0900 ommma social david kidder
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Transcript of 0900 ommma social david kidder
Founded January 2007
All In On Advertising Platform
$34.5 mm in funding:First Mark CapitalThe Founders FundUnion Square VenturesAmerican Express
Investors: Peter Thiel, Jonathan Miller
170+ FTE, 1000+ Paying Customers
Platform Partners: AmEx, TWC, eBay
Largest Ad API Developer In The World
11 5 319
That didn’t work… Facebook pivots to expand their ads program:
The Direct-Marketer
Facebook introduces conversion tracking
2010
So that didn’t work either… Facebook pirouettes to expand their ads program:
Facebook sashays to social metrics
2010
Apps Drive Traffic Inside Facebook Definition of ‘Like’ changes. Expectations change.
Engagement apps instead of websites. Trading ‘Like’ For Value. Pages standardize.
2010
a social contract is formed
“Frictionless Sharing” is A Beneficial Beacon
sharing incentives change behavior and privacy perception
2011
Own Your [VERBS]like you own your nouns
Gelling with Dr SchollsLounging with Lay-Z-BoyGrowing with GerberRejuvenating with OlayImaging with GEDoing It with Nike
You Need To Spark
How will your verbs, powered by appsengage and hold the attention of your audience?