1
Social Networking at School and Work
John Bansavich, USF
Questions:
1. Why should we care about social networking technologies?2. What are the benefits of using social networking technologies in Higher Education?3. How can social networking technology be used to support teaching and learning?
3
Why should we care about social networking technologies?
Media habits are changing
It took radio 38 years to reach 50 million listeners. Terrestrial TV took 13 years & the Internet took four years.
In less than nine months, Facebook added 100 million users.
(Shared slides from Thomas Listerman, USF Advancement)
http://econsultancy.com/blog/4402-20+-more-mind-blowing-social-media-statistics
Handheld devices increase
In 2009, vendors shipped 174 million smartphones,
up 15% from the 151 million in 2008.http://www.pcworld.com/article/188610/smartphone_sales_score_record.html
Internet usage via handheld devices
grew by 41% from June 2008 to June 2009.
http://news.cnet.com/8301-1035_3-10312296-94.html
Rich media content is expected
86% of the Internet population, or 178 million people, viewed video
online in December 2009.http://www.marketingcharts.com/television/online-video-viewing-accelerates-11987
7
Communities moved to the Web
• Facebook for your friends: 400 million users
8
Communities moved to the Web
• Facebook for your friends: 400 million users• Twitter for your followers: 75 million users
• LinkedIn for your professional network: 60 million users
9
No doubt about potential
”I hear from people all over campus that with every progressive year, the newest class is the most together and connected group that has ever showed up. They’ve already known each other for months.”
“Colleges learn to live with social media, by Childs Walker, Baltimore Sun”
How can we use Social Networking Technologies
in Higher Education?
11
What can Schools do?
Use Social Networking tools to:• Develop a communication plan• Develop student and alumni support systems
• Educate the internal and external community
• Hold Panels, Tech Talks, workshops
• Invite faculty to share how they are using social media
Connections
Support connections between alumni and current students
15
Bring content by social media
• LinkedIn alumni group: 4,361• Facebook fan page: 3,407• Facebook alumni group: 1,469• Twitter feed @usfca: 486• YouTube Channel usfcalifornia:
1,038 views
• Total: 9,741 members• Avg monthly increase FY’10: +456
Updated: 03/30/10
9741 9758
8638
11670
0
2000
4000
6000
8000
10000
12000
USF USD LMU SCU
18
Deliver content via social media
Updated: 03/30/10
http://zan.usfca.edu/thepool/http://zan.usfca.edu/thepool/http://zan.usfca.edu/thepool/http://zan.usfca.edu/thepool/http://zan.usfca.edu/thepool/http://zan.usfca.edu/thepool/http://zan.usfca.edu/thepool/http://zan.usfca.edu/thepool/http://zan.usfca.edu/thepool/http://zan.usfca.edu/thepool/
19
What can USF do?
Use Social Networking tools to:• Monitor and observe the buzz about your school• Bring your content to where your target groups spend
their time• Build your school’s brand by participation• Cultivate your alumni and friends community
• Engage and motivate participation
20
Engage and motivate
http://blogs.usfca.edu/videocontest
How can social networking technology be used to support
teaching and learning?
22
Educate Faculty and Students about Social Media
• Privacy. Do users take the time to review their privacy settings?
• Users' need to be educated about appropriate use and safety
• Permanent digital archive• Communication best practices: no hazing or cyber-
bullying• Faculty/student friending?
23
Using Facebook in the Classroom
• Facebook Groups: Discussion Board, Photo Sharing, Wall Items, etc.
• Class Projects: News Feeds, Collaborative projects• Facilitate Communication: Groups, Events, Messaging,
etc. • Other ideas?
24
Using Facebook in the Classroom
• Facebook Groups: Discussion Board, Photo Sharing, Wall Items, etc.
• Class Projects: News Feeds, Collaborative projects• Facilitate Communication: Groups, Events, Messaging,
etc. • Other ideas?
25
Using Facebook in the Classroom
• Inviting Atmosphere• Students are already familiar with Facebook• Informal• Promotes Collaboration• Keeps schools current
26
More Information
100 Ways You Should Be Using Facebook in Your Classroom”http://www.onlinecollege.org/2009/10/20/100-ways-you-should-be-using-facebook-in-your-classroom/“How to Teach a Class Using Facebook”http://www.ehow.com/how_5115801_teach-class-using-facebook.html
Top Related