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INNOVATE

JCDecaux INNOVATE

Campaigns of the Year

Pronunciation:ˈɪnəveɪtVERB

Definition: Make changes in something established, especially by introducing new methods, ideas, or products

Oxford Dictionary

JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality.

Our local teams are dedicated to pushing the boundaries and challenging the conventions of Out-of-Home advertising by

delivering outstanding and truly memorable campaigns.

By using JCDecaux Innovate, clients are able to optimise the impact of their campaigns and to maximise the engagement with their

targeted audience. This year, we had implemented more than 1,700 Innovate campaigns across 35 markets within the JCDecaux Group.

Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee.

Campaigns of the Year presents the 12 winning campaigns of 2013.

We want to take you on a very special journey, showing you what JCDecaux Innovate does best.

The airline company SAS launched flights to 16 new desti-nations. In order to promote these new routes, JCDecaux

Norway turned 2m² panels into aircraft windows. By pulling the window down, passers-by could make a new destination appear in the window. Among these destinations were holiday spots such as Malta, Santorini and Tenerife.

JCDecaux Norway and SAS created a simple and fun campaign that successfully promoted the new holiday destinations of SAS.

SAS

Special Build

2m² Panels

Oslo

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NORWAY

For the release of the new Die Hard movie, A Good Day to Die Hard, 20th Century Fox wanted to engage with

the fans of the movie. JCDecaux Norway came up with the idea of a car that appeared to have been driven through a poster. The innovation soon became a viral hit. Within the first few hours of installation pictures of the poster had been viewed and shared by millions of people online.

NORWAY

20th Century Fox

Special Build2m² Panels

Oslo

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To promote AXA’s new product Oxylife, JCDecaux Belgium and AXA created five 2m² panels that inflated as passers-by

walked past them.

JCDecaux’s Innovate campaign was a clever interpretation of AXA’s tagline: “Your sav-

ings need more oxygen? Oxylife, an innovative way of managing your savings with more freedom” and caused much interest on the streets of Brussels.

BELGIUM

AXA

Special Build

2m² Panels

Brussels

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Ikea partnered with Gewista Austria to showcase their new range of LED lights, using 2m² scrolling panels in Vienna.

The idea was to use the scrolling function of the panel to create an eye-catching display that drew attention to the

brightness of IKEA’s LED lights.

The usual fluorescent tubes inside the scrolling panel were replaced with IKEA’s LED lights. Two posters were

installed in the scrolling unit; one a traditional paper poster showing images of the LED lights and the second a transparent foil. Each time the unit scrolled to the transparent foil, the LED lights inside the panel were revealed to passers-by, creating a visually arresting and intriguing effect.

AUSTRIA

IKEA

Special BuildSpecial lighting

Vienna

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To promote the release of the highly anticipated Great Gatsby movie, JCDecaux Spain recreated

the movie’s atmosphere in Madrid Callao underground station by fully decorating the station with posters from the movie. In addition, actors in costume played out roles of the main characters of the film.

SPAIN

Warner Bros.

Station Domination

Experiential

Madrid

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QATAR

Audi

Special Build

Showcase

Doha---

To unveil the new A8L car in Qatar, Audi teamed up with q.media Decaux and turned Villagio Mall into a unique

showroom.

The luxury car was placed on a custom-made illuminated platform at the entrance of the Via Domo, the Villagio’s

VIP area. Shoppers were the first to be able to appreciate its design.

USA

Blue Man Group

Special Build

2m² Panels

Chicago

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The Blue Man Group brought beats to the streets of Chicago during their latest campaign with JCDecaux North America,

offering Chicagoans the opportunity to play with some very special levers.

The levers installed on the inside of a decorated bus shelter emulated those used in Blue Man shows, and produced

different sounds when pulled down. At the same time each sound combination created a vibrantly-coloured pattern on the interior and exterior part of the bus shelter, undeniably

catching the eye of passing pedestrians.

Reebok

Special Build2m² Panels

Santiago---

JCDecaux Chile ran an Innovate campaign for Reebok Crossfit in Santiago metro, inviting

commuters to demonstrate their level of fitness. The challenge was to hang from a bar for as long as possible; the length of time spent hanging from the bar was measured by a digital counter.

Those who managed to hang from the bar for the longest time won a cash prize delivered by

Reebok. The activity was shared on Instagram, Twitter and Reebok’s Facebook page, with photos and comments posted by those who participated in the challenge.

CHILE

Nestlé Kit Kat

Special Build

2m² Panels

Amsterdam /

Utrecht

To promote the launch of the latest Google software for mobile devices, called Android KitKat and in partnership

with the famous chocolate biscuit brand, JCDecaux Innovate Netherlands and KitKat offered people the possibility to win the latest Google Nexus 7 tablet.

How? By doing nothing other than just having a break. JCDecaux Netherlands launched this campaign in

Amsterdam and Utrecht where the brand encouraged passers-by to «take a break» sitting on some special seats. Lucky winners who took a break at

precisely the right moment won a Nexus 7 tablet, delivered by a Kit Kat messenger on his red scooter.

NETHERLANDS

In order to show people how convenient, comfortable, and perfectly adapted to the

needs of Parisian lifestyle and Parisian flats the Ikea bathrooms are, the leading home furniture brand and its event agency Ubi Bene entrusted JCDecaux Innovate France to construct an original Showcase located 2.5 meters above ground level. The Showcase was styled as a shower room on one side, and a laundry room with washing machine and cupboards on the other side.

To add interaction to the special build, every morning during peak commuting time (8am to 9.30am), an

actress appeared in the bathroom and carried out her morning preparations - taking a shower, brushing her teeth, putting on makeup and styling her hair … all in front of the passing public. The performance was repeated during the busy evening commute (7pm to 8pm) but this time, an actor was the star of the show.

FRANCE

IKEA

Special BuildExperiential

PARIS

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National Geogr

aphic

Special Build

2m² Panels

Paris

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FRANCE

To promote the second season of “Fish Tank Kings”, National Geographic Wild,

Ubi Bene and JCDecaux Innovate France transformed two Parisian bus-shelters into aquariums. The aquariums contained live exotic fish, bringing the campaign really alive.

SLOVAKIA

In the city of Bratislava, JCDecaux Slovakia fully wrapped a bus shelter to promote exotic holiday

destinations, for its client Vienna International Airport.

Using electroluminescent foil, it transformed a bus shelter into a beach hut with a thatched roof and

used lighting to display beach imagery. The image was illuminated one section at a time, until the full creative was revealed.

Vienna Int’l Airport

Special Build

Special Lighting

Bratislava

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Contact:

kevin.ansiau@jcdecaux-oneworld.com

To find out more about JCDecaux OneWorld, visit our website:http://www.jcdecaux-oneworld.com/

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