1415 omma tablet greg clayman
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The DailyCREATING ORIGINAL NEWS & POP CULTURE EXPERIENCES EVERY DAY
WHERE WE ARE TODAY
WHERE WE ARE TODAY
250k+monthly readers
100kcurrent paid
55%annual
:20 - :30mins per day
WHERE WE ARE TODAY
250k+monthly readers
100kcurrent paid
55%annual
#1subscription publication in the app store
:20 - :30mins per day
WHERE WE ARE TODAY
250k+monthly readers
100kcurrent paid
55%annual
#1subscription publication in the app store
:20 - :30mins per day
OUR AUDIENCE RESPONDS
Early&Adopter&&News&Junkies&
Early&Adopter&Informed&
Mainstream&Adopter&News&
Junkies&
Mainstream&Adopter&Informed&
The$Daily…& Men& Women& Men& Women& Men& Women& Men& Women&
Is$UNIQUE$(4+5)$ 84%$ 87%$ 85%$ 85%$ 79%$ 87%$ 82%$ 79%$
Has$ADVANCED$GRAPHICS,$VIDEO$and$PHOTOS$(4+5)$
93%$ 90%$ 92%$ 89%$ 88%$ 93%$ 91%$ 93%$
NEWS THAT POPS
Photos
NEWS THAT POPS
Photos
NEWS THAT POPS
Photos
NEWS THAT POPS
Photos
NEWS THAT POPS
Photos
NEWS THAT POPS
Photos
NEWS THAT POPS
Interactivity
NEWS THAT POPS
Interactivity
NEWS THAT POPS
Interactivity
NEWS THAT POPS
Interactivity
NEWS THAT POPS
Interactivity
ORIGINAL VIDEO
ORIGINAL VIDEO
OUR AUDIENCE: WHO THEY ARE
• sweet spot age range: 35-50 years
• highly educated: 78% are college grads
• married couples with children, 3-4 people in the household
• high household income ranging from $100k-$200k
• families living in suburbs and second cities in homes they own, valued at $500k or more
• consume news voraciously, especially for business and sports
• uses the Internet more than the general population, especially for Facebook, YouTube, iTunes and news
• watches TV on-demand, pay-per-view movies on cable and has a connected TV
OUR AUDIENCE: WHO THEY ARE
• sweet spot age range: 35-50 years
• highly educated: 78% are college grads
• married couples with children, 3-4 people in the household
• high household income ranging from $100k-$200k
• families living in suburbs and second cities in homes they own, valued at $500k or more
• consume news voraciously, especially for business and sports
• uses the Internet more than the general population, especially for Facebook, YouTube, iTunes and news
• watches TV on-demand, pay-per-view movies on cable and has a connected TV
OUR AUDIENCE: WHERE THEY ARE
OUR AUDIENCE: WHERE THEY ARE
AL
AZAR
CACO
CT
DE
FL
GA
ID
IL IN
IA
KSKY
LA
ME
MD
MA
MI
MN
MS
MO
MT
NENV
NH
NJ
NM
NY
NC
ND
OH
OK
OR
PA
RI
SC
SD
TN
TX
UT
VT
VA
WA
WV
WIWY
KEEP IT SIMPLE
KEEP IT SIMPLE
TELL THEM WHAT TO DO
TELL THEM WHAT TO DO
THE TYRANNY OF THE SWIPE
88%Forward
8%Backward
4%TOC
WORKING WITH ADVERTISERS
• transparency is key; advertisers do
not get enough regular, solid data
from many of their partners in the
space
• working hand-in-hand with
advertisers to develop creative using
our tools
• standardization is important -
working with partners to allow iPad
creative to run across multiple
publishers
• many ways to buy/many ways to sell:
CPM, sponsorship, circ, etc.
College Bowl Preview Gadget Guide
CUSTOM PUBLISHING
Coming soon...
College Bowl Preview Gadget Guide
CUSTOM PUBLISHING
Coming soon...
College Bowl Preview Gadget Guide
CUSTOM PUBLISHING
Coming soon...
College Bowl Preview Gadget Guide
CUSTOM PUBLISHING
Coming soon...
CUSTOM PUBLISHING
CUSTOM PUBLISHING
ANDROID
• Launched Android tablet application exclusively with Verizon Wireless
• App is pre-loaded on to Samsung Galaxy Tab with more to come.
• Billing directly through Verizon
MOBILE
Thank you.