09 Starbucks Case1

8/13/2019 09 Starbucks Case1

1/19

Starbucks Coffee

CSR (Corporate Social Responsibility : CSR)

CaseStudy

Marketing University of Tennessee, George Mason University, , Department of World Business AmericanGraduate School of International Management (Thunderbird)

SME Asia Productivity Center

Harvard Microeconomics of Competitiveness (MOC)

..

1


2/19

Sta

Case Stu

NGOs Nike Wal-Mart

CSR

The Economist CSR

CSR

CSR NGOs CSR


3/19

42

NGOs

NGOs CSR

Google Google Google

CSR

The Economist


4/19

Case Stu

Sta

(Win-Win) CSR MichaelE. Porter Mark R. Kramer (StrategicPhilanthropy) CSR

CSR CSR CSR

Win-Win CSR NGOs CSR

CSR

2007 9.4


5/19

44

InternationalPaper United Parcel Service CSR

CSR

2000 NGOs Global Exchange

Global Exchange

Global Exchange

Global Exchange

Fai rTrade Fair Trade Global Exchange

NGOs NIKE

Fair Trade Fai r T rad e Fa irTrade


6/19

Case Stu

Sta

CSR

CSR

CSR

CSR

1


7/19

46

Starbucks

: Starbucks Corporation, Fiscal 2007 Corporate Social Responsibility Annual Report

Win-Win CSR

CSR

160

1

Fair Trade CertificatedCoffee

Stakeholder Engagement

Local Community Engagement

CSR

2%

C.A. F. E. (Cof fee and Fa rmerEquity) Fair Trade

C.A.F.E. 4


8/19

Case Stu

Sta

2 CSR

:C.A.F.A,

Organic Shade Coffee

CSR

1 2 70%


9/19

48

FairTrade System Fair Trade Certified Conservation Coffee

CSR 2006 Rwanda Blue Bourbon Starbucks Black Apron

Exclusives Coffees Cafe Estima Blend Fair Trade Certified

National Federation of Coffee Growers of Colombia (FNC) Juan Valdez

100%


10/19

Case Stu

Sta

Yirgacheffe, Harrar Sidamo

Yirgacheffe US$ .60 US$ 2 (WIPO Magazine October,

2007).

CSR

Consumer Reports 2007

CSR


11/19

50

CSR

CSR

Fair Trade Certified


12/19

Case Stu

Sta

Ethos 2005

Caf Reconcile


13/19

52

Magic Johnson

Win-Win


14/19

Case Stu

Sta

CSR CSR 18

CSR 600 (White Collar)

CSR

(Renewable Energy)


15/19

54

Grounds for Your Garden

60%

Planet Green

CSR Win-Win

CSR


16/19

Case Stu

Sta

(4)

16

3


17/19

56

The Thrive Wellness

StarbucksCUP

MyPartnerCareer.com

(Resume)

7


18/19

Case Stu

Sta

NGO E-mail

NGOs

CSR

CSR

NGOs CSR CSR

CSR CSR

CSR

CSR


19/19

58

CSR CSR

CSR CSR CSR

CSR

Special Report :Corporate Social Responsibility, July 17th 2008, www.economist.comStarbucks Wars,www.consumerreports.orgGross, Daniel (2007), Latte Laborers Take on a Latte-Liberal Business,The NewYork Times, April,www.nytimes.com

Starbucks Social Responsibility Annual Report 2003, 2006 2007Starbucks Coffee Company, Tuck School of Business, Dartmouth College, 2002Porter, Michael E. and Mark R. Kramer (2003) The Competitive Advantage of Corporate PhilanthropyHarvard Business Review on Corporate Social Responsibility, 27-64.Van de Velde, Eveline, Wim Vermeir and Filip Corten (2005), Corporate Social Responsibility and FinancialPerformance, Corporate Governance, 5(3), 129-138.

09 Starbucks Case1

Documents

Transcript of 09 Starbucks Case1