2009 CEG Media Kit

Dear Advertiser:

Thank you for your interest in Construction Equipment Guide (CEG).

CEG was founded in 1958 with the Northeast Edition because I realized that there was a shortage of used heavy construction equipment and that it was almost impossible to find. Recognizing that a regional publication would be atremendous resource for both buyers and sellers, I published our first paper on May 29, 1958.

In an open letter to subscribers, published in the first issue, I described the mission of the paper:

“The idea is to reach the five state market of 10,000 prime buyer prospects for the used equipment and supplies thatyou have for sale... We have one and only one purpose - to sell your used equipment.”

Fifty years and thousands of editions later, the purpose of CEG has greatly expanded. The paper has evolved from asimple listing of equipment to a sophisticated publication with in-depth coverage of industry news, including new equip-ment applications, major construction projects, personality profiles, job stories and legislation affecting the industry.

The coverage area of the Northeast Edition has increased from the original five-state area of Pennsylvania, New York,New Jersey, Delaware and Maryland to include all of New England and West Virginia. Circulation has grown to morethan 26,000.

In 1988, our Southeast Edition was established to serve the dynamic Southeast and Caribbean markets. First publishedon November 30, 1988, today it has a circulation of more than 25,000 in ten states, Puerto Rico and the U.S. VirginIslands.

Again, in 1994, CEG expanded. As the premier regional publication in the East, it was a logical extension to begin aMidwest Edition. The Midwest Edition, which circulates throughout the 13 state Midwest region, is currently delivered tomore than 27,000 qualified buyers and sellers.

In 2005, CEG extended the existing Southwest Edition, which began publishing in 1999, to encompass the PacificNorthwest, and redubbed it the Western Edition, which now covers Montana, Washington, Idaho, Wyoming, Colorado,Utah, Nevada, Oregon, California, Arizona, New Mexico, Texas, Oklahoma, Alaska and Hawaii with a total circulation ofmore than 31,000.

In May 2007, CEG purchased “Contractors Equipment Guide” based in Needham Heights, Mass., and converted the former all-advertising periodical into a traditional editorial/advertising newspaper. Now called the “New England StateSupplement,” it is mailed to all New England subscribers to the Northeast Edition, 26 times a year.

The four editions of CEG have a combined circulation of approximately 107,000, 85 percent of whom own heavyequipment and use industry products and services. Each edition is published biweekly, 26 times a year. Unlike someother publications in the industry, CEG does not cycle its circulation. Every edition reaches the full circulation 26 times ayear.

We also publish 12 special sections throughout the year featuring different types of construction equipment. Thepublication is filled with industry-related feature reports, along with nationally syndicated columnists and timely newsstories. In addition, we publish state and regional editions that report on local construction developments in Florida andPuerto Rico, Georgia, Alabama, Tennessee/Mississippi, the Carolinas, Virginia, Ohio and California.

Your advertising can be scheduled in any one edition, or in any combination of the four. You will find our advertisingrates very competitive.

Please review the contained information and consider joining our ever-increasing list of satisfied advertisers, some ofwhom have not missed an issue in more than 50 years. We look forward to working with you to develop a customizedmarketing program that best serves your needs.

Sincerely,

Edwin M. McKeonPublisher

®

470 Maryland Drive • Fort Washington, PA 19034800-523-2200 • 215-885-2900 • Fax 215-885-2910

2

470 Maryland Drive • Ft. Washington, PA 19034 • 215/885-2900 • Toll Free 800-523-2200 • Fax 215/885-2910 • www.CEGLTD.com

“The Nation’s Best Read Construction Newspaper… Founded 1957.”

®NortheastEdition

$3.00

August 62008

Vol. XLVIII • No.16

CEGG Lookss Backk Overr 50Yearss off Construction…8

Fivee Starr EquipmentCelebratess 255 Years…50

DCAA Holdss Show,, Rodeoinn Wilmington,, Del.. …14

Inside

Table of Contents ............4

Paving Section ........71-83

Backhoes & AttachmentsSection....................87-113

Parts Section ......142-143

Business Calendar ......151

Auction Section ..151-168

Advertisers Index........166

Fred F. KeeslerDies at Age 86

Fred F. Keesler, 86, of C.C. & F.F. KeeslerInc., in Prospect Park, Pa., died July 15 atHahnemann University Hospital inPhiladelphia.

Mr. Keesler was president of the crane andtrailer dealer outside of Philadelphia, Pa., untilhis retirement in 1988. The company wasfounded by his father, Clyde C. Keesler, in1926.

Though he retired, Fred Keesler remainedinvolved with the business he loved.

“He would come in some mornings duringthe week to check things out, to give someadvice and council,” recalled son RickKeesler, vice president of C.C. & F.F. Keesler.“That went on for four or five years until hishealth didn’t permit him to do that anymore.I’m sure that he missed coming in. But he had

Microtunneling Begins UnderNorthern Va.’s Neabsco Creek By Angela B. HurniCEG CORRESPONDENT

As work continuesabove ground on the con-tract to replace and widenthe Neabsco Creek Bridgeat Route 1 over theNeabsco Creek in PrinceWilliam County, E. AnnJackson Inc. is workingunderground. ThePetersburg, Va.-basedcompany is microtunnel-ing under Neabsco Creekin this Northern Virginiacounty so that water andsewer lines can beinstalled with minimal

Published Nationally

By Giles LambertsonCEG CORRESPONDENT

The United States didn’t find itself on the short end of the oil dipstickovernight. It took decades for the situation to develop and, unfortunately,will take years to rectify. Consequently, there is no quick fix for construc-tion companies struggling with high fuel prices.

Geologists are confident that oil measured inthe billions of barrels is puddled under America’ssoil and off its shores, but there are no naturalspigots that can be turned on to let the crude oilpour from the earth and into refinery tanks.Drilling is required and drilling is an expensive,years-long process.

Other factors also affect the price of fuel, ofcourse, including environmental caution, politi-cal gamesmanship, armed conflict in oil-produc-ing countries and investor speculation. Yet whenfears and financiers have boogied the market tothe full extent of their power, the volume of crudeoil in the system remains the key to oil pricing.

The supply-and-demand balance in the crude oil market became seri-ously skewed toward demand earlier this decade when some emergingeconomic powers — notably, China — began to skim off a larger share ofthe commodity, leaving the rest of the industrialized world to do with less.In the economic world, lessened supply always translates into higherprices.

So drilling once again is in vogue.“There is always a certain amount of drilling

going on,” said Kermit Witherbee, an energyresources manager in the Bureau of LandManagement of the U.S. Department of Interior,“but it tends to follow a boom and bust cycle.”

Oil exploration boomed in this country in theearly 1970s when the nation suffered major eco-nomic dislocation as a result of an oil embargo. Itbusted in 1986 when oil wildcatters went brokeas the price of oil halved, crude falling all theway to $20 a barrel. It was so cheap that some oilexperts speculated the Organization of Petroleum

Drilling Could Ease Minds of Speculators Tapping Billions of Barrels on America’s Soil, Off Its Shore May Offer Remedy

see DRILLING page 122

O i l s We l lT h a t E n d s We l l

Part 3 of 3Many factors go intothe market value ofoil, but some believeincreasing supplythrough the expansion of drillingis an important stepin dropping fuel costs.

?

Photo courtesy VDOTThese pipes will be placed under the Neabsco Creek. see KEESLER page 16see NEABSCO page 38

4

DEMOGRAPHICS CONTRACTORSAsphalt Producers ............................................293Builder ................................................................478Concrete Contractor/Masonry ........................1380Concrete Products ............................................148Concrete Ready - Mix ........................................263Crane Users/Erectors/Pile Drivers ..................640Demolition Contractor ......................................681Drilling & Boring ................................................212Environmental ....................................................216Equip. Hauling/Dump Truck/Trailer Hauling....795Excavators/Grading Site Work ....................11230Farms/Landscape Contractors-Heavy ............948Forestry/Logging ..............................................547General Contractor/Builder - AGC Type ........3002Heavy Contractors/Road Builders ..................565Highway Contractor/Bridge Builder ................318

Industrial & Maintenance Contractors ............139Industrial Manufacturing ..................................341Landfills ..............................................................257Marine Construction ..........................................118Milling....................................................................19Mining - Surface - Coal......................................153Mining - Surface - Stone, Sand, Etc ..............1045Paving Contractor - Asphalt ..........................2832Pipeline Companies ............................................74Pipeline Contractors..........................................752Recycling ............................................................299Trucking ..............................................................707Utility Companies ................................................99Utility Contractors..............................................492

RENTAL COMPANIESCranes - Ind ..........................................................88Cranes - Natl ........................................................17Heavy - Ind..........................................................368

Heavy Equipment-Natl ......................................118Lifting (Except Cranes) - Aerials - Ind ..............23Lifting (Except Cranes) - Aerials - Natl ................3Tools......................................................................55Tools/Small Equipment - Natl ............................30Utility/Light - Ind ................................................121Utility/Light Equipment - Natl ............................10

DEALERSHeavy ................................................................1442Light/Utility/Rental ............................................529Parts Dealer ........................................................439Supply Houses-Heavy Hardware/Safety Tools110Truck ..................................................................220Used Equipment Dealer ....................................672MISCELLANEOUS DEALERS............................548

*Edition Circulation Total, exceeds individual State TotalsPublisher’s Data, Subject to Audit.

Many companies qualify for more than one business classification.

Email Direct Marketing, Display Ads, Newsletter Sponsorship, etc. Contact your local office or call 800-523-2200

Pennsylvania8327

New York4745

Vermont545

New Hampshire

1130Massachusetts2552

Connecticut

1671

Maine1060

W. Virginia834

N. Virginia497

Total Circulation

27,692

Rhode Island441

New Jersey3110

Maryland/Washington D.C.1902

Delaware416Other States

462

NortheastEdition

$990

$715

$545

$475 $435 $405 $380

$520 $495 $460

$685 $615 $585

$940 $795 $680

$1445 $1205 $980 $885

$1595 $1335 $1100 $980

$1690 $1385 $1185 $995

$43

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FULL PG10.125”x10.625”

INCH RATE1” to 10”

Column Inches

AUCTION RATE

$41 $39 $36$54 per column inch$49 per column inch - full page

Per Auction Maximum 3 Insertions

SIZE OPEN 6 TIME 13 TIME 26 TIMEIssue # Closing Publishing

1 December 23, 2008* January 7

2 January 13 January 21

3 January 27 February 4

4 February 10 February 18

5 February 24 March 4

6 March 10 March 18

7 March 24 April 1

8 April 7 April 15

9 April 21 April 29

10 May 5 May 13

11 May 19 May 27

12 June 2 June 10

13 June 16 June 24

14 June 30 July 8

15 July 14 July 22

16 July 28 August 5

17 August 11 August 19

18 August 25 September 2

19 September 4* September 16

20 September 22 September 30

21 October 6 October 14


23 November 3 November 11


25 December 1 December 9


2009 NORTHEAST Publishing Schedule

ADVERTISING RATES ALL RATES AREPER INSERTION

All rates are for Black & White ads. Four color is $375 per insertion, spot color is $150 per insertion. Send all orders, correspondence, advertising copy andreproduction material to the production department in the Fort Washington Office.

Ted McKeonNew Jersey, Eastern PennsylvaniaToll Free 800/523-2200

215/885-2900Fax 215/885-2910

E-mail [email protected]

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Advertising E-mail: [email protected] Editorial E-mail: [email protected]

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* Early Holiday Deadline

A section of Interstate 80 east ofIowa City sustained flood damage.


Funding America’s most criticaltransportation infrastructure projectswill be difficult, if not impossible,because of a conundrum: Not enoughmoney is available to pay for all proj-ects in the next few years, yet no sys-tem exists to rank the projects.

Some decision-makers in and out ofgovernment are pushing reforms toresolve the funding dilemma, with theU.S. Chamber of Commerce takingthe lead. In the absence of suchreforms — or of a substantial shift inpublic spending priorities — federaland state appropriators will keepspending money on less critical proj-

Ranking TransportationNeeds a Complex Task

By Jeff CroninCEG SENIOR EDITOR

James King is well aware that he works in a cyclical indus-try.

The president of DeKalb Pipeline Co. in Conyers, Ga., likeunderground utility contractors across the country, is trying hisbest to keep his company busy during the current downturn.

But as King, a past president of the National Underground

Utility ContractorsSeek Aid From D.C.

By Dorinda AndersonCEG CORRESPONDENT

Months of heavy rains causedseveral rivers to overflow andbreak through levees at severallocations in the Midwest, flooding

45,000 sq. mi. (4,180 sq m)throughout seven states, includingIllinois, Indiana, Iowa, Missouri,Michigan, Minnesota andWisconsin. Damages are expect-ed to be in the hundreds of mil-lions, with Iowa being hit the

hardest. On the peak day, June 16, 51

road segments in Iowa wereclosed, said Dena Gray-Fisher,media marketing manager of theIowa/DOT. Throughout Iowa,however, 303 bridges, culverts

and structures were affected. Onthe extreme end, whole portionsof roadways were washed out,Gray-Fisher said. “In some cases,something else failed and waterwas then diverted to cause anoth-

Floods Wipe Out Dozens of Roads, Bridges

Briggss Namess Vann asNeww President…33

Nuclearr Plantt Jobb HasCreww Upp andd Atom…68

Shinglee RecyclingFeaturedd att Demo…47

Inside

Table of Contents ........4

Truck Section ........39-41

Recycling ..............47-60

Parts Section ........61-62

Business Calendar......65

Auction Section ....81-85

Advertisers Index ......86

470 Maryland Drive • Ft. Washington, PA 19034 • 215/885-2900 • Toll Free 800-523-2200 • Fax 215/885-2910 • www.CEGLTD.com“The Nation’s Best Read Construction Newspaper… Founded 1957.”

® SoutheastEdition

$3.00


August 132008

Vol. XXI • No.17

see CONGRESS page 21see RANK page 14

see FLOOD page 9


Louisiana1415

Tennessee2267

North Carolina3718

Virginia2464

Arkansas1266

Mississippi1068

Alabama2073

Georgia3489

South Carolina1648

Florida4959

Total Circulation

25,158Other States

477

6

DEMOGRAPHICS CONTRACTORSAsphalt Producers ............................................303Builder ................................................................364Concrete Contractor/Masonry ........................1252Concrete Products ............................................206Concrete Ready - Mix ........................................322Crane Users/Erectors/Pile Drivers....................521Demolition Contractor ......................................417Drilling & Boring ................................................227Environmental ....................................................161Equip. Hauling/Dump Truck/Trailer Hauling ....578Excavators/Grading/Site Work........................8447Farms/Landscape Contractors - Heavy ..........542Forestry/Logging................................................468General Contractor/Builder - AGC Type ........3594Heavy Contractors/Roader Builder ..................524Highway Contractor/Bridge Builder ................331Industrial & Maintenance Contractors ............162

Industrial Manufacturing ..................................335Landfills ..............................................................325Marine Construction ..........................................137Milling ....................................................................12Mining - Surface Coal ..........................................39Mining - Stone, Sand, etc ..................................816Paving Contractor Asphalt ..............................2100Pipeline Companies ............................................76Pipeline Contractors ..........................................981Recycling ............................................................288Trucking ..............................................................637Utility Companies ..............................................126Utility Contractors ..............................................570

RENTAL COMPANIESCranes - Ind ........................................................111Cranes - Natl ........................................................17Heavy - Ind ..........................................................333Heavy Equipment - Natl ......................................94Lifting (Except Cranes) - Aerials - Ind................18

Lifting (Except Cranes) - Aerials - Natl ................2Tools ......................................................................59Tools/Small Equipment - Natl..............................24Utility/Light - Ind ................................................144Utility/Light Equipment - Natl..............................43

DEALERSHeavy ................................................................1018Light/Utility/Rental..............................................569Parts Dealer ........................................................422Supply Houses - Heavy Hardware/Safety Tools..............................................................................60

Truck....................................................................136Used Equipment Dealer ....................................566MISCELLANEOUS ..............................................426



Puerto Rico314

7

SoutheastEdition

$975

$705

$575

$430 $355 $290 $260

$485 $405 $345

$595 $455 $410

$840 $665 $585

$1215 $1045 $835 $725

$1420 $1180 $940 $820

$1450 $1220 $965 $840

$36

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Column Inches

AUCTION RATE








5 March 2 March 11

6 March 16 March 25

7 March 30 April 8

8 April 13 April 22

9 April 27 May 6

10 May 11 May 20

11 May 22* June 3

12 June 8 June 17

13 June 22 July 1

14 July 6 July 15

15 July 20 July 29





20 September 28 October 7


22 October 26 November 4


24 November 23 December 2



2009 SOUTHEAST Publishing Schedule


Richard McKeonSouthern Virginia, Eastern Tennessee,

North and South Carolina, Oregon,Washington

Toll Free 800/288-4234704/366-1342


Jim VanNattaFlorida, Puerto Rico, Virgin IslandsToll Free 800/344-3026

407/365-5720Fax 407/366-3192


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470 Maryland Drive • Ft. Washington, PA 19034 • 215/885-2900 • Toll Free 800-523-2200 • Fax 215/885-2910 • www.CEGLTD.com“The Nation’s Best Read Construction Newspaper… Founded 1957.”

®MidwestEdition

July 262008

Vol. XV • No.15

RDOO Celebratess 40thAnniversaryy inn N.D.…11

Feconn Winss MannyAwardd forr Bulll Hog…49

Terexx Supportss Cleann UpEffortss inn Midwest…24

Inside


Business Calendar ........33

Trucks & Trailers......43-48

Recycling Section ....49-61

Parts Section ................73

Auction Section ......75-76

Advertisers Index ..........78



Contractors trying to cope with zooming fuelcosts have short-term and long-term options.They can immediately take steps to operate theirheavy equipment as efficiently as possible,though many contractors already are squeezingevery last ounce of efficiency from machinesand crews. For the longer haul, they must weighthe dollars and sense of updating fleets with newgenerations of equipment that feature fuel-sip-ping technology.

Neither option does much to ease bottom linepressures. Operating choices today for contrac-

tors range from painful to slightly less painful. Richard A. Juliano, vice president for federal

and state relations at the American Road andTransportation Builders Association, said asso-ciation members seem to have adopted a realis-tic attitude toward the crisis.

“Members see this as an unprecedented situ-ation that is not going to go away in the foresee-able future,” Juliano said in early July as oilprices topped $145 a barrel. “It is the world wehave to live in, literally, and they are just tryingto do the best they can.”

The world for heavy equipment owners wasshaped to a significant extent by federal stan-

Manufacturers Begin to Tout Fuel EfficiencyOils WellThat Ends Well

Part 2 of 3New generations of heavyequipment are becomingmore fuel efficient, but contractors must weigh thebenefits of the expense of anew fleet.

Part 3: How would expanding domestic oil drillinghelp?

?

see FUEL page 29


Construction work is not fun andgames, but contractors that buildtheme and amusement parks arenot immune to the delights theyconstruct. There is somethingabout creating a waterfall or a roller

coaster that belies the notion that allconstruction labor is created equal.

“Well, it is different than build-ing a house,” said Dutch McGrathIII, president of AmusementConstruction Co. Inc., whosemotto is, “We Build Fun Things.”

“A lot of people who work forme worked quite a few years in

general commercial building. Theyenjoy this work because it is differ-ent. It is a change of pace forthem.”

Some other contractors in thepark construction business havereached the same conclusion:Building “fun things” brings a spe-cial dimension of satisfaction to aconstruction project.

The projects are all acrossAmerica — and around the world— wherever an amusement park, a

theme park or a family fun centersprings up to cater to thrill-seekinghuman impulses. The projectsrange in scope from the originalDisneyland in Anaheim, Calif. —and the numerous successorDisney theme parks — to neigh-borhood amusement centers whosepopular appeal never reachesbeyond a small community.

In every case, while you can talkabout Magic Kingdoms, in reality

Sometimes Amusement Takes A Lot of Work

The Link-Belt excavators used to build Goliath at Six Flags OverGeorgia seem tiny next to the mammoth coaster.

see AMUSEMENT page 34Indiana Opens $17.4MParkway Interchange

BROWNSBURG, Ind. (AP) The $17.4 million Ronald ReaganParkway interchange at I-74 opened July 9, approximately twomonths ahead of schedule.

Local and state officials, including Sen. Connie Lawson, R-Danville, and Rep. Greg Steuerwald, R-Avon, attended a ribbon-cut-ting ceremony July 7 to commemorate the completion of the work.

The project, which began last summer, is part of Gov. MitchDaniels’ Major Moves highway construction program.

The interchange could be an important link in Hendricks County’slong-awaited Ronald Reagan Parkway. The north-south corridoreventually will extend nearly 15 mi. (24 km) through Plainfield, Avonand Brownsburg. The parkway eventually will connect I-70 and I-74.

The new interchange will be about two miles east of the Ind. 267interchange.

8


Nebraska893

Minnesota2817

Kentucky1456

Ohio4130

Indiana2179

Kansas1144

North Dakota560

South Dakota576

Iowa1762

Wisconsin2413

Michigan2965

Illinois4599

Missouri2149

Total Circulation

27,923

Other States280

DEMOGRAPHICSCONTRACTORSAsphalt Producers ............................................388Builder ................................................................356Concrete Contractor/Masonry........................1548Concrete Products ............................................160Concrete Ready - Mix........................................556Crane Users/Erectors/Pile Drivers ..................524Demolition Contractor ......................................515Drilling & Boring ................................................208Environmental ....................................................115Equip. Hauling/Dump Truck/Trailer Hauling....672Excavators/Grading Site Work ....................11757Farms/Landscape Contractors - Heavy ..........690Forestry/Logging ..............................................187General Contractor/Builder - AGC Type ........2987Heavy Contractors/Road Builders ..................467Highway Contractor/Bridge Builder ................344

Industrial & Maintenance Contractors ............177Industrial Manufacturing ..................................281Landfills ..............................................................268Marine Construction............................................49Milling ..................................................................17Mining - Surface - Coal ......................................74Mining - Surface - Stone, Sand, etc ..............1451Paving Contractor Asphalt ............................1895Pipeline Companies ............................................37Pipeline Contractors..........................................623Recycling............................................................131Trucking..............................................................593Utility Companies ................................................61Utility Contractors ............................................335

RENTAL COMPANIESCranes - Ind........................................................153Cranes - Natl ........................................................26Heavy - Ind ........................................................330

Heavy Equipment - Natl ......................................44Lifting (Except Cranes) - Aerials - Ind ..............17Lifting (Except Cranes) - Aerials - Natl................4Tools ....................................................................38Tools/Small Equipment - Natl ............................23Utility/Light - Ind ..................................................89Utility/Light Equipment - Natl ............................19

DEALERSHeavy ................................................................1138Light/Utility/Rental ............................................512Parts Dealer........................................................521Supply Houses - Heavy Hardware/Safety Tools..............................................................................84

Truck ..................................................................204Used Equipment Dealer ....................................475MISCELLANEOUS..............................................414



9

MidwestEdition

$915

$645

$520

$410 $350 $300 $285

$470 $420 $365

$570 $490 $445

$815 $660 $575

$1095 $975 $810 $700

$1250 $1095 $910 $785

$1305 $1135 $950 $820

$36

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6 March 13 March 21

7 March 27 April 4

8 April 10 April 18

9 April 24 May 2

10 May 8 May 16

11 May 21* May 30

12 June 5 June 13

13 June 19 June 27

14 July 2* July 11

15 July 17 July 25

16 July 31 August 8




20 September 25 October 3







2009 MIDWEST Publishing Schedule


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Wyoming, South Dakota, NorthDakota, Iowa, Nebraska

Toll Free 866/413-4265952/353-1770





How are construction contractors, who operate mas-sive diesel-gulping equipment, responding to the highprice of fuel? Mostly by gritting their teeth and passingalong the extra costs wherever contract price indicesallow it.

“As far as what we are doing, we are just ‘taking it’right now,” said Don Clarkson, engineering and mar-keting director of Clarkson Construction Co. inKansas City, Mo.

“Taking it” is another way of saying contractors arebeginning to feel like a punching bag. They are beingsocked with quick uppercuts in the cost of constructionmaterials like cement and steel and, perhaps most dra-matically, diesel fuel.

The price of highway-use diesel fuel in the fourth week of June stood at $4.64 a gallon, a full$1.81 a gallon higher than one year ago, according to the U.S. Department of Energy. Generallyspeaking, off-road diesel runs about 30 cents less per gallon, mostly because fewer taxes areattached.

An alternative fuel increasingly coming into play is biodiesel. However, little or no cost sav-

Increasing Oil Prices FuelContractors’Resilience

By David MercerASSOCIATED PRESS WRITER

CHAMPAIGN, Ill. (AP) Caterpillar Inc.’sstrength abroad should pay off for Illinois overthe next few years under a $1 billion plan thecompany announced June 12 to expand capac-ity at five of its plants in the state to meet over-seas demand.

The company said decisions about howmany jobs will be affected and the scope ofany job cuts, additions or shifts of existingpositions will be made by the end of 2009. Thecompany employs about 101,000 peopleworldwide, roughly half of them in the United

States.Even if no jobs are added, as one local eco-

nomic developer in Illinois said June 12, theplans at least should mean Caterpillar plantswon’t cut jobs as the American economystumbles.

Separately June 12 Caterpillar announced adeal to develop medium- and heavy-dutytrucks with Navistar International Corp. thatcould lead to further shifts in production.

Peoria, Ill.-based Caterpillar, one of theworld’s largest heavy equipment manufactur-ers, said the expansion is necessary to meet

Caterpillar Unveils $1 BillionExpansion of Illinois Facilities

HOLTT CATT Continuess 75thAnniversaryy Celebrations…7

Ritchiee Bros.. Openss NewU.S.. Headquarters…21

RSCC Equipss JLGG ForkliftsWithh Solidd Tires…10

Inside


Business Calendar ........13

Auctions ......................21

Cranes, Lifts & BoomsSection ....................24-27

Parts Section ................42

Paving Section ........43-50

Advertisers Index ..........54



® WesternEdition

$3.00

July 5 2008

Vol. IV • No.14


By David H. RechtCEG CORRESPONDENT

With energy prices soaring, the city of FortWorth has found that it is sitting on a wealth ofnatural gas deposits found within the “BarnettShale.”

A drive through some of the oldest parts oftown reveal a unique sight: gas wells.

The wells can be found in the midst ofneighborhoods, commercial centers and evengovernment facilities. Just as there were craneson top of the skyscrapers across the Houstonskyline in the 1980s oil boom, now gas wellsare becoming present-day iconic Texas figureson the Fort Worth landscape.

One of the biggest prospectors in the market

Fort Worth FindsNatural Gas inBarnett Shale

Oils WellThat Ends Well

Part 1 of 3In the first part of thisseries, CEG reportshow contractors arecoping as fuel costscontinue to rise.

Next up: What are the manufacturers andgovernment doing to ease the pain?Part 3: How would expanding domesticoil drilling help?

?

see OIL page 33

see CATERPILLAR page 16 see TEXAS page 36

Chesapeake Energy has made substantialinvestment not only in the Barnett Shalewith gas rigs pictured here, but in thecommunity, branching southward fromits headquarters in Oklahoma City, Okla


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DEMOGRAPHICSCONTRACTORSAsphalt Producers ..........................................238Builder ..............................................................506Concrete Contractor/Masonry......................1194Concrete Products ..........................................158Concrete Ready - Mix......................................287Crane Users/Erectors/Pile Drivers ................657Demolition Contractor ....................................539Drilling & Boring..............................................379Environmental..................................................125Equip. Hauling/Dump Truck/Trailer Hauling 354Excavators/Grading Site Work ....................8431Farms/Landscape Contractors - Heavy ........328Forestry/Logging ............................................555General Contractor/Builder - AGC Type......3969Heavy Contractors/Road Builders ................450Highway Contractor/Bridge Builder ..............444Industrial & Maintenance Contractors ..........414

Industrial Manufacturing ................................144Landfills............................................................237Marine Construction ........................................40Milling ..................................................................8Mining - Surface - Coal ....................................44Mining - Surface - Stone, Sand, etc ............1174Paving ............................................................1878Pipeline Companies ........................................209Pipeline Contractors ......................................561Recycling..........................................................407Trucking............................................................365Utility Companies ............................................129Utility Contractors ..........................................387

RENTAL COMPANIESCranes - Ind........................................................52Cranes - Natl ......................................................26Heavy - Ind ......................................................400Heavy Equipment - Natl ..................................150

Lifting (Except Cranes) - Aerials - Ind ............25Lifting (Except Cranes) - Aerials - Natl ............5Tools ..................................................................36Tools/Small Equipment - Natl ..........................29Utility/Light - Ind..............................................141Utility/Light Equipment - Natl ..........................17

DEALERSHeavy................................................................973Light/Utility/Rental ..........................................318Parts Dealer ....................................................273Supply Houses - Heavy Hardware/Safety Tools............................................................................64

Truck ................................................................148Used Equipment Dealer ..................................438MISCELLANEOUS DEALERS ........................329


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Issue Number Special Section

4 Excavators and Attachments

6 Skid Steers and Attachments

8 Paving, Compaction and Milling

10 Wheel Loaders, Tool Carriers and Attachments

12 Crawler Loaders, Dozers, Undercarriages and Parts

14 Attachments

16 Backhoes and Attachments

18 Off-Road Trucks

20 Mini and Compact Equipment

22 Trailers

24 Motorgraders

26 Underground Utility, Trenchers and Trench Boxes

Crushing, Screening & Recycling Sectionand Truck & Trailer Section appear in all odd numbered issues.

Paving Section appears in all even numbered issues.

16

Crushing, Screening & Recycling Section

Proving to be a company as American as apple pie,Nacirema has experienced the best and the saddest of jobs inthe nation during the 10 years since it was founded.

“We’ll go anywhere,” said Sal Carucci, Nacirema’s vicepresident of sales.

For example, the company has been involved with replac-ing luxury boxes at the Green Bay Packers’ venerableLambeau Field. And within hours of the Sept. 11, 2001,attack on New York City’s World Trade Center, Naciremawas called in to assist for the next three-and-a-half months,24/7.

Phenomenal growth from its early days, when the com-pany had just five employees, two excavators and a truckalso has been a part of Nacirema’s story.

Today, the Bayonne, N.J.-based firm has grown to morethan 350 employees and is among the nation’s most trusteddemolition contractors, according to the company.

The Nacirema Group consists of two divisions: NaciremaEnvironmental (primarily the demolition side of the busi-ness) and Nacirema Industries (the waste management, con-struction, demolition and hazardous material removal and

disposal side of the company).The business started in 1998 after the

three principals — John Cherchio, president;Sal Carucci, vice president of sales; andAnthony Novello, vice president of adminis-tration — met and shared their vision for thefuture. According to Novello, the company’sphenomenal growth is due to asset manage-ment.

“We have continually capitalized ourassets,” he said. “Instead of lining our ownpockets, we have put all our profits back intothe company to fund future assets. That’show we’ve taken this to the next level.”

Surgical DemolitionOne of the company’s specialties is the

surgical demolition of skyscrapers.For several years, the business has used

Cat hydraulic excavators from Foley Inc. of Piscataway,N.J., as its high-rise demolition machines. Previously limit-ed to six- and seven-story buildings, Nacirema has takendemolition to the next level. This past winter, it retrofitted a

Cat 385C hydraulic excavator with a tele-scopic boom to build what it billed as the“world’s highest demolition machine.” Fullyextended, the boom reaches nearly 150 ft.(45.7 m), or the equivalent of 15 stories.

Oregon’s Jewell Manufacturing engi-neered the retrofit and when the ultra-highdemolition machine isn’t razing buildings, itcan be used as a traditional hydraulic exca-vator. To reach those heights, the high-pres-sure hydraulic system was retrofitted formaximum extension. A high-pressure watersystem for dust and fire suppression wasengineered into the retrofit. Two cameras arelocated on the boom to assist the operatorwith maneuvering the hydraulic hammer.

It’s a futuristic solution to demolition intight, crowded urban spaces. As Caruccipointed out, “It’s a quicker, safer solution to

demolition than the traditional wrecking ball and reduces thephysical manpower needed for high-rise demolition.” In all,

Nacirema Rises to the Occasion Over 10 Years of Service

The boom of the ultra-high lift demolition machine,retrofitted onto a Cat 385C L hydraulic excavator canconduct surgical demolition up to 15 stories.

Joe Bolowski is vice pres-ident of operations of theNacirema Group.

see NACIREMA page 81

Two cameras are located on theboom to assist the operator withmaneuvering the hydraulic hammer.

Each year over the Memorial Day weekend, Mack Trucks employees at the New River

Valley Plant in Dublin, Va., gather for a Memorial Day ceremony. On May 24, for the

fifth year, a Mack highway truck built at NRVjoined several hundred motorcyclists —

many plant employees — on a journey to Washington, D.C., as part of the annual Rolling

Thunder — Ride for Freedom Rally. The Mack Pinnacle Axle Forward model features

special graphics showing the sacrifices American military have made throughout history

and promoting the Wounded Warrior Project, a national effort to raise awareness and sup-

port for the needs of men and women severely injured in the service of their country.

For more information, visit www.woundedwarrior.org.

SECT IONTrucks & Trailers

Mack Trucks Employees

Honor American Heroes

With ’08 Ride for Freedom

CALSTART — a North American trans-

portation technologies consortium —

announced the winners of its Blue Sky

Award 2008. The annual awards recognize

outstanding marketplace contributions to

clean air, energy efficiency and to the clean

transportation industry overall by compa-

nies, organizations and individuals.

The 2008 winners were selected as the

top firms and individuals from among sev-

eral dozen nominated internationally for

their market leadership and real actions in

advanced and green transportation. Aspe-

cial awards ceremony and luncheon will

honor the winners June 10.

“This year’s Blue Sky Award winners

represent the best in our expanding industry:

taking real actions with real products to

improve air quality, combat global warm-

ing, ensure our energy security and create

sustainable jobs,”

said CALSTART

President and CEO John Boesel.

The Blue Sky Award 2008 winners are:

• Eaton Corporation of Cleveland, Ohio,

won the Blue Sky Award for being the

world’s first in developing and bringing to

market both hybrid electric and hybrid

hydraulic systems for medium and heavy

commercial vehicles.

• Business Region Göteborg of Sweden,

won the Charles R. Imbrecht Blue Sky

Innovation Award for catalyzing Sweden’s

use of biomethane as a renewable trans-

portation fuel now powering 4,500 natural

gas cars, trucks and buses and a commuter

train.

• Southern Counties Express Inc. of Los

Angeles, Calif., won a Blue Sky Merit

Award for buying a fleet of liquefied natural

gas (LNG) port trucks and operating an

LNG fueling station that is publicly avail-

able to the port trucking community.

• Union Pacific Railroad Co. of Omaha,

Neb., won a Blue Sky Merit Award for the

development, procurement and deployment

of more than 150 ultra-low emitting

“Genset” multi-engine diesel switching

locomotives.• ZipCar of San Francisco, Calif., won a

Blue Sky Merit Award for its car-sharing

program and its impact on the environment,

reduction of parking demands, lessening of

traffic congestion and greenhouse emis-

sions.The Blue Sky Award Judging Committee

is made up of representatives from the

American Lung Association, CALSTART,

Florida Power & Light, the Natural

Resources Defense Council, Southern

California Edison and the Union of

Concerned Scientists.

CALSTARTis a participant-supported

organization of more than 150 firms and

organizations worldwide, dedicated to

expanding and supporting a high-tech trans-

portation industry that cleans the air, creates

jobs, reduces greenhouse gas emissions and

improves energy efficiency.

For more information, visit www.cal-

start.org.

“This year’s Blue Sky Award winners represent

the best in our expanding industry: taking real

actions with real products to improve air

quality, combat global warming, ensure our

energy security and create sustainable jobs.”

Johnn BoeselCALSTART

CALSTART Recognizes 2008 Blue Sky Award Winners

SECT IONPaving

Porous Asphalt Lots Solving Problems in Pennsylvania, IowaBy Chuck MacDonaldSPECIAL TO CEG

Parking lot owners often face the problemof needing to squeeze as many cars as possi-ble into a limited area. Porous asphalt lots areproviding solutions by maximizing parkingthrough eliminating the need for detentionbasins.

Luther Park, an assisted care facility inDes Moines, Iowa, faced this situation. Thefacility needed additional parking spaces, butthe only area available was wedged betweenits existing dry bottom detention basin andneighborhood residences. Sonny Lande,property manager of Luther Care Services,approached Grimes Asphalt & Paving Corp.,Grimes, Iowa, with the idea of squeezing aporous asphalt lot into the space.

Since Grimes had built the first porousasphalt parking lot in Iowa in 2004, the com-pany was familiar with the process andbegan construction. Grimes completed theLuther Park project in 2005 and has builtporous lots at Carlisle High School in Carlisle, Iowa, andCarney Marsh in Ankeny, Iowa, in 2006.

“Luther Park’s existing parking area was a traditional lotwith a traditional storm water management system whichconsisted of a dry bottom detention basin,” said SteveMoyna of Grimes Asphalt. “The porous lot that we builtfilled out the newly purchased land and included an overflowwhich allowed water from large rainstorms to drain into theadjoining detention basin. This meant that the owner wouldnot lose parking stalls, which enlargement of the existingconventional basin wouldhave required.”

Expansion of the dry bot-tom basin would not beneeded, because porous lotsare constructed so that raindrains through the intercon-nected voids in the surfaceinto a stone recharge bedbelow the surface. This bedof large, clean stone retainsthe water briefly until thewater can percolate into thesoil underneath and isabsorbed into the aquifer.

Besides the small space,the lot had an added chal-lenge. “Shortly after excava-

tion began, the field superintendent notified us regarding anexisting power cable that supplied electricity to the entirefacility,” said Moyna. “Luckily we were able to work withour design firm and reconfigure the stone recharge bed bot-tom to allow the cable to stay in position while still main-taining the storage capacity needed by ‘benching’ over thecable and going deeper within the same overall footprint.”

Grimes laid a geotextile material underneath the stone bedthat would allow water to soak downward, but prevent finematerial from migrating upward into the stone bed and clog-

ging the voids. The compa-ny used about 45 tons (40.8t) of porous asphalt to createa 4-in. (10 cm) porous sur-face for vehicle parking. Todate, the lot has not exhibit-ed any frost-heave issues.

One concern many own-ers in northern climates haveabout porous lots is that thepores can become pluggedwith sand used for tractioncontrol in the winter. Thisproblem can be solved byusing liquid de-icing chemi-cals on the lot, while a year-ly vacuuming will removeany sand that migrates from

adjoining municipal street systems.“On a per ton basis, the porous asphalt is

more expensive than conventional paving,”said Moyna. “But when considered as part ofthe complete project cost, it can be 20 to 50percent less than other types of undergroundstorm water storage.”

Sonny Lande, the property manager forLuther Care services, had begun the projectby working with the Des Moines Permit andDevelopment Center for solutions in how tomanage storm water on the property.

“I am pleased with how the lot workedout, and would consider building more if weexpand,” Lande said. “The porous lot

The parking lot for Riverbend Environmental Center was constructedby Charleston Paving.

Overflow from the porous pavement is absorbed byweirs and directed into the woods surroundingRiverbend Environmental Center.

The Grimes Asphalt team “benched” the parking lot’sstone recharge bed to fit around a key utilities connec-tion.

Berms underneath the pavement allow the water toinfiltrate at a controlled rate, rather than immediatelyflooding to the section of the bed at the end of theslope.

see POROUS page 74

2009 EditorialCalendar

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August 62008Vol. XLVIII • No.16

CEGG Lookss Backk Overr 50Yearss off Construction…8

Fivee Starr EquipmentCelebratess 255 Years…50

DCAA Holdss Show,, Rodeoinn Wilmington,, Del.. …14

Inside

Table of Contents ............4Paving Section ........71-83

Backhoes & AttachmentsSection....................87-113Parts Section ......142-143

Business Calendar ......151Auction Section ..151-168

Advertisers Index........166

Fred F. KeeslerDies at Age 86Fred F. Keesler, 86, of C.C. & F.F. Keesler

Inc., in Prospect Park, Pa., died July 15 at

Hahnemann University Hospital in

Philadelphia. Mr. Keesler was president of the crane and

trailer dealer outside of Philadelphia, Pa., until

his retirement in 1988. The company was

founded by his father, Clyde C. Keesler, in

1926. Though he retired, Fred Keesler remained

involved with the business he loved.“He would come in some mornings during

the week to check things out, to give some

advice and council,” recalled son Rick

Keesler, vice president of C.C. & F.F. Keesler.

“That went on for four or five years until his

health didn’t permit him to do that anymore.

I’m sure that he missed coming in. But he had

Microtunneling Begins UnderNorthern Va.’s Neabsco Creek By Angela B. HurniCEG CORRESPONDENT

As work continuesabove ground on the con-tract to replace and widenthe Neabsco Creek Bridgeat Route 1 over theNeabsco Creek in PrinceWilliam County, E. AnnJackson Inc. is workingunderground. ThePetersburg, Va.-basedcompany is microtunnel-ing under Neabsco Creekin this Northern Virginiacounty so that water andsewer lines can beinstalled with minimal



The United States didn’t find itself on the short end of the oil dipstick

overnight. It took decades for the situation to develop and, unfortunately,

will take years to rectify. Consequently, there is no quick fix for construc-

tion companies struggling with high fuel prices.

Geologists are confident that oil measured in

the billions of barrels is puddled under America’s

soil and off its shores, but there are no natural

spigots that can be turned on to let the crude oil

pour from the earth and into refinery tanks.

Drilling is required and drilling is an expensive,

years-long process.Other factors also affect the price of fuel, of

course, including environmental caution, politi-

cal gamesmanship, armed conflict in oil-produc-

ing countries and investor speculation. Yet when

fears and financiers have boogied the market to

the full extent of their power, the volume of crude

oil in the system remains the key to oil pricing.

The supply-and-demand balance in the crude oil market became seri-

ously skewed toward demand earlier this decade when some emerging

economic powers — notably, China — began to skim off a larger share of

the commodity, leaving the rest of the industrialized world to do with less.

In the economic world, lessened supply always translates into higher

prices.

So drilling once again is in vogue.“There is always a certain amount of drilling

going on,” said Kermit Witherbee, an energy

resources manager in the Bureau of Land

Management of the U.S. Department of Interior,

“but it tends to follow a boom and bust cycle.”

Oil exploration boomed in this country in the

early 1970s when the nation suffered major eco-

nomic dislocation as a result of an oil embargo. It

busted in 1986 when oil wildcatters went broke

as the price of oil halved, crude falling all the

way to $20 a barrel. It was so cheap that some oil

experts speculated the Organization of Petroleum

Drilling Could Ease Minds of Speculators

Tapping Billions of Barrels on America’s Soil, Off Its Shore May Offer Remedy

see DRILLING page 122

O i l s We l lT h a t E n d s We l l

Part 3 of 3Many factors go intothe market value ofoil, but some believeincreasing supplythrough the expansion of drillingis an important stepin dropping fuel costs.

?

Photo courtesy VDOT

These pipes will be placed under the Neabsco Creek.see KEESLER page 16

see NEABSCO page 38

Coble Trench Safety is offering a branch opening special on our class “Competent Person for Trenching & Excavation” at

our Manassas, Virginia branch.Classes will be held weekly and will be $65 per person at the Manassas branch location only.

Please contact the Manassas branch for further details.

branchopeningspecial!

7844-100 Bethlehem RdManassas, VA 201091.888.387.3624Phone: 703.369.4333Fax: 703.369.4336www.cobletrenchsafety.com

Coble Trench Safety is offering

a branch opening special on

our class “Competent Person

for Trenching & Excavation” at

our Manassas, Virginia branch.

Classes will be held weekly and

will be $65 per person at the

Manassas branch location only.

Please contact the Manassas

branch for further details.

branchopeningspecial!

7844-100 Bethlehem Rd

Manassas, VA 20109

1.888.387.3624

Phone: 703.369.4333

Fax: 703.369.4336

www.cobletrenchsafety.com

Post It Notes(Appears on Front Page of the Publication)

19

Rates are based on labeling the customer’s material at our mailing facility.

Mailing List Usage*Includes selection of business by classification and geographical area

Quantity Cost Per Thousand Price1-1000 ------- $325 (minimum)

1,001-2,000 $290 $580

2,001-3,000 $260 $780

3,001-4,000 $230 $920

4,001-5,000 $200 $1,000

5,100-plus $180 $1,080

Addressing/LabelingPreparation and application of labels $90/M

Related ChargesTabbing folded pieces $45/M

Postal metering** $85/M

Delivery to post office $50

Postage Current USPS Rates

Annual postal permit fee for bulk rate mailings Current USPS Rates

MiscellaneousReturned items must be presented to CEG for credit.

*Mailing list usage rates are based on a per-thousand basis.

Minimum charge is the per-thousand rate.

**If printed piece does not have indicia, postal metering is required.

Effective January 1, 2009

Direct MailRates

®

20

®InternetAdvertising OpportunitiesFront Page Advertising Premium Advertising

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Auction Section Advertising

Editorial Section Advertising

®InternetAdvertising Rates

21

FFrroonntt PPaaggee AAddvveerrttiissiinnggThe gateway to our website. Ad opportunitieson the front page include Full Banners, MediumRectangles and Button Ads

EEqquuiippmmeenntt SSeeccttiioonn AAddvveerrttiissiinnggYour ad will be populated throughout the equipmentsearch pages. Choose to advertise across the equip-ment pages or sponsor a specific manufacturer. Adson these pages include 3:1 Rectangles.

EEddiittoorriiaall AAddvveerrttiissiinnggHave your ad appear across our 10,000+ articles.Advertising includes Medium Rectangles andSkyscraper Ads.

AAuuccttiioonn SSeeccttiioonn AAddvveerrttiissiinnggSkyscraper ads and Leaderboard ads are availableon all of our Upcoming Auctions pages.

AAdd PPrriicciinngg aanndd SSiizzeess

CCoosstt ppeerr 11000000 IImmpprreessssiioonnss:: $$1155IImmpprreessssiioonnss CCoosstt77,,550000 .. .. .. .. .. .. .. ..$$111122..55001155,,000000 .. .. .. .. .. .. ..$$222200..5500 (2% Discount)3300,,000000 .. .. .. .. .. .. ..$$442277..5500 (5% Discount)6600,,000000 .. .. .. .. .. .. ..$$881100..0000 (10% Discount)9900,,000000 .. .. .. .. .. .. ..$$11,,114477..5500 (15% Discount)

11.. FFuullll BBaannnneerr:: 468x60 px22.. MMeeddiiuumm RReeccttaanngglleess:: 300x250 px33.. BBuuttttoonn AAddss:: 125x125 px44.. 33::11 RReeccttaannggllee:: 300x100 px55.. SSkkyyssccrraappeerr:: 120x600 px66.. LLeeaaddeerrbbooaarrdd:: 728x90 px

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Our newsletter advertising includes a bannerin our newsletter emailed directly to our e-mail subscription list and a correspondingbutton ad on our website for two days.

11 AAdd//WWeeeekk ....................................$$55000022 AAddss//WWeeeekk ................................$$77000033 AAddss//WWeeeekk ................................$$990000

Newsletter Banner: 400x150 pxButton Ad: 125x125 px

PPrreemmiiuumm AAddvveerrttiissiinnggAvailable throughout the site. Opportunitiesinclude Corner Page Peel Back Ads, VideoAdvertising, Expanding Ads, Sliding Billboards

AAdd PPrriicciinngg

CCoosstt ppeerr 11000000 IImmpprreessssiioonnss:: $$2266IImmpprreessssiioonnss CCoosstt77,,550000 .. .. .. .. .. .. .. ..$$119955..00001155,,000000 .. .. .. .. .. .. ..$$338822..2200 (2% Discount)3300,,000000 .. .. .. .. .. .. ..$$774411..0000 (5% Discount)6600,,000000 .. .. .. .. .. .. ..$$11,,440044..0000 (10% Discount)9900,,000000 .. .. .. .. .. .. ..$$11,,998899..0000 (15% Discount)

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AdvertisingInformation

®

22

Full Page10.125”x10.625”

5/6 Page8.425”x10.625”

2/3 Page6.7”x10.625”

1/2 Page10.125”x5.25”5”x10.625”

1/3 Page3.275”x10.625”6.7”x5.25”

1/4 Page5”x5.25”

1/6 Page1.565”x10.625”3.275”x5.25”

Page Sizes Electronic File InformationEmail

The email address for advertising copy is [email protected]. All files attached to the email fordownloading (i.e.: copy, photos, ads, logos) should be identified with file names not generated by digital cameras.Please name photos with the serial number of the machine ora brief description (1999CatD5H). Please be sure to identifyyour company in your email. We discourage the transfer oflarge files by email. Instead we ask that you send a CDovernight or FTP the files.

FTPTo connect to our FTP server you need an FTP client. An

internet browser will not work. Examples of FTP programsare Fetch, Interarchy, WinFTP and CuteFTP. When logging intothe FTP server use the following information…

Server Name: 146.145.184.195User Name: clientPassword: cegclient

You can then transfer your files. When complete, pleasesend us an email to let us know your file has been transferred.

File FormatsWe can accept advertising in the following programs:

QuarkXPress, Photoshop, Illustrator, InDesign and AdobeAcrobat. Ad copy should be sent within the email or as a textfile.

Microsoft Office files are not cross platform compatibleand should not be used to send in ad copy or artwork.

Adobe Pagemaker is no longer supported for ad files. Thecustomer should convert the file to an Acrobat PDF file beforesending, as we cannot open it.

Artwork should be saved as .tif, .eps or .jpg files. Filesmust include the 3 digit extension in their filename.

23

Special PositionWhen available, center spread and last page are 20% additional. Second and third covers and other special positions are 15% additional.

Color RatesSpot color is available on certain pages at $150.00 perinsertion. Minimum ad size for color is 1/4 page. 4 colorrate is $375 per insertion.

Combination RatesAdvertisers buying 2 editions will receive 10% discount perinsertion. Buy 3 or more editions and receive a 15% discount per insertion. Based on established rate. (No additional discounts)

Advertising AgenciesAll rates are net.Advertising agencies please add 17.65%to appropriate rate on 1/4 or larger. No cash discount, noadditional discounts on combinations, terms are net 30days. Spot color and 4 color rates are non-commissionable.

Bargain Equipment GuideRate - $95.Ad will run in two consecutive issues. Send photos and brief description (Maximum 17 words). Checkmust accompany order.An additional $50 for color and $20for a 30 day placement on our website.

Classified Rates and Terms95 cents per word. Minimum charge is $30.00. Charge covers cost of insertion in two consecutive issues withoutchange. Each initial counts as a separate word.Telephonenumber including area code counts as one word.

All classified advertising must be paid in advance. Pleasespecify category item is to be listed under.Additional $20for a 30 day placement on our website.

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Other InformationPublisher is not liable for the following: Page number orposition on page of advertisement. Misprints, errors, etc. forwhich the publisher may be legally responsible will notexceed the cost of the publisher’s charge for advertising.

Omitting an advertisement… please check your ad for correctness, unfortunately we cannot assume responsibilityfor errors after the first insertion or orders received bytelephone or handwritten.

Publisher will not be bound by any conditions appearing onorder blanks or copy instructions which are in conflict withany provision contained in its rate card or with its policies.

All advertisements including photographs and artworkoriginated and prepared by Construction EquipmentGuide® are the property of Construction EquipmentGuide® and not the advertisers. The advertiser has purchased the right of reproduction in ConstructionEquipment Guide® and does not have the right to repro-duce the advertisements in any other place or publication without the specific approval of ConstructionEquipment Guide®.

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Your insertion of advertising in Construction EquipmentGuide® signifies your acceptance and compliance with theabove conditions.Visa, Mastercard and American Expressaccepted with approval.

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Construction Equipment Guide Contact InformationMain Office • 800/523-2200

Accounting Dept - [email protected] Weinmann - Manager

Editorial Dept - [email protected] Mongeau - Editor in Chief, Northeast PaperPeter Suanlarm - Midwest, West PapersJeff Cronin - Southeast Paper

Production Dept - [email protected] Pinkerton - ManagerStephen Collins - Asst. ManagerMatt Seslow - Asst. ManagerHerb Warner - Graphic ArtistJennifer Hood - Graphic Artist

Sales SupportKathy Uluski - [email protected] Pinkerton - [email protected] Weidle - [email protected] Gallagher - Auctions, Bargains, Wanteds, Classifieds

WebsiteJeff Cronin - Editorial StoriesCarl Baldwin - Equipment ListingsStephen Collins - Tech Support

NortheastTed McKeon - Publisher and Sales ManagerNew Jersey, Eastern Pennsylvania800/523-2200 • [email protected] Rep - Kathy Uluski

Kent HogeboomNew England, New York800/988-1203 • [email protected] Rep - Kathy Uluski

John LaCameraNew England800/225-8448Support Rep - Kathy Uluski

Rachel SlavidNew England • [email protected]/225-8448Support Rep - Kathy Uluski

Lou ReardonWestern, Central and Eastern Pennsylvania,Delaware, Maryland, Northern Virginia888/211-5711 • [email protected] Rep - Kathy Uluski

WestDale Agnew Arizona, Colorado, New Mexico, Nevada,Oklahoma, Texas, Utah, Louisiana877/877-4997 • [email protected] Rep - Andrea Pinkerton

Eric Henegar California877/7CEGLTD • [email protected] Rep - Andrea Pinkerton

MidwestJoe McKeon - PublisherIllinois, Wisconsin, Missouri,Kansas, Northwest Indiana800/632-0233 • [email protected] Rep - Andrea Pinkerton

Ed BrydenOhio, Michigan, Indiana, West Virginia, Kentucky800/810-7640 • [email protected] Rep - Andrea Pinkerton

Patrick KielMinnesota, Idaho, Montana, Wyoming, South Dakota,North Dakota, Iowa, Nebraska866/413-4265 • [email protected] Rep - Andrea Pinkerton

SoutheastRichard McKeon - PublisherVirginia, North and South Carolina,Eastern Tennessee, Oregon, Washington800/288-4234 • [email protected] Rep - Andrea Pinkerton

Rich OlivierGeorgia, Alabama, Mississippi,Western Tennessee, Arkansas800/409-1479 • [email protected] Rep - Kathy Uluski

Jim Van NattaFlorida, Puerto Rico, Virgin Islands800/344-3026 • [email protected] Rep - Andrea Pinkerton

Sales Team

2009 CEG Media Kit

Documents

Transcript of 2009 CEG Media Kit