0815 omma mobile sponsored breakfast exact target
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Transcript of 0815 omma mobile sponsored breakfast exact target
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Matt Compton
Business Consultant, Studio Orange
@comptonmc
“May you live in interesting times” - Anonymous
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<1990 1990s
Events Direct Mail Telephone
1999 2000s 2012 TV Radio Print Display
IM Email Events Direct Mail Telephone
TV Radio Print Display Cable TV Website Search Online Display
TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing
Mobile Email SMS IM Email Events Direct Mail Telephone
TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Contextual Wikis Social Networks Mobile Web
Apps/Push Notifications Group Texting Social DM Voice Marketing Mobile Email SMS + MMS IM Email Events Direct Mail Telephone
TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs/ RSS Podcasts Contextual Wikis Social Networks Mobile Web Behavioral Social Media & Ads Virtual Worlds Widgets Twitter Mobile Apps Geolocation Virtual Events
THE MARKETING (R)EVOLUTION IM Email Events Direct Mail Telephone
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www.exacttarget.com/sff
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Awareness and Interaction: Ally Bank
RESULTS
• Immediate presence
in an up-and-coming
channel
• Increase in number of
email subscribers and
a growing base of
mobile subscribers
• Growth in customer
satisfaction
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Customer Service: OCTA
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Event Management: 2012 Super Bowl
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May 14, 2012
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• 1,300+ experts worldwide focused on client success
• $200 million in private capital raised since 2009
• Public offering completed March 2012 (NYSE: ET)
• Historically 20%+ of Revenue in R&D
• Focus on Email, Mobile, Social, & Sites
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www.exacttarget.com/sff