© Prentice Hall, 2007Excellence in Business, 3eChapter 4 - 1 Information Technology and E-Commerce.
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Transcript of © Prentice Hall, 2007Excellence in Business, 3eChapter 4 - 1 Information Technology and E-Commerce.
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 1
Information Information Technology and E-Technology and E-
CommerceCommerce
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 2
From Data From Data to Information to Insightto Information to Insight
Competitive AdvantageCompetitive AdvantageCompetitive AdvantageCompetitive Advantage
DataData(Facts & Statistics)(Facts & Statistics)
DataData(Facts & Statistics)(Facts & Statistics)
InsightInsight(Understanding)(Understanding)
InsightInsight(Understanding)(Understanding)
InformationInformation(Useful Knowledge)(Useful Knowledge)
InformationInformation(Useful Knowledge)(Useful Knowledge)
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 3
Data versus InformationData versus Information
Average Monthly Sales
0 5,000 10,000 15,000 20,000 25,000 30,000
ABC
D
Sales
Prod
ucts
Product Jan Feb March AprilA 15,000 9,000 10,000 12,000B 8,000 8,500 9,000 10,000C 26,000 25,000 25,500 26,000D 18,000 16,000 16,500 18,500
Average Monthly Sales
0 5,000 10,000 15,000 20,000 25,000 30,000
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 5
Using Information SystemsUsing Information Systems
Information
DataMining
DataWarehouse
DataWarehouse
Data Base
Data Base
Information
DataMining
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 6
Chief Information OfficerChief Information Officer
UnderstandInformation Needs
UnderstandInformation Needs
Create Systemsand ProceduresCreate Systemsand Procedures
Deliver High-Quality Information
Deliver High-Quality Information
Cost EffectiveCost EffectiveAccurateAccurate
RelevantRelevant TimelyTimely
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 7
Business Business
InformationInformationResearch Research
and Developmentand DevelopmentResearch Research
and Developmentand Development
Marketing Marketing and Salesand SalesMarketing Marketing and Salesand Sales
PlanningPlanningand Controland Control
PlanningPlanningand Controland Control
CommunicationCommunicationand Collaborationand CollaborationCommunicationCommunication
and Collaborationand Collaboration
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 8
Business and the Business and the InternetInternet
Accelerate CommerceAccelerate CommerceAccelerate CommerceAccelerate Commerce
Erase BordersErase BordersErase BordersErase Borders
BoostBoostCommunicationCommunication
BoostBoostCommunicationCommunication
Control CostsControl CostsControl CostsControl Costs
Simplify ResearchSimplify ResearchSimplify ResearchSimplify Research
Promote Promote CollaborationCollaboration
Promote Promote CollaborationCollaboration
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 9
Accelerating Commerce
Business-to-BusinessBusiness-to-Business
Consumer-to-ConsumerConsumer-to-Consumer
Mobile CommerceMobile Commerce
Business-to-ConsumerBusiness-to-Consumer
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 10
Cutting CostsCutting Costs
Searching forSearching forBest PricesBest Prices
Searching forSearching forBest PricesBest Prices
TelecommutingTelecommutingTelecommutingTelecommuting
ReducingReducingTravel ExpensesTravel Expenses
ReducingReducingTravel ExpensesTravel Expenses
ManagingManagingInventoryInventory
ManagingManagingInventoryInventory
Recruiting andRecruiting andTrainingTraining
Recruiting andRecruiting andTrainingTraining
DistributingDistributingInformationInformation
DistributingDistributingInformationInformation
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 11
Erasing BordersErasing Borders
EmailEmail
Instant MessagingInstant Messaging
Virtual MeetingsVirtual Meetings
Telecommuting Telecommuting
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 12
Enhancing Enhancing Communication Communication
and Collaborationand Collaboration• Email and instant messaging
• Mail server lists and newsgroups
• Intranets and extranets
• Virtual workspaces
• Blogs and wikis
• Internet telephone service
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 13
Simplifying Simplifying ResearchResearch
Search EnginesSearch EnginesSearch EnginesSearch Engines
WebWebDirectoriesDirectories
WebWebDirectoriesDirectories
Meta-SearchMeta-SearchEnginesEngines
Meta-SearchMeta-SearchEnginesEngines
OnlineOnlineDatabasesDatabases
OnlineOnlineDatabasesDatabases
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 14
Types of Online Types of Online SearchingSearching
Keyword SearchesKeyword Searches
Boolean OperatorsBoolean Operators
Natural LanguageNatural Language
Forms-Based SearchesForms-Based Searches
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 15
Effective SearchingEffective Searching
Read InstructionsRead Instructions
Observe DetailsObserve Details
Review OptionsReview Options
Vary Search TermsVary Search Terms
Adjust the ScopeAdjust the Scope
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 16
Really Simple Really Simple SyndicationSyndication
NewzCrawlerNewzCrawlerNewzCrawlerNewzCrawler BloglinesBloglinesBloglinesBloglinesNewsGatorNewsGatorNewsGatorNewsGator FeedDemonFeedDemonFeedDemonFeedDemon PluckPluckPluckPluck
News AggregatorsNews Aggregators(RSS)(RSS)
News AggregatorsNews Aggregators(RSS)(RSS)
MonitorCompetitors
ReachCustomers
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 17
Business Business Information Information
SystemsSystems
OperationsInformationOperationsInformation
ManagementSupport
ManagementSupport
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 18
Operational SystemsOperational Systems
Transaction ProcessingTransaction ProcessingTransaction ProcessingTransaction Processing
Systems ControlSystems ControlSystems ControlSystems Control
Office AutomationOffice AutomationOffice AutomationOffice Automation
Customer RelationsCustomer RelationsCustomer RelationsCustomer Relations
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 19
Management Support SystemsManagement Support Systems
ManagementInformation
DecisionSupport
ExecutiveInformation
Knowledge Management
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 20
Business Business System TechnologySystem Technology
HardwareHardware
SoftwareSoftware
NetworksNetworks
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 21
Computing HardwareComputing Hardware
EquipmentEquipmentEquipmentEquipment
ProcessingProcessingProcessingProcessing
InputInputInputInput
OutputOutputOutputOutput
ComputersComputersComputersComputers
ServersServersServersServers
ClientsClientsClientsClients
MainframesMainframesMainframesMainframes
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 22
Computing SoftwareComputing SoftwareOperating System Computer Applications
Word Processing
Spreadsheets
Desktop Publishing
Database
Apple Macintosh
Linux
Unix
MS Windows
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 23
Networking ComputersNetworking Computers
Central ServersCentral Servers Multiple ServersMultiple Servers Peer-to-PeerPeer-to-Peer
Geographic CoverageGeographic Coverage
Wide AreaNetwork (WAN)
Wide AreaNetwork (WAN)
Municipal AreaNetwork (MAN)
Municipal AreaNetwork (MAN)
Local AreaNetwork (LAN)
Local AreaNetwork (LAN) The InternetThe Internet
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 24
Current Networking Current Networking IssuesIssues
Digital ConvergenceDigital Convergence
Wireless ConnectionsWireless Connections
BandwidthBandwidth
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 25
Types of Wireless Types of Wireless ConnectionsConnections
• Wireless fidelity (Wi-Fi)
• WiMAX
• Global positioning system (GPS)
• Bluetooth
• Short messaging service (SMS)
• Third generation (3G)
• Radio Frequency Identification (RFID)
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 26
Technology Technology Issues for ManagersIssues for Managers
Total Cost ofOwnership
Total Cost ofOwnership
EmployeeTraining
EmployeeTraining
ProductivityMonitoring
ProductivityMonitoring
The HumanTouch
The HumanTouch
Property RightsProperty Rights InformationOverload
InformationOverload
Privacyand Security
Privacyand Security
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 27
Ensuring Ensuring Privacy and SecurityPrivacy and Security
Malicious SoftwareMalicious SoftwareMalicious SoftwareMalicious Software
Security BreachesSecurity BreachesSecurity BreachesSecurity Breaches
Data SecurityData SecurityData SecurityData Security
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 28
Protecting Property Protecting Property RightsRights
Digital ProductsDigital Products
Digital RightsDigital Rights
Management (DRM)Management (DRM)
Intellectual PropertyIntellectual Property
© Prentice Hall, 2007 Excellence in Business, 3e Chapter 4 - 29
Promoting ProductivityPromoting Productivity
Information OverloadInformation OverloadInformation OverloadInformation Overload
Categorize InformationCategorize InformationCategorize InformationCategorize Information
Control SPAMControl SPAMControl SPAMControl SPAM
Visualize DataVisualize DataVisualize DataVisualize Data
Misuse of TechnologyMisuse of TechnologyMisuse of TechnologyMisuse of Technology
Minimize LawsuitsMinimize LawsuitsMinimize LawsuitsMinimize Lawsuits
Monitor AccessMonitor AccessMonitor AccessMonitor Access
Protect SystemsProtect SystemsProtect SystemsProtect Systems