Dave ford omma panel
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Transcript of Dave ford omma panel
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Branded Content is Now King
Windows7 Phone
2.4MM VIEWS“Green with Envy” Trailer1.6 MM VIEWS
Lego: The Brick Thief1.3MM VIEWS
Brand Value through
Entertainment
Over 110% Brand lift through
storytelling vs. interruption
Higher EngagementSpend longer
time with brand; break out of :15-:30
spots
Brand Endorsemen
t through Social
Engagement
Create free earned media
Cultural Impact
Social experiences
around brands are the holy
grail
Captain Morgan: Glass4.4MM VIEWS
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Branded Content is different from AdsWilling to
Watch Willing to Share
Viral
Ads
Shootme
Branded Content
- “0% APR financing”- 5 Hour Energy- “Do you feel tired?”- Local dentist ads
- movie or game trailers- product demos- tv show tune-ins- celebrity endorsements- behind the scenes content- cool commercials- YouTube UGC videos- branded entertainment- viral videos- music videos
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Copyright 2010, Visible Measures Corp.
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Paid Distribution for Brand Content, Not Ads
- Guaranteed Views – ALL CTP-Video as content, not preroll
Optimization for Social Engagement- Garner highest earned media potential for brand video
Social Video Analytics & Insight
- Social Engagement Rate (SER) by publisher
- Social activity feed
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Mr.Pizza - The True Origins of Pizza
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Campaign Breakdown
•Primary Goal: Distribute the “True Origins of Pizza” Video across the Sharethrough content network and drive hundreds of thousands of views and high social engagement
•Challenges: Low brand awareness in U.S., video length of 3:44.
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Key Highlights•Sharethrough platform drove over 1 million total views of 2 videos (sub-titles and non)
•Sharethrough paid distribution drove thousands of social engagements and earned media
•Video was featured in 24 news sites and blog, including the Eater.com, WSJ, Devour
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Nearly 60% Viewers Watched 80%+
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