10 Ways to Make Your Content Socially & Digitally Friendly
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+ 10 Ways to Make Your Content Socially & Digitally Friendly Kate Brodock, Executive Director of Digital & Social Media 18 July 2012
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Transcript of 10 Ways to Make Your Content Socially & Digitally Friendly
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10 Ways to Make Your Content Socially & Digitally Friendly
Kate Brodock, Executive Director of Digital & Social Media18 July 2012
+1) Demonstrate value, not just information
Consistently ask yourself whether you’re giving your audience value that will make them feel fulfilled, see you as a trusted resource, and make them come back in the future.
+2) Title your pieces to be attractive, informative, and accurate
+3) Make sure your layout matches how people read
+4) Think about language, wording and voice
+5) Make sure your final version is in the right format
+6) Remember that people like visual
+7) Think about SEO
+8) Remember the power of social
+9) Build in mobile optimization
55% of the 234 million cell phone subscribers in the U.S. are getting at least some of their media diet via mobile devices.
+10) FREEBIE!
Look beyond higher ed
Strategery!
+Final thought…..
BE BOLD!!!!……and reach out to learn how to do that
Oh and remember integration!
