OMMA Social

IS SOCIAL MEDIA IN A BUBBLE?

Russian financial institutions Facebook valuation as high as 76 billion U.S. dollars

NASDAQ 100 Index

Number of Internet users

SOCIAL MEDIA MARKETING

• Social Media is a game changer

“Social Media is a Game Changer”

HEAVY USERS HEAVY INFLUENCERS

BROADCAST WORD OF MOUTH

TOP-TWENTY MOST INFLUENTIAL TOUCH POINTS ON

PURCHASE

“Social matters to brands because of advocacy” 9 June

TYPES OF INFLUENCERS

Business/Government

leaders

Recognizedexperts and

analysts

Media Elite Cultural Elite SociallyConnected

EARNED MEDIA

• Social Media is not a strategy

Antony Young …

Social media is NOT a strategy

Social is not just digital

WE’RE ENTERING A NEW GOLDEN AGE FOR AGENCIES

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.”

Bill Gates

@antonyyoung

www.brandmediastrategy.com

www.optimedia-us.com