15 key factors for online success

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15 Key Factors for Online Success

Speakers

Dimitar Savov CEO @ Startup Masters

Simeon PrusiyskiCTO @ Startup Masters


Startup Idea, Goals...● Brainstorm your idea

✓ What’s the problem?

✓ Who suffers it?

✓ How big is it?

✓ How do you solve it?

● Goals✓ Clear

✓ Measurable

✓ Achievable



Validation ● Who will use it ?

● Will they buy it ?

● Reach out to your users

✓ Get Out

✓ Listen

✓ Talk

✓ Learn

● Look for the “Shut up and take my money moments”


Business Strategy & Monetization● Competition

● Differentiation

● Strategy

● Revenue


Storyboarding & Sketching

● Narrative Visualisation - Before Writing anything

✓ How it works

✓ How it looks when it’s done

● Sketching & Storyboarding

✓ Short Version

✓ Long Version

✓ Examples

{ Pen & Paper }


Repeat steps 1 to 4until you have nothing to change


Wireframing & Prototyping

● Layout● Behavior● Step By Step● Screen by Screen● User Guidance


Design● Branding & Visual Identity

✓ Logo

✓ Color Scheme

✓ Style guide

✓ Apply across the board

● Basic Principles of Design✓ Form Follows Function

✓ Gestalt Principles


Solution Planning & Technical Specification● Functionality & Feature Set● Platforms & Technology Stack● Hardware infrastructure (Hosting, Scalability)● APIs & Integration● 3rd party dependencies

✓ LTS

✓ Versions

The result of the solution planning is a technical specification document


Development Planning & Execution● Team/Skill Selection● Project Management

✓ Task Delegation

✓ Milestones

✓ Development Time Management

✓ Deliverables

● Dev Environment Setup✓ Accounts

✓ IDEs

✓ Workstations

● Execution & Documentation


Evolution Strategy● Error Reporting and Fixes/Patches● Feedback Collection● Competition● Trends● Internationalization● What features to add ?● Infrastructure Scaling● High Scalability● Solution Scaling


KPIs & Tracking Infrastructure● Standard KPIs

✓ Visits✓ Retention✓ Bounce rate✓ Conversion

● Custom KPIs ✓ Discover your own✓ Track them !

● Examples✓ Facebook: Number of friends✓ Google: Number of searches per day✓ LinkedIN: Profile Completeness


Communication Strategy ● Communicate your ideas in an understandable way● MVP - Most valuable proposition● USP - Unique selling points● Content marketing● Public appearances


Promotion and Dissemination Strategy● CPC

● Social

● PR

● Content Marketing

● Email

● Remarketing

● Video

● Advertising Mix



Analysis & Optimization● User experience

● User interface

● Application performance

● Marketing performance

● Conversion

● Business plan

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Digital Performance Marketing

Strategy

Marketing

Programming Design

Promotions

Analytics

Optimization

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● Entering New Markets● Barriers to entry● Mergers and Acquisitions● Customer retention & Consumer Lock-in● Patents & Licensing● Research and Development● Internationalization

Global Competitive Strategy


Questions

15 key factors for online success

Small Business & Entrepreneurship

Transcript of 15 key factors for online success