1st 2nd HT 3rd 4th SUPERBOWL game time 56ADS SUPERBOWL … · 2019-01-23 · Doritos Avenger Star...
Transcript of 1st 2nd HT 3rd 4th SUPERBOWL game time 56ADS SUPERBOWL … · 2019-01-23 · Doritos Avenger Star...
66SUPERBOWLADS
56BRANDS
TOP BRANDS BY TWEET VOLUME
TideAmazonDoritos
AvengerStar Wars
1st 2nd HT
250,000
500,000
750,000
1,000,000
3rd 4th
game time
Tweet Volume
3.2
Milli
on T
weet
s
All metrics in this chart represent data collected through twitter streaming API. The data collected does not include 100% of tweets available through the twitter. *3.5 Million commercial related tweets.Data and analysis by Eight Enders:
Brand Sentiment Analysis
Doritos vs Mtn Dew 61.5% 38.5%
Tide 89.3% 10.7%
Nick Miller, Ben Herrera, Cody Johnson, Kris Clegg
217,057214,541
198.378173,562
128,351
SUPERBOWL COMMERCIAL STATS AT-A-GLANCE
113
COM
MER
CIAL
S $5MAVERAGE COST FOR 30 SECONDS
OF COMMERCIAL AIRTIME
2 8CO
MM
ERCI
ALS
BREA
KS
75OF TOTAL COMMERCIAL AIRTIME
MINUTES $750MTOTAL ESTIMATED
AD DOLLARS SPENT
Avengers 73.7% 26.3%
Star Wars 75.4%
Amazon 79.9% 20.1%
Positive Negative
24.6%Jeep
Cost of Customer Acquisition
$100K $200K $300K $ per follower gained
$1,000
$500
$100
$ pe
r twe
et g
aine
d WixSprint
NFLWendy’s
Star Wars
3.5MUNIQUE TWITTER USERS
TOP 5 BRANDS BYUNIQUE TWITTER USERS
Star Wars
Avengers
Amazon
Tide
Doritos
INTERNATIONAL CONVERSATIONS
Other 23% Spanish 27%
Korean20%
Portuguese13%
Japanese9%
French8%
NFL
Ad Spend vs. Net New Followers
0 5K 10K 15KNet Change in Brand Followers
30
15
1
Ad S
pend
in M
illion
s
Universal
Wendy’s
Amazon
Ad Spend vs Total Influence
0 5,000 10,000 15,000 Total Brand Impressions (Millions)
30
15
1
Ad S
pend
in M
illion
s
Doritos
Coke
NFLTide
Star Wars
Diet Coke
Playstation
SUPERBOWL LII AD ANALYTICS 2018