USF Presentation
16
PR IN A DIGITAL WORLD Nathan Schock Director of Public Affairs & CSR
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PR IN A DIGITAL WORLD
Nathan SchockDirector of Public Affairs & CSR
WHAT IS PUBLIC RELATIONS?
PRVS. ADVERTISING
PAGE 4
THE POWER OF PR
PAGE 5
TRUST IN ADVERTISING & PR
PAGE 6
NEWS IS GOING DIGITAL
PAGE 7
IMPACT ON NEWS
• Fractured Audiences• Shrinking Newsrooms• Faster• More Opportunities
PAGE 8
HOW HAS IT CHANGED PR?
• Go where the audience is• Content Creation• Conversation• Transparency
PAGE 9
SOCIAL MEDIA
PAGE 10
CONTENT CREATION
PAGE 11
CONVERSATION
HOW CAN YOU PREPARE?
PAGE 13
INTERNSHIPS
EXPERIMENT!
PAGE 15
• Nathan Schock• Director of Public Affairs & CSR• [email protected]• http://www.poet.com