS Edge Server

VoIPConference

PhonePersonal

Telepresence

LEGACY NETWORKS

ISDN / PSTN / V.35

Traditional VideoAnalog

Conference Phone

CellPhone

REGIONAL OFFICE



Conference Platform

RoomTelepresence

Microsoft OC Client

CX Unified Conference

Station

VoIPConference

PhoneCX DeskPhone

CX DeskPhone

Microsoft OC Client

CX Unified Conference

Station

CX DeskPhone

Microsoft OC Client

VoIPConference

Phone

RoomTelepresence

M

M

M

M M

MM

M

11

Microsoft/Polycom Integration – Q2 2010

TodayToday

CX100

USB

CX200

USB

CX700

IP

CX300

USB

CX5000

Q4 2010Q4 2010

Common Area

IP

Knowledge Worker

IP

IP

Conference Phone

12

Microsoft/Polycom Integration – Q2 2010

OCS Integration Phase 2

OCS Integration Phase 2

Polycom Conferencing

for Outlook

Polycom Conferencing

for Outlook

Polycom VMC™ 1000 Viewer Portal

Integration

Polycom VMC™ 1000 Viewer Portal

Integration

Microsoft Office SharePoint Server Integration

Microsoft Exchange Server and Outlook Integration

Microsoft Office Communications Server Integration

● Security Enhancement

● Enhanced Presence

● Scalable Deployment

13

Introducing Polycom Conferencing for Outlook

Tightly Integrated with Microsoft Exchange and Office Outlook

Fits into existing workflow

Simple method of scheduling a call, joining a call, and accessing recorded or streamed call

HDX for Smart Rooms

14

Conferencing Adoption Challenges

End user challenges Adding audio / video to a meeting is complicated

Video conferencing technology is intimidating

Video conferencing is not easy to use

Recording and streaming is difficult to integrate

IT administrator challenges Room systems are only valuable when connected

User require extra help to use video conferencing

Complex administration of video enabled unified communications

57% of users believe that their group systems are underutilized

Source: Wainhouse

15

Using Outlook to Conference-Enable a Meeting

Polycom Conference Add-in for Outlook

One click to add audio/video to a meeting

Fits into existing workflow

No need to remember numbers or settings

Meeting template configurable by IT

Multilingual support for 7 languages

Works in H.323 environment as well as Microsoft OCS environment

16

Recording and Streaming

Easily add recording and streaming

Starts automatically and simultaneously with the meeting

Link for later access embedded in invitation

Ability to access series of recurring meetings with ease

17

Single Click to Join the Meeting from PC

PC users can simply click the link to join from CMA Desktop (H.323), or Microsoft Communicator (OCS SIP environment)

18

Smart Rooms

Rooms now display daily calendar from Exchange

Immediately know if the room is available

Enhances room experience

Makes video more approachable

Join a meeting with one clickone click

No more fumbling for numbers

RemindersReminders for upcoming meetings

Easy to join from room system or software client

19

Gathering Phase during Meeting

Instantly see the meeting information upon joining

Essential information at a glance• Meeting agenda

• Meeting Organizer

• Scheduled length

• # of audio and video participants

• Meeting access numbers

• Recording indication

• Video preview

20

Technical Requirement for Polycom Conferencing for Outlook

Required Solution Components

Microsoft Exchange Server 2007 (including Exchange Web Services)Microsoft Office 2007 (Outlook 2007, Word 2007)Polycom HDX (ver 2.6)Polycom RMX 4000 or RMX 2000 (ver 6.0)Polycom Conference Add-in for Microsoft Outlook

Optional Solution Components

DMA 7000 (ver 2.0) [recommended for single RMX; required for two or more RMXs]RSS 4000 (ver 6.0) [for streaming and recording]VMC 1000 (ver 2.0) [recommended for single RSS; required for two or more RSSs]CMA 4000/5000 (ver 5.0) [for provisioning HDX with Exchange information]CMA Desktop (ver 5.0)Microsoft Office Communications Server 2007R2Microsoft Office Communicator 2007R2

21

Office SharePoint Server IntegrationVMC 1000 Viewer Portal Integration

VMC’s Optional Integration Module to Leverage Office SharePoint site as the viewer portal to present, browse, and play the media.

22


2323

Architecture

Time to use the whiteboard…

24


Polycom Collaboration CorePolycom Collaboration Core

Recording & StreamingRecording & Streaming


Monitoring • Provisioning • Presence • Scheduling • Gatekeeping •

Distributed Media Control and Management


Monitoring • Provisioning • Presence • Scheduling • Gatekeeping •

Distributed Media Control and Management

Conference PlatformsConference Platforms

Video Content ManagementVideo Content Management

UC EcosystemTelephony Call Control • 3rd Party Applications •

Directory Services • E-mail / Calendaring • IM Presence

UC EcosystemTelephony Call Control • 3rd Party Applications •

Directory Services • E-mail / Calendaring • IM Presence

HEADQUARTERS

DesktopClient

RoomTelepresence


Installed Audio

Enterprise Wireless

VoIPPhone

Business Media Phone


CUSTOMERS/PARTNERS

ISDN / PSTN Gateway

TELEWORKERS

INTERNET

VoIPConference

PhoneDesktop

ClientPersonal

Telepresence

Video BorderProxy

SMB Wireless

Enterprise Wireless

VoIPConference

PhoneDesktop

ClientPersonal

Telepresence

LEGACY NETWORKS

ISDN / PSTN / V.35

Traditional VideoAnalog

Conference Phone

CellPhone

SMALL BRANCH

Conference Platform


VoIPConference

PhoneVoIP

Phone

RoomTelepresence

REGIONAL OFFICE



VoIPPhone

Business Media Phone

Conference Platform

RoomTelepresence

25


Network considerations

Real -Time Traffic

Bandwidth – The Big One

Demand

Support

Management

Firewall Traversal

26

0

1

2

3

4

5

6

7

8

9

10

0 200 400 600 800 1000

Seconds

Uti

liza

tio

n (

Mb

ps)

0

50

100

150

200

250

300

350

400

450

500

0 50 100 150 200 250 300 350

Th

ou

sa

nd

s

Seconds

Ba

nd

wid

th (

Kb

ps

)

Data Traffic

Real-Time Traffic

Data focuses on moving blocks of info from one computer to anotherBandwidth use is bursty

Voice / Video move a continuous stream of data to recreate an analog eventBandwidth is constant

Data (TCP) creates and manages packet lossReal-time traffic does not recover lost packets, and degrades quickly when packets are not delivered

Real-Time Traffic is Different!

27

Bandwidth Demand

Map out network links and speeds

Build a chart of video conferencing use and concurrent demand

Add up the concurrent calls per link

Add 20% IP overhead

DS3

DS

3

DS3

T1

DS3

DS

3

DS

3 10 M

34M

155M

155M

155M

100M

45M

45M

20 M

20 M

AA

AB

AC

AD AE

A

B C

EA

EB

EC ED

EE

NA

NB

NC

ND

Frankfurt London Krakow Moscow

Singapore

Hong Kong

MelbourneAuckland

Sydney

APACAmericas

Europe

Chicago

San Francisco

Dallas

Boston

28

Bandwidth Support

WAN and LAN Network Links Is there sufficient bandwidth to support the video demand? Is there sufficient bandwidth to support current data usage? Remember that data traffic needs to be bursty, so it needs

peak bursts well above its average usage Converged links – Real-time traffic should not exceed 35% of

link utilization Links dedicated to real-time traffic – utilization can go to 80%

because traffic is well behaved

29

Bandwidth Management Step 1

Design each network link to support a specified video conferencing bandwidth Converged links can not support more than 35% real-time

traffic Dedicated links can support 90% real-time traffic

The network routers will limit video traffic bandwidth to these design values This is important to protect the other applications using these

same links Overrunning these bandwidth limits will degrade the

performance of all calls concurrently using the link

30

Bandwidth Management Step 2

DS3

DS

3

DS3

T1

DS3

DS

3

DS

3 10 M

34M

155M

155M

155M

100M

45M

45M

20 M

20 M

AA

AB

AC

AD AE

A

B C

EA

EB

EC ED

EE

NA

NB

NC

ND


Singapore

Hong Kong

MelbourneAuckland

Sydney

APACAmericas

Europe

Chicago

San Francisco

Dallas

Boston

DS3

DS

3

DS3

T1

DS3

DS

3

DS

3 10 M

34M

155M

155M

155M

100M

45M

45M

20 M

20 M

AA

AB

AC

AD AE

A

B C

EA

EB

EC ED

EE

NA

NB

NC

ND


Singapore

Hong Kong

MelbourneAuckland

Sydney

APACAmericas

Europe

Chicago

San Francisco

Dallas

Boston

Gatekeeper

Gatekeeper uses a simplified model of the network

All video calls request permission from the gatekeeper

Gatekeeper tracks utilization by link

Gatekeeper denies calls exceeding designed bandwidth

31

Firewalls & Traversal

Why is crossing firewalls so hard for voice? HTTP (and most other data traffic) is initiated by the client The server only responds to client requests Most applications use a fixed TCP port value Firewalls are built to understand fixed ports, and client-initiated

traffic, and allow the responses to those requests through

Voice and Video can be initiated from either sideVoice and Video bring up separate streams from each end that have to pass thru the firewallVoice and Video (H.323 and SIP) use ephemeral ports Port numbers are determined at call set-up time Firewall has difficulty tracking which ports are selected, which

should be open and for how long

32

Improving Quality of Experience

H V HxV Multiples Aspect

QCIF 176 144 25,344 1/4 4:3

CIF 352 288 101,376 1 4:3

2CIF or 1/2 D1 352 576 202,752 2 4:3

4CIF/D1 704 576 405,504 4 4:3

SD - 480i 720 480 345,600 3 4:3

ED - 480p 720 480 345,600 3 4:3

HD - 720p 1280 720 921,600 9 16:9

HD - 1080i/p 1920 1080 2,073,600 20 16:9

SVGA 800 600 480,000 4:3

XGA 1024 768 768,432 4:3

1280 1024 1,310,720 4:3

33

H.264 High Profile Bandwidth Reduction Estimates

Resolution / Frame Rate

H.264 Baseline Profile (Industry Norm Today)

Call Speed

H.264 High Profile Only from Polycom

Call Speed

Polycom Bandwidth Reduction

CIF 30 128 kbps 64 kbps Up to 50%!

4CIF30 256 kbps 128 kbps Up to 50%!

4CIF60 1.024 Mbps 512 kbps Up to 50%!

720p30 1.024 Mbps 512 kbps Up to 50%!

720p60 1.512 Mbps 832 kbps Up to 50%!

1080p30 2.048 Mbps 1.024 kbps Up to 50%!

“Our research has shown that a vast majority of video calls are being done

At 768 kbps or lower, so this move by Polycom is significant. Whoever said

bandwidth was free?” – Andrew Davis, Wainhouse Research Bulletin February 22,2010

“Our research has shown that a vast majority of video calls are being done

At 768 kbps or lower, so this move by Polycom is significant. Whoever said

bandwidth was free?” – Andrew Davis, Wainhouse Research Bulletin February 22,2010

34

Exceptional QoS with Lost Packet Recovery™

Competitor at 5% packet loss Polycom at 5% packet loss

Expect ultimate performance regardless of IP network conditions Provide consistent quality to/from home workers or field deployments with incredible

QoS for IP packet loss

Enjoy the expert lecturer in remarkable clarity – even on ‘dirty networks’ or over the public Internet

Confidently share complete X-Ray’s, MRI’s or live diagnostics despite packet loss of 5% or more

35

Backup Slides -use if needed (product)

3636


RPX TPX

ATX

37

New Room Telepresence Lineup

HDX 6000 HDX 7000 HDX 8000 HDX 9000

Room Telepresence

1H 20101H 2010

38

Room Telepresence Solutions SpecificationsHDX 6000 HDX 7000 HDX 8000 HDX 9000

Inputs2 (1 HDCI + 1 DVI) 3 (1 HDCI, 1 S-Video,

1 DVI)4 (2 HDCI, 1 S-Video, 1

DVI)4 (2 HDCI, 1 YPbPr or

Composite, 1 DVI)

Outputs 1 (HDMI) 3 (2 DVI, 1 S-Video) 3 (2 DVI, 1 S-Video) 3 (2 DVI, 1 YPbPr)

720p60

1080p30

Max Bandwidth 2M 2M pt-to-pt |4M MP 6M 6M

People+Content & PPCIP

People On Content

Multipoint (Optional) 4-way SD 4-way HD 4-way HD

API Supported

Analog (POTs)

39

Introducing The VVX 1500

The world’s first Business Media Phone combining…

Advanced business telephony Business grade video calls Applications platform

…all in a single solution

40

VVX 1500 Physical Layout

Navigation Keys

Application Keys

Touch Screen Speed Dial, Presence

Tiltable Camera

Adjustable Screen Angle

Telephony Keys

USB Port

4141

Enables centralized control of telepresence and video deployments

Provides provisioning, scheduling, gatekeeper, software updates and management functionality

Manages up to 5,000 telepresence and video endpoints

Full standards-based H.323, XMPP, XML and LDAP/H.350 integration, plus H.239 content sharing

Deploys CMA Desktop, a software-based video-client as simple to use as instant messaging

Polycom Converged Management Application™ (CMA™) 5000

4242

Personal TelepresencePolycom CMA™ Desktop

Software video client with HD video, voice, and content sharing

Links PC users to immersive, room, personal telepresence environments, and all standards-based video systems worldwide

Status and presence-awareness of contacts and room resources

Intuitive IM-type interface for searching, dialing, and controlling video calls

Centrally deployed and automatically updated from Polycom Converged Management Application (CMA) 5000

43

Sc

ale

an

d R

edu

nd

anc

y

Resources

Conference Platform Maximum Capacities

RMX 1000™

RMX 4000™

DMA™ 7000

Resolution Resources

Voice 20

CIF/HD VSW 20

HD SD/4CIF 10

Bridges Active Participants

10 1,200

Up to 1,200 SD callsUp to 800 HD calls


Voice 800

CIF/HD VSW 160

SD/4CIF 60

HD 720p 40

HD 720p 60fps

20

HD 1080p 20


Voice 1,600

CIF/HD VSW 320

SD/4CIF 120

HD 720p 80

HD 720p 60fps

40

HD 1080p 40

RMX 2000™

4444

Polycom Distributed Media Application™ (DMA™) 7000

Application and server enabling highly reliable and scalable enterprise video collaboration Leverages media processing of multiple RMX 2000s in a single pool Delivers unmatched capacity over a distributed architecture – scales up to

1,200 active participants. Lowers operating costs through central administration, operation,

and resource management Optimizes media resource utilization and reduces down time Ensures optimal levels of flexibility, resiliency,

and unparalleled user experiences.

4545

Platform Comparison PointsRMX 2000 RMX 4000 DMA 7000

• IP (H.323/SIP), ISDN, PSTN

• Ad hoc or Calendared• Compact form factor (3u)

• Doubles RMX 2000 capacity

• Redundant power supplies

• AC or DC power options

• Larger single conferences

• Network separation (2010)

• Directory integration• Limitless Virtual

Meeting Rooms (tested to

375K)

• Fault tolerant solution• One point of control

for multipoint conferencing

• Bridge zones for geographic distribution

• Bandwidth conservation

• Build as you grow

46

Virtualization of Bridges—DMA 7000

DMA 7000

12341234

1234

Unmatched scale and failover protection Optimal geographical flexibility, ROI, low TCO

Efficient Routing Reliability

Scale

47

Firewall Traversal

6400 SeriesE85/ST85

85 MB

4350 Series 3 MB

5300 SeriesE10/E25/ST10/ST25

10 MB or 25 MB

Simplifies - Inter-company video conferencing

Resolves - NAT/Firewall traversal problems for Voice and Video over IP

Protects - Video and Voice devices with an application aware firewall

Optimizes - Video quality by prioritizing video traffic over data traffic

The VBP is a firewall traversal appliance that has been specifically architected for H.323 traffic and includes a powerful QOS component that ‘shapes’ and optimizes video traffic.

48

New Components

Polycom Recording Studio (PRS)

Polycom Video Media Center (VMC) – Expanded

Polycom Video Edge (PVE)

Studio in a box

Encoding, streaming

Windows, flash, h264

Core product in suite

Controls live and VOD

workflows

Complete integration

with IT security, SSO

Portal integration

Web services API

Appliance or software

Video distribution

Windows and Flash

Live and VOD

Caching

Multicasting

Proxy services

High performance

Broadcast Quality

Real Time Feeds

Microsoft centric

Web mgmt tools

store/forward

Easy to create

Polycom Digital Signage (PDS)

Redundant encoders

Guarantee live events stay “live”

Cluster for scaling

Cluster for automatic

failover

Deploy throughout network

Automated failover makes

sure viewers don’t go “dark”

Minimize Network Traffic

Allows for every player to be unique

Polycom Easy Create (PEC)

•Employee Generated Content

•PC S/W

49

VMC 2.0 Web UI – March

50

NEW ! Polycom Digital Signage

Communication to broad audiences with consistency and low cost

Leverage Live broadcast for town hall meetings

Centralized management and control with local customization

Broadcast quality output

Real-time data for a real-time world

Open platform, scalable solution, reliability, low management and network costs

2010-april1-polycom.ppt

Documents

Transcript of 2010-april1-polycom.ppt