10th San Diego Asian Film Festival Marketing Presentation
13
SDAFF MARKETING 2009
-
Upload
san-diego-asian-film-foundation -
Category
Entertainment & Humor
-
view
860 -
download
0
description
Marketing Report for the 10th San Diego Asian Film Festival. www.sdaff.org
Transcript of 10th San Diego Asian Film Festival Marketing Presentation
- 1. SDAFF MARKETING 2009
- 2. FOUNDATION STATISTICS
- 3. GENERAL FESTIVAL STATS
3.6%
NO
42.7%
NO
57.3%
YES
96.4%
YES
Have you been to the Asian Film Festival?
Do you plan on attending another Foundation event? - 4. TOP 3 METHODS OF PROMOTION
17.6%
Online
13.6%
School
55.2%
Word of
Mouth - 5. Ethnicity
2.8%
African American
4.7% Korean
4.7% Vietnamese
6.3%
Hispanic
14.7% Filipino
8.5%
Japanese
21.8% Caucasian
15.3% Chinese
Asian Pacific Islander
Non Asian Pacific Islander - 6. GENDER
AGE
6%
60+ Yrs
28.6%
18-25 Yrs
22.6%
45-59 Yrs
44.3%
Male
55.7%
Female
18.8%
26-34 Yrs
21.1%
35-44 Yrs - 7. INCOME
15.7%
$100,000+
21.8%
$60,000-$99,999
26%
$30,000-$59,999 - 8. ARE YOU FROM SAN DIEGO?
21.4%
NO
78.6%
YES
2008: 15%
2007: 12.1% - 9. PUBLIC RELATIONS/MEDIA
- 10. COMMUNITY PARTNERSHIPS
- 11. EDUCATIONAL OUTREACH
- 12. ONLINE AND VIRAL MARKETING
1,821
3,043
#1
133,479 - 13. AREAS OF IMPROVEMENT
Increase On-Site Festival Promotions
Build High School/Community College/North County/International Audience
Create System to Gauge Value of Partnerships
Increase Interactive Marketing
Rebuild Street Team Program