Revised 10 markma questions,v.2003
-
Upload
raelbombasi -
Category
Documents
-
view
150 -
download
0
Transcript of Revised 10 markma questions,v.2003
TOP 10 Learning Questions forChapter 2: Developing Marketing
Strategies and Plan
Israel C. BombasiSeptember 28, 2010
Marketing Management Class Prof. Remigio Joseph De Ungria
The Following are example of Core Business Processes except__________________________________
A. Market-sensing processB. New offering realization processC. Customer acquisition processD. Customer relationship processesE. Product development processes
Core Business Processes________________________
A. Market sensing processB. New offering realization processC. Customer acquisition processD. Customer relationship management processE. Fulfillment management process
Core Business Process_______________________________
Refers to the vital organizational functions which relate to the sufficient supply of the commodity, where customers are not fussy about the supply and are confident that it will always be available.
The Following are example of Core Business Processes except_______.
_______________________________
A. Market sensing processB. New offering realization processC. Customer acquisition processD. Customer relationship management processE. Product development process
The following are Three V’s Approach to Marketing except one_______
____________________________
A. Define the value segmentB. Define the value propositionC. Define the value networkD. Define the value logisticsE. None of the above
Three V’s Approach to Marketing___________________________
A. Define the value segmentB. Define the value propositionC. Define the value network
Three V’s approach to marketing_____________________________
This is a strategic approach to marketing where three V’s have identified the fastest way to value the core meaning in getting to the target market. The essence of the segment, proposition and network.
A. Define the value segmentB. Define the value propositionC. Define the value networkD. Define the value logisticsE. None of the above
Three V’s Approach to Marketing except?___________ ___________________________
In the Dimensions that define a business which one is on top?
___________________________________
A. Customer groupsB. Customer needsC. TechnologyD. ProductE. None of the above
Dimensions that define a business_____________________________
A. Customer groupsB. Customer needsC. Technology
Dimensions that define a business_____________________________
The dimensions that define a business explains the significant and vital roles in marketing, which explains the customer as the one on top. This collaborates their efforts to be proficient in terms of customer service.
In the Dimensions that define a business which one is on top?
____________________________________
A. Customer groupsB. Customer needsC. TechnologyD. ProductE. Non of the above
The following are Porter’s generic strategies except one?______
____________________________
A. Overall cost leadershipB. DifferentiationC. FocusD. Market leaderE. None of the above
Porter’s Generic Strategies___________________________
A. Overall cost leadershipB. Product differentiationC. Focus
Porter’s generic Strategies_________________________
Refers to the effective way to be market leader, because of consumers changing needs and being well informed customers they are now aware of the quality product at lesser price. This also refers to be different among competition.
The following are Porter’s Generic strategies except one?______
___________________________
A. Overall cost leadershipB. Product differentiationC. FocusD. Market leaderE. None of the above
The following are categories of marketing Alliances except one?
___________________________________
A. Product or service alliancesB. Promotional alliancesC. Logistics alliancesD. Pricing collaborationsE. Product innovation
Categories of marketing Alliances ___________________________
A. Product service alliancesB. Promotional alliancesC. Logistic alliancesD. Pricing collaborations
Categories of marketing Alliances
The connections of the different functions in which they are interelated. It is a market oriented and work ways to become effective and maintaining a viable fit for the organization.
The following are categories of marketing Alliances except one?
___________________________________
A. Product or service alliancesB. Promotional alliancesC. Logistics alliancesD. Pricing collaborationsE. Product innovations
How many levels are there in a Marketing Plan?______
______________________________
A. Four levelsB. Three levelsC. Two levelsD. None of the aboveE. None of these
Levels Marketing Plan_______________________________
A. StrategicB. Tactical
Levels of a Marketing Plan___________________________
This explains the parts in strategic such as target marketing decisions. Tactical refers to the product features which is above competition. The different levels are important in order to know tactical moves done in marketing.
How many Levels are there in a Marketing Plan?______
______________________________
A. Four levelsB. Three levelC. Two levelsD. None of the aboveE. None of these
One of this is not a Threat Matrix?____
____________________________
A. Competitor develops superior lightning systemB. Major prolonged economic depressionC. Higher costsD. Legislation to reduce number of TV studio
licensesE. Government intervention
Threat Matrix____________________________
A. Competitor develops lightning systemB. Major prolonged economic depressionC. Higher costsD. Legislation to reduce number of TV studio
licensesE. Government intervention
Threat Matrix
Refers to the threat found in the external environment, this is important in the business cause it will affect the profitability of the company.
One of this is not a Threat Matrix?_____
______________________________
A. Competitor develops superior lighting systemB. Major prolonged economic depressionC. Higher costsD. Legislation to reduce number of TV studios
licensesE. Government interventions
The following are Opportunity Matrix except for one?______
__________________________A. Company develops more powerful lighting
systemB. Company develops device to measure energy
efficiency of any lighting systemC. Company develops device to measure
illumination levelD. Company develops software program to teach
lighting fundamental to TV studio personnelE. Company develops marketing plan
Opportunity Matrix______________________________
A. Company develops more powerful lighting system
B. Company develops device to measure energy efficiency of any lighting system
C. Company develops device to measure illumination level
D. Company develops software program to teach lighting fundamental to TV studio personnel
Opportunity Matrix
Refers to opportunities that is in the internal and external environment. The matrix would identify every significant number for improvement. This creates a marketing plan for achieving it’s goals.
The following are Opportunity Matrix except for one?______
_________________________________
A. Co. develops more powerful lighting systemB. Co. develops device to measure energy
efficiency of any lighting systemC. Co. develops device to measure illumination
levelD. Co. develops software program to teach
lighting fundamental to TV studio personnelE. Co. develops marketing plan
Choose the best answer in Major Competitive Spheres?
_____________________________
A. IndustryB. GeographicalC. ProductD. Vertical channelsE. All of the above
Major Competitive Spheres___________________________
A. IndustryB. GeographicalC. ProductsD. Vertical channelsE. CompetenceF. Master segment
Major Competitive Spheres
These are weapons that can be use to take advantage over competitors, it could be internal factor or external but can be use as a tool over competition. This would also make the company stronger in implementation and strategical formulation.
Choose the best answer in Major Competitive Spheres?_______
_____________________________
A. IndustryB. GeographicalC. ProductD. Vertical channelsE. All of the above
The following are Marketing Plans Content except for one?______
___________________________
A. Executive summaryB. Table of contentsC. Situation analysisD. Marketing strategyE. Product research
Marketing Plan Contents___________________________
A. Executive summaryB. Table of contentsC. Situation analysisD. Marketing strategyE. Product research
Marketing Plan Contents_______________________
These are the major parts in which you would see the picture of a marketing study, It includes research and methodology on how to execute strategic planning. It contains the overall view of the concept.
The following are Marketing Plan Contents except for one?______
______________________________
A. Executive summaryB. Table of contentsC. Situation analysisD. Marketing strategyE. Product research