Write down the key points that must be covered with the PSA. Always try to answer the obvious

questions of who, what, when, where, why and how

Decide how to capture the audience's attention at the beginning of the PSA. This can be done with ▪ humor or a quotation, ▪ by asking a question, ▪ a thought-provoking statement, ▪ sharing a fact, ▪ or any method that will make the audience want to

listen. That will become the first part of the PSA.

Draft out the PSA with all of the components in place. Use words that will garner the public's

attention and urge them to listen to the piece.

Time the drafted PSA To make certain that it fits within the

timeframe allowed. If it doesn't, rewrite the PSA until it does.

Determine who will record the PSA, If the business or organization is required to

provide their own "voice talent." If the radio station will record it, send them

the PSA for final approval. If changes are required at the time of

recording, perform the rewrite as suggested.

PSA Writing Tips▪ Keep a catchy opening statement.▪ Radio spots are usually 15 to 30 seconds and TV

spots are no more than 30 seconds.▪ Include details in the PSA such as slogans,

guarantees and an objective.▪ If you are writing a PSA for an event, include

location information and where to purchase tickets.

Additional Tips & Warnings▪ Write short, succinct sentences.▪ Leave no obvious question unanswered.▪ Listen to other radio PSAs to get a feel for how

they should sound.▪ Make certain that all information in the PSA is

correct▪ Do not lie or bend the truth in any way

Peace Corp (Click Here)

More PSA’s (Click Here)

Your assignment (Worth 25 pts) Create an original :15 public service

announcement Use the format sheet provided in the

syllabus to structure the PSA▪ Timing is important (For every second you are

off you will have 5 pts deducted from the total score)

▪ You will turn in ▪ Your PSA written out using the PSA Template▪ Your PSA in an mp3 format (Flash drive or e-mail)