iBeacon introduction and overview
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iBeacon Apple's answer to Near Field Communication Christian Glover Wilson December 2013
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Transcript of iBeacon introduction and overview
iBeaconApple's answer to Near Field CommunicationChristian Glover Wilson December 2013
Contents
Considerations
iBeacon Demo
Implementation Opportunities
What is Apple iBeacon?
What is Apple iBeacon?
Apple iBeacon
There is a lot of talk about what iBeacon might mean for micro-location and wireless payments. . .
iBeacon is an Apple software development kit (SDK) for the Bluetooth Low Energy (LE) Proximity profile.
A feature of Bluetooth 4.0 built to consume low
amounts of energy.
A small Bluetooth transmitting device which talks to BLE enabled devices.
What is iBeacon?
• Bluetooth LE proximity profile
• Beacon ‘characteristics’
• Existing iOS Location APIs integration
• 128 bit encryption
• Bluetooth LE for Android
Technology behind iBeaconiBeacon SDK
What can a Beacon tell us?
Proximity
Beacons report:• The iBeacon identity ID• A short phrase• Proximity• Accuracy of proximity measure
What can a Beacon tell us?
Triangulation
• Proximity to several beacons can provide precise location by triangulation
• The more dense the beacons, the greater the precision
What can a Beacon tell us?
• Optimal range of 10-50 meters
• Android OS 4.3 and above, iPhone 4s and
above, PCs, Laptops
• Security built-in
• Cost $20-30
• Optimal range of 4cm
• Android, some PCs
• Reliant on security of app implementation
• Cost 10c per tag
Bluetooth LE vs NFCBluetooth
Bluetooth in Action - Apple TV set upBluetooth
Tap phone against the TV for your first iTunes sign in. Eradicates the need to use Apple TV remote to enter letters one at a time.
Bluetooth in Action - PayPal Hands-free wireless paymentsBluetooth
PayPal its soon to release Bluetooth 4.0 dongle device which will make it easier to pay with PayPal than a credit card.
• Knows who you are when you walk in. • Extending PayPal’s reach to POS.• Check-in to pay; no need to open application. • 10-50 meter range.•Geo-fencing and micro-location.
Bluetooth in Action - Bluetooth tracking devicesBluetooth
• 4.1 mm thick• Buzzer and light• Alert when something gets out of
range & moves closer in range• Lasts up to 1 year• Use on pets, keys, luggage, car
iBeacons in Action - MLBBluetooth
• Partnered with Citi Field• Guide to the park and to your seat• Auto display tickets at gate• Location based ads & information
Bluetooth in Action - Apple StoresBluetooth
iBeacons in Action - Macy’s and shopkickBluetooth
• Partnership with shopkick• Deals offered on store entry• Beacons by particular items for special offers
What can act as an iBeacon?The Beacon
iOS 7 devices: iPhones and iPads Dedicated Beacon hardware
Hardware BeaconsThe Beacon
Blue Cats
Raspberry Pi
EstimoteRoximity Qualcomm
Implementation Opportunities
Retail OpportunitiesImplementation Opportunities
Route FindingImplementation Opportunities
Electronic DisplaysImplementation Opportunities
Museums, exhibitions, zoos, etcImplementation Opportunities
AnalyticsImplementation Opportunities
• Knowing user’s location allows powerful analytics
• Can inform store layout, staff deployment, etc
Passbook integrationImplementation Opportunities
• Coupons pushed directly to Passbook• Passes presented based on geo-fencing,
enriched based on micro-fencing• Receipts immediately viewable
Considerations
Considerations
• Too easy to spam with messages! • User must have Bluetooth enabled• Interference is an issue, especially in built up areas• Range can be affected severely by density of people,
position of walls, etc• Testing is vital to tailor the experience to the space• Calibration of the beacons is essential as well as their
spacing
iBeacon in Action - a demo
A second traveler explores the airport terminal and receives personalized coupons on his phone from nearby stores, markets and restaurants.Coupons
Coupons sent to a user’s phone based on their interests
Menu Board
A menu board personalized to the diner
Bill Payment
A restaurant bill paid by touching a phone to an iPad
