2010 App Forum Social Media And Print The New Connection
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Social Media and Print The New Connection Jeffrey Stewart CTO , Trekk Cross-Media
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In this session, Jeffery Stewart explores how social media channels are providing new opportunities to directly influence customer behavior. He will explain how social media can be harnessed and integrated into “traditional” cross-media campaigns.
Transcript of 2010 App Forum Social Media And Print The New Connection
Social Media and PrintThe New Connection
Jeffrey StewartCTO , Trekk Cross-Media
“A good hockey player plays where the puck is.”
“A great hockey player plays where the puck is going to be.”
Wayne Gretzky
ZenithOptimedia, April 2009
Interactive Expected to GROW
But Overall to Remain Flat
As Traditional Continues to Decline
Why? The Mass Media Bubble
The Return of Word-of-Mouth
• WOM works because of personal interaction• Social Media enables human interaction• Interaction occur despite time and distance• Consumers talk to… everyone• Brands are no longer in charge
• Conversations are über-hyper enabled
People Want Relationships with
People…Not Brands
The Change Constant
“I used to be in advertising. Now I do things”
Razorfish Chairman, Clark Kokich
• Customer experience is your brand
Increasing Numbers of Fish
Marketers’ Use of Social Media Tools
Trust and Your Social Graph
Your Social Graph
Social graphscan be used
to buildCircles
of Trust and Influence
Strategy & Tactics
• Create Once Publish Often• Build Circles of Trust and Influence• Roadmaps to Success• Track and Measure Every Touchpoint
Seed the Clouds With web-to-everywhere
Create messageRoadmaps to strategically engage
Define and TrackTouchpoints for measuring ROI
Integrate Integrate Integrate
Integrate CampaignTacticswith ‘Traditional’CrossMedia
Dynamic Duo Campaign
Get Your Lumpy Here
Tell You Friends, who tell there friends, who…
Takeaways
• Change is Constant• and it is accelerating
• Social Media is not a Fad• but the name is a fad
• We are returning to Word of Mouth• but in Ubër-Hyper mode
• Social Media is about Relationships• start conversations via cross-media
• The Future is Integrated Influence Marketing• And the future is now
You’ll always miss 100% of the shots you don’t take.
Wayne Gretzky
“”
A) Yes, we have active usageB) A little, but still try to figure it outC) No, we don’t know what to doD) Never have, never will
Do You Currently Use Social Media for Business or Campaigns?
Additional copy box
Notes
