1. Sport for Social Change International Week November, 2009 – São Paulo, Brasil.
Transcript of 1. Sport for Social Change International Week November, 2009 – São Paulo, Brasil.
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Sport for Social Change International Week
November, 2009 – São Paulo, Brasil
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Sport for Social ChangeIn 2007 Nike supported the creation of a global movement: the Sport for
Social Change Network – SSCN, that in Brazil is named REMS – Rede
Esporte pela Mudança Social.
The movement gathers 30 non-profit organizations in Brazil, leaded by
UNDP – United Nations Development Program. Those NGOs are from all
over the country, although mostly from Rio and São Paulo. All of them
believe in the power of sports to change lives. Most of them run sport for
change programs. All of them work direcltly with excluded youth and
youth related themes.
In Southern Africa and Eastern Africa, the same movement is alive.
The SPORT FOR SOCIAL CHANGE INTERNATIONAL WEEK was the
first global meeting of those groups, after they started to work.
It was also the first time to show up to an open audience with innovation
and sustainability ideas around sports.
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THE EVENT
One week, one city: thinking about sport for social change
4 continents represented through sport for change initiatives
SSCN meeting on governance issues
Open meeting to build a common agenda of sport for change
Inspiring lecture with Auma Obama
11 Presentations and Panels around sport for change programs and new ideas
Marketplace with +10 initiatives for Social inclusion through sports productive chain
4 sport for change workshops, with SSCN methodologies/members
UNDP and J.Leiva workshops on the Human Development Index Report, through the lens of sports and on tax benefits for sports programs
Manifesto launched, by Athletes and former athletes
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AGENDA
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OVERVIEW
Launching Presentations Methodologies
Workshops Marketplace Manifesto
SSCN Meeting Outcomes Media
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OVERVIEW
Launching Presentations Methodologies
Workshops Marketplace Manifesto
SSCN Meeting Outcomes Media
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LAUNCHING
Auma Obama, SSCN Convener for Eastern Africa - “Sport for Social Change”
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LAUNCHING
+250 attended to the launching.
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LAUNCHING
Sesc Representative, João Leiva (JLeiva director), Juliana Antunes (Unilever) Ana Moser (former Olympic athlete), Auma
Obama (SSCN convener for East Africa), UNDP Representative, Ziba Cranmer, TIago Pinto and Andrew Ogilvie, Nike
Directors
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OVERVIEW
Launching Presentations Methodologies
Workshops Marketplace Manifesto
SSCN Meeting Outcomes Media
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SPORT FOR CHANGE WORKSHOPS
IEE- Instituto Esporte Educação
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SPORT FOR CHANGE WORKSHOPS
IEE- Instituto Esporte Educação
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SPORT FOR CHANGE WORKSHOPS
IEE- Instituto Esporte Educação (Methodologies for Sports Instructors)
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SPORT FOR CHANGE WORKSHOPS
EPROCAD – Street Futebol Curriculum
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SPORT FOR CHANGE WORKSHOPS
EPROCAD – Street Futebol Curriculum
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OVERVIEW
Launching Presentations Methodologies
Workshops Marketplace Manifesto
SSCN Meeting Outcomes Media
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UNDP – HUMAN DEVELOPMENT INDEX REPORT THROUGH SPORTS
Workshop to discuss how sports can impact on human development index
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UNDP – HUMAN DEVELOPMENT INDEX REPORT THROUGH SPORTS
Workshop to discuss how sports can impact on human development index
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TAX BENEFITS TO SPORTS PROJECTS
Didatic workshop on how to apply for the Brazilian Law of tax benefits to sports social
programs
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OVERVIEW
Launching Presentations Methodologies
Workshops Marketplace Manifesto
SSCN Meeting Outcomes Media
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SUSTAINABLE MARKETPLACE
Sport for Change initiatives: Community Surfboards Factory
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SUSTAINABLE MARKETPLACE
Sport for Change initiatives: Community Footwear made from footwear industry waste
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SUSTAINABLE MARKETPLACE
Sport for Change initiatives: Nets made by recycled PET
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SUSTAINABLE MARKETPLACE
Sport for Change initiatives: Skateboards with sustainable wood
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SUSTAINABLE MARKETPLACE
Sport for Change initiatives: Wikimap and SMSport, new technologies + sport for change
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OVERVIEW
Launching Presentations Methodologies
Workshops Marketplace Manifesto
SSCN Meeting Outcomes Media
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NETWORKS, INNOVATION AND SUSTAINABILITY
Ziba Cranmer, Global Director for Nike Innovation Lab speaks about Networks, Innovation and
Sustainability
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NETWORKS AROUND THE WORLD
Paul Caccamo, Up2Us founder (US) and Thomas Adams, SSCN Convener for
Southern Africa – Sport for Social Change Global Movement Panel
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GLOBAL SSCN MOVEMENT
Liz Odera SSCN Convener for East Africa and Ricardo Vidal, SSCN Representative for
Brasil – Sport for Social Change Global Movement Panel
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SOCIAL LEGACY FOR SPORTS EVENTS
Cameron Sinclair (Architecture for Humanity Founder), Mel Young (Homeless World Cup Founder) and Andrew Ogilvie (Nike
Sustainable Business & Innovation Global Director) – Social Legacy and Sustainable facilities for Sports events Panel
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LEGACY AND SUSTAINABILITY
Cameron Sinclair talked about the Architecture for Humanity efforts to rebuild communities through sports and
about sustainable sports facilities that help communities to save energy and water, while providing a safe place to
play.
Mel Young talked about how Homeless World Cup (the event and the programmes ran by the HWC Foundation)
support homeless people around the world to change their lives through futebol
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GENDER: WOMEN IN SPORTS
Maria Bobenrieth (Women Win director) and Elenice Tamashiro (Ashoka Changemakers
representative) – Women in Sports Panel
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SPORTS AND JOBS FOR YOUTH
Ana Lucia Alencastro (Ministry of Labor) talks about the opportunities for youth on the sports occupational arch.
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SPORTS AND GOVERNMENT
Ricardo Capelli (Ministry of Sports) and Angela Bernardes (SSCN – Fundação Gol de Letra)
discussing about the Sports Law for tax benefit to social programs
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OVERVIEW
Launching Presentations Methodologies
Workshops Marketplace Manifesto
SSCN Meeting Outcomes Media
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MANIFESTO
Magic Paula (former basketball player), Maristela Baioni (UNDP Representative), Raí (former
BNT world champion), Fernanda Keller (Thriatlhon athlete) and Edmilson (BNTplayer)
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ATHLETES
Raí and Ana Moser, former athletes and SSCN members
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ATHLETES
Bebeto (former BNT world champion) and Edmilson (Futebol player) – SSCN Members
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ATHLETES
Magic Paula (Basketball Olympic Athlete) and Fernanda Keller (Thriatlon)
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NIKE ATHLETES
Whashington e Dagoberto: futebol players
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MANIFESTO
Dagoberto (futebol player), Washington (futebol player), Raí (former BNT world champion), Fernanda Keller
(triathlon athlete), Magic Paula (Olympic Basketball athlete), Edmilson (futebol player)
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OVERVIEW
Launching Presentations Methodologies
Workshops Marketplace Manifesto
SSCN Meeting Outcomes Media
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SSCN MEETING
Representatives of all 30 NGOs
Decision about the institucionalization of the Network
‘Athletes for Citizenship’ legitimated as the new Executive
Secretary
Presentation about the new role of UNDP on the network
Manifesto “pre-development”
Definition of the 6 sport for change themes that will be
considered on next steps
Agreement on considering the next sports events in Brazil
as a priority for the SSCN Agenda
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OVERVIEW
Launching Presentations Methodologies
Workshops Marketplace Manifesto
SSCN Meeting Outcomes Media
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OUTCOMES+ 2.000 people touched
+ 700 people registered for at least one activity
+ 200 people attended daily (less than 1 week to outreach)
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OUTCOMES
NEW PARTNERSHIPS
Ministry of Social Development – supported the sustainable
marketplace
J.Leiva, Consultancy on tax benefits for sports programs
SESC, Sports and event facilities all over the country
ISCA – International Sport and Culture Association
Museu da Pessoa – storytelling
Unilever
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OUTCOMES
SPORT FOR CHANGE AGENDA
Open meeting with SSCN members and new potential
members to building a common agenda of sport for change;
6 Sport for Change approaches discussed:
Sport and Education
Sport for Economic Development
Sport and people with disabilities
Sport and Diversity
Sport for Peace
Sport and Health
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OVERVIEW
Launching Presentations Methodologies
Workshops Marketplace Manifesto
SSCN Meeting Outcomes Media
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MEDIA COVERAGE
TV
ESPN
(covered the whole event and will do 2 special TV programs
about SSCN )
Gazeta Esportiva (TV Gazeta)
Magazine (BAND Sports)
Ressoar (Record News)
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MEDIA COVERAGE
Journalists that covered the event
√ Adriana Carranca, Jornal O Estado de S. Paulo
√ Sandra Manfredini, Diário do Comércio
√ Adriano Dolph, Programa Gazeta Esportiva - TV Gazeta
√ Raquel Bueno, Programa Ressoar – TV Record News
√ Renata Lopes, Programa Social Clube – TV ESPN
√ Marcelo Rosemberg, Programa Magazine – TV BandSport
√ Felipe Serafim, Correio Braziliense
√ Marcos Garcia, MSN
√ Gustavo Franceschini, Abril.com
√ Guilherme Costa, Máquina do Esporte/ UOL
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CLIPPING
MSN PORTAL
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CLIPPING
VEJA Online – Weekly News Magazine (Website)
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CLIPPING
ESTADÃO ONLINE – Main Newspaper in São Paulo State (Website)
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CLIPPING
ESTADO DE SÃO PAULO NEWS PAPER – Main Newspaper in São Paulo State
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CLIPPING
A TARDE Popular Newspaper, São Paulo
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CLIPPING
JORNAL LANCE – Main Sports newspaper - National
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CLIPPING
Máquina do Esporte – Sports Website
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CLIPPING
ABRIL WEBSITE – Online Portal, Sports section.
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CLIPPING
DIARIO DO COMERCIO – Main Newspaper on Economy issues, National (Website)
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CLIPPING
PLURALE MAGAZINE (Website) – Sustainability issues
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CLIPPING
PLURALE MAGAZINE (Website) – Sustainability issues
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THANKS
Athletes, Speakers, SSCN Members, Sports Secretary for São Paulo and Partners of the
event
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