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Scaling up micro conversationSlides for soda stream.

Communicating with a large audience while keeping the conversations personal.

Every day :532 million Facebook status updates400 million Tweets2 million Buzz posts

…and growing exponentially.

The problem

Solution• Building a conversation tree (stored data).

• Saving data from all employees for suggesting optimized answer

• Optimize conversations using A/B testing

What is so special about ?• First step is Smart clustering

Examples for soda streamgroup tweets that say or mean the same thing for example:

• I love soda stream • cant stop drinking soda • People that uploaded a photo to instagram of

soda stream• People that just bought a soda stream device.• People shared a soda stream article.

http://www.visualbee.com/upgrade.html

What is so special about ?

• No other system provides social A/B testing solution marketer use in advertising.

• For example A/B test respond to “ I love soda stream” with:

1. Thanks for the love.2. What do you love about Soda

stream?

http://www.visualbee.com/upgrade.html

What is so special about ?• Grows stronger with its customers.

What is so special about ?• Increases the ability to talk with large audience

by 100X

See a short video with soda stream example here:

http://www.screenr.com/aZJ7