18 – 19.12.2014Ra’anana, Israel

The First Israeli

iBeacon Hackathon

Welcome

What is iBeacon?

lets talk about…

BeaconsGil Elgrably

CTO at ZikitHead of iBeacon Israel

Gil@zikitapp.com

WWDC (June 2013)

Apple presenting iOS 7 and… iBeacon

Tim Cook, CEO of Apple Inc.

iOS 8

What is a Beacon ?

Small wireless device that constantly broadcasts radio signals to nearby smartphones.

Allowing indoor location.

Based on Bluetooth Low Energy (BLE).

Advertising Interval (= Frequency).

Broadcasting Power (= Range).

“ If a beacon exists in the wild and there is no phone around to hear it,

does it exist? ”

Bluetooth Low Energy

Supported devices:

• iOS 7.0+• Android 4.3+• Windows 8.0+

a.k.a Bluetooth 4.0 \ Bluetooth Smart.

2.4 GHz radio frequencies.

as Classic Bluetooth, however, use a simpler modulation system.

First introduced by in 2006 (Wibree).

Hardware

Wireless tiny computers (32-bit ARM CPU, 256KB flash memory, BLE).

Run for up to 2 years on a single coin battery.*Depending on : Advertising Interval & Broadcasting Power

Estimote SDK extends Apple Core Location.

Include motion and temperature sensors.

Estimote Beacons:

What should every iBeacon have ?

• 3 pieces of identification: UUID, Major,

Minor.

• 3 more pieces of information:

RSSI, TX Power and MAC address.

• 2 core functions implementation:

Region monitoring , Ranging.

• 4 regions division: Immediate, Near,

Far, Unknown.

Some iBeacon Early Adopters

Last but not least…• Not all beacons are iBeacons (iBeacon must follow Apple’s

protocol).

• The use of beacons requires an app.

• iOS will continue to monitor for beacons if an app is not running

(in contrast to Android).

• Beacons can not collect information about users without their

permission (privacy).

• Estimote has both iOS & Android app (include features demo and

beacons configuration).

What's the best location technology?

iBeacon (BLE) Wi-Fi NFC QR GPS

User experience Intuitive Intuitive Tap device Open camera, scan Intuitive

Requires an app? Yes No No Yes No

Smartphone power consumption

Low High Low Low High

Smartphones Support

Most smartphones All Most smartphones All All

Accuracy High Medium High High Low

Range Limited Limited Immediate Immediate Unlimited

Infrastructure Absent Mostly exists Absent Absent Exists

Privacy High Low High High High

Indoor capability Yes Yes Yes Yes No

Installation Yes Yes, but usually exist Yes Yes No

Cost 20-40$ Depends 0.1$ Negligible No

Questions?

Thanks.Gil@zikitapp.com

The Hackathon Rules

The winning criteria:

Innovative - 15%Usefulness - 15%iBeacon Relevance - 30%Demo - 30%Presentation - 10%

Pitching ideas: up to 1 min.

Teams: up to 5 hackers.

Deadline: 19.12.14 @ 13:00

Judging panel:

Oran Kochavi – Terralabs VC

Oren Cohen – NFC Israel, VeriFone

Avi Weiss – TelecomNews

Idan Katz – Incubit VC.

Gil Elgrably – Zikit.

Tal Catran – TEMA Accelerator.

Any Questions?

Thanks.Tom@Hubanana.com