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Social Networking at School and Work

John Bansavich, USF

Questions:

1. Why should we care about social networking technologies?2. What are the benefits of using social networking technologies in Higher Education?3. How can social networking technology be used to support teaching and learning?

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Why should we care about social networking technologies?

Media habits are changing

It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years & the Internet took four years.

In less than nine months, Facebook added 100 million users.

(Shared slides from Thomas Listerman, USF Advancement)

http://econsultancy.com/blog/4402-20+-more-mind-blowing-social-media-statistics

Handheld devices increase

In 2009, vendors shipped 174 million smartphones,

up 15% from the 151 million in 2008.http://www.pcworld.com/article/188610/smartphone_sales_score_record.html

Internet usage via handheld devices

grew by 41% from June 2008 to June 2009.

http://news.cnet.com/8301-1035_3-10312296-94.html

Rich media content is expected

86% of the Internet population, or 178 million people, viewed video

online in December 2009.http://www.marketingcharts.com/television/online-video-viewing-accelerates-11987

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Communities moved to the Web

• Facebook for your friends: 400 million users

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Communities moved to the Web

• Facebook for your friends: 400 million users• Twitter for your followers: 75 million users

• LinkedIn for your professional network: 60 million users

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No doubt about potential

”I hear from people all over campus that with every progressive year, the newest class is the most together and connected group that has ever showed up. They’ve already known each other for months.”

“Colleges learn to live with social media, by Childs Walker, Baltimore Sun”

How can we use Social Networking Technologies

in Higher Education?

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What can Schools do?

Use Social Networking tools to:• Develop a communication plan• Develop student and alumni support systems

• Educate the internal and external community

• Hold Panels, Tech Talks, workshops

• Invite faculty to share how they are using social media

Connections

Support connections between alumni and current students

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Bring content by social media

• LinkedIn alumni group: 4,361• Facebook fan page: 3,407• Facebook alumni group: 1,469• Twitter feed @usfca: 486• YouTube Channel usfcalifornia:

1,038 views

• Total: 9,741 members• Avg monthly increase FY’10: +456

Updated: 03/30/10

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Engage and motivate

http://www.usfca.edu/blogs/csi

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Bring rich media content

www.youtube.com/usfcalifornia

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Deliver content via social media

Updated: 03/30/10

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What can USF do?

Use Social Networking tools to:• Monitor and observe the buzz about your school• Bring your content to where your target groups spend

their time• Build your school’s brand by participation• Cultivate your alumni and friends community

• Engage and motivate participation

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Engage and motivate

http://blogs.usfca.edu/videocontest

How can social networking technology be used to support

teaching and learning?

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Educate Faculty and Students about Social Media

• Privacy. Do users take the time to review their privacy settings?

• Users' need to be educated about appropriate use and safety

• Permanent digital archive• Communication best practices: no hazing or cyber-

bullying• Faculty/student friending?

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Using Facebook in the Classroom

• Facebook Groups: Discussion Board, Photo Sharing, Wall Items, etc.

• Class Projects: News Feeds, Collaborative projects• Facilitate Communication: Groups, Events, Messaging,

etc. • Other ideas?

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Using Facebook in the Classroom

• Facebook Groups: Discussion Board, Photo Sharing, Wall Items, etc.

• Class Projects: News Feeds, Collaborative projects• Facilitate Communication: Groups, Events, Messaging,

etc. • Other ideas?

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Using Facebook in the Classroom

• Inviting Atmosphere• Students are already familiar with Facebook• Informal• Promotes Collaboration• Keeps schools current

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More Information

100 Ways You Should Be Using Facebook in Your Classroom”http://www.onlinecollege.org/2009/10/20/100-ways-you-should-be-using-facebook-in-your-classroom/“How to Teach a Class Using Facebook”http://www.ehow.com/how_5115801_teach-class-using-facebook.html