130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the...

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Transcript of 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the...

Page 1: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community.
Page 2: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community.
Page 3: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community.

Indiegogo is the trusted, global funding platform

Most Trusted� Since 2008

� Largest global platform

� $ millions disbursed every month

Customer Happiness� Empowering campaign owners through

education & support (24hr response time)

� You keep your money…no matter what!

Global � We’re everywhere (on earth anyway)

� Over 120,000 campaigns , 196 countries and counting…

Equal Opportunity� No waiting, no curation, no favoritism

� All projects are welcome

� Merit-based promotions

Nonprofit Resources� Discount for nonprofits

� Facilitated tax-deductible contribution options

Page 4: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community.

Crowdfundingis the pooling of funds from the people.

People who are passionate about an idea,

to amplify the reach of their community.

Often, in return for a “perk” … or token of thanks.

Over $100,000 raised

Average contribution: $0.89

Crowdfunding is not new…

Page 5: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community.

Why now?

Page 6: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community.

Crowdfunding IS…

Shared enthusiasm!

Crowdfunding IS NOT…

Panhandling

Crowdfunding defined

Crowdfunding is the pooling of funds from people who are passionate about a project or idea, to help bring those ideas to life

Page 7: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community.

Raise money

Gauge demand

& mitigate risk

Connect with

your audience

Gain visibility

Why Crowdfunding?

Page 8: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community.

Nonprofit programs

Page 9: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community.

Movement building

Page 10: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community.

Small business

Page 11: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community.

Entrepreneurship

Page 12: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community.

Entrepreneurship

Page 13: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community.

International Development

Page 14: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community.

Why people contribute?

PassionParticipation & PridePerks

Passion

Participation & Pride

Perks

Page 15: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community.

Preparation = Success

You are responsible for generating interest & momentum for your campaign

Building that initial momentum will provide you with additional exposure

Expect to raise 25-30% of funds from friends & family

Prepare your marketing plan, build virality.

Gogofactor will surface your campaign to the masses

Page 16: 130609-Introduction to Crowdfunding vWorkshop · Crowdfunding is the pooling of funds from the people. People who are passionate about an idea, to amplify the reach of their community.

Thank you!

Tweet at us! #gogolearn