What is Social MediaWhat is Social Media??????

Digital Marketing Summit 2012Digital Marketing Summit 2012

1/2/20121/2/2012

@ Grande Centre Point Hotel & Residence Sukhumvit-Terminal 21@ Grande Centre Point Hotel & Residence Sukhumvit-Terminal 21

Social mediaSocial media is like is like teen sexteen sex..Everyone wants to do it. Nobody knows how.Everyone wants to do it. Nobody knows how.When it's finally done there is surprise it's not When it's finally done there is surprise it's not better.better. Avinash Kaushilk, Analytics Evangelist,

Google

www.nitra24.sk/clanky?extend.3075_Do-postele-podla-krvnej-skupiny.22

In wikipedia, Social media In wikipedia, Social media

includes web-based and mobile includes web-based and mobile

technologies used to turn technologies used to turn

communication communication into into

interactive dialogue.interactive dialogue.

What is Social What is Social Network?Network?

moviescrunch.com/social-network-movie-review-2010

networknetwork

mediamedia

gamegame

television television

commercecommerce

everythingeverything

Social Social

Myth 1Myth 1Everybody is on social media.Everybody is on social media.

www.flickr.com/photos/sepblog

Thailand PopulationThailand Population 6666 MillionsMillions

Mobile Subscriber Mobile Subscriber 7070 MillionsMillions

Internet UsersInternet Users 2020 MillionsMillions

Facebook UsersFacebook Users 1313 MillionsMillions

Twitter UsersTwitter Users 0.90.9MillionsMillions

Myth 2Myth 2Social media is Facebook and Social media is Facebook and

Twitter.Twitter. www.flickr.com/photos/wicks

•Google+Google+

•YouTubeYouTube

•foursquarefoursquare

•layarlayar

•myspace myspace

•FlickrFlickr

Myth 3 Myth 3 All social networkers are the All social networkers are the

same.same.

www.flickr.com/photos/amcunningham72

Talk to your target audiences Talk to your target audiences directly:directly:

Who?Who?

How?How?

Where?Where?

When?When?

Myth 4Myth 4

You have to be on every social You have to be on every social network.network. www.flickr.com/photos/fucking_nameless

Myth 5Myth 5Social media is solely a Social media is solely a

broadcast broadcast channelchannel

www.flickr.com/photos/23707838@N03

• E-mailE-mail

• WebsiteWebsite

• BrochureBrochure

• Magazine Magazine

• RadioRadio

• TVTV

Myth 6Myth 6Social media can replace your websiteSocial media can replace your website

Myth 7 Myth 7 Social media will replace real-life Social media will replace real-life

networkingnetworkingwww.flickr.com/photos/ jfreund1

Myth 8 Myth 8 The existing customer service team can The existing customer service team can manage social mediamanage social media

www.createrenewrestore.wordpress.com

Myth 9Myth 9Social media initiatives drive customer Social media initiatives drive customer loyalty and acquisitionloyalty and acquisition

www.flickr.com/photos/yourdon

Myth 10

You can’t measure your return on investment in social media.

www.flickr.com/photos/23511825@N03

http://blog.lnw.co.th

One who knows the enemy and knows himself will not be in danger in a  hundred battles.

Sun Tzu

Brand Brand backyardbackyard

Consumer backyardConsumer backyard

www.flickr.com/photo/dreamer7112 | www.flickr.com/photo/missfortune

Brand backyardBrand backyard

a.k.a. owned mediaa.k.a. owned media

It refers to the place of your own brand.It refers to the place of your own brand.- company blogs- company blogs- customer and private communities- customer and private communities- discussion groups- discussion groups- email- email- customer service logs- customer service logs- official presences on social networking - official presences on social networking sitessites

It refers to the public side of your brand as It refers to the public side of your brand as discussed by consumers.discussed by consumers.

- blogs- blogs- forums- forums- review sites- review sites- social network sites- social network sites

Consumer backyardConsumer backyard

• Google AlertsGoogle Alerts

• Search twitterSearch twitter

• Yahoo! PipesYahoo! Pipes

• SocialMentionSocialMention

• HubSpotHubSpot

• Alterian SM2Alterian SM2

• Radian6Radian6

Social media Eco systemSocial media Eco system

Social media playtime is overSocial media playtime is over

www.diaryclub.com/blog/mysoodteerak32

define your company's social define your company's social media strategymedia strategy

stop thinking "campaigns"stop thinking "campaigns"start thinking "conversations"start thinking "conversations"

www.flickr.com/photos/sepblog

5-Step-Strategy5-Step-Strategy

• Establish goalsEstablish goals

• ListenListen

• BuildBuild

• EngageEngage

• Analyze and Optimize Analyze and Optimize

ask for help, if you need it.ask for help, if you need it.

www.flickr.com/photos/dhammza

don't assume don't assume

social media is social media is

the answer the answer

to everything.to everything.

www.thelearningwell.com

if your product/service if your product/service sucks,sucks,

social media won't fix it.social media won't fix it.

www.flickr.com/photos/ceekay

however, if your customer however, if your customer service sucks, social media can service sucks, social media can

help.help. www.flickr.com/photos/desiitaly

If you wait until there is another If you wait until there is another case study in your industry, case study in your industry, you will be late.you will be late.

www.flickr.com/photos/lilahpops

Seth Godin, Fast Company Columnist

Wilas ChamlertwatWilas Chamlertwat@TheInk@TheInk

wilas@chamlertwat.in.thwilas@chamlertwat.in.th

eventpro.in.th Foundereventpro.in.th Founder

Thank youThank you