R&D Planning – A Boeing PerspectiveA Boeing Perspective

REACH 2010 SeminarREACH 2010 Seminar

Indian Institute of Technology Kanpur

12 October 2010

Bala BharadvajDirectorDirectorBoeing Research & Technology - India

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Vision StatementOne Partnership Endless Possibilities

Conference focus: Creating a Research Vision for IIT Kanpur

Vision

The desired or intended future state of an organization in terms of its fundamental objective and/or strategic direction.

A long term view.

Your inspiration, the framework for all your strategic planning.

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Copyright © 2008 Boeing. All rights reserved.

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The Boeing Company –A Diversified Aerospace PortfolioOne Partnership Endless Possibilities

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How We Are OrganizedgCorporate functions:Business Development and Strategy

World-class performance

Business Development and Strategy

Communications

Engineering, Operations and T h lTechnology

Finance/Shared Services Group/Boeing Capital Corp.

Human Resources/Administration

International

Lawa

Office of Internal Governance

Government RelationsDefense, Space & Security

Commercial Airplanes

Copyright © 2009 Boeing. All rights reserved.

Two businesses supported by nine corporate functions

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More Vision Statements

EO&TEO&T

Enhanced Growth & Productivity through Technical & Functional LeadershipLeadership

Boeing Research & TechnologyOne team: anticipating, shaping, delivering, and supporting innovation and technology for Boeing’s growth and productivity

Copyright © 2009 Boeing. All rights reserved.

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Engineering Operations & Technology | Boeing Research & Technology Global Technology

Customers’ Needs Drive Technology CharacteristicsEngineering, Operations & Technology | Boeing Research & Technology Global Technology

to meet the customer needs (range

BreakthroughBreakthrough

…to meet the customer needs (range, payload, speed, mission effectiveness, availability, reliability, etc.)

EnduringSustainability

EnduringSustainability

Extreme Affordability

Extreme Affordability

BreakthroughPerformanceBreakthroughPerformance

yyyy

EnvironmentallyProgressive

EnvironmentallyProgressive

… in development, production, operations, and support.

… easy to mod; open system architecture; easy to upgrade

… non-polluting in production; quiet; non-polluting & fuel efficient in operation; disposable/ recyclable at end of life

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Enterprise Technology DomainsOne Partnership Endless Possibilities

Copyright © 2008 Boeing. All rights reserved. INCAST 2008Slide 8

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Boeing Leverages Global TechnologyOne Partnership Endless Possibilities

NorthAmerica $380B

Asia$300B

Middle East$6B

Europe$280B

Australia$13B

SouthAmerica

$21B$13B

AfricaNil

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Boeing uses RoadmapsOne Partnership Endless Possibilities

For Industry

Markets Products Technologies Infrastructure

For IIT Kanpur

Beneficiaries Products Science & Technology Infrastructure

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Technology Readiness LevelsOne Partnership Endless Possibilities

Achie ing higher TRLBoeingPrograms

Achieving higher TRL- Is potentially more

rewarding- but increasingly more

Boeing Research &

- but, increasingly more expensive

Technology

f ?Where does IIT Kanpur see itself on this scale?

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Shaping an R&D VisionOne Partnership Endless Possibilities

What does IIT-K want to focus on?

Other Uni ersities Cambridge (f ndamental research) MITOther Universities: Cambridge (fundamental research), MIT (applied research), Univ. of Washington (works closely with Boeing on aerospace related technologies)

Invest in core and key R&D areas

Focus on critical areas; Develop critical mass

Be the best, and ensure “impact”

Strategic shift to support new vision

New partnership models

Greater collaboration between industry and universities

Reward and recognition for researchers

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Potential areas to Add ValueOne Partnership Endless Possibilities

Breakthrough technologies needed for a cleaner, safer, better world.Breakthrough technologies needed for a cleaner, safer, better world.

Fundamental research in emerging areas.

Applied research as a catalyst for growth of Industries.Applied research as a catalyst for growth of Industries.

Solutions of national importance – literacy, infrastructure, water, resources ….

Solutions for the world – health, environment, energy, security, effective use of limited natural resources.

Create new Industries of the future through confluence of different subject areas – medicine and technology, nano tech, other ??

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SummaryOne Partnership Endless Possibilities

Boeing’s technology strategy is closely aligned with its customers’ needs.

India has an illustrious past in Engineering and Technology, and has created high quality Institutes of higher learningcreated high quality Institutes of higher learning.

Maturing from “Technology Development” to “System Development” has many challenges.

New R&D vision should build upon IIT Kanpur’s existing strengths.

Collaborative approach can be a key to evolve and sustain new vision.

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Last WordsOne Partnership Endless Possibilities

Copyright © 2008 Boeing. All rights reserved. INCAST 2008

Culture Eats Strategy for Lunch!

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Thank You!Thank You!