Markma Group 4 Presentation Chapter 10 Crafting the Brand Positioning
10 questions markma
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Transcript of 10 questions markma
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TOP 10 Learning Questions For
Chapter 22Managing a Holistic Marketing Organization for the Long Run
Edgardo Mamuyac JrDecember 17, 2010
http://jr-mamuyac.blogspot.com/
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1. Current trends in Marketing Practices are the following, except
a. Accelerating b. Advancing c. Flattening d. Outsourcing e. None of above
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Trends in Marketing Practices
Reengineering Outsourcing Benchmarking Supplier partnering Customer partnering Merging
Globalizing Flattening Focusing Accelerating Empowering
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Marketing Practices Accelerating is designing the organization and
processes to quickly respond to changes in the environment
Flattening is reducing the number of organizational levels to get closer to the customers
Outsourcing involves buying of goods and services from outside vendors
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1. Current trends in Marketing Practices are the following, except
a. Accelerating b. Advancing c. Flattening d. Outsourcing e. None of above
http://jr-mamuyac.blogspot.com/
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2. The following are under the Marketing Vice President in the Functional Organization, except
a. New-products manager b. Sales manager c. Marketing administration manager d. Marketing analyst manager e. Marketing research manager
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Functional Organization
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2. The following are under the Marketing Vice President in the Functional Organization, except
a. New-products manager b. Sales manager c. Marketing administration manager d. Marketing analyst manager e. Marketing research manager
http://jr-mamuyac.blogspot.com/
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3. These are the key questions for the Social Marketing Planning Process, except
a. Where are we? b. What are our goals? c. Where do we want to go? d. How will we get there? e. How will we stay on course?
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Social Marketing Planning Process
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Where are we?
Where do we want to go?
How will we get there?
How will we stay on course?
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Social Marketing Supports a cause The planning process involves the following:
Determination of program focus Selecting target audiences Product, Price, Distribution & Communication
concerns Evaluation & Monitoring plans Completion of an Implementation Plan
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3. These are the key questions for the Social Marketing Planning Process, except
a. Where are we? b. What are our goals? c. Where do we want to go? d. How will we get there? e. How will we stay on course?
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4. The following are structures of a Product Team, except
a. Triangular Product Team b. Rectangular Product Team c. Vertical Product Team d. Horizontal Product Team e. None of above
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Structure of a Product Team
Triangular Product Team PM = Product Manager R = Market Researcher C = Communication Specialist
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Structure of a Product Team
Vertical Product Team PM = Product Manager APM = Associate PM PA = Product Assistant
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Structure of a Product Team
Horizontal Product Team PM = Product Manager R = Market Researcher C = Communication Specialist S = Sales Manager D = Distribution Specialist F = Finance Specialist E = Engineer
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4. The following are structures of a Product Team, except
a. Triangular Product Team b. Rectangular Product Team c. Vertical Product Team d. Horizontal Product Team e. None of above
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5. These are the Corporate Social Responsibility, except
a. Dynamics behavior b. Socially responsible behavior c. Ethical behavior d. Legal behavior e. None of above
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Corporate Social Responsibility
Ethical behavior
Legal behavior
Socially responsible
behavior
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5. These are the Corporate Social Responsibility, except
a. Dynamics behavior b. Socially responsible behavior c. Ethical behavior d. Legal behavior e. None of above
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6. What are the Types of Marketing Control, except
a. Annual plan control b. Profitability control c. Efficiency control d. Strategic control e. Effective control
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Types of Marketing Control
Annual plan control
Profitability control
Efficiency control
Strategic control
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Types of Marketing Control Annual Plan Control – ensures
actual results are compared with the annual plan
Profitability Control – involves financial analysis
Efficiency Control – operations and resource allocations are assessed
Strategic Control – periodically reassess its strategic approach to the marketplace
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6. What are the Types of Marketing Control, except
a. Annual plan control b. Profitability control c. Efficiency control d. Strategic control e. Effective control
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7. Which of the following is True about Control Process a. Performance Measurement is not a step in the
control process b. Goal Setting is a step in the control process c. Performance Diagnosis is not a step in the
control process d. Preventive Action is a step in the control
process e. None of the above
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The Control Process
What do we want to achieve?
What is happening?
Why is it happening?
What should we do about it?
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The Control Process
What do we want to achieve? GOAL SETTING
What is happening? PERFORMANCE MEASUREMENT
Why is it happening? PERFORMANCE DIAGNOSIS
What should we do about it? CORRECTIVE ACTION
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7. Which of the following is True about Control Process a. Performance Measurement is not a step in the
control process b. Goal Setting is a step in the control process c. Performance Diagnosis is not a step in the
control process d. Preventive Action is a step in the control
process e. None of the above
http://jr-mamuyac.blogspot.com/
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8. The steps of Marketing Profitability are as follows, except
a. Identify functional expenses b. Compute for profitability ratios c. Assign functional expenses to marketing
entities d. Prepare a profit-and-loss statement for
each marketing entities e. All of above
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Marketing Profitability Analysis
Step 1: Identify functional expenses Step 2: Assign functional expenses to
marketing entities Step 3: Prepare a profit-loss statement for
each marketing entity
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8. The steps of Marketing Profitability are as follows, except
a. Identify functional expenses b. Compute for profitability ratios c. Assign functional expenses to marketing
entities d. Prepare a profit-and-loss statement for
each marketing entities e. All of above
http://jr-mamuyac.blogspot.com/
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9. What are the Characteristics of Marketing Audits, except a. Comprehensive b. Systematic c. Independent d. Statistics e. Periodic
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Characteristics of Marketing Audits
Comprehensive – covers all major marketing activities
Systematic – orderly examination of the organization marketing environments, objectives, strategies, systems & activities
Independent – objective & unbiased Periodic – at specific time intervals or occurance
of red flag indicators
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9. What are the Characteristics of Marketing Audits, except
a. Comprehensive b. Systematic c. Independent d. Statistics e. Periodic
http://jr-mamuyac.blogspot.com/
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10. These are the types of Branding a Cause Marketing Program, except
a. Self branded b. Co-branded c. Extend branded d. Jointly branded e. None of above
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Branding a Cause Marketing Program
Self-branded: Create Own Cause Program Co-branded: Link to Existing Cause
Program Jointly branded: Link to Existing Cause
Program
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10. These are the types of Branding a Cause Marketing Program, except a. Self branded b. Co-branded c. Extend branded d. Jointly branded e. None of above
http://jr-mamuyac.blogspot.com/
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TOP 10 Learning Questions For
Chapter 22Managing a Holistic Marketing Organization for the Long Run
Edgardo Mamuyac JrDecember 17, 2010
http://jr-mamuyac.blogspot.com/