JCDecauxN O R T H A M E R I C A

JCDecaux North America’s parent, JCDecaux,

is the No.1 Outdoor Advertising Company in

the world reaching 300 million people every day

across more than 50 countries.

#1 worldwide in street furniture advertising #1 worldwide in airport advertising #1 worldwide in transport advertising #1 in Europe in billboard advertising #1 worldwide in self-service bicycles

GlobalPresence

France

United Kingdom Qatar

JCDecaux’s expertise in coordinating campaigns at international, national and local levels enables clients to harness this powerful global network.

No. 1 Worldwide in Out-Of-Home • Street Furniture: includes contracts in 36 of

the 50 largest cities in Europe, a key presence

in the Asia-Pacific region - in Australia,

Singapore, Thailand, South Korea, Japan -

and a growing network in Central Europe, the

Middle East, and the Americas.

• Transport: showcases a portfolio of 184

airports in 18 countries reaching 32% of

global air traffic. JCDecaux also provides

advertising space in 287 transportation

systems including subways, train stations,

buses and trams around the world.

• Billboards: delivers a global footprint of

226,700 large structures in 30 countries,

with the majority in Europe.

Hong Kong Australia Singapore

JCDecaux’s presence in 26* of the United

States’ busiest and most renowned airports,

such as John F. Kennedy and Los Angeles

International, provides advertisers with one of

the highest concentrations of affluent frequent

flyers and business travelers in the most desirable

advertising markets in the country.

*As of October 2011

• Airports in 6 of the top 10 DMAs

• Coverage at primary gateways to and from

the U.S. with key international airports such as

JFK, LAX, Miami and Houston Intercontinental.

AirportReach a Premier Audience

Miami International Airport Exhibit and Alcohol Sampling Station

Los Angeles International Airport Digital Content Sponsorship

John F. Kennedy International Airport Exterior

Los Angeles International AirportTicketing Domination

Ronald Reagan National Airport ™ - Product Sponsorship

In 2009, 1.5 billion people traveled by air in the U.S. and this number is projected to grow annually; world air traffic will double by 2029 to reach 11 billion passengers.* With global airport dwell times greater than

100 minutes, we provide advertisers with

sophisticated solutions that optimize the impact

of campaigns at airports including:

• large format exteriors

• branded zones

• product sponsorships

• content sponsorships (news, sports, financial)

• interactive and digital technology

• 3D platforms

JCDecaux’s airport network offers advertisers

an exceptional media channel to reach a captive

and receptive audience that is traditionally hard

to reach through other forms of advertising.

*Source: ACI Global Traffic Forecast 2010-2029, edition 2011

John F. Kennedy International AirportDigital Brand Experience

John F. Kennedy International Airport Banners - Gate Domination

Street FurnitureCityscapes designed to showcase your brand

JCDecaux North America reaches millions of

Americans every day while they travel by car

and when they walk and shop in several of

the most populated and desirable downtown

Boston, MA Bus Shelter Wrap & Build-Out

areas in the country: Los Angeles, Chicago,

San Francisco, and Boston. All of our Street

Furniture is 24-hour backlit, increasing audience

impact by 16%*.

*Source: 2006 Scarborough Research Corp./VNU

San Francisco 17-foot Kiosk

Boston Bus Shelter Wrap and Build-Out

Chicago Bus Shelter

San Francisco 17-foot Kiosk

According to a 2008 UN study, half the world’s population now lives in cities, a proportion that will reach 70% by 2050.Our products include bus shelters, kiosks and

City Information Panels designed by world-

renowned architects and positioned in the best

urban locations to target the most sought after

demographics.

Using JCDecaux’s Street Furniture

provides advertisers:

• Targeted networks to select from, depending

on advertising objective

• Effective communication using the latest

industry data and measurement systems,

such as EYES-ON

• Access to our team of Innovate specialists,

who help generate cutting-edge ideas to

make campaigns more interactive and

engaging

Los Angeles City Information Panel

Boston 17-foot Kiosk

ChicagoCity Information Panel

JCDecaux’s MallScape portfolio offers 36 of the

highest quality shopping malls in the top U.S.

markets. Each mall has been screened to deliver

advertisers with a large volume of shoppers who

have desirable household demographics, as well

as the highest quality tenants and outstanding

sales per square foot.

MallScapeOne-stop shopping access to the most prestigious malls

International Plaza, FL San Francisco Centre, CA

Mall at Short Hills, NJ

Century City Shopping Center, CA

JCDecaux’s MallScape structures are strategically

located at the highest traffic locations to impact

shoppers throughout their visit, providing total

coverage of the mall. Our networks feature a

limited number of advertisers at one time, which

allows our advertisers to dominate the malls for

the duration of their campaign.

Since Americans are perpetually in a rush,

trips to the mall are coupled with a stop at

the grocery store or running other errands.

MallScape advertising also works for brands

and retailers not linked to mall sales by placing

their campaigns right in front of these potential

consumers.

Nearly 94% of the adult population in the U.S. visit a shopping center every month, making malls the most visited public places in the country.

The Shops at Willow Bend, TXWater Tower Place, IL

Visibility in front of Manhattan’s crème de la crème

JCDecaux provides advertising on the commuter

PATH trains and its stations, in the Port Authority

Bus Terminal (PABT), and on our WallScape, one

of the largest billboards in Manhattan, positioned

outside of the Lincoln Tunnel. These locations

Transit

offer coverage of one of the most desirable

metropolitan audiences in the U.S.: affluent,

educated urban professionals who live in high-

income Tri-State area counties and work in

Manhattan.

Advertising on JCDecaux’s Transit trifecta

delivers not only prestigious viewership,

but volume as well:

• PATH: 6 million monthly passengers

• PABT: 6 million monthly commuters

• WallScape: 3.3 million monthly vehicles

New York CityPABT Exterior (200 feet long) in Times Square

PABT Station Domination and Sampling

New York City Wallscape

*Source: U.S. Census Bureau, American Community Survey 2009

New York City has the highest rate of public transportation use of any American city, with nearly 55% of workers commuting by this means in 2009.*

In today’s information-saturated society,

effective brand cut-through has never been

more important. JCDecaux is dedicated to

developing campaigns that surprise and engage

its audience through sound, touch, new lighting

techniques, interactive displays, special build-outs,

mobile interactivity, and more.

Interactive campaigns enhance the visual impact

of the creative image by providing multiple points

Innovation

Los Angeles International AirportClock Sponsorship

John F. Kennedy International AirportExhibit

Ronald Reagan National AirportCharging Station Sponsorship

of contact and deepening viewers’ understanding

of the message. At JCDecaux we strive to create

unique custom-made outdoor solutions tailored

to achieving our clients’ advertising objectives.

Innovation is part ofJCDecaux’s DNA

Chicago Bus Shelter Wrap and Build-Out

3 Park Avenue, 33rd Floor

New York, New York 10016 USA

Telephone: (646) 834-1200

www.JCDecauxna.com