15.599 Lecture Notes, Coolhunting WWF · Contents The Coolhunting Process Coolhunting the 3...
Transcript of 15.599 Lecture Notes, Coolhunting WWF · Contents The Coolhunting Process Coolhunting the 3...
Contents
The Coolhunting Process Coolhunting the 3 Infospheres
Wisdom of Crowds (Web/Blogs) Wisdom of Swarms (Wikipedia/Blogs) Wisdom of Experts (Web of Science, Coolpeople)
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Coolhunting Process
Crowd Twitter/Web
(Google, Bing, Yahoo)
Experts Blogs/Wikipedia
Swarm Forums/Facebook
(Fanpages)
Network
Trend
Content
Input Analysis Output
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Contents
The Coolhunting Process Coolhunting the 3 Infospheres
Wisdom of Crowds (Web/Blogs) Wisdom of Swarms (Wikipedia/Blogs) Wisdom of Experts (Web of Science, Coolpeople)
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Coolhunting the 3 Infospheres
Crowd Swarm (Wikipedia) Expert (Coolpeople &(Blogsearch & Web Of Science)Bing)
General overview WWF WWF WWF
Compare key Schweiz, China, Schweiz, China, Schweiz, China, USA countries USA USACompare key Rainforest, amazon, Rainforest, amazon, Rainforest, amazon,stakeholders agriculture agriculture agriculture
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Coolhunting the 3 Infospheres
Crowd Swarm (Wikipedia) Expert (Coolpeople &(Blogsearch & Web Of Science)Bing)
General overview WWF WWF WWF
Compare key Schweiz, China, Schweiz, China, Schweiz, China, USA countries USA USACompare key Rainforest, amazon, Rainforest, amazon, Rainforest, amazon,stakeholders agriculture agriculture agriculture
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0
Top websites related with WWF
0.05 0.1 0.15 0.2 0.25 0.3
www.google.com
dictionary.reference.com
bikevsworld.com
assets.panda.org
www.arkive.org
wwf.org
www.panda.org
www.wwe.com
www.worldwildlife.org
wwf.panda.org
www.wwf.org.au
www.sourcewatch.org
www.wwf.eu
www.wwf.org.uk
www.ebay.com
wwf.ca
www.wwf-uk.org
www.facebook.com
www.youtube.com
en.wikipedia.org
BC
8
0 0.02 0.04 0.06 0.08 0.1 0.12 0.14 0.16
thegreenfamilia.co.uk10and5.com
planetsave.comwrestling.insidepulse.com
xe.com/newsrtcc.org
looktothestars.orgwwfblogs.org/climate
telly-tv.comlarouchepac.com
asianscientist.comflickr.com/photos/umdrums
rawstory.com/rssandandgravel.com
earthhour.wwf.org.uktheborneopost.com
panda.orgibelieveinadv.com
cagesideseats.comekathimerini.com
Betweenness Centrality
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Top blogs related with WWF
Top terms in relation with WWF
0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000
focusamazon
asiaindiaanti
africaobama
australiaamerican
planetchina
millionprotect
naturgreenchangglobalworldclimat
wwf
WEIGHT
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Coolhunting the 3 Infospheres
Crowd Swarm (Wikipedia) Expert (Coolpeople &(Blogsearch & Web Of Science)Bing)
General overview WWF WWF WWF
Compare key Schweiz, China, Schweiz, China, Schweiz, China, USA countries USA USACompare key Rainforest, amazon, Rainforest, amazon, Rainforest, amazon,stakeholders agriculture agriculture agriculture
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Trend countries in blogs
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1 2 3 4 5 6 7 8 9 10 11 12 13
Bet
wee
nnes
s C
entr
ality
wwf usa
wwf china
wwf schweiz
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Coolhunting the 3 Infospheres
Crowd Swarm (Wikipedia) Expert (Coolpeople &(Blogsearch & Web Of Science)Bing)
General overview WWF WWF WWF
Compare key Schweiz, China, Schweiz, China, Schweiz, China, USA countries USA USACompare key Rainforest, amazon, Rainforest, amazon, Rainforest, amazon,stakeholders agriculture agriculture agriculture
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Top terms in relation with rainforest
0 5000 10000 15000 20000 25000 30000 35000 40000 45000
anti
india
children
ecolog
eco
endang
amazon
planet
save
log
rainforest
help
natur
scienc
global
green
world
climat
wwf
WEIGHT
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0
Top terms in relation with agriculture
5000 10000 15000 20000 25000 30000 35000 40000
india
africa
ecolog
america
australia
china
planet
environment
resourc
scienc
natur
conserv
green
sustain
energi
climat
wwf
WEIGHT
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Top terms in relation with amazon
0 5000 10000 15000 20000 25000 30000 35000 40000 45000
chinapolararcticafrica
endangdeforest
brazilamerica
rainforestplanet
protectearthnaturhelp
amazonglobalgreenworld
wwfclimat
WEIGHT
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Trend topics in blogs
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
1 2 3 4 5 6 7 8 9 10 11 12 13
Bet
wee
nnes
s C
entr
ality
wwf agriculture
wwf amazon
wwf rainforest
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0 0.05
Trend topics in blogsMaximum BC Minimum BC
0 0.01 0.02 0.03 0.04 0.05
wwf agriculture
wwf amazon
wwf rainforest
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7
wwf agriculture
wwf amazon
wwf rainforest
0.1 0.15 0.2 0.25
wwf agriculture
wwf amazon
wwf rainforest
Mean BC
0 0.05 0.1 0.15 0.2 0.25 0.3
wwf agriculture
wwf amazon
wwf rainforest
Standard dev BC
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Coolhunting the 3 Infospheres
Crowd Swarm (Wikipedia) Expert (Coolpeople &(Blogsearch & Web Of Science)Bing)
General overview WWF WWF WWF
Compare key Schweiz, China, Schweiz, China, Schweiz, China, USA countries USA USACompare key Rainforest, amazon, Rainforest, amazon, Rainforest, amazon,stakeholders agriculture agriculture agriculture
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No connection between WWF and key stakeholders in Wikipedia! WWFstakeholders in Wikipedia!
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Wikipedia (Agriculture, Amazon, Rainforest, WWF)
Coolhunting the 3 Infospheres
Crowd Swarm (Wikipedia) Expert (Coolpeople &(Blogsearch & Web Of Science)Bing)
General overview WWF WWF WWF
Compare key Schweiz, China, Schweiz, China, Schweiz, China, USA countries USA USACompare key Rainforest, amazon, Rainforest, amazon, Rainforest, amazon,stakeholders agriculture agriculture agriculture
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Publication stats of topics agriculture,rainforest, amazon - Years
20.00
21.00
22.00
23.00
24.00
25.00
26.00
27.00
2008 2009 2010 2011
% of 27843
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Publication stats of topics agriculture,rainforest, amazon - Subjects
0.00 5.00 10.00 15.00 20.00 25.00
AGRICULTURE
ENVIRONMENTAL SCIENCES ECOLOGY
ENGINEERING
BUSINESS ECONOMICS
PLANT SCIENCES
WATER RESOURCES
GEOLOGY
COMPUTER SCIENCE
ZOOLOGY
METEOROLOGY ATMOSPHERIC SCIENCES
% of 27843
33
Publication stats of topics agriculture,rainforest, amazon - Countries
0 5,000 10,000 15,000 20,000 25,000 30,000
USA
BRAZIL
PEOPLES R CHINA
ENGLAND
GERMANY
AUSTRALIA
FRANCE
CANADA
SPAIN
INDIA
% of 27843
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15.599 Workshop in IT: Collaborative Innovation NetworksFall 2011 For information about citing these materials or our Terms of Use, visit: http://ocw.mit.edu/terms.