Markma Chapter 15 Newest
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Transcript of Markma Chapter 15 Newest
![Page 1: Markma Chapter 15 Newest](https://reader034.fdocuments.in/reader034/viewer/2022051610/548792b35906b5d80c8b4606/html5/thumbnails/1.jpg)
Designing & Managing Integrated Marketing Channels
Kristoffer Z. JongcoMarketing Management
www.kristofjongco.blogspot.com
![Page 2: Markma Chapter 15 Newest](https://reader034.fdocuments.in/reader034/viewer/2022051610/548792b35906b5d80c8b4606/html5/thumbnails/2.jpg)
Outline:
1. Defining Marketing Channels2. Importance of Marketing Channels 3. Understand Customer Needs4. Role of Marketing Channels 5. Channel Design Decisions
6. Establish Objectives & Constraints
www.kristofjongco.blogspot.com
![Page 3: Markma Chapter 15 Newest](https://reader034.fdocuments.in/reader034/viewer/2022051610/548792b35906b5d80c8b4606/html5/thumbnails/3.jpg)
Outline:
7. Identify & Evaluate Major Channel Alternatives
8. Channel Management Decisions9. Channel Integration & Systems10. Channel Conflict, Cooperation &
Competition
www.kristofjongco.blogspot.com
![Page 4: Markma Chapter 15 Newest](https://reader034.fdocuments.in/reader034/viewer/2022051610/548792b35906b5d80c8b4606/html5/thumbnails/4.jpg)
Designing and Managing Integrated Marketing
Channels(10 Things to Remember)
www.kristofjongco.blogspot.com
![Page 5: Markma Chapter 15 Newest](https://reader034.fdocuments.in/reader034/viewer/2022051610/548792b35906b5d80c8b4606/html5/thumbnails/5.jpg)
Outline:
1. Defining Marketing Channels2. Importance of Marketing Channels 3. Understand Customer Needs4. Role of Marketing Channels 5. Channel Design Decisions
6. Establish Objectives & Constraints
www.kristofjongco.blogspot.com
![Page 6: Markma Chapter 15 Newest](https://reader034.fdocuments.in/reader034/viewer/2022051610/548792b35906b5d80c8b4606/html5/thumbnails/6.jpg)
1. Marketing Channels
Means by which firms attempt to inform, persuade, and remind consumers, directly or
indirectly, about the products and brands they sell
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Outline:
1. Defining Marketing Channels2. Importance of Marketing Channels 3. Understand Customer Needs4. Role of Marketing Channels 5. Channel Design Decisions
6. Establish Objectives & Constraints
www.kristofjongco.blogspot.com
![Page 8: Markma Chapter 15 Newest](https://reader034.fdocuments.in/reader034/viewer/2022051610/548792b35906b5d80c8b4606/html5/thumbnails/8.jpg)
2. Importance of Marketing Channels
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Increase ProfitsNew Ideas
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Outline:
1. Defining Marketing Channels2. Importance of Marketing Channels 3. Understand Customer Needs4. Role of Marketing Channels 5. Channel Design Decisions
6. Establish Objectives & Constraints
www.kristofjongco.blogspot.com
![Page 10: Markma Chapter 15 Newest](https://reader034.fdocuments.in/reader034/viewer/2022051610/548792b35906b5d80c8b4606/html5/thumbnails/10.jpg)
3. Understand Customer Needs
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Customers Product/Services
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Outline:
1. Defining Marketing Channels2. Importance of Marketing Channels 3. Understand Customer Needs4. Role of Marketing Channels 5. Channel Design Decisions
6. Establish Objectives & Constraints
www.kristofjongco.blogspot.com
![Page 12: Markma Chapter 15 Newest](https://reader034.fdocuments.in/reader034/viewer/2022051610/548792b35906b5d80c8b4606/html5/thumbnails/12.jpg)
4.Role of Marketing Channels
0 Level
1 Level
2 Level
3 Level
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Manufacturer
Industrial Customer
Industrial Distributor
Manufacturer’s Sales Branch
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Outline:
1. Defining Marketing Channels2. Importance of Marketing Channels 3. Understand Customer Needs4. Role of Marketing Channels 5. Channel Design Decisions
6. Establish Objectives & Constraints
www.kristofjongco.blogspot.com
![Page 14: Markma Chapter 15 Newest](https://reader034.fdocuments.in/reader034/viewer/2022051610/548792b35906b5d80c8b4606/html5/thumbnails/14.jpg)
5.Channel Design Decisions
Analyze Customer Needs
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Decisions
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Outline:
1. Defining Marketing Channels2. Importance of Marketing Channels 3. Understand Customer Needs4. Role of Marketing Channels 5. Channel Design Decisions
6. Establish Objectives & Constraints
www.kristofjongco.blogspot.com
![Page 16: Markma Chapter 15 Newest](https://reader034.fdocuments.in/reader034/viewer/2022051610/548792b35906b5d80c8b4606/html5/thumbnails/16.jpg)
6.Establish Objectives & Constraints
Channel
Objective
Prepare for larger environment
Product
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Outline:
7. Identify & Evaluate Major Channel Alternatives
8. Channel Management Decisions9. Channel Integration & Systems10. Channel Conflict, Cooperation &
Competition
www.kristofjongco.blogspot.com
![Page 18: Markma Chapter 15 Newest](https://reader034.fdocuments.in/reader034/viewer/2022051610/548792b35906b5d80c8b4606/html5/thumbnails/18.jpg)
7.Identify & Evaluate Major Channel Alternatives
Exclusive DistributionSelective Distribution Intensive Distribution
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Outline:
7. Identify & Evaluate Major Channel Alternatives
8. Channel Management Decisions9. Channel Integration & Systems10. Channel Conflict, Cooperation &
Competition
www.kristofjongco.blogspot.com
![Page 20: Markma Chapter 15 Newest](https://reader034.fdocuments.in/reader034/viewer/2022051610/548792b35906b5d80c8b4606/html5/thumbnails/20.jpg)
SelectTrainMotivateEvaluateModify
8.Channel Management Decisions
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CHANNEL
MEMBERS
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Outline:
7. Identify & Evaluate Major Channel Alternatives
8. Channel Management Decisions9. Channel Integration & Systems10. Channel Conflict, Cooperation &
Competition
www.kristofjongco.blogspot.com
![Page 22: Markma Chapter 15 Newest](https://reader034.fdocuments.in/reader034/viewer/2022051610/548792b35906b5d80c8b4606/html5/thumbnails/22.jpg)
9.Channel Integration & Systems
Vertical System
Horizontal System Multi Channel System
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Outline:
7. Identify & Evaluate Major Channel Alternatives
8. Channel Management Decisions9. Channel Integration & Systems10. Channel Conflict, Cooperation &
Competition
www.kristofjongco.blogspot.com
![Page 24: Markma Chapter 15 Newest](https://reader034.fdocuments.in/reader034/viewer/2022051610/548792b35906b5d80c8b4606/html5/thumbnails/24.jpg)
10. Channel Conflict, Cooperation & Competition
Conflict
Cooperate
Competition
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Summary: Designing and Marketing Integration Marketing Channels
Cooperate
Think
Customer NeedsChannels
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Profit
Decision
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Designing & Managing Integrated Marketing Channels
Kristoffer Z. JongcoMarketing Management
www.kristofjongco.blogspot.com