1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial...

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1. Introduction 2 - What is Bottle Cap Currency 3 - Predicted Currencies 4 - Statistics 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10 - Safe Boxes 11 - Logistics Design Box 12 - Barriers 13 - Campaigns 14 - Table of Exchanges 15 - Marketing Actions 16 - Virtual Coins 17 - World Inflation Index 18 - Traditional Coins 19 - Comodities 20 - Calculation of the BCC $ 21 - Application 22 - Names on Social Networks (Naming) 23 - Shredders 24 - Prototypes 25 - User Experience Map 26 - Prototype Testing 27 - Quotation of Covers 28 - References

Transcript of 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial...

Page 1: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

1. Introduction

2 - What is Bottle Cap Currency

3 - Predicted Currencies

4 - Statistics

5 - Market Slice

6 - Financial System

7 - Canvas Business Model

8 - Choice of Intelligent Materials

9 - Logistics

10 - Safe Boxes

11 - Logistics Design Box

12 - Barriers

13 - Campaigns

14 - Table of Exchanges

15 - Marketing Actions

16 - Virtual Coins

17 - World Inflation Index

18 - Traditional Coins

19 - Comodities

20 - Calculation of the BCC $

21 - Application

22 - Names on Social Networks (Naming)

23 - Shredders

24 - Prototypes

25 - User Experience Map

26 - Prototype Testing

27 - Quotation of Covers

28 - References

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Introduction

One million plastic bottles are bought around the world every minute and the number will rise more

than 20% by 2021.

The demand, equivalent to about 20 thousand bottles being bought every second.

With this prediction we will be further damaging our oceans, coastlands and other environments.

More than 480 billion plastic bottles were sold in 2016 worldwide, compared with about 300 billion

ten years ago.

By 2021 this will increase to 583.3 billion, according to the most up-to-date estimates from

Euromonitor International's global trend of packaging trends.

For each bottle sold we have a plastic lid that is also being used making it clear the situation that the

amount will be even more worrisome.

The bottle caps are in third position in marine litter type and in the fifth position cause of deaths of

marine animals.

Less than half of the bottles bought in 2016 were collected for recycling and only 7% of the collected

ones were transformed into new bottles.

Instead, most of the plastic bottles produced end up in landfills or in the ocean.

Most of the plastic bottles used around the world are for drinking water, according to Rosemary

Downey, packaging boss at Euromonitor and one of the world's experts in plastic bottle production.

China accounts for most of the increase in demand. The Chinese public's bottled water consumption

accounted for about a quarter of global demand.

By 2015, consumers in China bought 68.4 billion bottles of water and by 2016 this increased to 73.8

billion bottles increased by around 5.4 billion.

The amount of plastic produced in a year is approximately equal to that of the whole weight of

mankind.

The main beverage brands produce the largest number of plastic bottles.

Coca-Cola produces more than 100 billion disposable plastic bottles each year - or 3,400 per second.

Text extracted from The Guardian report

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What is Bottle Cap Currency

BCC $ is a network operations that create value to the wastes.

The work ahead is the Bottle Cap Coin which is the mixed of some integrated solutions:

Money Validation - Bottle Caps Validator.

Exchange Money - Convert and rates the value of the Physical and Digital Currency Botlle Caps.

Corporate Network - Agglutinative of companies that invest money in coin caps.

Waste Negotiation Network - Agglutinator of recycling companies.

Consumer Social Networks - Consumers ativities.

Information Network - Provides a CRM from consumers.

Consumption Trace Identifier - Displays the individual tracking of beverage consumption.

Recycling Network - Involvement of the chain of consumption and distribution.

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REGULAR COIN - T

EN

CENTS

BO

TTLE CAP COIN

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Predicted Currencies

The coins were created with the different values described below but the correct values have not yet

been established.

To get the right data will require the study of a specialist in the financial area.

U$

Bottle Cap Value

0,01055

Regular coins Value

1 cents 0,01

2 cents 0,02

3 cents 0,03

5 cents 0,05

10 cents 0,10

15 cents 0,15

20 cents 0,20

Special coins Value

25 cents 0,25

30 cents 0,30

35 cents 0,35

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Statistics of Plastic Bottles sold worldwide.

Anual Produção Mundial Na China Coca-Cola

1976 50.000.000.000

2006 300.000.000.000

2012 2.000.000.000

2015 68.400.000.000

2016 480.000.000.000 73.800.000.000 100.000.000.000

2021 583.000.000.000

U$

New Bottle Cap Value

0,01055

U$

Value of World Production of Bottle Caps

USD 5.064.000.000,00

Bitcoin Value

USD 4.374,32

Value of World Production of Bottle Caps

In Bitcoins

1.157.665,65

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Below the table will compare virgin plastic values and recycled plastics. There is also a sample of which is the total plastic with potential to be traded that is being disposed of in the environment. Average weight of the bottle cap

0,0015 g

Annual Plastic Amount

720.000.000

7.200.000 Kilo

Value Estimate / Kilo

PP Plastic USD 5,00

Plastic Recycled USD 3,20

Profit Potential of Recyclers

Annual Amount USD 23.040.000,00

Virgin Plastic Value

Annual Amount USD 36.000.000,00

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Bellow we show that to use of fragmentation tool generates economy when being used. The comparison is made between the entire bottle caps placed recycling chests and placed fragmented. View the data to load a container with the entire bottle caps and fragmented. It is possible to realize that the quantity can be tripled when fragmented.

Container Container

Entire Bottle caps Fragmented Bottle caps

907.200 2.721.600

Annual Containers Amount

Container Container

Entire Bottle caps Fragmented Bottle caps

529.101 176.367

Without Fragmentation

Annual Economy in Reverse Logistics

Valor da movimentação do Container

USD 500,00 USD 264.550.264,55

Using Fragmentation

Annual Economy in Reverse Logistics

Containers less 352.734

Container Handling Value

USD 500,00 USD 176.366.843,03

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Economics in Carbon Emission using the fragmentation tools.

Using Fragmentation for all container

Economics in Carbon Emission

Type of Transportation Tkm Co2

Train 35 12.345.679

Truck 50 17.636.684

Ship 15 5.291.005

Without Fragmentation for all container Economics in Carbon Emission

Type of Transportation Tkm Co2

Train 35 18.518.519

Truck 50 26.455.026

Ship 15 7.936.508

Using Fragmentation for all container

Economics in Carbon Emission

Type of Transportation Tkm Co2

Train 35 6.172.840

Truck 50 8.818.342

Ship 15 2.645.503

Now an explanation about the values that will be available if any systematic work.

Annual Savings Value

Recovered Plastic USD 23.040.000,00

Economy in Reverse Logistics - Annual

Cargo Handling USD 176.366.843,03

Value that can subsidize changes USD 199.406.843,03

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Market share

Bottle Caps markets in all materials and formats.

The work begins with caps for bottles of soft drinks and water to create a more comprehensive

theme, but every kind of lid is subject to the application of this valuation.

Drink caps are the most commonly found in the environment and this makes it the symbol.

Food & Beverage Outlets

Manufacturers of Lids

Manufacturer of products using purchased lids

Packers of products of the day to day.

Companies Inclusion

The idea is to reach out to one or more opinion-forming companies.

Of course the path may be reversed but the challenge itself is already connecting particularly large

companies that are supporters of this challenge.

The initial niche is to include companies that produce or use bottle caps for PET bottles whether

they are for water, soft drinks and so on.

Expanding the niche for every cap and in any material is the sequential step.

Companies can support the project in different ways:

Being a Sponsor - investing more money and collecting more information and / or returns.

Being Supporter - investing another level of funding and receiving differentiated feedbacks.

Participating in several ways still to be stipulated in the insertion to the project.

List insertion modalities - Create dimensions and analyze variations.

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Financial System

The Money is changing and since 2009 virtual currencies are becoming a whopper.

You can find over 1000 coins that are following in the footsteps of the most well-known coin that is

Bitcoin.

Many are attracted by the impossibility of tracking and earning money with the virtual currency that

are spinning astronomical numbers.

Of course there will come accommodation but we must pay attention to the change that the

financial market is suffering with this new era of digital money is very strong and is global.

In the example of how Bottle Cap Coin / Bottle Cap Currency can help create value is not only

financial and virtual but rather tangible with it something that can bring benefits initially by

redeeming bottle caps, evolving to all kinds of caps and walking to all types of products that are

dispensed into the environment without valuation perception, or without a scalable valuation.

The plastic lid is something palpable and if applied to it the sense of currency will give the consumer

the tactile sensation and when turning it into credit it will have a virtual connotation, thus

integrating the two coins creating a hybrid coin.

The coins or physical money were falling into disuse, to make a coin is often more expensive than

the value of circulation, to turn a coin cap we are not assigning such high values for personalization,

in this project we will be back again have something that could be used as currency of the past or

even exchanged for credits in the face of harnessing something that is potentially doomed to be

waste.

Analogy

In a future scenario every company will issue its own money, more or less as today every company

has the possibility to have an internet domain with termination (.com).

If we analyze this acronym (.com) we know that it means (Commercial) with unrestricted use, it

would be like saying that the company would have something like a Top Level Domain (.money), to

integrate the shares of the company worldwide.

As we are not talking about changing structures of international organizations linked to Internet

standards, we will return to the theme of creating a corporate currency that each company can give

the name that best suits them.

Who pays for the bottle caps?

1 - Sponsor or sole partner

2 - Sponsors or combined partners

3 - Recyclers

As more companies participating, the more caps can be redemptions.

This would be the ideal scenario (if the company produces bottle caps it could participate).

The quotas are still being deepened but there are a number of factors that can be attractive to many

companies.

The caps can be paid by the business conglomerate and by generating profits from the entire reverse

logistics chain that will benefit from the system.

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Intergration with payment systems

Today many things can be paid with common payment systems using the forms of each bank

network or credit cards but many new banks or financial institutions are acting in different ways

with much scope generating less administrative costs.

In Brazil, PayPal is widely used, Pay Secure and Bitcoin.

Corporate Currency

Normally in my projects I put logos of companies that I believe are opinion makers and potential

clients, in this way it is a little easier to visualize the level of comprehensiveness.

In an explanation of the money or value that a company can issue, in this project we link to the

possible garbage / waste or something that the company dispenses in the environment.

We have to believe that this works because the path corporations must follow is to counterbalance

monetary gain such as care and maintenance of a world that needs to be repaired.

We can not live without resolving the possibility that by 2050 we will have more plastics than life in

our oceans.

The corporate currency that we are dealing here can be changed anywhere in the world, but

different from the currencies that are controlled by local governments, in this modality it will be

guided by a socio-environmental trail that will aim to give more value to every chain that is in

distribution, consumption and the correct disposal of the residue of each commercial stock.

In a short time we will see the companies launch their own currencies and I hope they can have the

vision of linking it to something that is really good.

The idea is that this does not just go to the plateau of another marketing action of the new CEO's

crazy for amazing profits and make copies of models that already exist.

In our internet structure our partners will be willing as they now use their addresses on social

networks like facebook or other networks:

Coca Cola no Facebook:

www.Facebook.com/Coca-cola

Coca Cola no Bottle Cap Coin:

www.BottleCapCoin.com/Coca-Cola

Can you imagine a CocaCola.money or Coca-Cola.Coin domain?

It can do whatever it wants, but will it have a value attached to the waste it generates?

I'd rather imagine that them, along with other companies from the same sector, can do something

that is really revitalizing on a global level.

Implementation

The implementation is not simple as we are trying to create value in something that is subject to

forgery.

We have to create an authentication of each coin (cap), something that is unique and inviolable.

Bitcoin uses a system of (miners) people who authenticate the values, here the authenticity will

come by QR codes that should be applied to the caps that are being placed in the Bottle Cap

Currency system.

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Even if corporations start to have their own currencies, they can enter the system and thus be

guaranteed credit tied.

Credits can be transferred to the most different forms of electronic payments via bank or systems

such as Pay-pal.

About the Exchange

We have to be able to get a company to put all its units in the world in the BCC $ system, working

with a currency in full valuation, not depending on local governments' Currency Exchange.

Ex: A bottle cap in England has the same value in Tokyo or Brazil.

A BCC $ conversion table should be used.

Inflation

The currency will be subject to the attributes mentioned above, more than one factor so inflation

will be something that will be a fluctuation at the global and not local scope.

Countries like Brazil that have higher inflation than Canada will be supported based on the virtual

currencies to be specified and logically, will always have some connection with the most emitted

currencies, to be able to be based on a world-tradable currency.

Focus on the Cause

As much as we are showing the value of each new bottle cap coin, we can not forget that the main

goal is to stop producing garbage, to encourage collection and waste of something worth the

money.

Use Marketing actions with donations for specific causes.

Donation for whale advocacy projects

Donation for turtle defense projects

Many causes can be absorbed and executed.

Future Market

The future market for bottle caps is perfectly inverse to the value of the plastic to be recycled.

It is a plastic amount thrown in the market in cover format but its potential is in plastic format.

In this way we have the market amount that is potentially loose waiting for a solution as we are

proposing to be rescued.

With this possibility of redemption we have the future market for recycled plastics x the strength of

virtual currencies that will add digital value to this border.

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Canvas Business Model

Key Partnerships

Plastic Factories

Bottle Cap Factories

Beverage Factories

Beverage Wholesales

Beverage Outlets

Logistics Networks

Plastic Recyclers

Credit Card Companies

Virtual Currency Companies

Customer Relationships

Mainly consumers of bottled beverages.

Being able to be of any age and even not consumers of this type of drink.

Chain of Beneficiaries

Environment

Industry

Consumer

Financial System

Value Proposition

The intention with the Bottle Caps Currency is to cease the emission of possible waste in the

environment.

It is initially a project that mixes the product that already exists with a virtual system that generates

a large chain of benefits.

The value imputation on the bottle cap will generate a chain of potential new values.

Ecological values: The withdrawal of this small waste from the streets, rivers and seas, will bring

considerable benefits to the environment.

Social values: The reeducation on treatment of a residue by each citizen will be for a palpable

currency, bringing society the possibility of changing the habit by compensation.

Market values: Partners will be seen as precursors and / or important in a market that is being

created focused on social and environmental preservation.

Financial Values: With a wide chain of beneficiaries all consumers will be able to take advantage of

the currency of exchange and can make use of it as they wish best.

The evolution will happen with the analysis services that will show the studies on the returns of the

mentioned values.

Channels

Bottle Caps Currency is a complex system that involves many beneficiaries within the supply chain.

With the creation of coin cover there are a number of other pieces and marketing actions that will

reshape the feedback loops.

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The coffers that will be sent concomitantly with the coins will serve as return boxes, that is, the

ransom is imperative for the cycle to be completed.

The safes boxes have been designed to be logistically viable, they are arranged inside boarding boxes

that can go directly to the companies that make the new destination of the material and thus

avoiding many risks of contamination of the covers.

Reverse logistics will be extensively cited in a later chapter.

Custumer Relationships

The final consumer will have a key role in every cycle, from the consumption of the product, sorting,

scanning the cover, preparing for reverse logistics, to collecting the personal data of each one of

them.

Every consumer who happens to be part of the cycle should be registered via website or via

application, in this way the number of specific information of each consumer will become

increasingly larger, because all CRM or links to social networks will be working together.

Intermediate consumers will also have an important role to play as they can also be recipients of

reverse logistics boxes and benefit financially.

Many marketing actions will maintain close relationships with everyone involved in large

wholesalers, medium distributors, small stores and end consumers.

Revenues

To diversify the opportunities there will be special coin caps with differentiated values that will

create seasonal attractions, in this way will accompany the commemorative dates, national and

international events.

This business model has in its name the word currency but above all it has very clear purposes of

balancing human, social and natural values.

The proposal is to boost consumption with something that would be rubbish, so a slice of the market

that was being wasted will be commercially activated.

Costs

To execute the development of systems that will control the actions of the Bottle Cap Currency will

require the investment of an amount that if cooperated, can be diluted and amortized.

If a partner has the exclusivity intent, they will have higher investments.

The quotas or participations of the partners can fit with each partner, so there may be the

parcitipación of companies of different sizes that can use the system according to how much is used

of the software (The more you use or register the more coins you will have to invest).

To create a gentler investment expectation, each company can slowly insert its product lines.

Key Partnerships

To create a strengthening in every network, each partner has its proportion of importance, work

begins in the manufacture of the bottle cap, which goes to the packaging, which arrives at the large

wholesalers who in turn delivers the product to the smaller distributor, who sends this product to

the shopkeepers, who finally deliver to the final consumer.

Remembering that the reverse path would be almost the same, changing only the recyclable source

that will probably manufacture with the covers something of value a little lower because of

recycling.

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This recyclable source will be receiving these new plastic bottle can that it did not usually receive

because this new volume of business was loose in the environment.

Key Resources

About being a new currency (financial value) that is receiving its share of social and environmental

connotation, it is already multidisciplinary by creation.

The value is clear by numerous companies or associations that may have their participation, they will

already be cooperating in a system of circular economy.

The circular system in operation is an attraction for all that permeate its sectors, an Association or

NGO will feel attracted because another NGO is already inserted and another company would be

attracted by competitiveness or commercial parameterization.

In the short term we will be able to see positive marketing results and then start to reap the results

of an attractive circular economy and in the long run we will see the environmental results which in

turn may not even seem impacting but the results of material that is returned will be the the true

answer to something that would be beyond a shadow of a doubt creating environmental problems.

Key Activities

In order to leverage the proposal, it is necessary that marketing campaigns are well-rounded and

that the engagement of people from all over the world is broad, it is necessary for them to see

financial and socio-environmental results if they help to collect not only these coins but also to

change the concept of separating and giving value to the already industrialized resources, this will be

a great activity.

People will be put into action where they do not need to know that they are participating in a

campaign that aims to promote the externalities.

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Smart Materials Choices

This design is not creating a new part or product the main product is the beverage lid itself, the

product will only change in impressions that will help to customize and assign a number so that it

can be computed and used.

For the production of promotional materials, posters, brochures and display boxes will be used, with

the possibility of printing them with the least amount of paint possible, in order to avoid the use of

excessive numbers of colors and to achieve the purpose of communication.

We have in some collection points a type of lid shredder that will be triggered by human force, in

some cases these shredders will be replaced by electrical shredders that will do the same service.

Our reverse logistics boxes will be used many times, they will contain some QR codes that will

validate each route that it makes and can use it until deterioration makes it impossible to use.

Our communications will replace many of the brochures with virtual flyer strategies that will greatly

reduce the amount of printed material.

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Logística

Reverse Logistics plays a key role in the Bottle Cap Currency project.

There may be very expressive savings that may point to new investment guidelines.

Starting from the fact that every amount of coin covers may be returnable, we will have a large flow

of logistical steps.

Doing the calculations that annually the bottle caps market is at 480 Billion units.

The value of this virgin material is around USD 28,800,000,000.00.

To load all this amount of covers it is necessary to use 529,000 containers of 20 ".

The handling of this cargo is around $ 500.00 each container and thus we have an amount of USD

264,550,264.55 in transportation costs.

The value of this granulated material revolves around USD 23,040,000.00

The implementation of the fragmentation tool will greatly reduce the reverse logistics because we

have a savings of 352,734 containers less, generating a savings of USD 176,366,843.03.

This reverse logistics with fragmentation will no longer emit c02 by:

Using train = 12,345,679

Using Truck = 17,636,684

Using Ship = 5.291.005

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Safe Boxes

Safe boxes will be used to collect entire and fragmented bottle caps.

All boxes are developed for multiple trips and QR codes make them computed at all stages of the

process.

When a safe box returns it gains a higher valuation level, so every chain will take care of it longer,

because if it completes another turn, all those involved in the distribution chain will be subsidized

with the appropriate valuations.

In the comparison between a box that takes whole and fragmented covers it is very clear the need to

fragment a load.

The fragmented option can carry 3 times more material than those that carry entire covers.

The safe boxes will be made with the visual identity of BCC $ and also specific for each partner.

Donation Safe Boxes

Some boxes with the request to collect Coins Coins for many projects will be placed commercial

spaces where drinks are marketed.

Donation appeal

Social Appeal

Environmental Appeal

Below are the box sizes and the amount that is possible to compare the difference between the box

of entire and fragmented bottle caps.

Reverse Logistics - Box Set

Bottle cap

1.5g weight average

Size = 3.2 x 1.2

Volume = 3.84

Small Safe Box for Return

Full Caps = 84 units

Weight = 126g

Size = 9.6 x 9.6 x 12.8

Volume = 245.76

Small box with fragmented units

Carton Box for Return

Boxes Small Safes = 60 units

Containing total = 84 lids x 60 boxes = 5,040 lids

Weight = 7.560kg

Size = 39 x 40 x 50

Volume = 78,000

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Pallet for Return

Carton Box for Return = 18 units

Containing 0 Total = 5,040 Covers x 18 Boxes = 90.720 Covers

Weight = 136kg

Size = 100 x 120 x 117

Volume = 1,404,000

Study of boxes with fragmented Bottle Caps

Bottle cap

1.5g weight average

Size = 3.2 x 1.2

Volume = 3.84

Small Safe Box for Return

Full Caps = 84 units

Weight = 378g

Size = 9.6 x 9.6 x 12.8

Volume = 245.76

Small box with fragmented units

Carton Box for Return

Boxes Small Safes = 60 units

Containing total = 258 tampas x 60 caixas = 15.480 Bottle Caps

Weight = 22.680kg

Size = 39 x 40 x 50

Volume = 78,000

Pallet for Return

Carton Box for Return = 18 units

Containing 0 Total = 15.480 bottle caps x 18 boxes = 278.640 Bottle Caps

Weight = 408kg

Size = 100 x 120 x 117

Volume = 1,404,000

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84Unidades

126g

9,6cm

9,6cm

12,8cm

60Caixas

84Unidades 5040

7.560kg

39cm

40cm

50cm60Caixas 90.720

136kg

18Caixas

117cm

100cm

120cm

18Caixas 907.200

13600kg

10Paletes

2,40m

2,44m

5,90m

Dysplay Box

Carton Box

Pallet

20” Container

907.20040.800kg

3

Fragmented Load2.721.60

1,2cm

3,2cm

1,5g

Bottle Cap

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Barriers Breakdown

Goal

The most intense approach is the reduction of plastic waste.

The Bottle Caps Currency is a way to create a strong sense of value to a potential junk.

The Bottle Caps are the fifth largest garbage found in the sea and the third to cause the death of

marine animals.

The idea is to drive a corporate awareness that will support action and reduce this environmental

impact.

We know that barriers exist and here we will cover some of them and then outline some settings.

Novelty

The novelty moves the expectation and acceptance and in treading this path people are reluctant to

accept.

Acceptance

Anything that is good even though it is good determines that one has a good power of persuasion to

win fans.

Rich people

People with financial stability would not be moved by the appeal of a coin flip cover.

Use

In order to participate the consumer should take time for such actions to be completed and this can

generate a bunch of disinterested.

Falsification

Because it is financial value the same attractions that bring good people to the project, are also

inserted people who look at our barrier as an opportunity.

Printing inside the cover

Validation of the product requires the printing of the QR Code inside the lid or a validator number.

Inflation

If each currency is assigned a value peculiar to each country, we will have differentiated inflation.

Safety

The caps will have a financial value and inserted this question we will face problems like (forgery /

theft of caps raw material / theft of cargo / theft of small safes / theft of coins.

Reverse logistic

If all material will become returnable we will be encountering companies people will move the next

problem and momentarily characters will declare that another would be responsible for the return.

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Unforeseen Costs

Costs not foreseen so far on reverse logistics or not placed in corporate spreadsheets of cost

composition should be imputed and each of the accounting accounts will not have the intention of

absorbing them.

Software

Bottle Cap Currency requires a great rigor in tabulating data both administratively by BCC $ and in

interaction with each sponsor, supporter and client.

Production Implantation

For the implantation in manufacturing system the system will have to work together with the ERP

systems in production modules.

Loyalty to Partners

Partners and supporters will be interested in doing the work on their own initiative and will be

interested in withdrawing BCC $ because they believe the partner is not necessary.

Loyalty to Distributors

The distributors never worry about reverse logistics and at first they will not know how to deal with

the new modality.

Consumer Loyalty

Consumers never worry about reverse logistics and at first will not know how to deal with the new

modality.

Lids and Marks

Companies do not put their marks on the covers by some convenient ones and among them are:

Customization generates cost

Customization generates brand identification in the trash.

Customization x the correlata responsibility.

Future

The view that there will be another solution in the future makes it easier to think that there is still

something plausible, thus creating a comfortable position for denial.

Virtual Currency

Lack of credibility in the digital currency will define that it does not hold.

Corporate Currency

The uncertainty of the viability or not of the corporate currency.

Mixed Currency

Currency that mixes the structure of physical and digital currency.

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Monetization of Waste

Stuck on so many decades of garbage generation without having to worry about it. Makes it

convenient not to have to care about this turnover.

Let time pass

Start late and leave to start later.

About Impact

In a perfect setting every beverage company or caps manufacturer could be a partner.

Governmental impositions are effective but they are also imposing and liable to discomfort over

authoritarianism.

The best line of reasoning is to have at your side some company that is specifically addressed to

solve this problem.

We found some associations during the research and this challenge of OpenIdeo already puts us in

front of companies potentially open to new solutions.

In June 2017 was presented the first report on the bottle caps found at sea and this report has a lot

of convincing force because it was prepared by a group that is based on the Netherlands that is on

the threshold of being the country that has the The best recycling index in the world, reaching 95%

of all generated material.

If this project were strong enough to permeate many companies the application costs would not all

be attributed to a single master sponsor.

Goal with only one sponsor.

This sponsor who uses the bottle caps has the purchase data of this input and this will be important

to study the reverse logistics:

Often this sponsor has in its portfolio several product lines but can start the project by establishing

some line to be started.

As for example Coca-Cola can start with all caps of Diet products.

Volume of Lids / Quantity of plastic / Amount paid among other data.

Acting next to BCC $ it will collect the return data of this item and will have an acceptance

thermometer ready to expand or not for other product lines.

The success of the project will take place in consecutive stages and each new line of products that

this sponsor proposes to insert BCC $ will be another big step.

Much of the success is tied to the results of the removal of this potential waste from the

environment coupled with the valuation of this new currency.

Of course, a strong highchair becomes something coveted and just as the sponsoring company

intends to broaden its product line to get more coins, we will have several companies that will be

eyeing to create something similar or enter into BCC $.

In order to follow a healthier path, the entrance of new companies must also be malleable, since the

monetization of this cap is only a beginning for the valuation of something that everyone thinks to

be rubbish.

The road starts in small caps but the junk and valuation market is something that drives very distinct

economies from a small individual waste picker, cooperatives and mega recycling corporations

around the world.

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The project permeates that the whole chain can make profits with the return of this merchandise

and plans beyond the physical currency Tampa, to mark terrain in quotas of the little known and

dismembered virtual money slice.

Action and Small Steps

What are the best initial partners?

Make listing.

Which companies are focused on finding new solutions?

Make listing.

Who are the main names in the industry? CEO'S / Marketing Directors / Researchs?

Make listing.

We have to find people who want to meet us.

It is the same as imagining a meeting application where we know that there are many options but

the most appropriate will be available in characteristics similar to those we judge best.

We need one or more people who intend to value something they are not supposed to have.

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Campaigns

BCC $ will run its own campaigns to attract partner companies.

Together with each partner will develop specific campaigns.

We encourage partners to run their own campaigns together with their advertising agencies.

A campaign usage manual will be presented to give more value to the actions and thus create a

standardization that will be recognized.

The campaigns already start with their own statistical data of this project:

By 2021 we will be producing 600,000,000,000 billion bottle caps per year.

The Bottle Caps are one of the most deadly pollutants that kill marine animals.

By 2050 we can not have more plastic in the sea than marine life.

Every plastic cover floats to reach the sea.

The themes are many and will be discussed in advance in each of the adaptation needs of the

campaigns.

Coca-Cola can create campaigns using the coins so it can do a job on its own and can differentiate

itself from the campaigns of another partner.

Nestlé will be able to visualize a campaign with a more particular approach and launch when it is

needed.

The transformation of a coin cap is the biggest appeal.

The campaigns will be very strong on all social networks and media like whatsapp.

The campaigns will encourage the collection of coins and the interactivity between consumers.

Consumers are motivated to bring more consumers in return, they receive bonuses in the BCC $

system.

Campaign of the Table of exchanges.

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Below is an exchange table where an explanation of the movement of the exchanges made

throughout the relationship chain was made.

Regular Coins Valor

1 cents 0,01

2 cents 0,02

3 cents 0,03

5 cents 0,05

10 cents 0,10

15 cents 0,15

20 cents 0,20

Especials Coins Valor

25 cents 0,25

30 cents 0,30

35 cents 0,35

Partner institutions Action Action 2 Action 3

Beverage Companies Issues Use Delivery

Banks Buy Use Sell

Companies Buy Use Sell

Consumers Buy Use Sell

Governments Buy Use Sell

ONGs Buy Use Sell

Draws Status

Random coin draws Issues

Consumer Random Drawings Issues

ONGs Random Drawings Issues

Actions that drive value Valorização

App install per poster Counts 0,01

App install by whatsApp Counts 0,02

App install by QR Code Counts 0,03

First Coin Scanner Compete for prizes 0,01

Coin Scanner Calculate the exact

value 0,02

Every 100 scaners Value 0,03

Box Scanner Counts 0,04

Full box scanner Counts 0,05

Scaner in the origin country of the cap Value 0,06

Coin Scanner in Coastal Region Value 0,07

Fragmentation of the covers Counts 0,07

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Fragmentation of the covers in the origin

country

Counts

0,08

Donation Value 0,03

Social Login Counts 0,03

Follow Social Networks Counts 0,03

Friend's indication Counts 0,03

Business Indication Counts 0,50

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Marketing Actions

The cap should be checked or associated with the Bottle Cap Currency

Logo / Phrase / Value / Regular / Special / Commemorative

Partners will make their own actions around the theme. A manual with suggestions for action will be

offered.

Point of Sale and exchange and will receive:

Campaign gear

Marketing actions in bars that sell drinks and invest in incentive for Cork.

Internet actions

Actions on TV

Social Media Actions

WhatsApp Actions

Trade marketing actions should be well intensified as this whole relationship between collection

points, distributors and consumers will generate a lot of follow-up.

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Virtual Currencies

The virtual currencies appeared in the market in 2009 and since there have taken astronomical

strength, are more than 1050 coins until the last research and is increasing.

Much is said of a bubble and Bitcoin is the strongest currency currently followed by a listing

described below by most valued companies.

The congruence between a virtual currency such as Bitcoin and BCC $ which is our physical currency

(which is being taken out of the trash and will be leveraged for Future Market shares).

Virtual Currency / Physical Currency / Currency Trash.

Name Market Cap Price Circulating Supply Volume (24h) % Change

(24h) Bitcoin $71,878,497,630 $4349.35 16,526,262 BTC $1,551,880,000 -0.09% Ethereum $31,388,617,304 $333.00 94,260,678 ETH $551,141,000 0.46% Bitcoin Cash $10,412,094,524 $629.26 16,546,675 BCH $202,834,000 -0.73% Ripple $8,200,405,744 $0.213865 38,343,841,883 XRP * $192,044,000 -1.22% Dash $2,795,403,961 $371.94 7,515,658 DASH $220,454,000 18.10% Litecoin $2,714,608,211 $51.57 52,637,657 LTC $122,073,000 0.72%

IOTA $2,688,317,217 $0.967184

2,779,530,283 MIOTA *

$15,842,900 7.73%

NEM $2,459,142,000 $0.273238 8,999,999,999 XEM * $7,655,320 -0.91% Monero $2,069,761,348 $138.41 14,953,626 XMR $315,530,000 40.13% NEO $1,929,670,000 $38.59 50,000,000 NEO * $37,976,900 -4.80% Ethereum Classic $1,449,562,502 $15.27 94,912,000 ETC $40,351,900 -0.06% Qtum $922,942,900 $15.64 59,000,000 QTUM * $81,291,800 17.11% OmiseGo $802,160,247 $8.16 98,312,024 OMG * $23,979,600 -0.86% BitConnect $744,660,139 $114.13 6,524,609 BCC $1,051,330 13.37% Stratis $611,090,332 $6.20 98,518,623 STRAT * $12,826,900 5.87% Lisk $606,025,819 $5.44 111,434,170 LSK * $73,134,900 26.57% Zcash $569,807,273 $278.30 2,047,494 ZEC $60,102,800 16.57% Waves $536,681,000 $5.37 100,000,000 WAVES * $8,604,650 2.71% EOS $426,185,971 $1.39 307,429,160 EOS * $16,441,300 0.66% TenX $391,113,036 $3.74 104,661,310 PAY * $13,043,200 6.93% Steem $367,909,378 $1.53 239,977,417 STEEM $4,155,080 18.70% BitShares $358,115,465 $0.137821 2,598,410,000 BTS * $18,104,900 1.45% Augur $331,337,600 $30.12 11,000,000 REP * $11,383,200 16.39% Tether $318,387,487 $0.996514 319,501,268 USDT * $100,719,000 -0.69% Factom $274,603,199 $31.40 8,745,102 FCT * $4,442,520 12.31% MaidSafeCoin $272,417,545 $0.601958 452,552,412 MAID * $5,385,140 12.86% Bytecoin $254,377,896 $0.001388 183,253,534,612 BCN $2,180,270 2.31% Golem $250,491,056 $0.300698 833,032,000 GNT * $3,382,810 0.95%

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World Inflation Index

Below is the world inflation listing serves as parameter to establish the criteria for parameterizing

the inflation of a hybrid currency that is the case of BCC $.

Venezuela 741.00 2017-02 800 800 3.22 % Monthly

Sudão Do Sul 361.90 2017-06 334 836 -14 % Monthly

Coréia Do Norte 55.00 2013-07 70 4376 30 % Monthly

Síria 51.10 2016-08 52.5 121 -31.05 % Monthly

Congo 39.04 2017-04 36.27 511 1.35 % Monthly

República Centro-Africana 38.04 2016-02 38.04 51.73 -10.67 % Monthly

Egito 33.00 2017-07 29.8 35.1 -4.2 % Monthly

Sudão 32.63 2017-06 35.52 182 -1 % Monthly

Angola 27.29 2017-07 30.51 241 6.89 % Monthly

Líbia 27.20 2017-03 25.7 31.1 -4.2 % Monthly

Suriname 23.00 2017-05 30.8 586 -11.68 % Monthly

Argentina 21.90 2017-06 24 20263 -7 % Monthly

Serra Leoa 19.14 2017-06 18.91 256 -39.84 % Monthly

Moçambique 16.17 2017-07 18.1 26.35 1.05 % Monthly

Nigéria 16.10 2017-06 16.25 47.56 -2.49 % Monthly

Ucrânia 15.90 2017-07 15.6 530 -1.2 % Monthly

Haiti 15.80 2017-06 15.5 42.46 -4.7 % Monthly

Azerbaijão 14.00 2017-07 13.9 25.4 -1.8 % Monthly

Burundi 13.60 2017-07 15.1 44.93 -6.27 % Monthly

Eritreia 12.50 2015-12 11.4 34.7 -1.38 % Yearly

Gana 11.90 2017-07 12.1 63 0.4 % Monthly

Libéria 10.80 2017-06 13.2 26.54 -5.69 % Monthly

Malauí 10.20 2017-07 11.3 37.9 6.3 % Monthly

Irã 9.90 2017-07 11 59.02 -3.27 % Monthly

Turquia 9.79 2017-07 10.9 139 -4.01 % Monthly

Iêmen 9.49 2014-11 8.49 24.77 0.71 % Monthly

Etiópia 9.40 2017-07 8.8 64.2 -4.1 % Monthly

Tadjiquistão 9.00 2017-06 8.7 60.6 1.8 % Monthly

Gâmbia 8.80 2017-02 8.8 75.64 -10.91 % Monthly

Guiné 8.70 2017-06 8.6 42.6 0.5 % Monthly

Madagáscar 8.50 2017-06 8.6 30.33 -8.45 % Monthly

Ruanda 8.10 2017-07 9.4 28.1 -15.8 % Monthly

Quênia 7.47 2017-07 9.21 31.5 3.18 % Monthly

Afeganistão 7.40 2017-06 7.5 13.97 -18.39 % Monthly

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Turquia 9.79 10.9 139 -4.01 %

México 6.44 6.31 180 2.13 %

Rússia 3.90 4.4 2333 3.6 %

Indonésia 3.88 4.37 82.4 -1.17 %

Brasil 2.71 3 6821 1.65 %

Reino Unido 2.60 2.6 8.5 -0.1 %

Índia 2.36 1.54 12.17 1.54 %

Coréia Do Sul 2.20 1.9 32.5 0.2 %

Austrália 1.90 2.1 23.9 -1.3 %

Alemanha 1.70 1.6 11.54 -7.62 %

Estados Unidos 1.70 1.6 23.7 -15.8 %

Espanha 1.50 1.5 28.43 -1.37 %

China 1.40 1.5 28.4 -2.2 %

Zona Euro 1.30 1.3 5 -0.7 %

Holanda 1.30 1.1 11.19 -1.3 %

Canadá 1.20 1 21.6 -17.8 %

Itália 1.10 1.2 25.64 -0.6 %

França 0.70 0.7 18.8 -0.7 %

Japão 0.40 0.4 24.9 -2.5 %

Suíça 0.30 0.2 11.92 -1.4 %

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Traditional Coins

The sample below is for identify the quotes between the major currencies and is like as a benchmark

for balancing BCC $.

Currencies

Dolar Time Purchase Sale % Variation Variation Maximum Minimum

16:59 3,1534 3,1544 0,226 0,0071 3,1602 3,1374

Euro Time Purchase Sale % Variation Variation Maximum Minimum

16:59 3,7598 3,7623 1,254 0,0466 3,7668 3,7026

Libra Time Purchase Sale % Variation Variation Maximum Minimum

16:59 4,0597 4,0622 0,787 0,0317 4,0709 4,0205

Chile Time Purchase Sale % Variation Variation Maximum Minimum

Peso 16:53 0,005 0,005 1,443 0,0001 0,0049

China Time Purchase Sale % Variation Variation Maximum Minimum

Yuan 12:30 0,4744 0,4741 0,388 0,0018 0,4721 0,4739

Arabia Saudita Time Purchase Sale % Variation Variation Maximum Minimum

RIAL SAUDITA 16:59 0,8409 0,8411 0,227 0,0019 0,8409 0,841

HK Dolar Time Purchase Sale % Variation Variation Maximum Minimum

Hong Kong 16:59 0,4033 0,4034 0,28 0,0011 0,4029 0,4033

XELIM QUENIANO

Time Purchase Sale % Variation Variation Maximum Minimum

Quenia 16:56 0,0306 0,0305 0,138 0 0,0306 0,0306

Japão Time Purchase Sale % Variation Variation Maximum Minimum

IENE 17:00 0,0289 0,0289 0,548 0,0002 0,0287 0,0289

CAN Dolar Time Purchase Sale % Variation Variation Maximum Minimum

Canada 16:59 2,5266 2,5276 0,497 0,0125 2,5331 2,5057

KWANZA Time Purchase Sale % Variation Variation Maximum Minimum

Angola 16:40 0,0191 0,0189 0,091 0 0,0191 0,0191

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TECA Time Purchase Sale % Variation Variation Maximum Minimum

Bangladesh 16:18 0,0389 0,0388 0,251 0,0001 0,0389 0,039

METICAL Time Purchase Sale % Variation Variation Maximum Minimum

Moçambique 16:57 0,0526 0,0509 0,152 0,0001 0,0519 0,0534

Peso Time Purchase Sale % Variation Variation Maximum Minimum

Argentina 16:59 0,1831 0,1833 0 0 0,1836 0,1817

Dolar TW Time Purchase Sale % Variation Variation Maximum Minimum

Taiwan 16:57 0,1048 0,1047 0,713 0,0007 0,1041 0,1051

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Commodities The sample below ir for to identify the quotes between the main currencies and serve as a parameter to balance the BCC $.

Commodity Month Last Maximum Minimum Change Var. % Date

Our dez/17 1.295,92 1.299,40 1.281,56 3,92 0,30% 25/ago

XAU / USD 1.291,02 1.294,12 1.276,81 4,66 0,36% 25/ago

Silver set/17 17,056 17,161 16,721 0,093 0,55% 25/ago

Copper set/17 3,039 3,055 3,018 0,005 0,16% 25/ago

Platinum out/17 977,3 987,2 972,4 -5,3 -0,54% 25/ago

Palladium set/17 930,03 943,15 929,17 -6,12 -0,65% 25/ago

Oil WTI out/17 47,87 47,91 47,41 0,44 0,93% 25/ago

Brent Oil out/17 52,38 52,67 51,93 0,34 0,65% 25/ago

Natural gas set/17 2,894 2,952 2,881 -0,055 -1,87% 25/ago

Heating Oil set/17 1,6231 1,6553 1,6084 0,0021 0,13% 25/ago

Gasoline RBOB set/17 1,6732 1,7394 1,6399 -0,0103 -0,61% 25/ago

Diesel London set/17 480 487,63 477,63 -1,88 -0,39% 25/ago

Aluminum 2.070,00 2.111,75 2.065,25 -34,5 -1,64% 25/ago

Zinc 3.067,25 3.137,75 3.052,75 -39,75 -1,28% 25/ago

Lead 2.326,00 2.377,75 2.320,25 -34 -1,44% 25/ago

Nickel 11.460,00 11.735,00 11.395,00 -280 -2,39% 25/ago

Copper 6.701,25 6.745,50 6.662,75 0,5 0,01% 25/ago

Tin 20.395,00 20.492,50 20.287,50 -87,5 -0,43% 25/ago

Wheat set/17 410 412,75 408,62 0,4 0,10% 25/ago

Rice in Bark set/17 12,395 12,413 12,345 0,095 0,77% 25/ago

Corn set/17 339 342,62 338,25 -2,6 -0,76% 25/ago

Soy set/17 939,12 941,75 937,12 -1,48 -0,16% 25/ago

Soy oil set/17 34,55 34,84 34,43 -0,23 -0,66% 25/ago

Soybean Meal USA dez/17 300,45 302,45 299,5 -0,45 -0,15% 25/ago

Cotton No. 2 dez/17 68,11 70 67,66 -1,72 -2,46% 25/ago

Cocoa NY dez/17 1.910,50 1.943,50 1.905,50 6 0,32% 25/ago

Coffee Contract C dez/17 131,32 131,92 127,98 3,4 2,66% 25/ago

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Calculation of BCC$

To set the value parameters for BCC$ the following tables were analyzed:

Traditional Coins

Virtual Currencies

World Inflation Index

G20 Inflation Index

Main commodities

The balance of the table will still be studied throughout the project, this work should be done by

financial experts.

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Application

The application has a vital function to the project, it will be responsible in:

Register Partner Companies

Show registration number for each currency cap

Show management QR codes for each item

Manage exchange values

Manage Reverse Logistics

Registration of wholesalers and middle and small distributors and retailers

Registration of Consumers

Account Management

Financial Market Information Management

Daily price comparison

Relation with the entire chain of consumption and distribution

Relation of exchanges and benefits of the consumer

Sweepstakes and interaction with the entire chain of users.

Awarded caps

Game of physical and virtual interaction

Geographical action of information on the location of the garbage.

Logistic provisioning of reverse collection.

Donations to ONGs and Partnerships Environmental Partnerships

Attached the screens of the Application illustrate some of the actions planned.

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What you can do?

AccountScam

Balance

Paymment

Donation

WelcomeStart earn moneywith your Garbage!

EnterRegister

Country: Brazil

User: Lincoln Camargo

Account Number: 120066-9

Pincode: ***********

Country: BrazilUser: Lincoln CamargoAccount Number: 1200669

BCC$ 250,00

Scam QR CodeInside the Bottle Cap

Balance:

Gargage Number:32659365-9

Country: BrazilUser: Lincoln CamargoAccount Number: 1200669

Extras: BCC$ 50.00Congrats: You put more BCC$ 5,0

BCC$ 300,00Balance:

You Scanned a Coca-ColaBottle Cap Coin

The Nestlé Companyis working for zero waste

Country: BrazilUser: Lincoln CamargoAccount Number: 1200669

Extras: BCC$ 50.00Congrats: You put more BCC$ 5,0

BCC$ 305,00Balance:

You Scanned a Coca-ColaBottle Cap Coin

The Pepsico Companyis working for zero waste

Country: BrazilUser: Lincoln CamargoAccount Number: 1200669

Extras: BCC$ 50.00Congrats: You put more BCC$ 5,0

BCC$ 255,00Balance:

You Scanned a Coca-ColaBottle Cap Coin

The Coca-Cola Companyis working for zero waste

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Country: BrazilUser: Lincoln CamargoAccount Number: 1200669

BCC$ 305,00Balance:

Coca-ColaNestléPepsicoAB InBevHeinekenDiageoCarlsberg GroupPernod-Ricard

65,0053,0051,0047,0035,0029,0018,0008,00

Company Coins

Score byCompany and Coins

Account Choose

Country: BrazilUser: Lincoln CamargoAccount Number: 1200669

Send

Paymment Donation

Amount: 120,00

Country: Brazil

User: Lincoln Camargo

Account Number: 120066-9

Pincode: ***********

Country: BrazilUser: Lincoln CamargoAccount Number: 1200669

BCC$ 185,00Balance:

Thanks totransfer your

coins toLincoln Camargo

Account Exit

Back

Country: BrazilUser: Lincoln CamargoAccount Number: 1200669

Send

Paymment Donation

Amount: 80,00

Country: Brazil

User: HumpbackWhale

Account Number: 320045-6

Pincode: ***********

Country: BrazilUser: Lincoln CamargoAccount Number: 1200669

BCC$ 105,00Balance:

Thanks totransfer your

coins toHumpbackwhale

Project

Account Exit

Back

Country: BrazilUser: Lincoln CamargoAccount Number: 1200669

BCC$ 185,00Balance:

Whale ProtectionEducation ProjectsRare DiseasesCleaning OceansRenovable EnergyZero HungerZero wasteAnti Corrupion

Project

What the bestopion to donate!

Donation Choose

1 (2) (3)

Page 40: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

Country: BrazilUser: Lincoln CamargoAccount Number: 1200669

BCC$ 180,00

The Bottle Cap Currenncy

Removed 25.000 tonsfrom enviroment.

Congrats to help usto fix that we

made wrong in the past.

Circular Design fornext generation.

Balance:EnterRegister

MarketBalance

Balance

MarketCapitalizations

Country: BrazilUser: Lincoln CamargoAccount Number: 1200669

BCC$ 185,00Balance:

BitCoinEthereumBitcoin CashRippleLitecoinIOTANEMDashNEOBottle Cap Coin

$4099.70$293.32$732.11$0.1578$45.12

$0.806449$0.238736$225.51$32.13$0.05

All Currencies Price

Score byBest Value i USD

Account Choose

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Names on social networks

BottleCapCurrency

Names on all but Twitter and Tumblr.

BottleCapCoin

Open all

Names for projects with analogy

PlasticCoin

Names on all but Twitter and Tumblr.

Domain Pego

PackageCoin

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Free Domain

PackageCurrency

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Free Domain

SachetCoin

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Free Domain

Sachetcurrency

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Free Domain

Garbagecoin

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Domain Pego

GarbageCurrency

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Free Domain

Littercoin

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Domain Pego

Littercurrency

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Free Domain

GarbageNumber

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Free Domain

See other options and domains in Brazil

Page 42: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

Shredder

Splitting machine is an essential tool to integrate BCC $ shares.

With it will be very easy to implement the redemption actions of coin caps.

Coin caps can be passed on the shredders that will turn caps into pieces that are much easier to

load.

Consumers will be able to crunch the currency and earn points with it.

The Splitting machines will have a return box below it where the splitted coin covers will fall.

The box where they will be stored may contain 3 times more covers than ode boxes are used to

carry entire coin covers.

With this action the logistics costs of return will be much smaller and the weight of each cargo

carried will be much more valuable.

Splitting machine models:

Manuals with the use of human customer force to reduce waste.

Electric to facilitate the action of those who will not be willing to perform this action.

The electric ones will be developed in different sizes and will be designed according to the capacity

of crushing of cover by consumption, that is to say a place with very great rotation of covers could

have a larger shredder.

The Splitting machines may have the counters that will offer QR code to be sanitized or numbers

that are assigned to the QR will be validated.

The actions taken on the shredders will be accounted for and entered as credits in the consumer's

personal portfolio.

All shredders can be installed in counters and walls.

Hand Splitting Machine Advantage: Does not use electricity and induces human action.

Disadvantage: The size is larger.

Advantage of the Electric Splitting machine: Smaller than manual and much more powerful.

Disadvantage: Uses electricity.

Page 43: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

Manual Action

Eletrical Action

Split yourbottle caps

here!

Split yourbottle caps

here!

Counter09238657

Plastic Scrap Grinder

If all bottle caps are partitionedThe world will move 350 containers

Less for reverse logistics.

Congrats to help the world together.

Page 44: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

Prototypes

Bottle Caps & Values

1 BCC – Popular Coins

2 BCC – Popular Coins

5 BCC – Popular Coins

10 BCC – Popular Coins

15 BCC – Regular Coins

10 BCC – Regular Coins

25 BCC – Special Coins

30 BCC – Special Coins

35 BCC – Special Coins

Priority Ranking 1

Return Box - Small Size

Priority Ranking 2

APP / Site

Priority Ranking 3

Splitting machine

Priority Ranking 4

Return Box - Medium Size

Donation Box - Medium Size

Priority Ranking 5

Promotional Posters

Exchange Point Poster

Poster "We Accept Bottle Cap Coins"

Donate Poster

Poster Enjoy

Priority Ranking 6

Promotional Flyers

User Manuals

Priority Ranking 7

The parts below are important but will not be done at this stage of work.

Point of sale return box

Point of Sale Return Box - For Ample Places

Merchandising Material Box

Display

Stationary store

Priority Ranking 8

Page 45: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

Determine What Prototype

What is the most important question to annsuwer?

How Might we test it?

Priority Ranking #

Bottle Caps Coins

1

Page 46: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

Determine What Prototype

What is the most important question to annsuwer?

How Might we test it?

Priority Ranking #

Returning Safe Box

2

Page 47: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

Determine What Prototype

What is the most important question to annsuwer?

How Might we test it?

Priority Ranking #

Returning Box

3

What you can do?

AccountScam

Balance

Paymment

Donation

WelcomeStart earn moneywith your Garbage!

EnterRegister

Country: Brazil

User: Lincoln Camargo

Account Number: 120066-9

Pincode: ***********

Country: BrazilUser: Lincoln CamargoAccount Number: 1200669

BCC$ 250,00

Scam QR CodeInside the Bottle Cap

Balance:

Gargage Number:32659365-9

Page 48: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

Determine What Prototype

What is the most important question to annsuwer?

How Might we test it?

Priority Ranking #

Plastic Scrap Grinder

4

Manual Action Eletrical Action

Split yourbottle caps

here!

Split yourbottle caps

here!

Counter09238657

Plastic Scrap Grinder

If all bottle caps are partitionedThe world will move 350 containers

Less for reverse logistics.

Congrats to help the world together.

Page 49: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

Determine What Prototype

What is the most important question to annsuwer?

How Might we test it?

Priority Ranking #

Medium size Returning Safe Box

5

Fragmented Bottle Caps

Page 50: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

Determine What Prototype

What is the most important question to annsuwer?

How Might we test it?

Priority Ranking #

Posters for Sales Point

6

BOTTLE CAP COIN

SPECIAL COIN - T

EN

CENTS

20

Wha

le Protec

tion

2017

Earn more withCommemorative Bottle Cap Coins.

Enjoy another campaign.We really will avoid seeing the

Sea filled with plastics.

Save yourBottle Cap Coin

or donate toSave the whales!

Donate

Scan QR Code Insidethe Bottle Cap

Your Bottle Cap Currency

DonateEnjoy another campaign.

We really will avoid seeing theSea filled with plastics.

Save yourBottle Cap Coin

or donate toSave the whales!

Scan QR Code Insidethe Bottle Cap

Earn more withCommemorative Bottle Cap Coins.

Enjoy another campaign.We really will avoid seeing the

Sea filled with plastics.

Save yourBottle Cap Coin

or donate toSave the whales!

Enjoy

BOTTLE CAP COIN

SPECIAL COIN - T

EN

CENTS

20

Wha

le Protec

tion

2017

Scan QR Code Insidethe Bottle Cap

Earn more withCommemorative Bottle Cap Coins.

Enjoy another campaign.We really will avoid seeing the

Sea filled with plastics.

Save yourBottle Cap Coin

or donate toSave the whales!

We Acept

BOTTLE CAP COIN

SPECIAL COIN - T

EN

CENTS

20

Wha

le Protec

tion

2017

Scan QR Code Insidethe Bottle Cap

Donate more withCommemorative Bottle Cap Coins.

Enjoy another campaign.We really will avoid seeing the

Sea filled with plastics.

Save yourBottle Cap Coin

or donate toSave the whales!

Donate

BOTTLE CAP COIN

SPECIAL COIN - T

EN

CENTS

20

Wha

le Protec

tion

2017

Scan QR Code Insidethe Bottle Cap

Bottle Cap Coins

Page 51: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

Determine What Prototype

What is the most important question to annsuwer?

How Might we test it?

Priority Ranking #

Promotional Flyers

7

BOTTLE CAP COIN

SPECIAL COIN - T

EN

CENTS

20

Wha

le Protec

tion

2017

Earn money collectingBottle Cap Coins.

Enjoy another campaign.We really will avoid seeing the

Sea filled with plastics.

Save yourBottle Cap Coin

or donate toSave the whales!

Let’s Start

Scan QR Code Insidethe Bottle Cap

User ManualVirtual money is not future, is reality!

Bottle Cap Currency is not virtual.We joint both to save the planet.

BOTTLE CAP CO

INSPECIAL

COIN - TEN CE

NTS

20

Whal

e Protecti

on

2017

Enjoy another campaign.

We really will avoid seeing the

Sea filled with plastics.Save your

Bottle Cap Coinor donate to

Save the whales!

Scan QR Code Inside

the Bottle Cap

Earn money collecting

Bottle Cap Coins.

Let’s Start

User ManualVirtual money is not future, is reality!

Bottle Cap Currency is not virtual.

We joint both to save the planet.

BOTTLE CAP COIN

SPECIAL COIN - TEN C

EN

TS

20

Whale

Pr otectio

n

2017

Enjoy another campaign.

We really will avoid seeing the

Sea filled with plastics.

Save your

Bottle Cap Coin

or donate to

Save the whales!

Scan QR Code Inside

the Bottle Cap

Earn money collecting

Bottle Cap Coins.

Let’s Start

User Manual

Virtual money is not future, is reality!

Bottle Cap Currency is not virtual.

We joint both to save the planet.

Promotional Flyers

BOTTL

E CAP

COIN

SP

ECIAL COIN -

TEN CENTS

20

Whale Pr

otection

2017

Enjoy another campaign.

We really will avoid seeing the

Sea filled with plastics.

Save your

Bottle Cap Coin

or donate to

Save the whales!

Scan QR Code Inside

the Bottle Cap

Earn money collecting

Bottle Cap Coins.

Let’s Start

User Manual

Virtual money is not fu

ture, is reality!

Bottle Cap Currency is not virtual.

We joint both to save the planet.

Page 52: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

Characters

Character 1

Name: Willi

Age: 7 years

Occupation: Student

Other feature: Hyperactive and loves competitions

What happens:

He sees a report on television saying that marine animals eat the bottle caps that reach the oceans

and die.

Awareness:

He goes to a convenience store and sees a sign written "Donate your bottle cap and save a whale."

App install:

It asks the mother to install the application.

Begins to use:

He knows the app and learns to gather points to save the whales.

Uses or stores the values:

He donates everything he earns to save the whales.

Create a solution:

He does not see the time of the launch of the project that will help needy children.

Problem solved:

It marks a walk to meet the whales up close.

Character 2

Name: Juliet

Age: 12 years old

Occupation: Student

Another feature: She is an interactive game developer and loves reading books in parks.

What happens:

She notices that in the park there are bottle caps in the pool of rainwater that has just fallen.

Awareness:

When she is with her mother in the car she sees a bus with a campaign on the Bottle Cap Currency

with a QR code to join the campaign.

Begins to use:

Scan the QR code and already send the request to other friends to join.

Begins to join:

She begins to take advantage of the application to add credits to buy one in the game.

Uses or stores the values:

She realizes that besides the game she will be able to have some credit to buy some treats.

Problem solved:

She buys a new game and now goes to the park and finds no more coins on the floor.

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Character 3

Name: Michelli

Age: 29 years old

Occupation:

Another feature: Mother of 2 girls and loves to party at home.

What happens:

At the end of his daughter's birthday he realizes that there were many caps thrown in the organic

garbage.

Awareness:

When she throws the recyclable garbage in the collection center she sees a billboard with the phrase

"Make money from your bottle caps".

Begins to use:

Scroll the QR code and already send the request to other friends to join.

Begins to join:

She knows the application and realizes that the currency appreciation is on the rise.

Uses or stores the values:

She puts the coins together and asks her parents to collect coins for her, with the values she puts

together, she will double the investments and profit more than normal.

Problem solved:

At her other daughter's party she already had a safe to collect the coins to take to the pickup point.

Character 4

Name: Albert

Age: 35 years old

Occupation:

Another feature: He loves to go to all baseball games and organizes championships with people from

the neighborhood.

What happens:

In a round of baseball on a very rainy day he saw many bottle caps floating in going towards the

manhole.

Awareness:

Upon arriving at work a co-worker delivers the promotional collection coffers for him to take to the

exchange points.

Begins to use:

He takes the booklet with manual of the use of Bottle Cap Currency and logs in via Facebook profile.

Begins to join:

He starts joining and his friends who know he works with waste go on to give him lots of coins.

Uses or stores the values:

He uses all the credits to provide water in the championships he organizes.

Problem solved:

At a baseball event in the nearby town he notices that there are no drop caps in unsuitable places.

Page 54: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

Character 5

Name: Steeven

Age: 46 years old

Occupation: CEO of a beverage company.

Other characteristic: Likes to travel on weekends to dive and play with his band.

What happens:

Taking a laser dive on a paradisiac Caribbean beach he rescues a floating lid and sees that it is

written "Made in Japan".

Awareness:

On the return of the holiday he reads a report on the Bottle Cap Currency in the airline magazine.

Begins to use:

He already does the QR code scanner and logs in via Linkedin.

Begins to join:

He begins joining soon after landing at the airport in his city.

Uses or stores the values:

He is saving the values to help in buying strings and pedals for his guitar.

Problem solved:

On another voyage to dive he found no bottle cap to increase his credits.

Character 6

Name: Margaret

Age: 78 years old

Occupation: Retired Teacher

Another feature: Super protective, loves to take care of grandchildren and loves to take the child in

community actions.

What happens:

She was in a community action where people helped build brooms with the pet bottles and realize

that there were plenty of lids left that the organizers of the event did not know what to do.

Awareness:

She receives a promotional Whatsapp from BCC $ inviting her to join the Bottle Cap Currency

system.

Begins to use:

At the same time she already accesses the site does the installation of the APP and starts to use.

Begins to join:

She is putting all the covers together and accumulating the credits.

Uses or stores the values:

He is passing on the credits to the institutions she trusts and does community work.

Problem solved:

In the next community action she scanned all the caps placed in the reverse logistic coffers finalizing

the coin covers cycle.

Page 55: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

User Experience Map

User 1Name: WilliAge: 7 yearsOccupation: StudentOther feature:Hyperactive and loves competitionsWhat happens:He sees a report on television saying that marine animals eat the bottle caps that reach the oceans and die.Awareness:He goes to a convenience store and sees a sign written "Donate your bottle cap and save a whale."App install:It asks the mother to install the application.Begins to use:He knows the app and learns to gather points to save the whales.Uses or stores the values:He donates everything he earns to save the whales.Create a solution:He does not see the time of the launch of the project that will help needy children.Problem solved:It marks a walk to meet the whales up close.

Page 56: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

User Experience Map

User 2Name: JulietAge: 12 years oldOccupation: StudentAnother feature: She is an interactive game developer and loves reading books in parks.What happens:She notices that in the park there are bottle caps in the pool of rainwater that has just fallen.Awareness:When she is with her mother in the car she sees a bus with a campaign on the Bottle Cap Currency with a QR code to join the campaign.Begins to use:Scroll the QR code and already send the request to other friends to join.Begins to join:She begins to take advantage of the application to add credits to buy one in the game.Uses or stores the values:She realizes that besides the game she will be able to have some credit to buy some treats.Problem solved:She buys a new game and now goes to the park and finds no more coins on the floor.

Page 57: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

User Experience Map

User 3Name: MichelliAge 29 years oldOccupation:Another feature:Mother of 2 girls and loves to party at home.What happens:At the end of his daughter's birthday he realizes that there were many caps thrown in the organic garbage.Awareness:When she throws the recyclable garbage in the collection center she sees a billboard with the phrase "Make money from your bottle caps".Begins to use:Scroll the QR code and already send the request to other friends to join.Begins to join:She knows the application and realizes that the currency appreciation is on the rise.Uses or stores the values:She puts the coins together and asks her parents to collect coins for her, with the values ??she puts together, she will double the investments and profit more than normal.Problem solved:At her other daughter's party she already had a safe to collect the coins to take to the pickuppoint.

Page 58: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

User Experience Map

User 4Name: AlbertAge 35 years oldOccupation:Another feature:He loves to go to all baseball games and organizes championships with people from the neighborhood.What happens:In a round of baseball on a very rainy day he saw many bottle caps floating in going towards the manhole.Awareness:Upon arriving at work a co-worker delivers the promotional collection coffers for him to take to the exchange points.Begins to use:He takes the booklet with manual of the use of Bottle Cap Currency and logs in via Facebook profile.Begins to join:He starts joining and his friends who know he works with waste go on to give him lots of coins.Uses or stores the values:He uses all the credits to provide water in the championships he organizes.Problem solved:At a baseball event in the nearby town he notices that there are no drop caps in unsuitable places.

Page 59: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

User Experience Map

User 5Name: SteevenAge 46 years oldOccupation:CEO of a beverage company.Other characteristic:Likes to travel on weekends to dive and play with his band.What happens:Taking a laser dive on a paradisiac Caribbean beach he rescues a floating lid and sees that it is written "Made in Japan".Awareness:On the return of the holiday he reads a report on the Bottle Cap Currency in the airline magazine.Begins to use:He already does the QR code scanner and logs in via Linkedin.Begins to join:He begins joining soon after landing at the airport in his city.Uses or stores the values:He is saving the values ??to help in buying strings and pedals for his guitar.Problem solved:On another voyage to dive he found no bottle cap to increase his credits.

Page 60: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

User Experience Map

User 6Name: MargaretAge: 78 years oldOccupation: Retired TeacherAnother feature: Super protective, loves to take care of grandchildren and loves to take the child in community actions.What happens:She was in a community action where people helped build brooms with the pet bottles and realize that there were plenty of lids left that the organizers of the event did not know what to do. Awareness:She receives a promotional Whatsapp from BCC $ inviting her to join the Bottle Cap Currency system.Begins to use:At the same time she already accesses the site does the installation of the APP and starts touse.

Page 61: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

Prototype Testing

Prototype tests were done with few people because of the time for development that was small.

In later stages they will be done more accurately.

It's good?

• What did people value most?

• What moved you?

• What convinced them about the idea?

Is bad?

• What failed?

• Have there been suggestions for improvement?

• What needs more research?

The unexpected?

• Did something happen that you did not expect?

What's next

• Based on what you have learned, how will you change your idea?

• What will you test next?

Page 62: 1. Introduction 3 - Predicted Currencies 7 - Canvas ...€¦ · 5 - Market Slice 6 - Financial System 7 - Canvas Business Model 8 - Choice of Intelligent Materials 9 - Logistics 10

Bottle Cap Quotation

Some quotations have been made by manufacturers of caps in China in order to calculate the value

of the material.

The prices of recycled plastics were also executed but the figures are somewhat inaccurate.

In a next step the development of suppliers and possible buyers of these goods will be better

developed.

Attached are some values from the Supplier:

1. Plain red color, with liner

Price: FOB Ning bo port, China $ 0.0096/pc

2. Plain red color, without liner

Price: FOB Ningbo port, China $ 0.0073 /pc

3. red color cap with 1 color white logo printed on the top, with liner inside.

Price: FOB Ningbo port, China $ 0.01055/pc

4. red color cap with 1 color white logo printed on the top, without liner inside.

Price: FOB Ningbo port, China $ 0.00825/pc