MASTERING LOW HANGING FRUIT

By Sandi Krakowski

SMASHWORDS EDITION

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PUBLISHED BY:

Sandi Krakowski on Smashwords

Mastering Low Hanging Fruit

Copyright 2010

by Sandi Krakowski

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MASTERING LOW HANGING FRUIT

In this e-book, I’m going to talk to you about low-hanging

fruit mastery. Lest you should think low-hanging fruit is just for

beginner business people, hold onto your seat, because you’ll find

out that low-hanging fruit is actually available to everyone… you

just may not have found it yet.

I’m just going to tell you a little bit about myself. You will

soon discover that I am not a polished or trained speaker. If they

were to polish me I would most likely disappear, and I have

worked very hard to get to where I’m at and just really live in the

passion and the vibrance and the boldness that I believe God

made me to be, so I’m just extending that permission to you as

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well. You just be who you are, I’ll be who I am, and we’re going

to have a great time and get wealthy and impact the earth

together.

One thing that I am really passionate about, however, has

nothing to do with me. Something that gets me up every

morning, whether or not I wake up with my knees hurting or I

didn’t have enough sleep or something’s going on here or there,

as life does, because honestly that’s called life, there’s something

way bigger that keeps me moving and it doesn’t have anything to

do with me.

I am very passionate about your dreams. I’m extremely

passionate about your goals. I am very passionate about your

family, and I am urgently passionate about your role here in the

world and you bringing your blessing to the world.

I want to tell you what, I’m an asking fool. He said to ask for

help and I asked Him so much that I guarantee you when I cross

the finish line He’s going to go, “Whew! The asking has stopped!”

No, I’m just kidding you. I think He loves when we ask.

I was talking with one of my clients, Aesha, today and she

said, through Facebook, “I have five hours a week to build my

business and I need some wisdom and some balance on how to

do that.”

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Aesha was with us live in the last event, and she’s most likely

going to be singing at our next event in Dallas, which I highly

recommend you get to to hear her sweet voice and see this

beautiful woman, but I said to Aesha, “Have you asked for

increase in your five hours?”

She thought, “No, I haven’t,” so here’s something I’m going

to tell you. When you’re hearing about the low hanging fruit,

some of you’ve got 40 hours a week, some of you’ve got five.

Some of you’ve got 15 hours a week, some of you’ve been

working 90 and I hope by the end of this e-book you’ll stop that,

but here’s the deal.

Like I told Aesha, “If you work faithfully for five hours

because you’re a professor at your full-time job, how about

asking God to give you three hours of increased production per

hour, so that your five hours does 15?”

I just want to challenge your faith there, since one of our

other e-books is about faith. I’m not talking about you sitting

there and you watch TV and you eat bon-bons and you spend all

day on QVC and then you ask God for help. I’m not talking about

chit-chatting on Facebook and talking to your friends and creating

this pseudo-identity and never really working, and asking God for

help.

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No, I’m talking be faithful, be strong, implement like a fool,

take action, and then ask for some increase on that.

Fifteen years ago I started my very first business, which quite

frankly wasn’t even online, I was cleaning offices and I got a real

feel for being able to make my own paycheck and work my own

hours. But I quickly understood as well, just like in my body

building career, just like 20 years ago when I started

homeschooling my children, that if I was going to accomplish

what I needed to in this area of my life in my business, I needed

to be very serious about what I was doing. I had no time to fool

around, so low hanging fruit was very important to me.

If I was going to advertise for my cleaning business, or later

when I got online and I developed a kitchenware business in the

late 90’s, when Google first introduced their existence – I

remember when the two guys came out of college and came and

announced they were going to do a search engine – I had to

implement things that were easy, quick, effective, and profitable.

If anybody wants to hear about easy, quick, effective, and

profitable, I highly recommend you hold onto your seat here,

have your pen going and have a second one to spare, because I

pretty much built my entire business around easy, quick,

effective, and profitable.

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Easy does not mean that I don’t put forth more effort than

I’m doing now. It means that when I put forth the effort it’s

actually a little easier, it produces a little bit more than some

of the other things I could have done.

Effective means that if I spend five hours on Facebook

it’s going to generate a profit for me. I’m not into just getting

to know people. I’m interested in impacting lives, making a profit,

helping babies all over the world, feeding those who can’t feed

themselves, helping orphans, helping women out of the slave

trade – I’m interested in living a free life, I’m interested in having

the biggest list I can, and I’m interested in having people who do

the same, who reach their goals and dreams.

Chit-chatting on social media isn’t going to do that, but

profitably marketing on social media will. Profitably marketing on

Twitter will. Profitably using email will. Now you see why it’s got

to be quick, it’s got to be effective, it’s got to be profitable, and it

needs to be something that I can execute easily. Low-hanging

fruit.

I built my very first business without any kind of mentorship.

Many of you have heard that. I built that company to $4.5 million

in profits in a year doing just one liquid vitamin, about $150,000

a month, and then running a kitchenware business, and later

building a bread forum and later doing four companies

simultaneously, working my brains out and really doing a lot of

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the right things and a lot of the wrong things all at the same

time.

I did use low-hanging fruit, but many times I wasted my time

and my money and went massively in debt building that

company. I’m here to tell you today, the last six years we are not

in debt. Our company is completely debt-free. That’s what I’m all

about. Low-hanging fruit helps you do that.

After that kitchenware business had been hugely successful –

many of you have heard my story – I come from a past where if

you look in my bloodline you’re going to find many

entrepreneurs. You’re going to find people who were involved in

the creation of the very first Apple Macintosh computer. You’re

going to find engineers and designers and patents by some of my

relatives in Washington, but you’re also going to find people who

die young, people who do not live long, work too hard and don’t

use any kind of wisdom in their business.

I broke through that thing when almost seven years ago they

gave me a year to live and I was losing that hugely successful

company that I had built, and I was very, very sick.

*****

My story many of you have heard, where I grew up in a home

where my mom spent half my life in and out of psych wards. My

father was a workaholic and I learned at a young age if you just

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keep busy and you just keep everything perfect, everything’s

okay. But if one thing goes off-track, everything’s not okay.

I brought that into my business. Why do I say that? Because

I see some of you, where you don’t stop for a minute to breathe.

You’re not playing hard and you’re not acting to build a business,

but you’re blocking all of life. I understand what that’s like.

There’s no judgment. You can make more profits in less time

and have a life. That’s what I’m about now.

At that point we had built a hugely successful business and I

had been working way too many hours and ended up with

systemic lupus and all kinds of diseases and all kinds of

depression and even suicide. I was on morphine and chemo.

I ended up on the website of a business trainer who would

impact my future, quite frankly, for the rest of my life. She and

her husband, Hans and Dani Johnson, were personally

responsible – I believe they were God’s agents – to shake me up

a bit and help me realize you don’t have to work 90 hours a

week, but that doesn’t mean you can’t be serious about business.

I pass that to you today. You don’t have to work 90 hours

a week to build a million dollar profit in your company.

Everything I teach has one goal in mind, and that is everything at

A Real Change teaches million dollar business tips, so everything

I’m going to teach you could lead to a couple thousand, it could

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lead to a couple million, but you’re not going to hear the sacrifice

of a family along the way. That’s not what I’m talking about. Low-

hanging fruit is a huge key for you if you’re serious about these

things.

I went on to develop skills in business and prospecting and

closing and online skills as far as business presentations on a

conference line, and later went into copywriting and marketing.

Honestly, by the grace of God is all I can tell you, I’m

completely disease-free 6-1/2 years later, completely debt-free,

my life has been completely transformed, and I am very

passionate about seeing people get some of what I’ve

encountered, because I don’t believe it’s something that I’ve

earned.

I don’t think it’s because I’m special, but I think because I

got a step-by-step blueprint of how you build a business and then

how you implement it and how you take action and how you stay

out of the drama zone, how you stay out of the wasted time

zone.

I wrote an article on my blog a while back on the difference

between an entrepreneur and somebody who works in a job as an

employee. You’ll see that anything I do, I do 120%, but that

doesn’t mean I work 90 hours a week and I sacrifice everything

along the way.

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*****

Building Your List

Whether you’re in direct sales, network marketing, I don’t

care if you’re like Dr. John who’s a neurologist who’s in my

coaching class learning how to write copy and do online

campaigns, I don’t care if you’re like Dr. Scott who’s a dentist, I

don’t care if you’re Gina Alexander who’s marketing purses, it

doesn’t matter. You need a house list.

You’re going to hear me talk about it so much that if you

don’t have one it should rightfully bother you, and if you do have

one it should be your primary focus, because the reason we go

after low-hanging fruit – and write this down – is not so we can

sell our product and make a few sales. That is a short-term

impoverished business mindset, and one you’ll have to work after

week after week, day after day, hour after hour, constantly

wondering, “Can I get another sale to pay my bills? Can I get

another sale and go on a vacation? Can I get another sale and

win my bonus pool?”

I loved my years in direct sales and I’m going to tell you why.

When I learned how to build a list the right way, when I learned

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the longevity of one prospect, the worth of them, if they bought

one product they’re not that valuable to your company. That’s

why you don’t want to do one product at a time.

Low hanging fruit is to get massive amounts of

targeted people, not just people with a pulse and breathing,

who you can build into a house list, create a tribe, create a

community, and it will be the most fun thing you ever do in your

life.

Now low-hanging fruit, some if it’s going to be free and some

of it’s not. Some of you are going to get a little hot under the

collar when I talk about whether or not you’re going to buy

advertising from a magazine, and some of you are going to rise

up and go, “I don’t have any money,” and I totally know what

that was like. When I started my business the second time I was

multiple six figures in debt. I know what it’s like.

I know what it’s like to have to sell stuff on eBay so I could

put an ad in a magazine. I know what it’s like to sell a phone so I

could get to an event and get some training. I do not condone

you go into massive debt to build your business, but I condone

you take a good honest substantial look of what you’re doing with

your time, and if at all possible you can squeeze with some frugal

tips for a little while some of your finances, some of your timing –

you do as many free things and low cost things, and then when

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you need to make the investment, make it wisely. This is going to

produce a greater result for you.

If you build your business constantly going into massive debt

you’re going to put yourself under performance-based business

building, which is one of the biggest bondages you’ll ever do in

business building.

That means you wake up every morning and all you’re

thinking is, “Oh my gosh, I’ve got debt!” It’s the same kind of

mindset as a job. “I’ve got debt, so off to work I go.” Who the

heck wants to build her own business, have financial freedom,

and go after their destiny that way? No.

So low-hanging fruit, what it’s going to do is it’s going to help

you get strategies so that you can do things quickly, build a list

quickly, do it effectively, do it profitably, and it needs to fund the

other things.

*****

You can build your list through

• Blogging / Guest Blogging

• Pay Per Click Advertising

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• Organic Search Engine Traffic

• Social Media

Those are your free tools that you should be doing as often

as you can without being obnoxious obviously to the list that

you’re already building.

The next thing you’re going to want to do is you’re going to

want to go into some of the paid methods, and we’re going to

talk about that as well, where you rent someone else’s list, buy

advertisements, do pay per click and you do endorsed ads, and

how to do them simultaneously so one funds the other.

In my kitchenware business that’s exactly what we used to

do, but unfortunately there was debt following me behind, so the

momentum was thwarted. I totally believe this, that if you build

your business massively in debt you’re going to thwart

your efforts as you try to move forward. What you’ve got to

do is create a profit so that you can fund your efforts moving

forward and you can have that exhilaration and that rush and

that momentum.

That means, guys, we might not be buying any kind of tools

for just a couple months, okay? Girls, let’s not buy any more

shoes or purses, let’s build a list of 100,000 people.

How did we go to 40,000 in less than 120 days and 60,000 in

six months? I’m going to teach you some of that tonight, but my

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all-out list building secrets is actually on a 9-1/2 hour CD set

that’s on my website.

Mom, let’s get some great meat on sale, good organic meat,

but let’s buy it a little bit in bulk and let’s use the crockpot and

let’s have some joy in the family. Let’s forget some of the snacks

for a little while and build your list. That’s how you build a

business not going into debt.

That 9-1/2 hours of my list-building secrets not only has a

workbook, you can follow along, you can jot down everything,

and that’s going to show you how I built a list from 3,500 to

40,000.

My Alexa ranking when I was building a freelance

copywriting/ marketing company that actually was generating six

and seven figures – but I didn’t need a huge list, 4,500 – my

Alexa ranking in April was 1.6 million. Today it’s 45,000.

You might want to pay attention to how we got there.

If you don’t have a blog, even if you don’t believe in a blog,

even if you’re not thinking you want a blog, I would highly

recommend if you want to generate your own highly-targeted

leads, get into the first page of Google, you want to make a huge

impact building your list, one of the simplest things you can do is

build a blog.

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*****

WordPress is my preferred choice of blogs. My preferred

theme you’ll hear about on our free 7-part videos. I’ve got a

$250 video set to show you what theme and what you need in

WordPress, so that when you use WordPress you’re going to rise

to the front page of Google like many of my clients do.

About 25,000 people have gone through that video series.

You don’t want to leave my site without getting that as well.

Getting a blog up is the best way, but here’s the deal. I see

people all the time who have a blog, who are blogging twice a

week or maybe they’re blogging frantically five days a week, and

they’re expecting still that somebody is going to come find them.

I hate to break it to you, but just like singers are no longer

discovered in the garage, websites are no longer discovered on

the internet. If you want people to find you – how did my Alexa

ranking go from 1.6 million to 63,000? How? I used the right

keywords, I used the best SEO plug-in tools with WordPress, and

here’s the thing I write to my ideal client.

If you’re looking for bows and arrows from Cabela’s, you’re

not going to be looking on my website. You probably will not find

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me if you type in Matthews bow in Google. If you’re looking for a

Glock or you’re looking for ammo or you’re looking for a deer

target so you can practice at this time of year, you’re not likely

going to find it on my blog – get what I’m saying?

The right list is built with the right blog topic. I have

people all the time who tell me, “Do my clients really want to

hear from me regularly? Do they really want content regularly?”

and here’s my answer to that – “No, if you’re confusing. No, if

you’re constantly changing your topic. No, if you’re endorsing

energy drinks one week, special water the next week, hand bags

the next week, make-up the next week, and you’re like a

schizophrenic business.” You get what I’m saying? We don’t know

what’s going to pop up on the blog the next week.

You need to get a focus and drive it hard. I’m going to tell

you exactly what I tell my students who work with me one-on-

one, my students who work with me in my coaching classes, what

I was telling people in Indianapolis this past September. Pick a

target market and make yourself at home. Pitch your tent and

make a decision to create a tsunami in that industry.

I didn’t come out of nowhere and end up in magazines, on

podcasts, in newsletters, on the first page of search engines,

referred to by top internet marketers, featured in magazines,

featured all over the place, featured on the radio – you get my

drift? That did not happen because I had a hundred million topics

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I thought I’d cover and hope somebody finds me with one of

them.

So when you build your blog, make sure that you don’t

have multi-topics and no focus all over the place. But

remember, your blog is free, so if you use the right keywords,

doing keyword research like we teach, using tools like SpyFu,

your clients won’t be able to help but find you. WordPress was

built so that you would show up in Google.

Now you marry that with social media and it’s irrefutable. I

would take 15 hours a week working on my blog and on social

media over even somebody doing say $5,000 a week in pay per

click – hoping, guessing, not doing keyword research, just hoping

– because I’ve worked with people who do that. Targeted

blogging, targeted social media.

What does targeted social media look like? Well, I’ll tell

you what it doesn’t look like. It doesn’t mean you talk about your

liquid supplement or your coaching services or your EFT or your

essential oils or your clothing or your record or whatever else it is

every few minutes and ask people to buy. Now obviously if you’re

going to make a profit you’re going to need to mention those, but

it needs to be done within the course of building rapport, building

a relationship.

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Let me give you a little history lesson so you can see how

valuable your blog, email, and social media is. Years ago we

would have to write a letter through direct mail, and we would

purchase the rights to use someone else’s list – clients who came

through a magazine subscription, clients who had ordered a

product and had agreed to be on an exclusive mailing list with

special offers, clients who were part of an elite secret society of

investors, or private organic farmers, or freelance copywriters, or

people who ordered this exclusive skin cream. You’re getting my

drift.

Then we had to write the direct mail piece and still use the

keywords – you’re going to pick up on the similarities – still talk

to our ideal client, still rent the right list.

If I were marketing coaching services on how to write better

direct response magazine ads 20-30 years ago, I would not have

sent that out to people who bought Cabela’s catalog. No. So now

you’re getting my drift, so the target market worked even there

too.

You would send it out, postcards being the low-hanging fruit

and the high producer, and occasionally you’d send out a couple

letters and you would test your market. Then you had to wait for

the data, and the data went live because you had created a direct

response. You would have them call a phone number. You’d have

them fill out a form. You’d have them check the box on the

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postcard and send it back in a self-addressed pre-stamped

envelope.

Then the people who were on the receiving end – whether

you had a direct mail room that was receiving all of these or you

had a tele-room where people were receiving the calls – would

bring the data to you, and then you would know how to do your

next campaign.

Fast forward. Now what you do is you can put something on a

blog. You can build a list. You can bring value such as a free 7-

part video that I offer on how to do WordPress marketing, a $250

value, yours for free.

You can give a free report, like our free report, “The Biggest

Mistake People Make in WordPress – Don’t Let This Be You.”

Millions of dollars lost just because WordPress is easy. Don’t go

creating 100 websites. Read this report.

You can now put value out there and you can attract your

ideal client to you. You can go where they’re at and you can solve

their problem. You can direct an advertisement at 10 in the

morning and you could have data by 10:30. You can have

concrete data by 2:00. By the next day at 10:00 you can have

some serious click-throughs to look through and see what

browsers they’re on.

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Also at the end of 7 days you can see the keywords they’re

using and where are they going before and how long do they stay

on your website and how many pages do they see there? That’s

why it’s imperative to know how to read your Google Analytics

data.

I can’t tell you how many people pay me for one-on-one

coaching and I say, “Let me have your Google Analytics data.”

I’m like a mad scientist – “Ha, ha, ha! Let me see your data!” And

they tell me, “Well, I just don’t think the people are interested. I

just don’t think they’re responding. I just don’t think I have the

right keywords.”

“Let me see your data,” and I go in and look in their data and

they’re showing up in 63 countries, people are staying on these

particular pages on their website that they don’t even pay

attention to, they didn’t know it because they weren’t reading the

data, so at 4.53 minutes. They were coming back and more than

73% of the people were new unique visitors and it showed

exactly where they were coming from. If you don’t have that

data, you won’t know where to go next.

Fast forward on the internet now, you can put something on a

blog, you can send out an email, you can ask a question on social

media. You can do a survey like my client Angela sends out to

complete strangers, nurses, and asks them how she can support

them. “What’s important to you? What do you struggle with? How

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long were you in school? How long have you been at the job

you’re at?” You can get instant feedback.

Some of you, however, unfortunately – and I feel sorry,

please let’s change the tape – the first thing that comes out is

this. “Well, I’ve been blogging and I’ve been on social media and

I’ve been sending emails and I still only have 237 people on my

list and nobody’s buying nothing!” That’s quite possible. It’s

important to make sure that you’re using the right keywords,

you’re using the right words, and you’re paying attention to what

the market says.

*****

Years ago we used to jump out into the market and go,

“Hello!” and announcing ourselves. “Hey, over here!” Kind of like

annoying pop-up buttons, kind of like somebody stands on the

street corner and holds a sign and waves a flag and hopes you’ll

come in and buy a pizza.

Nowadays you don’t do that kind of interruption marketing.

Now you’ve got to lean your ear into the market and listen to the

chatter. What are they talking about in relation to your product or

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service? What are they whining about? What is their problem?

What is not getting fixed?

You want to hear what I heard from my market? “I’m sick

and tired of taking all this training and I’m not making any

money. People will only give me tiny little surface details, but I’m

not making any money. People tell me I need to ignore my family

and pretty much work like a slave, and eventually in five years I’ll

make some money.” Or, “People talk about all kinds of things, but

they never show how.”

That’s why I hold my free Monday night calls. That’s why I

show you how in my newsletter on Monday. It would be very wise

to watch successful people. Don’t just listen to what they say.

Watch what they do. When people say to me, “I want to know

how to build a list,” really? How many of you want to know how

to build a list? That was free. All I had to do was ask on social

media.

Oh my gosh, over 300-something people between social

media and our email list – “I want to know how to build a list.”

Then I get some people like Carrie Wilkerson and Bob Bly and

Early to Rise. “We want to help our clients build a bigger list too.”

Obviously Early to Rise doesn’t need any help building a list.

They’ve got 800,000 people on their list, but they’d like to bring a

simple step-by-step product to their people on how to build a list.

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So I was leaning into the market, like you should be, listening

to the low-hanging fruit, and I thought, “Well, I could do a two-

part series on list building,” and there you go. I think there has

been more than 1,200 people, maybe a little bit more, whether

between the MP3, the live class, or ordering the CD sets who’ve

actually gone through that course.

You could be sitting on a 7-figure gold mine, and if you’re still

trying to tell the market what it needs rather than listening to

what it says we need. My friend PJ, the Mindset Maven, if he

were to go out into the marketplace and try to convince people

and persuade people and influence people that they need to

change their mindset, that they need to get rid of the blocks,

people might not listen that much to him.

They might say, “A who? A what? A mindset? What’s a

mindset? I know I’ve got a mind, but what’s a mindset? How do I

get my mindset? What is it?”

Instead, he leaned into the market and he heard what people

are struggling with. He heard what other people are teaching.

Then he wrote a book, “Flip the S.W.I.T.C.H.” Then he built a

website. Then he did some videos at www.MindsetMaven.com.

Then he paid attention.

He didn’t go to the people on the blog and on social media

and on his videos and say, “This is what you need. I’m going to

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tell you what you need and this is what you need. I’m going to

give to you what you need and you listen to me. I’m the expert

and this is what you need.”

No. He said, “How can I help you? How can I serve you?

What is it you struggle with?” and he took some notes. “You’re

struggling with that? Okay, I wonder if 20 other people struggle

with that. Wow, yeah, I can help with that. I’ve helped with that

before.”

And before you know it, your low-hanging fruit through your

blog, through social media, if you pay attention, if you’re willing

to be humble, if you’re willing to take some notes, will tell you

what they need.

You can write emails to targeted clients. You can direct

through that email to your blog, so now you’re steering traffic to

your blog. I teach this in one of our live events. It’s really kind of

difficult to teach it in a short e-book, but essentially it’s like this.

You send out an email and you give some information. Let’s

say 173 people are reading that email. You click them through to

your blog. Now let’s say 78 people come to your blog. That’s

awesome. Google’s going to dig that and you’re going to raise up

higher in the organic listings because of those 78 people.

Then you send the same question to Facebook and Twitter.

Let’s say you have a couple thousand there and a couple hundred

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there, and 123 people end up coming to your blog. Now you’ve

got almost 200 people to your blog in one day.

Are these new people? No, they’re people who are already on

your list of under 200, they’re people who are already on

Facebook and Twitter. Now you ask them some questions. You

get their input. You let them talk. You pay very close attention.

Then you provide something, maybe a free report. When you

do that and you steer all people back to your blog – write this

down in big bold print and put it on your desk – “All roads lead

to my blog.” You want your Alexa ranking to drop fast? You want

your organic listing to go up quickly? Get people interacting on

your blog, get people interacting on Facebook, get people

interacting on Twitter.

That means you’ve got to listen. That means you have to

let them give their answers. You’ve got to lead with some

questions and you have to interact, then direct them back to your

blog, and in any given week you could end up with 100-200 a day

times five is 1,000, times four weeks. There’s 4,000 new people

to your website in that month, and you still haven’t built your big

list yet.

Now what happens? Well, typically online if 1,000 people

come to your website it’s very likely that a certain percentage of

them, if they like what they read and they do interact and they

25

do comment, are going to click that little Like button on your

blog. That will show up on Facebook, and then their friends are

going to see what they like, and they will go to your blog.

If you give them great value and you do it like a business and

not like a hobby, you bring them content in your newsletter and

on your blog, they might refer your newsletter to their friends,

especially if you ask them to share it.

Some of you might be putting your newsletter out and you’ve

never once said, “Invite a friend to read this. Sharing is caring.

Would you mind commenting? Your input is important to me.

What say you about this?”

People love to interact, but most people aren’t going to do

anything if you don’t lead them. If you’re not quite sure on how

all of this works, here’s my suggestion to you. Follow me on

Facebook and Twitter. Get on our newsletter, and go on a 120-

day experiment. Watch everything I do. Watch how I put others

before myself. Watch how I pay attention to what people are

saying. Watch how I steer you back to my blog.

I don’t just give you mumbo-jumbo. I don’t just whip up a

free report and call it valuable. I don’t just send out newsletters

that are the same topics over and over and over – boring! But I

take it seriously. Watch what happens.

26

I ask my clients, “Okay, so where are you guest blogging?

How many newsletters you doing this month? What’s on your

marketing calendar?” and they say, “My marketing what?”

Sometimes people get into using social media. They get into

using email. They start building their list. They have their opt-in.

They have their free report. But then they kind of build it on a

wing and a prayer.

If build your business on a wing and a prayer, your list-

building is going to be built like a wing and a prayer, and last

time I checked nobody shows up in Inc. magazine or Forbes or

Fast Company because they built it on a wing and a prayer.

I highly recommend you pray, and I do recommend you invite

some angel wings to help you, but I do not recommend that that

kind of luck-based philosophy be in your marketing plan.

I recommend that you take out a calendar, and write down

every week, “How many times am I going to blog this week? How

many times am I going to direct people to my free report?”

Preferably it should be a couple times a day.

Timing Your Social Media Posts

People don’t come on social media and hang out there all day

long. The people who are there between 4 a.m. and 9 a.m. are

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different than the people who come on between 10 a.m. and

noon, and the people who come out between noon and 4:00.

We’ve got clients in over 100 countries. One of my favorite

clients, James Samy, he purposely is there when I’m awake and

it’s the middle of the night sometimes for him, because he wants

to interact with our clients.

But here’s the deal. The people who come to your website,

the people who come to your blog, people who come to social

media, they’re not there at the same time every day and it’s not

all the same people. You can see that in your Google Analytics.

How many times are you going to offer your free report? We

offer our seven videos and our free report at least a couple times

a day. Imagine this, if you offered your free report or whatever

you’re giving away for free, and you direct people with highly

valued content on your blog and through a newsletter several

times a week, and every time you offer that free offer, say 25

people opted in.

On the low side let’s say 12 and let’s say you did it three

times a day, so that would be 36 opt-ins in a day. These are the

kinds of things that Rose, who had 484 people join her list in four

weeks, and PJ who had over 400 people in four days join his list

are doing. Let’s say you do that five days a week. That’s 180

people in a week. This is just with your free low-hanging fruit.

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Let’s say you now move that to four times in a month. Now

you’ve got 720 people in a month. Let’s say you do that for a

year. Now you have 8,640 people. As soon as you get to about

5,000 – that’s what my list-building CD set is about – you now

have built a list that could quite frankly very easily build you a

six-figure income.

You now have 5,000 people on your house list, and however

many you have on your social media connections, who can give

you some great feedback, who can go through your products,

give you some feedback on what they need next, who are going

to ask for their next step, who are going to ask for more, and

quite frankly your job now is to serve them.

Email works best when you have credibility, social proof, and

a professional image connected to it. By the way, you’re not

supposed to – it’s illegal – email anybody that didn’t double opt-in

or you didn’t get permission to rent a list. I’m not suggesting that

you go spamming people. I’m not suggesting that you go pilfer

email addresses through social media.

Nothing irritates me more than when people start pulling my

email address off my social media profiles and they think all the

sudden I’m going to go, “Woo hoo! I’m interested in this!” Wrong

answer, I don’t think so. That’s called theft. It’s against the law.

29

I’m talking about bringing value, bringing a free offer, serving

people, building rapport step by step. Some of you look at the

fact that you want 5,000 on your list and you’re completely

overwhelmed, and yet if you had added 15 people per day you

would be almost half there in six months.

Could you increase your job income to nearly six figures in six

months doing the same thing over and over again? Not likely. But

if you build your list step-by-step with some of this free low-

hanging fruit – now I’m going to get into some of the paid ones

and you’ll see how advantageous it can be.

*****

Easy, Affordable Ads

As people begin to come in and buy your products, give you

feedback, answer your surveys, ask for a little bit more, and then

they direct you on the things that they need and you put them as

your focus and not your credit card statement, you’re going to

see some income coming in.

Now what happens is when you want to place an ad in a

magazine, it’s not going to be overwhelming to you to pay $400

with the possibility of 400-500 new opt-ins from that new ad. I do

30

this every single month. I’ve got it down to a science now where I

can place four ads strategically in four specific magazines, and I

know every single one of them is going to generate for me a

minimum of 200-300 opt-ins.

On top of that I get an endorsed ad from someone who has a

very large list. I literally I buy an endorsed ad, that in that

endorsed ad they say, “This is Sandi Krakowski and you should

pay attention to her.” That endorsed ad then costs me $800.

With one endorsed ad every single month I’m getting

anywhere from 2,000 to 3,500 new opt-ins every single month.

It’s gotten to the point that some of them I can’t do every month

anymore, so I have to find some new endorsed ads and do it

every month or once a quarter, but mind you, still running the

ads in a magazine.

Do the math. No, how about if I do it for you. If you buy an

endorsed ad or you buy an ad in a magazine that costs you $400-

500, let’s say you get 300-400 new highly-targeted prospects.

You follow me? And if you convert this just 3%, you’re going to

get anywhere from 12-16 – maybe 20, depending what your

copy’s like and your skill – new orders.

Is there anybody out there who couldn’t benefit from 12, 16,

or 20 new orders this month from one ad? I didn’t think so. I

think you all could benefit from that. Let’s say you only do 1.5%.

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When people tell me they don’t have any money for a $400

ad, I don’t get it, because let’s do the math. Let’s say I put out a

$400 ad, I sell 15 of my products, my products sell for $97 each,

and I’ve made $1,455. Let’s say it’s going to cost me $328 to

produce that. I’ve cleared just over $1,000 in profit. I now have

$400 broken even and $600 to place the ad again, and maybe

make it a little bigger.

If you tell yourself, “I don’t have, I can’t have, it’s not going

to work,” I promise you it won’t. But if you have somebody

directing you step-by-step, do a tiny little 2” x 2” ad that only

costs you $250. Do it unique. Make it black and white. Put checks

around it. Make it look like an ad that’s cut out with scissors.

Go on my Facebook pictures and you’ll see one of the mobile

uploads, an ad that I did that cost me $600 or $800. That ad

generated over 4,000 opt-ins. Do you think it was worth it? When

that ad showed up in that magazine it looked like a sore thumb.

That’s exactly what I wanted it to look like.

See, some of you, when you start building your email, doing

your blogging, working on your social media, what you need to do

is – and I hate to break it to you; some of you are going to go,

“Duh!” – but here’s the deal. You need to make some money.

So if what you’re currently doing is not working, I hate to

break it to you but we’ve got to do something new. We’ve either

32

got to get a new product, we’ve either got to get a new message,

we either need to use new keywords, or dang it we’ve got to get

some coaching, but we’ve got to do something new, because if

you keep doing the same thing over and over again you’re not

going to make any cash that month.

But if you get it targeted and you get 5, 10, 15 people to opt

in per day, now you have 100 people in a week or 50 people in a

week, now you have 200 or maybe 500 new people every month.

Let’s say out of those 500 new people that month 10 people

purchase your product. Now you can go get a tiny little 2” x 2”

ad, get my drift?

Now let’s say that tiny little 2” x 2” ad generated for you

$400. You broke even. You’ve got to buy another ad, keep it

going, and you get $180 extra. Where should that go? I’ll tell you

where it shouldn’t go. It shouldn’t go to Starbucks, it shouldn’t go

on a new purse, it shouldn’t go on a new pair of shoes, it

shouldn’t go on a new electronic toy, it should go to pay per click

ads.

What you have to do is just hang on. For six months you do

this. You take the $180 and you write a pay per click ad with the

same headline that’s working on your blog, the same headline

that’s working in your magazine, and you keep the pay per click

ad dirt cheap. I don’t care what Google suggests, I don’t care

what that Google expert says, keep it 15 cents, keep it 20 cents,

33

keep it something that you can manage at $180/month. Tell

Google, “I have $180.”

Write five pay per click ads. Write five on Facebook. Do $90

on Google and $90 on Facebook. Somebody might say, “Well, you

know, $90 is not enough to produce anything.” Well, last time I

checked it’s going to produce more than zero dollars, and it’ll give

you a little data, because if you put $90 out there and nobody

clicks on it, guess what, you just got some great data. You just

got some data that your keywords are wrong. You just got some

data that your header is wrong.

Maybe you want to make your little 2”x 2” ad to 4”x 4” this

month. If you go to a magazine stand like at Barnes & Noble, you

are not going to find one magazine on that stand that is the only

one in that niche. Every single niche is going to have at least

three or four, and then you should pick out the best one.

Ask them for the demographics card. Ask them for how many

subscribers. Ask them, “Is this mailed out? Do people only buy it

on a newsstand? Do you ever do promotions? Can I get any kind

of inserts?” These are the kinds of things people do in a real

viable business.

Then what you do after you’ve run a little ad, after you’ve

maybe done an endorsed ad, you rent a list. When I started

renting lists, I would rent 20,000 names from people who were

34

exactly targeted to my ideal client, and that ad – testing at

20,000, because I wouldn’t recommend you go below that – cost

me $2,400.

The conversion that came through on those 20,000 was really

quite astronomical. I had 2,369 the first time. That might be low,

some people might say. I don’t know. According to my tracking,

out of that 2,369, 52 new people bought a product anywhere

between $97 and $289, so I’m just going to do $100. So I don’t

know, the $2,400 expense made me $5,200. You think it was

worth it? You bet your booty it was worth it.

Then what I did is I didn’t go buy a new purse or new shoes.

No, I took the $2,400 and got more. Then I made it 20,000 there

and 20,000 on another list. I want to test the same message on

another list.

Here’s the deal. Some of you are thinking in the back of your

mind, “Well, I need to make $10,000 with my free blogging and

my free social media and my free email, and somehow or another

the magic business genie is going to come and blow magic smoke

all over me, and boom! $5,000 is going to show up in my

checking account, and then I’m going to be able to go buy a big

old ad like all those other successful internet marketers!”

I’m here to tell you that that is not how people are getting

successful. As a matter of fact, I’m here to tell you that if you

35

build your blog in a professional image and you market on social

media and do social proof in that way, and you blog a couple

times a week and you bring value and you build rapport and you

create awareness and you connect with your audience and you

exercise your leadership skills – how to exercise your leadership

skills, how to treat your clients seriously, how to value them, how

to encourage them, how to know what makes them tick, how to

have daily interaction with them - if you do this, then you’re

going to build credibility. Then guess what happens? When you

go put an ad in that magazine, here’s what happened to me.

Some of my subscribers on my email list and people who follow

me on Facebook and Twitter saw the magazine ad and they

thought, “She really does have a big business! She’s in

magazines! I guess it’s true. Now she’s showing up offline. She’s

showing up on that mail insert!”

Some people are starting to get things in the mail from me,

who said to me, “It was the weirdest thing. You got in my

mailbox and I’m not on your newsletter. How did that happen?”

Hmm, could have been a targeted list that I rented, you think?

Now what happens is you start bringing credibility.

Did you get it? Did you just realize, “Yeah, I can build the

first couple hundred through the low-hanging fruit group. Then I

can go place small ads. I can do some endorsed ads. Maybe I can

rent a list.”

36

The worst thing you can do is to keep doing the same

thing over and over again that’s not generating some

results for you.

Here’s what I did. I’m just sharing what I did honestly when

we were massively in debt. I sold some things that were valuable

to me, went and bought some ad space, made enough money to

go buy it again, the thing that was valuable to me, and then go

buy some more ad space. Sometimes it’s just a quick exchange.

This is what entrepreneurs do. This is what millionaires do.

This is what people who fall on their stinking face do when they

need to get up. They look around their house, they look around

their assets, “What do I have that I could sell so that I can build

my list quickly? What do I have of value that I can bring to the

marketplace so I can build it quickly?”

Now some of you on this call are wondering, “Where the heck

do you buy these lists? Where do you rent these lists? Where do

you do endorsed ads? How do you do pay per click?”

I’ve not told anybody who my list-selling vendors are until

now. I’ve not told people where my magazine ads are, unless you

saw me in the magazine and you figured it out. I’ve not told

people where I’m placing podcast ads.

I’ve had people say to me, “Let’s share what we’re doing for

media buys!” I’ve not told them yet, but I would like to tell you.

37

You’re going to start seeing some of this show up on my

newsletter, and some of it showed up on the masters CD that we

did, just a little bit, but quite frankly if you want me to reveal

where I’m buying my rented lists every month, where I place my

pay per click ads that is not Facebook and Google, even though I

do both of those, how I write killer ads and run it every single day

and build my list and create bigger profits, I’m going to show that

on December 10 and 11 at the Total Online Blueprint in Dallas,

TX.

Now some of you for some reason, getting to that live event

and finding out where those lists are purchased and finding out

what magazines I use is not important enough to you, which is

totally fine with me. Some of you, however, are looking for how

do you do it. Some of you really want to know.

Some of you are very serious about getting to six figures.

Some of you need to just make $50,000 a year to change your

life, and some of you understand that – and I’m just going to be

bold here again – when you were knit in your mommy’s womb,

God put business into the core of you and He wants to use

business to hit the earth with a blessing. He wants to transform

lives, feed people who can’t feed themselves, help babies, fund

adoptions, and provide for orphanages.

Maybe you’re supposed to build a people mover like R.G.

Letourneau. Maybe you’re supposed to be like the Matthews

38

Company and get a download from God on how to build the first

cross-bow or compound bow – I’m not sure which one it was, but

that’s how it happened.

Some of you, business is not something that you own

anymore, it’s a desire that God gave you, and quite frankly I

want to talk to you whether you want to make $100 a week or

you want to make $100,000 a month. All I want to ask you to do

is make a decision. Make a decision about what you are going to

do before the end of this year.

Indecision has robbed more families of finances. Indecision

has destroyed more marriages. Indecision has caused more

people to get caught up in abusive relationships, addictions, and

all manner of mess. I know what it’s like.

I know what it’s like when I had indecision after I had built a

huge business, and I know what it’s like when I changed my mind

and I said, “Get the heck out of my way, I’m going forward. I

don’t care, all hell can come against me, I’m going forward,”

because this ain’t about me anymore, this is about other people.

This is not just my business, this is a business that God said, “I

want you to run.” This is not about just Sandi paying her

mortgage. This is about changing the lives of hundreds of

thousands of people.

39

If that happens to be you, then I would highly recommend

you go over to the same website at www.ARealChange.com/blog.

Click on the little yellow and gold button on the left-hand side

that says December 10 and 11 and get your seat.

I know I’m supposed to share what magazines, I know I’m

supposed to share what lists, I know I’m supposed to give it all –

not that I don’t want to, but I also know I’ll probably take some

heat.

I’m very serious about your business, I’m serious about your

family, I’m serious about your dream. Low-hanging fruit could

make you an enormous amount of money, but if you were to

merge that – let’s just say $1,500 a month in some magazine

ads, maybe an endorsed ad for one or two months – now you’ve

got say $4000/month.

Let’s go get some more pay per click, some bigger magazine

ads, some more endorsed ads. Now let’s rent a list. Now you’ve

got $8,000 a month in your ad budget. Let’s go buy a stinking full

page, that’s where I’m going within the next 30 days. Let’s buy a

bigger rented list. Let’s go do some more endorsed ads and some

more pay per click. Now you’ve got a $12,000 advertising budget.

Then all the sudden you wake up one morning and you go,

“Holy shysters! There’s 12,000 people on my list!” This is what

happened to me, because I got so focused at getting the message

40

out there, showing up every day, being faithful, being strong,

listening to my clients, telling the resistance, “Get lost, you’re just

a sign that I’m on track,” and here we are today.

If you’re very serious about that, I am not going to suggest

that you get to Dallas, TX, I’m going to urge you strongly that it’s

quite possible that the very week you leave there you’ll make

money.

I truly believe with all of my heart that those who are serious

are going to stay at the hotel there at the Anatole in Texas,

because that Friday night I’m going to do a little bit of what we

did last week on this call. I’m going to share with you my secret.

That Saturday night we’re going to probably stay up till midnight

answering questions like we did in Indianapolis, which was a

blast.

If you can’t make the event in person, join us for the

webcast. Grab that low hanging fruit and take action – even from

the comfort of your home!

*****

30 Day Making More With Your Blog Free Training!

Step-by-Step strategies for making more money with your blog!

41

I've been helping my clients to make

millions of dollars with their blogs after

building many multi-million dollar

companies myself.

Now I'm ready to give back and am

eager to help anyone who wants to

learn!

Let's Make More Money Together!

I'll show up in your "in" box every day for 30 days and give you

specific tips on how to increase your blog's earning potential!

We'll talk about -

• copywriting

• email marketing

• list building

• lead generation

• WordPress

• social media marketing

• and more!

The journey begins NOW! You can start anytime!

I need YOUR help to get the word out!

FREE 30-Day Email Course, no strings!

42

BUT you must do each step for your earning potential to

skyrocket!!

Join Me For 30 Days - Videos & Emails To Make More

Money With Your Blog! No Strings… But Lots Of Work!

Let's Go!!

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http://www.arealchange.com/blog/30-day-making-blog

I look forward to hearing from you!

Sandi Krakowski

Facebook: http://www.facebook.com/sandikrakowskibiz

Twitter: http://www.twitter.com/sandikrakowski