My magazine shows the profiles of the people who are my target audience which is both genders aged 16-18 year olds who like indie/rock music. In order to identify what type of fashion my audience is into so that I could represent them in my magazine I had to research them and see what fashion they’re into and how they like to act. Previously in my real media product research I researched the type of people that are represented in existing magazines such as NME and Q as these magazines represent similar people to my magazine. Within this research I also looked at a indie/rock bands and identified their fashion which I took into consideration when carrying out my photo shoot along with all the other research.

Whilst carrying out my research I noticed that the audience of the real media products that are represented in the magazines, are highly interested in going to gigs and most of the readers tend to play instruments them selves so I decided to include people playing instruments within the magazine in order to represent the audience.

I compared my photo shoot with other photo shoots done by magazines like NME and Q as both of them feature a young female indie female on their front covers.The posture of the artist in my photo shoot and NME and Q’s photo shoot are quite similar as they do not portray a rebellious attitude but give off quite a calm vibe. The background and costume are also similar which shows the indie/rock vibe I am trying to get my magazine to portray. All the photographs have been taken outside and have trees in the background which creates a ‘hard’ backdrop and therefore gives off a indie/rock vibe. The costume of the artist in all photographs are similar as she is in a floral dress and have a hat on which represents indie rock social groups that like to dress this way as they are quite laidback but also don’t want to be the same as everyone else. This reflects how teenagers around the age of 16-18 years old are like as they are trying to find themselves and be different from the rest.

NME and Q’s photo shoot with Florence Welch and Taylor Swift

My photo shoot

I used various other photographs in my magazine but they are at gigs as I have found through research that they’re the type of photographs that are found in the type of magazines I am producing so I have included a few photographs at gigs. This represents the type of social group that like to go to gigs and watch artists live. I tried to capture similar photographs than that in the magazine when I went to the gigs so that I could portray the indie/rock genre so that it suits the specific social group I am aiming the magazine at.The clothes that the artists are wearing in the magazine photographs are similar to the clothes that are being worn in my gig photographs. They are wearing skinny jeans, leather jackets and black clothing in general which gives off an indie/rock vibe which represents the indie/rock social groups as this is generally what they like to wear. The people in the images have similar hairstyles as they have styled there hair in a certain way which gives off an indie vibe but they also have dark hair which represents the rock genre as dark colours are generally worn among rock social groups. My photographs also represent these social groups as they also have styled hair which represents the social group my magazine is aimed at.

NME

My photographs