3. GENERAL FESTIVAL STATS
3.6%
NO
42.7%
NO
57.3%
YES
96.4%
YES
Have you been to the Asian Film Festival?
Do you plan on attending another Foundation event?
4. TOP 3 METHODS OF PROMOTION
17.6%
Online
13.6%
School
55.2%
Word of
Mouth
5. Ethnicity
2.8%
African American
4.7% Korean
4.7% Vietnamese
6.3%
Hispanic
14.7% Filipino
8.5%
Japanese
21.8% Caucasian
15.3% Chinese
Asian Pacific Islander
Non Asian Pacific Islander
7. INCOME
15.7%
$100,000+
21.8%
$60,000-$99,999
26%
$30,000-$59,999
8. ARE YOU FROM SAN DIEGO?
21.4%
NO
78.6%
YES
2008: 15%
2007: 12.1%
9. PUBLIC RELATIONS/MEDIA
10. COMMUNITY PARTNERSHIPS
11. EDUCATIONAL OUTREACH
12. ONLINE AND VIRAL MARKETING
1,821
3,043
#1
133,479
13. AREAS OF IMPROVEMENT
Increase On-Site Festival Promotions
Build High School/Community College/North County/International
Audience
Create System to Gauge Value of Partnerships
Increase Interactive Marketing
Rebuild Street Team Program