11 Obvious A/B Tests You Should Try
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Neil Patel 11 Obvious A/B Tests You Should Try January 23, 2014
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Transcript of 11 Obvious A/B Tests You Should Try
Neil Patel
11 Obvious A/B Tests You Should Try January 23, 2014
@neilpatel #KISSmetrics
Follow Neil on Twi!er
Doing Business on the Web for 11 Years
Run at least 4 new A/B tests a month
1
Test #1 Add the word “free” in your ads
Results
CPA decreased from $60 to $43
2
Test #2 Create an explainer video
Results
Increased conversions by 64%
3
Test #3 Have your signup bu!on scroll
Results
Increased conversions by 138%
4
Test #4 Remove form fields
Results
Increased conversions by 26%
5
Test #5 Two step checkout process
Results
Increased conversions by 10%
6
Test #6 Show off your live product
Results
Increased conversions by 38%
7
Test #7 Free trial vs.
money-back guarantee
Results
Increased conversions by 116%
8
Test #8 Trial length
Results
Increased conversions by 102%
9
Test #9 Time based bonuses
Results
Increased conversions by 11%
10
Test #10 Adding dollar values to free offers
Results
Increased conversions by 22%
11
Test #11 Bu!on colors
Results
Increased conversions by 21%
THANK YOU
Neil Patel quicksprout.com
