08Fall

R SWATHI#187MBA PRSECTION D

TVC AND RADIO SCRIPT

KIT KAT - TV Commercial Script

Product: KIT KAT; Have a break, Have Kit KatShooting Location: Living roomActor(s): Husband, Wife, Wall, and Picture frame of an old grandmother

VIDEO AUDIO

Two shot of husband and wife fighting with each other and the wife says to her husband.

Cut to husband (feeling bad) and standing outside the house gazing into the road.

Close up shot of husband’s hand taking Kit Kat from his pocket and eating it.

Cut to living room.

Back shot of the husband facing the wife who is standing in front of the wall.

Mid Close up shot of her face reactions.

Cut to close up shot of the husband looking at her.

Cut to the wife yelling at him again.

Cut to the husband looking at the grandmother’s picture intensely.

Cut to wife getting angrier.

Cut to her husband smiling and amused looking at the picture frame.

Zoom shot of the frame and we see the dead grandmother’s picture dancing and calling out to him.

Cut to the husband hugging the frame.

Supers fill screen:"Have a break, Have a kit kat" (Top left)

(Fade In)

Wife: "Its highly irritating. Every time you have to hurt me? Isn’t it? Just get out of this house. I don’t want to see you again”

BGM (Natural Ambience recorded in the pilot track to be used)

SFX: Vehicles around, Kids chit chatting.

SFX: Tearing of a foil paper and a pop noise to showcase opening of the kit kat chocolate.

SFX: Giggles.

(Fade out)

TOTAL DURATION 30 seconds

KIT KAT – Radio Script

Product: KIT KAT; Have a break, Have Kit KatVoice(s): Husband, Wife, Wall, and an old grandmother

DIALOGUES SOUND EFFECTS AND MUSIC

(Fade In)

Wife (angrily): "Its highly irritating. Every time you have to hurt me? Isn’t it? Just get out of this house. I don’t want to see you again”

Husband (In a sad tone): Meine kya kiya? VO (within his mind): Every time, I have to take this from her? I need a break now. Let me have a Kit Kat now.

(After pause for a second)

Husband: Listen dear.. Am sorry..

Wife: No! You don’t deserve me.

Voice Over: Grandson! Do you see me? Chuck your wife. I will find you a new girl.

Husband: “Grandmom? You are dead right?”

Wife: Whom are you speaking to?

Husband: I love you grandmom. Ha Ha!

VO: "Have a break, Have a kit kat".

BGM (Natural Ambience)

SFX: Tearing of a foil paper and a pop noise to depict opening of the kit kat chocolate.

(Wife continues to speak to her husband though her husband is speaking to his grandmom in his unconscious state)

SFX: Giggles.

(Fade out)

TOTAL DURATION 45 seconds

PEPSI MAX - TV Commercial Script

Product: PEPSI MAX; Maximum Kick, Zero SugarShooting Location: Class RoomActor(s): Class Students, Professor

VIDEO AUDIO

Establishing shot of a classroom where a group of PG students drink Pepsi Max.

Cut to mid shot of an angry professor getting inside the classroom.

Cut to wide shot of students remaining silent.

Cut to professor looking at the students angrily.

Cut to a group of students (who drank Pepsi Max) raising their hands simultaneously.

Cut to the professor looking confused.

Cut to long shot of the professor walking out.

Cut to mid shot of the students who raised their hands looking at each other seriously and grinning at each other slowly and having a hearty laugh at fooling the teacher.

Cut to a tilt up shot of only one different hand going up from the corner of the room with Pepsi Max CAN and joining his group of friends.

Wide shot of all friends laughing aloud.

Supers fill screen:"PEPSI MAX; Maximum Kick, Zero Sugar" (Top left)

MAX IT! (Down Right)

(Fade In)

Professor: "Who the hell gave proxy for Mike?”BGM (Natural Ambience recorded in the pilot track to be used)

SFX: Fan noise.

Professor: “Will the guilty admit his mistake or not?”

SFX: Giggles.

(Fade out)

TOTAL DURATION 30 seconds

PEPSI MAX - Radio Script

Product: PEPSI MAX; Maximum Kick, Zero SugarVoice(s): Husband, Wife, Wall, and Picture frame of an old grandmother

DIALOGUES SOUND EFFECTS AND MUSIC

Guy 1: The girl looks very beautiful. Guy 2: She looks hot. Guy 3: I am approaching that girl.

Hero: Wanna fight? For the girl with me?

Hero: Will you come with me atleast now?Girl: (shy) Smiles. Giggles. And says YES!

Hero: “Drink PEPSI MAX. Maximum Kick. Zero Sugar.”Yeah yeah yeah (Rajini style).

(Fade In)

SFX: Loud noise of guys chit chatting about a girl.

SFX: A bullet bike noise overpowers the ambience.

SFX: Noise of fight.

(Fade Out)

TOTAL DURATION 45 seconds