1. 2 OVERVIEW New leadership at The National Center for Simulation (NCS) Immediate challenge:...

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OVERVIEWOVERVIEW

• New leadership at The National Center for Simulation (NCS)

• Immediate challenge: Reinforce the NCS support role & address issues of transparency & feedback

• NCS 2010 Strategic Goals & Objectives

• Specific initiatives/accomplishments thus far in 2010

• Looking at the next 6 months

• Membership Dynamics in 2010

IMMEDIATE LEADERSHIPIMMEDIATE LEADERSHIP CHALLENGES—1 CHALLENGES—1STST SIX MONTHS SIX MONTHS

• Improve transparency & feedback to Members• Address return on Membership investment (ROI)

– Credibility & major sources of funding were at risk • Improve relationship with Team Orlando • The answer:

– Focus on the BOD-assigned Strategic Objectives– Host a Membership Night (1st in three years)—introduce

new President & have a frank discussion with Membership about first 60 days & vision for the future

– Win back credibility & grow the NCS Membership– Outreach to inform & educate everyone who would listen

about a key segment of Florida’s diversified economy– Listen to the Membership, seek their counsel & act– Move the Medical MS&T Initiative forward

BOD ASSIGNED STRATEGIC GOALSBOD ASSIGNED STRATEGIC GOALS & OBJECTIVES (5) FOR 2010 1 of 2 & OBJECTIVES (5) FOR 2010 1 of 2

• Expand M&S technology & applications• Support M&S education, awareness &

public policy development• Provide M&S business development

support to members• Support M&S infrastructure• Perform crosscutting initiatives

BOD ASSIGNED STRATEGIC GOALSBOD ASSIGNED STRATEGIC GOALS & OBJECTIVES FOR 2010 2 of 2 & OBJECTIVES FOR 2010 2 of 2 THE DETAILTHE DETAIL

• Support knowledge transfer• Support collaboration (between Academia, Industry &

Government)• Support diversification (Tech transfer/spin-off)• Support education/academic programs (STEM)—grow the

workforce• Support communication & outreach (events like this)• Participate in Government affairs (M&S Leadership Caucus)• Provide information services (website)• Provide selective project development, management & admin

services—not in competition with Members• Advocate facilities/telecom (NSA + Research Park)• Support security initiatives (NSA)• Develop & continually update an NCS website• Sponsor events/conferences/meetings (networking &

outreach)

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SPECIFIC INITIATIVES/SPECIFIC INITIATIVES/ ACCOMPLISHMENTS 1 of 6 ACCOMPLISHMENTS 1 of 6

• Address immediate challenges & improve transparency & feedback to Members– New NCS website rolled out 16 Feb – President’s Corner—my message to Members– Enhanced Medical Simulation tab/web pages– Membership Night held on 6 Apr 10 (1st in three years!)– NCS 2010 Accomplishments A Living Document—gets at the question of

Members ROI– Result: 25+% increase in Members with 42 New members since 1 Jan 10

“Almost every soldier or Marine deployed to the Middle East is trained

on some kind of system developed in Central

Florida.”

Orlando Sentinel, Jan. 11, 2009

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• Collaboration/Diversification– Medical MS&T Initiative– Facilitated Strategic Planning Process, 28 Apr & 12 May – Medical M&S Event with Industry & other Stakeholders co-

hosted by Mayor Richard T. Crotty, 23 Jul – Early buy-in

• MEDSIG—original 5 volunteers + 25 other strategic planners • Broad & Cassel, Attorneys at Law—Offer of Pro Bono Legal Support• Orlando Orange County Convention & Visitors Bureau—Branding/PR• Congresswoman Kosmas’ Office—offer of Intern part-time• Orange County Mayor Richard T. Crotty—a strategic priority

– Since 23 Jul—EDC on board to take initiative lead– Lars Houmann, CEO FL Hospital & chair of Bio Orlando

agrees to stand-up Medical MS&T subcommittee • Chaired by Lt Gen (Ret) Baptiste

– Significant article in New York Times touting Orlando & Medical City

STRATEGY SESSION PARTICIPANTSSTRATEGY SESSION PARTICIPANTS

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• Outreach

– Congresswoman Kosmas—facilitates MS&T brief to staffers from 13 Florida Congressional Districts, 3 Feb

– Lt Gen (Ret) Baptiste orchestrates stand-up of a MS&T Advisory Council for Congresswoman Kosmas, 25 Mar

– Baker Hostetler Central Florida Partnership “Trip to Washington, D.C.”, 23-24 Jun

• 65 Civic Leaders from across Central Florida

• Message: The economic impact of the MS&T Industry in Florida

• Results: Private breakfast meeting with Senator LeMieux, private Luncheon meeting with Senator Nelson + 15 other meetings with Congressional leaders/staff Members/influential Committee staff Members

• Big boost in Florida representation on the Congressional M&S Leadership Caucus

– Senator LeMieux follows-up with visit to Research Park, 11 Aug

M&S LEADERSHIP CAUCUS M&S LEADERSHIP CAUCUS MEMBERSMEMBERS

Florida:• Jeff Miller• Suzanne Kosmas• Adam Putnam• Alan Grayson• Bill Posey• Vern Buchanan• + 3-5 more?????California:• Ken Calvert• Susan DavisMD: C.A. Dutch Ruppersberger NY: Maurice HincheyTN: Zach WampSC: Joe WilsonIL: Bill FosterNC: Virginia FoxxGA: Phil GingreyAL: Robert AderholtCO: Doug Lamborn

Virginia:•Randy Forbes, Co-Chair•Bobby Scott •Robert Wittman•Glenn NyeTexas:•Solomon Ortiz, Co-Chair•John Carter•Mike ConawayPennsylvania:•Todd Russell Platts •Joe Sestak•Jim GerlachOK: John SullivanMN: Tim Walz

UT: Jim MathesonNM: Martin Heinrich

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• Business Development Efforts/Networking

– FY11 Appropriations Process

• 10 Member Company proposals briefed on the Hill for possible Appropriations plus-ups

• 5 of 10 ($ 9.23 Million) garnered initial support from targeted Senate/Congressional offices

• Expect at least one to survive

– Hosted Events

• Technology Demonstrations (Presagis & Digimation), 1 & 11 Feb

• NCS Membership Night, 6 Apr

• PEO STRI Breakfast Events (3)—STOC II updates to Industry

• Medical M&S Breakfast Event, 29 Apr

• Manufacturing & Simulation Exchange (@ AVT Simulations), 22 Jul

• Medical M&S Breakfast Event, 23 Jul

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• Hosted Events (Continued)

– A Luncheon Event with Industry to introduce GrowFL Initiative, 12 Aug

– A Luncheon Event with Members to kick-off the FY 12 Appropriations Process, 16 Sep

– A second Membership Night, tonight!

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• Facilities/Security Initiatives

– Infrastructure Grant Applications (3) to Enterprise Florida in support of Naval Support Activity (NSA) Orlando

• A Visitors & Business Center next to new gate off of Science Drive ($499K)

• Phase IV of the Federal, State, University (FEDSUN) Network installation—to replace pull-boxes, lay conduit & install additional fiber optic cable ($346K)—Funded!

• Installation of a Turnstile entry gate between Partnership III and NSA ($49K)

– Defense Re-investment Grant Application to Enterprise Florida to support NCS

• To fund Cornerstone Government Affairs Contract w/ NCS, Appropriations Process travel & I/ITSEC participation—Funded!

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THE NEXT 6 MONTHSTHE NEXT 6 MONTHS

• A Breakfast Event with Industry in partnership with Broad & Cassel, Attorneys at Law, 3 Nov

• An electronics recycling event in partnership with Southeasterndata to benefit NCS scholarship program, 10 Nov

• Possible Medical MS&T Conference/symposia to introduce the Florida Alliance for Simulation in Healthcare (FLASH)– Continue work to clarify NCS, EDC, Visitor’s Bureau, Bio Orlando &

other Stakeholders’ roles & missions

• Outreach in every forum willing to listen– Six confirmed speaking opportunities currently on the calendar

• Continue to grow the NCS Membership

• I/ITSEC 2010 booth—in partnership with UCF/IST, EDC & FHTCC

• Advocate Member Company proposals on the Hill for possible FY 2012 Appropriations plus-ups

NCS MEMBERSHIPNCS MEMBERSHIP

• The following is a snapshot of NCS Membership dynamics for 2010—as of: 30 Sep 10

12/31/09 Attrition Late Renewal New Members 9/30/10

MS&T Industry 100 <6> 1 22 116 Gov’t/Academia 4/5 <0/1> 1/5 5/9 Non-MS&T 17 <3> 14 28 Total 126 <10> 1 42 158

NCS MEMBERSHIPNCS MEMBERSHIP

• The following Companies did not renew their Membership in 2010

• Axis Media, LLC• Caylex Architectural Fabrication• DISTIL Interactive Ltd.• Engineering Systems Solutions• Liquid Digital Corporation• Simiosys, LLC• State University of New York at Binghamton• The Virtual Reality Medical Center• Vavni, Inc.• Windsor Continental Corporation As of: 30 Sep 10 10

2010 NEW MEMBERS 1 of 4 2010 NEW MEMBERS 1 of 4

• Immersive Realisation Pty, Ltd (Australia)

• Carley Corporation

• Daytona State College

• R2 Consulting

• Florida High Tech Corridor Council

• Manufacturers Council of Central Florida

• NTSA

• UCF/Institute for Simulation & Training

• Wyndcrest DD Florida

• Taylor Ross Consulting

• Halldale Media 11

2010 NEW MEMBERS 2 of 42010 NEW MEMBERS 2 of 4

• Bush Enterprises• Martinez & Associates, CPAs, P.A.• TerraSim• Simbionix USA• Gould Training Center• Broad & Cassel, Attorneys at Law• Professional Pride• Daedalus Technologies• EHS Technologies• Southeasterndata

• Optimal Technologies International 22


• Pre-Paid Legal Services• SIMTICS (New Zealand)• Oviedo Injury & Wellness Center• Valencia Community College• Laerdal Medical Americas• Avant Healthcare• Digital Management• York Property Company• University of Arizona, Simulation Training & Education

Center• AlphaMedica

• Atlantic.net 33


• Pelágique • Consensus Communications • Organizational Communications, Inc.• Seay Business Solutions, LLC• Florida Hospital • Orange county Convention Center (OCCC)• Imagine Creative Solutions (ICT) • Life-Tech

• .Decimal, Inc. As of: 30 Sep10 42Overall 25% increase in NCS Membership in 2010!

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Questions/Comments

Thank you again tonight’s sponsors

Martinez & Associates, CPAs, P.A.

Pulau Corporation

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