1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial...
Transcript of 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial...
1. Introduction
2 - What is Bottle Cap Currency
3 - Predicted Currencies
4 - Statistics
5 - Market Slice
6 - Financial System
7 - Canvas Business Model
8 - Choice of Intelligent Materials
9 - Logistics
10 - Safe Boxes
11 - Logistics Design Box
12 - Barriers
13 - Campaigns
14 - Table of Exchanges
15 - Marketing Actions
16 - Virtual Coins
17 - World Inflation Index
18 - Traditional Coins
19 - Comodities
20 - Calculation of the BCC $
21 - Application
22 - Names on Social Networks (Naming)
23 - Shredders
24 - Prototypes
25 - User Experience Map
26 - Prototype Testing
27 - Quotation of Covers
28 - References
Introduction
One million plastic bottles are bought around the world every minute and the number will rise more
than 20% by 2021.
The demand, equivalent to about 20 thousand bottles being bought every second.
With this prediction we will be further damaging our oceans, coastlands and other environments.
More than 480 billion plastic bottles were sold in 2016 worldwide, compared with about 300 billion
ten years ago.
By 2021 this will increase to 583.3 billion, according to the most up-to-date estimates from
Euromonitor International's global trend of packaging trends.
For each bottle sold we have a plastic lid that is also being used making it clear the situation that the
amount will be even more worrisome.
The bottle caps are in third position in marine litter type and in the fifth position cause of deaths of
marine animals.
Less than half of the bottles bought in 2016 were collected for recycling and only 7% of the collected
ones were transformed into new bottles.
Instead, most of the plastic bottles produced end up in landfills or in the ocean.
Most of the plastic bottles used around the world are for drinking water, according to Rosemary
Downey, packaging boss at Euromonitor and one of the world's experts in plastic bottle production.
China accounts for most of the increase in demand. The Chinese public's bottled water consumption
accounted for about a quarter of global demand.
By 2015, consumers in China bought 68.4 billion bottles of water and by 2016 this increased to 73.8
billion bottles increased by around 5.4 billion.
The amount of plastic produced in a year is approximately equal to that of the whole weight of
mankind.
The main beverage brands produce the largest number of plastic bottles.
Coca-Cola produces more than 100 billion disposable plastic bottles each year - or 3,400 per second.
Text extracted from The Guardian report
What is Bottle Cap Currency
BCC $ is a network operations that create value to the wastes.
The work ahead is the Bottle Cap Coin which is the mixed of some integrated solutions:
Money Validation - Bottle Caps Validator.
Exchange Money - Convert and rates the value of the Physical and Digital Currency Botlle Caps.
Corporate Network - Agglutinative of companies that invest money in coin caps.
Waste Negotiation Network - Agglutinator of recycling companies.
Consumer Social Networks - Consumers ativities.
Information Network - Provides a CRM from consumers.
Consumption Trace Identifier - Displays the individual tracking of beverage consumption.
Recycling Network - Involvement of the chain of consumption and distribution.
REGULAR COIN - T
EN
CENTS
BO
TTLE CAP COIN
Predicted Currencies
The coins were created with the different values described below but the correct values have not yet
been established.
To get the right data will require the study of a specialist in the financial area.
U$
Bottle Cap Value
0,01055
Regular coins Value
1 cents 0,01
2 cents 0,02
3 cents 0,03
5 cents 0,05
10 cents 0,10
15 cents 0,15
20 cents 0,20
Special coins Value
25 cents 0,25
30 cents 0,30
35 cents 0,35
Statistics of Plastic Bottles sold worldwide.
Anual Produção Mundial Na China Coca-Cola
1976 50.000.000.000
2006 300.000.000.000
2012 2.000.000.000
2015 68.400.000.000
2016 480.000.000.000 73.800.000.000 100.000.000.000
2021 583.000.000.000
U$
New Bottle Cap Value
0,01055
U$
Value of World Production of Bottle Caps
USD 5.064.000.000,00
Bitcoin Value
USD 4.374,32
Value of World Production of Bottle Caps
In Bitcoins
1.157.665,65
Below the table will compare virgin plastic values and recycled plastics. There is also a sample of which is the total plastic with potential to be traded that is being disposed of in the environment. Average weight of the bottle cap
0,0015 g
Annual Plastic Amount
720.000.000
7.200.000 Kilo
Value Estimate / Kilo
PP Plastic USD 5,00
Plastic Recycled USD 3,20
Profit Potential of Recyclers
Annual Amount USD 23.040.000,00
Virgin Plastic Value
Annual Amount USD 36.000.000,00
Bellow we show that to use of fragmentation tool generates economy when being used. The comparison is made between the entire bottle caps placed recycling chests and placed fragmented. View the data to load a container with the entire bottle caps and fragmented. It is possible to realize that the quantity can be tripled when fragmented.
Container Container
Entire Bottle caps Fragmented Bottle caps
907.200 2.721.600
Annual Containers Amount
Container Container
Entire Bottle caps Fragmented Bottle caps
529.101 176.367
Without Fragmentation
Annual Economy in Reverse Logistics
Valor da movimentação do Container
USD 500,00 USD 264.550.264,55
Using Fragmentation
Annual Economy in Reverse Logistics
Containers less 352.734
Container Handling Value
USD 500,00 USD 176.366.843,03
Economics in Carbon Emission using the fragmentation tools.
Using Fragmentation for all container
Economics in Carbon Emission
Type of Transportation Tkm Co2
Train 35 12.345.679
Truck 50 17.636.684
Ship 15 5.291.005
Without Fragmentation for all container Economics in Carbon Emission
Type of Transportation Tkm Co2
Train 35 18.518.519
Truck 50 26.455.026
Ship 15 7.936.508
Using Fragmentation for all container
Economics in Carbon Emission
Type of Transportation Tkm Co2
Train 35 6.172.840
Truck 50 8.818.342
Ship 15 2.645.503
Now an explanation about the values that will be available if any systematic work.
Annual Savings Value
Recovered Plastic USD 23.040.000,00
Economy in Reverse Logistics - Annual
Cargo Handling USD 176.366.843,03
Value that can subsidize changes USD 199.406.843,03
Market share
Bottle Caps markets in all materials and formats.
The work begins with caps for bottles of soft drinks and water to create a more comprehensive
theme, but every kind of lid is subject to the application of this valuation.
Drink caps are the most commonly found in the environment and this makes it the symbol.
Food & Beverage Outlets
Manufacturers of Lids
Manufacturer of products using purchased lids
Packers of products of the day to day.
Companies Inclusion
The idea is to reach out to one or more opinion-forming companies.
Of course the path may be reversed but the challenge itself is already connecting particularly large
companies that are supporters of this challenge.
The initial niche is to include companies that produce or use bottle caps for PET bottles whether
they are for water, soft drinks and so on.
Expanding the niche for every cap and in any material is the sequential step.
Companies can support the project in different ways:
Being a Sponsor - investing more money and collecting more information and / or returns.
Being Supporter - investing another level of funding and receiving differentiated feedbacks.
Participating in several ways still to be stipulated in the insertion to the project.
List insertion modalities - Create dimensions and analyze variations.
Financial System
The Money is changing and since 2009 virtual currencies are becoming a whopper.
You can find over 1000 coins that are following in the footsteps of the most well-known coin that is
Bitcoin.
Many are attracted by the impossibility of tracking and earning money with the virtual currency that
are spinning astronomical numbers.
Of course there will come accommodation but we must pay attention to the change that the
financial market is suffering with this new era of digital money is very strong and is global.
In the example of how Bottle Cap Coin / Bottle Cap Currency can help create value is not only
financial and virtual but rather tangible with it something that can bring benefits initially by
redeeming bottle caps, evolving to all kinds of caps and walking to all types of products that are
dispensed into the environment without valuation perception, or without a scalable valuation.
The plastic lid is something palpable and if applied to it the sense of currency will give the consumer
the tactile sensation and when turning it into credit it will have a virtual connotation, thus
integrating the two coins creating a hybrid coin.
The coins or physical money were falling into disuse, to make a coin is often more expensive than
the value of circulation, to turn a coin cap we are not assigning such high values for personalization,
in this project we will be back again have something that could be used as currency of the past or
even exchanged for credits in the face of harnessing something that is potentially doomed to be
waste.
Analogy
In a future scenario every company will issue its own money, more or less as today every company
has the possibility to have an internet domain with termination (.com).
If we analyze this acronym (.com) we know that it means (Commercial) with unrestricted use, it
would be like saying that the company would have something like a Top Level Domain (.money), to
integrate the shares of the company worldwide.
As we are not talking about changing structures of international organizations linked to Internet
standards, we will return to the theme of creating a corporate currency that each company can give
the name that best suits them.
Who pays for the bottle caps?
1 - Sponsor or sole partner
2 - Sponsors or combined partners
3 - Recyclers
As more companies participating, the more caps can be redemptions.
This would be the ideal scenario (if the company produces bottle caps it could participate).
The quotas are still being deepened but there are a number of factors that can be attractive to many
companies.
The caps can be paid by the business conglomerate and by generating profits from the entire reverse
logistics chain that will benefit from the system.
Intergration with payment systems
Today many things can be paid with common payment systems using the forms of each bank
network or credit cards but many new banks or financial institutions are acting in different ways
with much scope generating less administrative costs.
In Brazil, PayPal is widely used, Pay Secure and Bitcoin.
Corporate Currency
Normally in my projects I put logos of companies that I believe are opinion makers and potential
clients, in this way it is a little easier to visualize the level of comprehensiveness.
In an explanation of the money or value that a company can issue, in this project we link to the
possible garbage / waste or something that the company dispenses in the environment.
We have to believe that this works because the path corporations must follow is to counterbalance
monetary gain such as care and maintenance of a world that needs to be repaired.
We can not live without resolving the possibility that by 2050 we will have more plastics than life in
our oceans.
The corporate currency that we are dealing here can be changed anywhere in the world, but
different from the currencies that are controlled by local governments, in this modality it will be
guided by a socio-environmental trail that will aim to give more value to every chain that is in
distribution, consumption and the correct disposal of the residue of each commercial stock.
In a short time we will see the companies launch their own currencies and I hope they can have the
vision of linking it to something that is really good.
The idea is that this does not just go to the plateau of another marketing action of the new CEO's
crazy for amazing profits and make copies of models that already exist.
In our internet structure our partners will be willing as they now use their addresses on social
networks like facebook or other networks:
Coca Cola no Facebook:
www.Facebook.com/Coca-cola
Coca Cola no Bottle Cap Coin:
www.BottleCapCoin.com/Coca-Cola
Can you imagine a CocaCola.money or Coca-Cola.Coin domain?
It can do whatever it wants, but will it have a value attached to the waste it generates?
I'd rather imagine that them, along with other companies from the same sector, can do something
that is really revitalizing on a global level.
Implementation
The implementation is not simple as we are trying to create value in something that is subject to
forgery.
We have to create an authentication of each coin (cap), something that is unique and inviolable.
Bitcoin uses a system of (miners) people who authenticate the values, here the authenticity will
come by QR codes that should be applied to the caps that are being placed in the Bottle Cap
Currency system.
Even if corporations start to have their own currencies, they can enter the system and thus be
guaranteed credit tied.
Credits can be transferred to the most different forms of electronic payments via bank or systems
such as Pay-pal.
About the Exchange
We have to be able to get a company to put all its units in the world in the BCC $ system, working
with a currency in full valuation, not depending on local governments' Currency Exchange.
Ex: A bottle cap in England has the same value in Tokyo or Brazil.
A BCC $ conversion table should be used.
Inflation
The currency will be subject to the attributes mentioned above, more than one factor so inflation
will be something that will be a fluctuation at the global and not local scope.
Countries like Brazil that have higher inflation than Canada will be supported based on the virtual
currencies to be specified and logically, will always have some connection with the most emitted
currencies, to be able to be based on a world-tradable currency.
Focus on the Cause
As much as we are showing the value of each new bottle cap coin, we can not forget that the main
goal is to stop producing garbage, to encourage collection and waste of something worth the
money.
Use Marketing actions with donations for specific causes.
Donation for whale advocacy projects
Donation for turtle defense projects
Many causes can be absorbed and executed.
Future Market
The future market for bottle caps is perfectly inverse to the value of the plastic to be recycled.
It is a plastic amount thrown in the market in cover format but its potential is in plastic format.
In this way we have the market amount that is potentially loose waiting for a solution as we are
proposing to be rescued.
With this possibility of redemption we have the future market for recycled plastics x the strength of
virtual currencies that will add digital value to this border.
Canvas Business Model
Key Partnerships
Plastic Factories
Bottle Cap Factories
Beverage Factories
Beverage Wholesales
Beverage Outlets
Logistics Networks
Plastic Recyclers
Credit Card Companies
Virtual Currency Companies
Customer Relationships
Mainly consumers of bottled beverages.
Being able to be of any age and even not consumers of this type of drink.
Chain of Beneficiaries
Environment
Industry
Consumer
Financial System
Value Proposition
The intention with the Bottle Caps Currency is to cease the emission of possible waste in the
environment.
It is initially a project that mixes the product that already exists with a virtual system that generates
a large chain of benefits.
The value imputation on the bottle cap will generate a chain of potential new values.
Ecological values: The withdrawal of this small waste from the streets, rivers and seas, will bring
considerable benefits to the environment.
Social values: The reeducation on treatment of a residue by each citizen will be for a palpable
currency, bringing society the possibility of changing the habit by compensation.
Market values: Partners will be seen as precursors and / or important in a market that is being
created focused on social and environmental preservation.
Financial Values: With a wide chain of beneficiaries all consumers will be able to take advantage of
the currency of exchange and can make use of it as they wish best.
The evolution will happen with the analysis services that will show the studies on the returns of the
mentioned values.
Channels
Bottle Caps Currency is a complex system that involves many beneficiaries within the supply chain.
With the creation of coin cover there are a number of other pieces and marketing actions that will
reshape the feedback loops.
The coffers that will be sent concomitantly with the coins will serve as return boxes, that is, the
ransom is imperative for the cycle to be completed.
The safes boxes have been designed to be logistically viable, they are arranged inside boarding boxes
that can go directly to the companies that make the new destination of the material and thus
avoiding many risks of contamination of the covers.
Reverse logistics will be extensively cited in a later chapter.
Custumer Relationships
The final consumer will have a key role in every cycle, from the consumption of the product, sorting,
scanning the cover, preparing for reverse logistics, to collecting the personal data of each one of
them.
Every consumer who happens to be part of the cycle should be registered via website or via
application, in this way the number of specific information of each consumer will become
increasingly larger, because all CRM or links to social networks will be working together.
Intermediate consumers will also have an important role to play as they can also be recipients of
reverse logistics boxes and benefit financially.
Many marketing actions will maintain close relationships with everyone involved in large
wholesalers, medium distributors, small stores and end consumers.
Revenues
To diversify the opportunities there will be special coin caps with differentiated values that will
create seasonal attractions, in this way will accompany the commemorative dates, national and
international events.
This business model has in its name the word currency but above all it has very clear purposes of
balancing human, social and natural values.
The proposal is to boost consumption with something that would be rubbish, so a slice of the market
that was being wasted will be commercially activated.
Costs
To execute the development of systems that will control the actions of the Bottle Cap Currency will
require the investment of an amount that if cooperated, can be diluted and amortized.
If a partner has the exclusivity intent, they will have higher investments.
The quotas or participations of the partners can fit with each partner, so there may be the
parcitipación of companies of different sizes that can use the system according to how much is used
of the software (The more you use or register the more coins you will have to invest).
To create a gentler investment expectation, each company can slowly insert its product lines.
Key Partnerships
To create a strengthening in every network, each partner has its proportion of importance, work
begins in the manufacture of the bottle cap, which goes to the packaging, which arrives at the large
wholesalers who in turn delivers the product to the smaller distributor, who sends this product to
the shopkeepers, who finally deliver to the final consumer.
Remembering that the reverse path would be almost the same, changing only the recyclable source
that will probably manufacture with the covers something of value a little lower because of
recycling.
This recyclable source will be receiving these new plastic bottle can that it did not usually receive
because this new volume of business was loose in the environment.
Key Resources
About being a new currency (financial value) that is receiving its share of social and environmental
connotation, it is already multidisciplinary by creation.
The value is clear by numerous companies or associations that may have their participation, they will
already be cooperating in a system of circular economy.
The circular system in operation is an attraction for all that permeate its sectors, an Association or
NGO will feel attracted because another NGO is already inserted and another company would be
attracted by competitiveness or commercial parameterization.
In the short term we will be able to see positive marketing results and then start to reap the results
of an attractive circular economy and in the long run we will see the environmental results which in
turn may not even seem impacting but the results of material that is returned will be the the true
answer to something that would be beyond a shadow of a doubt creating environmental problems.
Key Activities
In order to leverage the proposal, it is necessary that marketing campaigns are well-rounded and
that the engagement of people from all over the world is broad, it is necessary for them to see
financial and socio-environmental results if they help to collect not only these coins but also to
change the concept of separating and giving value to the already industrialized resources, this will be
a great activity.
People will be put into action where they do not need to know that they are participating in a
campaign that aims to promote the externalities.
Smart Materials Choices
This design is not creating a new part or product the main product is the beverage lid itself, the
product will only change in impressions that will help to customize and assign a number so that it
can be computed and used.
For the production of promotional materials, posters, brochures and display boxes will be used, with
the possibility of printing them with the least amount of paint possible, in order to avoid the use of
excessive numbers of colors and to achieve the purpose of communication.
We have in some collection points a type of lid shredder that will be triggered by human force, in
some cases these shredders will be replaced by electrical shredders that will do the same service.
Our reverse logistics boxes will be used many times, they will contain some QR codes that will
validate each route that it makes and can use it until deterioration makes it impossible to use.
Our communications will replace many of the brochures with virtual flyer strategies that will greatly
reduce the amount of printed material.
Logística
Reverse Logistics plays a key role in the Bottle Cap Currency project.
There may be very expressive savings that may point to new investment guidelines.
Starting from the fact that every amount of coin covers may be returnable, we will have a large flow
of logistical steps.
Doing the calculations that annually the bottle caps market is at 480 Billion units.
The value of this virgin material is around USD 28,800,000,000.00.
To load all this amount of covers it is necessary to use 529,000 containers of 20 ".
The handling of this cargo is around $ 500.00 each container and thus we have an amount of USD
264,550,264.55 in transportation costs.
The value of this granulated material revolves around USD 23,040,000.00
The implementation of the fragmentation tool will greatly reduce the reverse logistics because we
have a savings of 352,734 containers less, generating a savings of USD 176,366,843.03.
This reverse logistics with fragmentation will no longer emit c02 by:
Using train = 12,345,679
Using Truck = 17,636,684
Using Ship = 5.291.005
Safe Boxes
Safe boxes will be used to collect entire and fragmented bottle caps.
All boxes are developed for multiple trips and QR codes make them computed at all stages of the
process.
When a safe box returns it gains a higher valuation level, so every chain will take care of it longer,
because if it completes another turn, all those involved in the distribution chain will be subsidized
with the appropriate valuations.
In the comparison between a box that takes whole and fragmented covers it is very clear the need to
fragment a load.
The fragmented option can carry 3 times more material than those that carry entire covers.
The safe boxes will be made with the visual identity of BCC $ and also specific for each partner.
Donation Safe Boxes
Some boxes with the request to collect Coins Coins for many projects will be placed commercial
spaces where drinks are marketed.
Donation appeal
Social Appeal
Environmental Appeal
Below are the box sizes and the amount that is possible to compare the difference between the box
of entire and fragmented bottle caps.
Reverse Logistics - Box Set
Bottle cap
1.5g weight average
Size = 3.2 x 1.2
Volume = 3.84
Small Safe Box for Return
Full Caps = 84 units
Weight = 126g
Size = 9.6 x 9.6 x 12.8
Volume = 245.76
Small box with fragmented units
Carton Box for Return
Boxes Small Safes = 60 units
Containing total = 84 lids x 60 boxes = 5,040 lids
Weight = 7.560kg
Size = 39 x 40 x 50
Volume = 78,000
Pallet for Return
Carton Box for Return = 18 units
Containing 0 Total = 5,040 Covers x 18 Boxes = 90.720 Covers
Weight = 136kg
Size = 100 x 120 x 117
Volume = 1,404,000
Study of boxes with fragmented Bottle Caps
Bottle cap
1.5g weight average
Size = 3.2 x 1.2
Volume = 3.84
Small Safe Box for Return
Full Caps = 84 units
Weight = 378g
Size = 9.6 x 9.6 x 12.8
Volume = 245.76
Small box with fragmented units
Carton Box for Return
Boxes Small Safes = 60 units
Containing total = 258 tampas x 60 caixas = 15.480 Bottle Caps
Weight = 22.680kg
Size = 39 x 40 x 50
Volume = 78,000
Pallet for Return
Carton Box for Return = 18 units
Containing 0 Total = 15.480 bottle caps x 18 boxes = 278.640 Bottle Caps
Weight = 408kg
Size = 100 x 120 x 117
Volume = 1,404,000
84Unidades
126g
9,6cm
9,6cm
12,8cm
60Caixas
84Unidades 5040
7.560kg
39cm
40cm
50cm60Caixas 90.720
136kg
18Caixas
117cm
100cm
120cm
18Caixas 907.200
13600kg
10Paletes
2,40m
2,44m
5,90m
Dysplay Box
Carton Box
Pallet
20” Container
907.20040.800kg
3
Fragmented Load2.721.60
1,2cm
3,2cm
1,5g
Bottle Cap
Barriers Breakdown
Goal
The most intense approach is the reduction of plastic waste.
The Bottle Caps Currency is a way to create a strong sense of value to a potential junk.
The Bottle Caps are the fifth largest garbage found in the sea and the third to cause the death of
marine animals.
The idea is to drive a corporate awareness that will support action and reduce this environmental
impact.
We know that barriers exist and here we will cover some of them and then outline some settings.
Novelty
The novelty moves the expectation and acceptance and in treading this path people are reluctant to
accept.
Acceptance
Anything that is good even though it is good determines that one has a good power of persuasion to
win fans.
Rich people
People with financial stability would not be moved by the appeal of a coin flip cover.
Use
In order to participate the consumer should take time for such actions to be completed and this can
generate a bunch of disinterested.
Falsification
Because it is financial value the same attractions that bring good people to the project, are also
inserted people who look at our barrier as an opportunity.
Printing inside the cover
Validation of the product requires the printing of the QR Code inside the lid or a validator number.
Inflation
If each currency is assigned a value peculiar to each country, we will have differentiated inflation.
Safety
The caps will have a financial value and inserted this question we will face problems like (forgery /
theft of caps raw material / theft of cargo / theft of small safes / theft of coins.
Reverse logistic
If all material will become returnable we will be encountering companies people will move the next
problem and momentarily characters will declare that another would be responsible for the return.
Unforeseen Costs
Costs not foreseen so far on reverse logistics or not placed in corporate spreadsheets of cost
composition should be imputed and each of the accounting accounts will not have the intention of
absorbing them.
Software
Bottle Cap Currency requires a great rigor in tabulating data both administratively by BCC $ and in
interaction with each sponsor, supporter and client.
Production Implantation
For the implantation in manufacturing system the system will have to work together with the ERP
systems in production modules.
Loyalty to Partners
Partners and supporters will be interested in doing the work on their own initiative and will be
interested in withdrawing BCC $ because they believe the partner is not necessary.
Loyalty to Distributors
The distributors never worry about reverse logistics and at first they will not know how to deal with
the new modality.
Consumer Loyalty
Consumers never worry about reverse logistics and at first will not know how to deal with the new
modality.
Lids and Marks
Companies do not put their marks on the covers by some convenient ones and among them are:
Customization generates cost
Customization generates brand identification in the trash.
Customization x the correlata responsibility.
Future
The view that there will be another solution in the future makes it easier to think that there is still
something plausible, thus creating a comfortable position for denial.
Virtual Currency
Lack of credibility in the digital currency will define that it does not hold.
Corporate Currency
The uncertainty of the viability or not of the corporate currency.
Mixed Currency
Currency that mixes the structure of physical and digital currency.
Monetization of Waste
Stuck on so many decades of garbage generation without having to worry about it. Makes it
convenient not to have to care about this turnover.
Let time pass
Start late and leave to start later.
About Impact
In a perfect setting every beverage company or caps manufacturer could be a partner.
Governmental impositions are effective but they are also imposing and liable to discomfort over
authoritarianism.
The best line of reasoning is to have at your side some company that is specifically addressed to
solve this problem.
We found some associations during the research and this challenge of OpenIdeo already puts us in
front of companies potentially open to new solutions.
In June 2017 was presented the first report on the bottle caps found at sea and this report has a lot
of convincing force because it was prepared by a group that is based on the Netherlands that is on
the threshold of being the country that has the The best recycling index in the world, reaching 95%
of all generated material.
If this project were strong enough to permeate many companies the application costs would not all
be attributed to a single master sponsor.
Goal with only one sponsor.
This sponsor who uses the bottle caps has the purchase data of this input and this will be important
to study the reverse logistics:
Often this sponsor has in its portfolio several product lines but can start the project by establishing
some line to be started.
As for example Coca-Cola can start with all caps of Diet products.
Volume of Lids / Quantity of plastic / Amount paid among other data.
Acting next to BCC $ it will collect the return data of this item and will have an acceptance
thermometer ready to expand or not for other product lines.
The success of the project will take place in consecutive stages and each new line of products that
this sponsor proposes to insert BCC $ will be another big step.
Much of the success is tied to the results of the removal of this potential waste from the
environment coupled with the valuation of this new currency.
Of course, a strong highchair becomes something coveted and just as the sponsoring company
intends to broaden its product line to get more coins, we will have several companies that will be
eyeing to create something similar or enter into BCC $.
In order to follow a healthier path, the entrance of new companies must also be malleable, since the
monetization of this cap is only a beginning for the valuation of something that everyone thinks to
be rubbish.
The road starts in small caps but the junk and valuation market is something that drives very distinct
economies from a small individual waste picker, cooperatives and mega recycling corporations
around the world.
The project permeates that the whole chain can make profits with the return of this merchandise
and plans beyond the physical currency Tampa, to mark terrain in quotas of the little known and
dismembered virtual money slice.
Action and Small Steps
What are the best initial partners?
Make listing.
Which companies are focused on finding new solutions?
Make listing.
Who are the main names in the industry? CEO'S / Marketing Directors / Researchs?
Make listing.
We have to find people who want to meet us.
It is the same as imagining a meeting application where we know that there are many options but
the most appropriate will be available in characteristics similar to those we judge best.
We need one or more people who intend to value something they are not supposed to have.
Campaigns
BCC $ will run its own campaigns to attract partner companies.
Together with each partner will develop specific campaigns.
We encourage partners to run their own campaigns together with their advertising agencies.
A campaign usage manual will be presented to give more value to the actions and thus create a
standardization that will be recognized.
The campaigns already start with their own statistical data of this project:
By 2021 we will be producing 600,000,000,000 billion bottle caps per year.
The Bottle Caps are one of the most deadly pollutants that kill marine animals.
By 2050 we can not have more plastic in the sea than marine life.
Every plastic cover floats to reach the sea.
The themes are many and will be discussed in advance in each of the adaptation needs of the
campaigns.
Coca-Cola can create campaigns using the coins so it can do a job on its own and can differentiate
itself from the campaigns of another partner.
Nestlé will be able to visualize a campaign with a more particular approach and launch when it is
needed.
The transformation of a coin cap is the biggest appeal.
The campaigns will be very strong on all social networks and media like whatsapp.
The campaigns will encourage the collection of coins and the interactivity between consumers.
Consumers are motivated to bring more consumers in return, they receive bonuses in the BCC $
system.
Campaign of the Table of exchanges.
Below is an exchange table where an explanation of the movement of the exchanges made
throughout the relationship chain was made.
Regular Coins Valor
1 cents 0,01
2 cents 0,02
3 cents 0,03
5 cents 0,05
10 cents 0,10
15 cents 0,15
20 cents 0,20
Especials Coins Valor
25 cents 0,25
30 cents 0,30
35 cents 0,35
Partner institutions Action Action 2 Action 3
Beverage Companies Issues Use Delivery
Banks Buy Use Sell
Companies Buy Use Sell
Consumers Buy Use Sell
Governments Buy Use Sell
ONGs Buy Use Sell
Draws Status
Random coin draws Issues
Consumer Random Drawings Issues
ONGs Random Drawings Issues
Actions that drive value Valorização
App install per poster Counts 0,01
App install by whatsApp Counts 0,02
App install by QR Code Counts 0,03
First Coin Scanner Compete for prizes 0,01
Coin Scanner Calculate the exact
value 0,02
Every 100 scaners Value 0,03
Box Scanner Counts 0,04
Full box scanner Counts 0,05
Scaner in the origin country of the cap Value 0,06
Coin Scanner in Coastal Region Value 0,07
Fragmentation of the covers Counts 0,07
Fragmentation of the covers in the origin
country
Counts
0,08
Donation Value 0,03
Social Login Counts 0,03
Follow Social Networks Counts 0,03
Friend's indication Counts 0,03
Business Indication Counts 0,50
Marketing Actions
The cap should be checked or associated with the Bottle Cap Currency
Logo / Phrase / Value / Regular / Special / Commemorative
Partners will make their own actions around the theme. A manual with suggestions for action will be
offered.
Point of Sale and exchange and will receive:
Campaign gear
Marketing actions in bars that sell drinks and invest in incentive for Cork.
Internet actions
Actions on TV
Social Media Actions
WhatsApp Actions
Trade marketing actions should be well intensified as this whole relationship between collection
points, distributors and consumers will generate a lot of follow-up.
Virtual Currencies
The virtual currencies appeared in the market in 2009 and since there have taken astronomical
strength, are more than 1050 coins until the last research and is increasing.
Much is said of a bubble and Bitcoin is the strongest currency currently followed by a listing
described below by most valued companies.
The congruence between a virtual currency such as Bitcoin and BCC $ which is our physical currency
(which is being taken out of the trash and will be leveraged for Future Market shares).
Virtual Currency / Physical Currency / Currency Trash.
Name Market Cap Price Circulating Supply Volume (24h) % Change
(24h) Bitcoin $71,878,497,630 $4349.35 16,526,262 BTC $1,551,880,000 -0.09% Ethereum $31,388,617,304 $333.00 94,260,678 ETH $551,141,000 0.46% Bitcoin Cash $10,412,094,524 $629.26 16,546,675 BCH $202,834,000 -0.73% Ripple $8,200,405,744 $0.213865 38,343,841,883 XRP * $192,044,000 -1.22% Dash $2,795,403,961 $371.94 7,515,658 DASH $220,454,000 18.10% Litecoin $2,714,608,211 $51.57 52,637,657 LTC $122,073,000 0.72%
IOTA $2,688,317,217 $0.967184
2,779,530,283 MIOTA *
$15,842,900 7.73%
NEM $2,459,142,000 $0.273238 8,999,999,999 XEM * $7,655,320 -0.91% Monero $2,069,761,348 $138.41 14,953,626 XMR $315,530,000 40.13% NEO $1,929,670,000 $38.59 50,000,000 NEO * $37,976,900 -4.80% Ethereum Classic $1,449,562,502 $15.27 94,912,000 ETC $40,351,900 -0.06% Qtum $922,942,900 $15.64 59,000,000 QTUM * $81,291,800 17.11% OmiseGo $802,160,247 $8.16 98,312,024 OMG * $23,979,600 -0.86% BitConnect $744,660,139 $114.13 6,524,609 BCC $1,051,330 13.37% Stratis $611,090,332 $6.20 98,518,623 STRAT * $12,826,900 5.87% Lisk $606,025,819 $5.44 111,434,170 LSK * $73,134,900 26.57% Zcash $569,807,273 $278.30 2,047,494 ZEC $60,102,800 16.57% Waves $536,681,000 $5.37 100,000,000 WAVES * $8,604,650 2.71% EOS $426,185,971 $1.39 307,429,160 EOS * $16,441,300 0.66% TenX $391,113,036 $3.74 104,661,310 PAY * $13,043,200 6.93% Steem $367,909,378 $1.53 239,977,417 STEEM $4,155,080 18.70% BitShares $358,115,465 $0.137821 2,598,410,000 BTS * $18,104,900 1.45% Augur $331,337,600 $30.12 11,000,000 REP * $11,383,200 16.39% Tether $318,387,487 $0.996514 319,501,268 USDT * $100,719,000 -0.69% Factom $274,603,199 $31.40 8,745,102 FCT * $4,442,520 12.31% MaidSafeCoin $272,417,545 $0.601958 452,552,412 MAID * $5,385,140 12.86% Bytecoin $254,377,896 $0.001388 183,253,534,612 BCN $2,180,270 2.31% Golem $250,491,056 $0.300698 833,032,000 GNT * $3,382,810 0.95%
World Inflation Index
Below is the world inflation listing serves as parameter to establish the criteria for parameterizing
the inflation of a hybrid currency that is the case of BCC $.
Venezuela 741.00 2017-02 800 800 3.22 % Monthly
Sudão Do Sul 361.90 2017-06 334 836 -14 % Monthly
Coréia Do Norte 55.00 2013-07 70 4376 30 % Monthly
Síria 51.10 2016-08 52.5 121 -31.05 % Monthly
Congo 39.04 2017-04 36.27 511 1.35 % Monthly
República Centro-Africana 38.04 2016-02 38.04 51.73 -10.67 % Monthly
Egito 33.00 2017-07 29.8 35.1 -4.2 % Monthly
Sudão 32.63 2017-06 35.52 182 -1 % Monthly
Angola 27.29 2017-07 30.51 241 6.89 % Monthly
Líbia 27.20 2017-03 25.7 31.1 -4.2 % Monthly
Suriname 23.00 2017-05 30.8 586 -11.68 % Monthly
Argentina 21.90 2017-06 24 20263 -7 % Monthly
Serra Leoa 19.14 2017-06 18.91 256 -39.84 % Monthly
Moçambique 16.17 2017-07 18.1 26.35 1.05 % Monthly
Nigéria 16.10 2017-06 16.25 47.56 -2.49 % Monthly
Ucrânia 15.90 2017-07 15.6 530 -1.2 % Monthly
Haiti 15.80 2017-06 15.5 42.46 -4.7 % Monthly
Azerbaijão 14.00 2017-07 13.9 25.4 -1.8 % Monthly
Burundi 13.60 2017-07 15.1 44.93 -6.27 % Monthly
Eritreia 12.50 2015-12 11.4 34.7 -1.38 % Yearly
Gana 11.90 2017-07 12.1 63 0.4 % Monthly
Libéria 10.80 2017-06 13.2 26.54 -5.69 % Monthly
Malauí 10.20 2017-07 11.3 37.9 6.3 % Monthly
Irã 9.90 2017-07 11 59.02 -3.27 % Monthly
Turquia 9.79 2017-07 10.9 139 -4.01 % Monthly
Iêmen 9.49 2014-11 8.49 24.77 0.71 % Monthly
Etiópia 9.40 2017-07 8.8 64.2 -4.1 % Monthly
Tadjiquistão 9.00 2017-06 8.7 60.6 1.8 % Monthly
Gâmbia 8.80 2017-02 8.8 75.64 -10.91 % Monthly
Guiné 8.70 2017-06 8.6 42.6 0.5 % Monthly
Madagáscar 8.50 2017-06 8.6 30.33 -8.45 % Monthly
Ruanda 8.10 2017-07 9.4 28.1 -15.8 % Monthly
Quênia 7.47 2017-07 9.21 31.5 3.18 % Monthly
Afeganistão 7.40 2017-06 7.5 13.97 -18.39 % Monthly
Turquia 9.79 10.9 139 -4.01 %
México 6.44 6.31 180 2.13 %
Rússia 3.90 4.4 2333 3.6 %
Indonésia 3.88 4.37 82.4 -1.17 %
Brasil 2.71 3 6821 1.65 %
Reino Unido 2.60 2.6 8.5 -0.1 %
Índia 2.36 1.54 12.17 1.54 %
Coréia Do Sul 2.20 1.9 32.5 0.2 %
Austrália 1.90 2.1 23.9 -1.3 %
Alemanha 1.70 1.6 11.54 -7.62 %
Estados Unidos 1.70 1.6 23.7 -15.8 %
Espanha 1.50 1.5 28.43 -1.37 %
China 1.40 1.5 28.4 -2.2 %
Zona Euro 1.30 1.3 5 -0.7 %
Holanda 1.30 1.1 11.19 -1.3 %
Canadá 1.20 1 21.6 -17.8 %
Itália 1.10 1.2 25.64 -0.6 %
França 0.70 0.7 18.8 -0.7 %
Japão 0.40 0.4 24.9 -2.5 %
Suíça 0.30 0.2 11.92 -1.4 %
Traditional Coins
The sample below is for identify the quotes between the major currencies and is like as a benchmark
for balancing BCC $.
Currencies
Dolar Time Purchase Sale % Variation Variation Maximum Minimum
16:59 3,1534 3,1544 0,226 0,0071 3,1602 3,1374
Euro Time Purchase Sale % Variation Variation Maximum Minimum
16:59 3,7598 3,7623 1,254 0,0466 3,7668 3,7026
Libra Time Purchase Sale % Variation Variation Maximum Minimum
16:59 4,0597 4,0622 0,787 0,0317 4,0709 4,0205
Chile Time Purchase Sale % Variation Variation Maximum Minimum
Peso 16:53 0,005 0,005 1,443 0,0001 0,0049
China Time Purchase Sale % Variation Variation Maximum Minimum
Yuan 12:30 0,4744 0,4741 0,388 0,0018 0,4721 0,4739
Arabia Saudita Time Purchase Sale % Variation Variation Maximum Minimum
RIAL SAUDITA 16:59 0,8409 0,8411 0,227 0,0019 0,8409 0,841
HK Dolar Time Purchase Sale % Variation Variation Maximum Minimum
Hong Kong 16:59 0,4033 0,4034 0,28 0,0011 0,4029 0,4033
XELIM QUENIANO
Time Purchase Sale % Variation Variation Maximum Minimum
Quenia 16:56 0,0306 0,0305 0,138 0 0,0306 0,0306
Japão Time Purchase Sale % Variation Variation Maximum Minimum
IENE 17:00 0,0289 0,0289 0,548 0,0002 0,0287 0,0289
CAN Dolar Time Purchase Sale % Variation Variation Maximum Minimum
Canada 16:59 2,5266 2,5276 0,497 0,0125 2,5331 2,5057
KWANZA Time Purchase Sale % Variation Variation Maximum Minimum
Angola 16:40 0,0191 0,0189 0,091 0 0,0191 0,0191
TECA Time Purchase Sale % Variation Variation Maximum Minimum
Bangladesh 16:18 0,0389 0,0388 0,251 0,0001 0,0389 0,039
METICAL Time Purchase Sale % Variation Variation Maximum Minimum
Moçambique 16:57 0,0526 0,0509 0,152 0,0001 0,0519 0,0534
Peso Time Purchase Sale % Variation Variation Maximum Minimum
Argentina 16:59 0,1831 0,1833 0 0 0,1836 0,1817
Dolar TW Time Purchase Sale % Variation Variation Maximum Minimum
Taiwan 16:57 0,1048 0,1047 0,713 0,0007 0,1041 0,1051
Commodities The sample below ir for to identify the quotes between the main currencies and serve as a parameter to balance the BCC $.
Commodity Month Last Maximum Minimum Change Var. % Date
Our dez/17 1.295,92 1.299,40 1.281,56 3,92 0,30% 25/ago
XAU / USD 1.291,02 1.294,12 1.276,81 4,66 0,36% 25/ago
Silver set/17 17,056 17,161 16,721 0,093 0,55% 25/ago
Copper set/17 3,039 3,055 3,018 0,005 0,16% 25/ago
Platinum out/17 977,3 987,2 972,4 -5,3 -0,54% 25/ago
Palladium set/17 930,03 943,15 929,17 -6,12 -0,65% 25/ago
Oil WTI out/17 47,87 47,91 47,41 0,44 0,93% 25/ago
Brent Oil out/17 52,38 52,67 51,93 0,34 0,65% 25/ago
Natural gas set/17 2,894 2,952 2,881 -0,055 -1,87% 25/ago
Heating Oil set/17 1,6231 1,6553 1,6084 0,0021 0,13% 25/ago
Gasoline RBOB set/17 1,6732 1,7394 1,6399 -0,0103 -0,61% 25/ago
Diesel London set/17 480 487,63 477,63 -1,88 -0,39% 25/ago
Aluminum 2.070,00 2.111,75 2.065,25 -34,5 -1,64% 25/ago
Zinc 3.067,25 3.137,75 3.052,75 -39,75 -1,28% 25/ago
Lead 2.326,00 2.377,75 2.320,25 -34 -1,44% 25/ago
Nickel 11.460,00 11.735,00 11.395,00 -280 -2,39% 25/ago
Copper 6.701,25 6.745,50 6.662,75 0,5 0,01% 25/ago
Tin 20.395,00 20.492,50 20.287,50 -87,5 -0,43% 25/ago
Wheat set/17 410 412,75 408,62 0,4 0,10% 25/ago
Rice in Bark set/17 12,395 12,413 12,345 0,095 0,77% 25/ago
Corn set/17 339 342,62 338,25 -2,6 -0,76% 25/ago
Soy set/17 939,12 941,75 937,12 -1,48 -0,16% 25/ago
Soy oil set/17 34,55 34,84 34,43 -0,23 -0,66% 25/ago
Soybean Meal USA dez/17 300,45 302,45 299,5 -0,45 -0,15% 25/ago
Cotton No. 2 dez/17 68,11 70 67,66 -1,72 -2,46% 25/ago
Cocoa NY dez/17 1.910,50 1.943,50 1.905,50 6 0,32% 25/ago
Coffee Contract C dez/17 131,32 131,92 127,98 3,4 2,66% 25/ago
Calculation of BCC$
To set the value parameters for BCC$ the following tables were analyzed:
Traditional Coins
Virtual Currencies
World Inflation Index
G20 Inflation Index
Main commodities
The balance of the table will still be studied throughout the project, this work should be done by
financial experts.
Application
The application has a vital function to the project, it will be responsible in:
Register Partner Companies
Show registration number for each currency cap
Show management QR codes for each item
Manage exchange values
Manage Reverse Logistics
Registration of wholesalers and middle and small distributors and retailers
Registration of Consumers
Account Management
Financial Market Information Management
Daily price comparison
Relation with the entire chain of consumption and distribution
Relation of exchanges and benefits of the consumer
Sweepstakes and interaction with the entire chain of users.
Awarded caps
Game of physical and virtual interaction
Geographical action of information on the location of the garbage.
Logistic provisioning of reverse collection.
Donations to ONGs and Partnerships Environmental Partnerships
Attached the screens of the Application illustrate some of the actions planned.
What you can do?
AccountScam
Balance
Paymment
Donation
WelcomeStart earn moneywith your Garbage!
EnterRegister
Country: Brazil
User: Lincoln Camargo
Account Number: 120066-9
Pincode: ***********
Country: BrazilUser: Lincoln CamargoAccount Number: 1200669
BCC$ 250,00
Scam QR CodeInside the Bottle Cap
Balance:
Gargage Number:32659365-9
Country: BrazilUser: Lincoln CamargoAccount Number: 1200669
Extras: BCC$ 50.00Congrats: You put more BCC$ 5,0
BCC$ 300,00Balance:
You Scanned a Coca-ColaBottle Cap Coin
The Nestlé Companyis working for zero waste
Country: BrazilUser: Lincoln CamargoAccount Number: 1200669
Extras: BCC$ 50.00Congrats: You put more BCC$ 5,0
BCC$ 305,00Balance:
You Scanned a Coca-ColaBottle Cap Coin
The Pepsico Companyis working for zero waste
Country: BrazilUser: Lincoln CamargoAccount Number: 1200669
Extras: BCC$ 50.00Congrats: You put more BCC$ 5,0
BCC$ 255,00Balance:
You Scanned a Coca-ColaBottle Cap Coin
The Coca-Cola Companyis working for zero waste
Country: BrazilUser: Lincoln CamargoAccount Number: 1200669
BCC$ 305,00Balance:
Coca-ColaNestléPepsicoAB InBevHeinekenDiageoCarlsberg GroupPernod-Ricard
65,0053,0051,0047,0035,0029,0018,0008,00
Company Coins
Score byCompany and Coins
Account Choose
Country: BrazilUser: Lincoln CamargoAccount Number: 1200669
Send
Paymment Donation
Amount: 120,00
Country: Brazil
User: Lincoln Camargo
Account Number: 120066-9
Pincode: ***********
Country: BrazilUser: Lincoln CamargoAccount Number: 1200669
BCC$ 185,00Balance:
Thanks totransfer your
coins toLincoln Camargo
Account Exit
Back
Country: BrazilUser: Lincoln CamargoAccount Number: 1200669
Send
Paymment Donation
Amount: 80,00
Country: Brazil
User: HumpbackWhale
Account Number: 320045-6
Pincode: ***********
Country: BrazilUser: Lincoln CamargoAccount Number: 1200669
BCC$ 105,00Balance:
Thanks totransfer your
coins toHumpbackwhale
Project
Account Exit
Back
Country: BrazilUser: Lincoln CamargoAccount Number: 1200669
BCC$ 185,00Balance:
Whale ProtectionEducation ProjectsRare DiseasesCleaning OceansRenovable EnergyZero HungerZero wasteAnti Corrupion
Project
What the bestopion to donate!
Donation Choose
1 (2) (3)
Country: BrazilUser: Lincoln CamargoAccount Number: 1200669
BCC$ 180,00
The Bottle Cap Currenncy
Removed 25.000 tonsfrom enviroment.
Congrats to help usto fix that we
made wrong in the past.
Circular Design fornext generation.
Balance:EnterRegister
MarketBalance
Balance
MarketCapitalizations
Country: BrazilUser: Lincoln CamargoAccount Number: 1200669
BCC$ 185,00Balance:
BitCoinEthereumBitcoin CashRippleLitecoinIOTANEMDashNEOBottle Cap Coin
$4099.70$293.32$732.11$0.1578$45.12
$0.806449$0.238736$225.51$32.13$0.05
All Currencies Price
Score byBest Value i USD
Account Choose
Names on social networks
BottleCapCurrency
Names on all but Twitter and Tumblr.
BottleCapCoin
Open all
Names for projects with analogy
PlasticCoin
Names on all but Twitter and Tumblr.
Domain Pego
PackageCoin
Open all
Free Domain
PackageCurrency
Open all
Free Domain
SachetCoin
Open all
Free Domain
Sachetcurrency
Open all
Free Domain
Garbagecoin
Open all
Domain Pego
GarbageCurrency
Open all
Free Domain
Littercoin
Open all
Domain Pego
Littercurrency
Open all
Free Domain
GarbageNumber
Open all
Free Domain
See other options and domains in Brazil
Shredder
Splitting machine is an essential tool to integrate BCC $ shares.
With it will be very easy to implement the redemption actions of coin caps.
Coin caps can be passed on the shredders that will turn caps into pieces that are much easier to
load.
Consumers will be able to crunch the currency and earn points with it.
The Splitting machines will have a return box below it where the splitted coin covers will fall.
The box where they will be stored may contain 3 times more covers than ode boxes are used to
carry entire coin covers.
With this action the logistics costs of return will be much smaller and the weight of each cargo
carried will be much more valuable.
Splitting machine models:
Manuals with the use of human customer force to reduce waste.
Electric to facilitate the action of those who will not be willing to perform this action.
The electric ones will be developed in different sizes and will be designed according to the capacity
of crushing of cover by consumption, that is to say a place with very great rotation of covers could
have a larger shredder.
The Splitting machines may have the counters that will offer QR code to be sanitized or numbers
that are assigned to the QR will be validated.
The actions taken on the shredders will be accounted for and entered as credits in the consumer's
personal portfolio.
All shredders can be installed in counters and walls.
Hand Splitting Machine Advantage: Does not use electricity and induces human action.
Disadvantage: The size is larger.
Advantage of the Electric Splitting machine: Smaller than manual and much more powerful.
Disadvantage: Uses electricity.
Manual Action
Eletrical Action
Split yourbottle caps
here!
Split yourbottle caps
here!
Counter09238657
Plastic Scrap Grinder
If all bottle caps are partitionedThe world will move 350 containers
Less for reverse logistics.
Congrats to help the world together.
Prototypes
Bottle Caps & Values
1 BCC – Popular Coins
2 BCC – Popular Coins
5 BCC – Popular Coins
10 BCC – Popular Coins
15 BCC – Regular Coins
10 BCC – Regular Coins
25 BCC – Special Coins
30 BCC – Special Coins
35 BCC – Special Coins
Priority Ranking 1
Return Box - Small Size
Priority Ranking 2
APP / Site
Priority Ranking 3
Splitting machine
Priority Ranking 4
Return Box - Medium Size
Donation Box - Medium Size
Priority Ranking 5
Promotional Posters
Exchange Point Poster
Poster "We Accept Bottle Cap Coins"
Donate Poster
Poster Enjoy
Priority Ranking 6
Promotional Flyers
User Manuals
Priority Ranking 7
The parts below are important but will not be done at this stage of work.
Point of sale return box
Point of Sale Return Box - For Ample Places
Merchandising Material Box
Display
Stationary store
Priority Ranking 8
Determine What Prototype
What is the most important question to annsuwer?
How Might we test it?
Priority Ranking #
Bottle Caps Coins
1
Determine What Prototype
What is the most important question to annsuwer?
How Might we test it?
Priority Ranking #
Returning Safe Box
2
Determine What Prototype
What is the most important question to annsuwer?
How Might we test it?
Priority Ranking #
Returning Box
3
What you can do?
AccountScam
Balance
Paymment
Donation
WelcomeStart earn moneywith your Garbage!
EnterRegister
Country: Brazil
User: Lincoln Camargo
Account Number: 120066-9
Pincode: ***********
Country: BrazilUser: Lincoln CamargoAccount Number: 1200669
BCC$ 250,00
Scam QR CodeInside the Bottle Cap
Balance:
Gargage Number:32659365-9
Determine What Prototype
What is the most important question to annsuwer?
How Might we test it?
Priority Ranking #
Plastic Scrap Grinder
4
Manual Action Eletrical Action
Split yourbottle caps
here!
Split yourbottle caps
here!
Counter09238657
Plastic Scrap Grinder
If all bottle caps are partitionedThe world will move 350 containers
Less for reverse logistics.
Congrats to help the world together.
Determine What Prototype
What is the most important question to annsuwer?
How Might we test it?
Priority Ranking #
Medium size Returning Safe Box
5
Fragmented Bottle Caps
Determine What Prototype
What is the most important question to annsuwer?
How Might we test it?
Priority Ranking #
Posters for Sales Point
6
BOTTLE CAP COIN
SPECIAL COIN - T
EN
CENTS
20
Wha
le Protec
tion
2017
Earn more withCommemorative Bottle Cap Coins.
Enjoy another campaign.We really will avoid seeing the
Sea filled with plastics.
Save yourBottle Cap Coin
or donate toSave the whales!
Donate
Scan QR Code Insidethe Bottle Cap
Your Bottle Cap Currency
DonateEnjoy another campaign.
We really will avoid seeing theSea filled with plastics.
Save yourBottle Cap Coin
or donate toSave the whales!
Scan QR Code Insidethe Bottle Cap
Earn more withCommemorative Bottle Cap Coins.
Enjoy another campaign.We really will avoid seeing the
Sea filled with plastics.
Save yourBottle Cap Coin
or donate toSave the whales!
Enjoy
BOTTLE CAP COIN
SPECIAL COIN - T
EN
CENTS
20
Wha
le Protec
tion
2017
Scan QR Code Insidethe Bottle Cap
Earn more withCommemorative Bottle Cap Coins.
Enjoy another campaign.We really will avoid seeing the
Sea filled with plastics.
Save yourBottle Cap Coin
or donate toSave the whales!
We Acept
BOTTLE CAP COIN
SPECIAL COIN - T
EN
CENTS
20
Wha
le Protec
tion
2017
Scan QR Code Insidethe Bottle Cap
Donate more withCommemorative Bottle Cap Coins.
Enjoy another campaign.We really will avoid seeing the
Sea filled with plastics.
Save yourBottle Cap Coin
or donate toSave the whales!
Donate
BOTTLE CAP COIN
SPECIAL COIN - T
EN
CENTS
20
Wha
le Protec
tion
2017
Scan QR Code Insidethe Bottle Cap
Bottle Cap Coins
Determine What Prototype
What is the most important question to annsuwer?
How Might we test it?
Priority Ranking #
Promotional Flyers
7
BOTTLE CAP COIN
SPECIAL COIN - T
EN
CENTS
20
Wha
le Protec
tion
2017
Earn money collectingBottle Cap Coins.
Enjoy another campaign.We really will avoid seeing the
Sea filled with plastics.
Save yourBottle Cap Coin
or donate toSave the whales!
Let’s Start
Scan QR Code Insidethe Bottle Cap
User ManualVirtual money is not future, is reality!
Bottle Cap Currency is not virtual.We joint both to save the planet.
BOTTLE CAP CO
INSPECIAL
COIN - TEN CE
NTS
20
Whal
e Protecti
on
2017
Enjoy another campaign.
We really will avoid seeing the
Sea filled with plastics.Save your
Bottle Cap Coinor donate to
Save the whales!
Scan QR Code Inside
the Bottle Cap
Earn money collecting
Bottle Cap Coins.
Let’s Start
User ManualVirtual money is not future, is reality!
Bottle Cap Currency is not virtual.
We joint both to save the planet.
BOTTLE CAP COIN
SPECIAL COIN - TEN C
EN
TS
20
Whale
Pr otectio
n
2017
Enjoy another campaign.
We really will avoid seeing the
Sea filled with plastics.
Save your
Bottle Cap Coin
or donate to
Save the whales!
Scan QR Code Inside
the Bottle Cap
Earn money collecting
Bottle Cap Coins.
Let’s Start
User Manual
Virtual money is not future, is reality!
Bottle Cap Currency is not virtual.
We joint both to save the planet.
Promotional Flyers
BOTTL
E CAP
COIN
SP
ECIAL COIN -
TEN CENTS
20
Whale Pr
otection
2017
Enjoy another campaign.
We really will avoid seeing the
Sea filled with plastics.
Save your
Bottle Cap Coin
or donate to
Save the whales!
Scan QR Code Inside
the Bottle Cap
Earn money collecting
Bottle Cap Coins.
Let’s Start
User Manual
Virtual money is not fu
ture, is reality!
Bottle Cap Currency is not virtual.
We joint both to save the planet.
Characters
Character 1
Name: Willi
Age: 7 years
Occupation: Student
Other feature: Hyperactive and loves competitions
What happens:
He sees a report on television saying that marine animals eat the bottle caps that reach the oceans
and die.
Awareness:
He goes to a convenience store and sees a sign written "Donate your bottle cap and save a whale."
App install:
It asks the mother to install the application.
Begins to use:
He knows the app and learns to gather points to save the whales.
Uses or stores the values:
He donates everything he earns to save the whales.
Create a solution:
He does not see the time of the launch of the project that will help needy children.
Problem solved:
It marks a walk to meet the whales up close.
Character 2
Name: Juliet
Age: 12 years old
Occupation: Student
Another feature: She is an interactive game developer and loves reading books in parks.
What happens:
She notices that in the park there are bottle caps in the pool of rainwater that has just fallen.
Awareness:
When she is with her mother in the car she sees a bus with a campaign on the Bottle Cap Currency
with a QR code to join the campaign.
Begins to use:
Scan the QR code and already send the request to other friends to join.
Begins to join:
She begins to take advantage of the application to add credits to buy one in the game.
Uses or stores the values:
She realizes that besides the game she will be able to have some credit to buy some treats.
Problem solved:
She buys a new game and now goes to the park and finds no more coins on the floor.
Character 3
Name: Michelli
Age: 29 years old
Occupation:
Another feature: Mother of 2 girls and loves to party at home.
What happens:
At the end of his daughter's birthday he realizes that there were many caps thrown in the organic
garbage.
Awareness:
When she throws the recyclable garbage in the collection center she sees a billboard with the phrase
"Make money from your bottle caps".
Begins to use:
Scroll the QR code and already send the request to other friends to join.
Begins to join:
She knows the application and realizes that the currency appreciation is on the rise.
Uses or stores the values:
She puts the coins together and asks her parents to collect coins for her, with the values she puts
together, she will double the investments and profit more than normal.
Problem solved:
At her other daughter's party she already had a safe to collect the coins to take to the pickup point.
Character 4
Name: Albert
Age: 35 years old
Occupation:
Another feature: He loves to go to all baseball games and organizes championships with people from
the neighborhood.
What happens:
In a round of baseball on a very rainy day he saw many bottle caps floating in going towards the
manhole.
Awareness:
Upon arriving at work a co-worker delivers the promotional collection coffers for him to take to the
exchange points.
Begins to use:
He takes the booklet with manual of the use of Bottle Cap Currency and logs in via Facebook profile.
Begins to join:
He starts joining and his friends who know he works with waste go on to give him lots of coins.
Uses or stores the values:
He uses all the credits to provide water in the championships he organizes.
Problem solved:
At a baseball event in the nearby town he notices that there are no drop caps in unsuitable places.
Character 5
Name: Steeven
Age: 46 years old
Occupation: CEO of a beverage company.
Other characteristic: Likes to travel on weekends to dive and play with his band.
What happens:
Taking a laser dive on a paradisiac Caribbean beach he rescues a floating lid and sees that it is
written "Made in Japan".
Awareness:
On the return of the holiday he reads a report on the Bottle Cap Currency in the airline magazine.
Begins to use:
He already does the QR code scanner and logs in via Linkedin.
Begins to join:
He begins joining soon after landing at the airport in his city.
Uses or stores the values:
He is saving the values to help in buying strings and pedals for his guitar.
Problem solved:
On another voyage to dive he found no bottle cap to increase his credits.
Character 6
Name: Margaret
Age: 78 years old
Occupation: Retired Teacher
Another feature: Super protective, loves to take care of grandchildren and loves to take the child in
community actions.
What happens:
She was in a community action where people helped build brooms with the pet bottles and realize
that there were plenty of lids left that the organizers of the event did not know what to do.
Awareness:
She receives a promotional Whatsapp from BCC $ inviting her to join the Bottle Cap Currency
system.
Begins to use:
At the same time she already accesses the site does the installation of the APP and starts to use.
Begins to join:
She is putting all the covers together and accumulating the credits.
Uses or stores the values:
He is passing on the credits to the institutions she trusts and does community work.
Problem solved:
In the next community action she scanned all the caps placed in the reverse logistic coffers finalizing
the coin covers cycle.
User Experience Map
User 1Name: WilliAge: 7 yearsOccupation: StudentOther feature:Hyperactive and loves competitionsWhat happens:He sees a report on television saying that marine animals eat the bottle caps that reach the oceans and die.Awareness:He goes to a convenience store and sees a sign written "Donate your bottle cap and save a whale."App install:It asks the mother to install the application.Begins to use:He knows the app and learns to gather points to save the whales.Uses or stores the values:He donates everything he earns to save the whales.Create a solution:He does not see the time of the launch of the project that will help needy children.Problem solved:It marks a walk to meet the whales up close.
User Experience Map
User 2Name: JulietAge: 12 years oldOccupation: StudentAnother feature: She is an interactive game developer and loves reading books in parks.What happens:She notices that in the park there are bottle caps in the pool of rainwater that has just fallen.Awareness:When she is with her mother in the car she sees a bus with a campaign on the Bottle Cap Currency with a QR code to join the campaign.Begins to use:Scroll the QR code and already send the request to other friends to join.Begins to join:She begins to take advantage of the application to add credits to buy one in the game.Uses or stores the values:She realizes that besides the game she will be able to have some credit to buy some treats.Problem solved:She buys a new game and now goes to the park and finds no more coins on the floor.
User Experience Map
User 3Name: MichelliAge 29 years oldOccupation:Another feature:Mother of 2 girls and loves to party at home.What happens:At the end of his daughter's birthday he realizes that there were many caps thrown in the organic garbage.Awareness:When she throws the recyclable garbage in the collection center she sees a billboard with the phrase "Make money from your bottle caps".Begins to use:Scroll the QR code and already send the request to other friends to join.Begins to join:She knows the application and realizes that the currency appreciation is on the rise.Uses or stores the values:She puts the coins together and asks her parents to collect coins for her, with the values ??she puts together, she will double the investments and profit more than normal.Problem solved:At her other daughter's party she already had a safe to collect the coins to take to the pickuppoint.
User Experience Map
User 4Name: AlbertAge 35 years oldOccupation:Another feature:He loves to go to all baseball games and organizes championships with people from the neighborhood.What happens:In a round of baseball on a very rainy day he saw many bottle caps floating in going towards the manhole.Awareness:Upon arriving at work a co-worker delivers the promotional collection coffers for him to take to the exchange points.Begins to use:He takes the booklet with manual of the use of Bottle Cap Currency and logs in via Facebook profile.Begins to join:He starts joining and his friends who know he works with waste go on to give him lots of coins.Uses or stores the values:He uses all the credits to provide water in the championships he organizes.Problem solved:At a baseball event in the nearby town he notices that there are no drop caps in unsuitable places.
User Experience Map
User 5Name: SteevenAge 46 years oldOccupation:CEO of a beverage company.Other characteristic:Likes to travel on weekends to dive and play with his band.What happens:Taking a laser dive on a paradisiac Caribbean beach he rescues a floating lid and sees that it is written "Made in Japan".Awareness:On the return of the holiday he reads a report on the Bottle Cap Currency in the airline magazine.Begins to use:He already does the QR code scanner and logs in via Linkedin.Begins to join:He begins joining soon after landing at the airport in his city.Uses or stores the values:He is saving the values ??to help in buying strings and pedals for his guitar.Problem solved:On another voyage to dive he found no bottle cap to increase his credits.
User Experience Map
User 6Name: MargaretAge: 78 years oldOccupation: Retired TeacherAnother feature: Super protective, loves to take care of grandchildren and loves to take the child in community actions.What happens:She was in a community action where people helped build brooms with the pet bottles and realize that there were plenty of lids left that the organizers of the event did not know what to do. Awareness:She receives a promotional Whatsapp from BCC $ inviting her to join the Bottle Cap Currency system.Begins to use:At the same time she already accesses the site does the installation of the APP and starts touse.
Prototype Testing
Prototype tests were done with few people because of the time for development that was small.
In later stages they will be done more accurately.
It's good?
• What did people value most?
• What moved you?
• What convinced them about the idea?
Is bad?
• What failed?
• Have there been suggestions for improvement?
• What needs more research?
The unexpected?
• Did something happen that you did not expect?
What's next
• Based on what you have learned, how will you change your idea?
• What will you test next?
Bottle Cap Quotation
Some quotations have been made by manufacturers of caps in China in order to calculate the value
of the material.
The prices of recycled plastics were also executed but the figures are somewhat inaccurate.
In a next step the development of suppliers and possible buyers of these goods will be better
developed.
Attached are some values from the Supplier:
1. Plain red color, with liner
Price: FOB Ning bo port, China $ 0.0096/pc
2. Plain red color, without liner
Price: FOB Ningbo port, China $ 0.0073 /pc
3. red color cap with 1 color white logo printed on the top, with liner inside.
Price: FOB Ningbo port, China $ 0.01055/pc
4. red color cap with 1 color white logo printed on the top, without liner inside.
Price: FOB Ningbo port, China $ 0.00825/pc