© RapidValue

Solutions

© RapidValue

Solutions 2

rBeacon – Enhancing customer experience for in-store Retail

By creating a smart location-oriented infrastructure, mobile applications enabled with rBeacon feature can drive and create high customer interaction and engagement.

• Engage and influence customers with contextual information and such as

• Large amount of customer data that provide information on unique in-store shopping behaviour

• Provide in-store navigation to customers with features such as ‘click and collect’ & ‘location mapping’

• Easy check-outs through contact-less payments and reward cards.

Alerts on latest store offers, advertisements and promotions

New product information – video/catalog

Customized coupon codes for users and increase loyalty initiatives .

Acquiring wealth of information on in-store shopping behavior in real-time before a purchase – a big win

Quality of service

Continuous Engagement

Contextual Information

Person- alization

In-Store

Experience

Customer Insight

In-store Efficiency

Retailer

Differentiation

CUSTOMER RETAILER

© RapidValue

Solutions 3

rBeacon mobile Solution provides a range of features to enable

continuous customer engagement within the store

Customers receive targeted

coupons based on context

awareness

In-Store coupon

Relevant advertising of

products using geo-fencing

Proximity Marketing

Engage customers with

new product launch videos –

Shelf Space Advertisements

Product

Catalog Videos

Reminder notifications based

on location for store item pick up

Store

check-list

Assist in finding the right products

through in-

store map navigation

In-Store navigation

Receive promotional

messages during holiday seasons

Promotion/

Ad-Campaign

Easy check-out through

contactless payments and loyalty cards

mPOS/ Check-out

Facilitate communication between sales associates and

dispatch them based on their area of

expertise

Smart Store

© RapidValue

Solutions 4

rBeacon platform will enable retailers convert customer data points –

patterns, trends, store traffic, behaviors into meaningful insights and

analytics

500 Users visited store

350 Received messages

250 Opened coupons

100 Used in POS

Store customer traffic

Health &

Beauty

Pharmacy

Grocery

Electronics

Consumer conversion

© RapidValue

Solutions 5

Section - 2

Solution Overview

© RapidValue

Solutions 6

Solution Overview

RapidValue’s rBeacon solution is an indoor proximity retail solution that will empower, create high interaction and engagement with consumers in retail stores. The mobile application will provide contextual information to customers with information to watch product information, view videos, receive coupons and other discounts in real-time, depending on where they are in a store.

Using a smart analytics engine, rBeacon can provide large amount of data with information about spending, buying, and consumer interest which enables retailers to customize content, messaging and customer experience in stores to increase sales and drive loyalty without end user input.

Beacon Config

eCommerce

systems

Enterprise Systems Marketing

CR

M B

eacon

Application rBeacon Platform

ANALYTICS ENGINE/DATA WAREHOUSE

APP DATA

CMS

Database

Analytics Dashboard

Retail store

rBeacon

App

© RapidValue

Solutions 7

Program Roadmap

The below roadmap can be implemented by integrating with an existing mobile application or by developing a POC app with basic framework

Sep Oct Nov Dec Jan Feb

Proof of Concept – 6 weeks Pilot program – 12 to 14 weeks Solution Implementation – TBD

Deliverables

• Install Beacon devices at 1 Retail store – location oriented

infrastructure and mapping

• Demonstrate rBeacon features

• Gather detailed requirements for Pilot program

Alerts on latest store offers,

advertisements and promotions

New product information –

video/catalog

Customized coupon codes for

users and increase loyalty initiatives .

Deliverables

• Custom develop application with UIs and features to support gathered

requirements

• Install Beacon devices and infrastructure for 3-4 stores.

• Test application with external users – Receive feedback and assess adoption rate

• Application not integrated with external

systems, communicates with CMS module.

• Assess basic in-store analytics and

insights

• Implement iBeacon application across all stores with phased

implemented for new features.

• Integrate with external systems such as CRM, retail analytics platforms and data warehouse systems.

Deliverables

In-store navigation

Data collection, analyze and insights

Customer Analytics and Profiling

© RapidValue

Solutions 8

Approach to implementation – Phase1 (Proof of concept and Pilot

Program)

The application will interact with a standalone CMS to receive custom messages for each user. Simple business rules will be written on the CMS application that will derive messaging for the mobile application based on beacon statistics (store aisle pattern and visits). Beacons will be configured through MPact or Gimbal third party hardware devices which will be installed in stores.

Beacon Config

rBeacon Platform

APP DATA

CMS Database

Beacon Stats Retail store

rBeacon

App

Key deliverables during Phase1 are

• rBeacon Mobile app

• Configuration and installation of Beacon devices.

• rBeacon CMS platform to feed messaging too app

• Beacon and store Statistics

Store map configuration

Geo-fencing of beacon devices

© RapidValue

Solutions 9

rBeacon Solution Framework

rBeacon solution framework consists of prebuilt functions/modules that can be reused and customized easily to build any retailer applications.

Hamburger menu

Product display, Screen navigation

UI FRAMEWORK

Store Locator

rBeacon Messaging module

MOBILE SPECIFIC FUNCTIONS

Notification Management/Alerts

Database/Systems Integrator

Analytics

INFRASTRUCTURE COMPONENTS (COMMON)

User Management

rBeacon Message Management

CONTENT MANAGEMENT SYSTEM

Product Catalogue

© RapidValue

Solutions 10

rBeacon mobile app delivered after 12-14 weeks will have the below

features Quick-win features

• In-store Coupons and promotions

• Advertisements and product catalogs

• Store check list

• Integration with store locators 20% OFF on Footwear

Thanksgiving

SALE starts

Nov 15

Kids Uniforms on

SALE

© RapidValue

Solutions 11

Sample application screens

© RapidValue

Solutions 12

Approach to implementation – Phase2

eCommerce

systems

Enterprise Systems

Marketing

CR

M B

eacon

Application

rBeacon Platform

ANALYTICS ENGINE/DATA WAREHOUSE

CMS Database

Analytics Business Intelligence

rBeacon solution provides a wide of data which can be converted to meaningful analytics which help in business intelligence (BI) and customer shopping patterns. Phase2 of rBeacon solution will help in integrating data from multiple systems and creating user interactive analytical dashboards.

Key deliverables during Phase2 are

• Integrate beacon statistics, mobile messaging statistics – Analytical dashboard

• Integrate/create with existing/new Data warehouse

• Feed data from external systems – CRM, mobile marketing, eCommerce/mCommerce data.

• Integrate with existing retail BI dashboards after feeding data from all sources.

© RapidValue

Solutions 13

Collect Data Analyze Data Visualize Target

rBeacon store analytics will provide insightful information to retailers

Beacon Partners and Pricing

© RapidValue

Solutions 15

QUALCOMM Gimbal Beacon pricing

Hardware Fees

Series 10 $10/device plus shipping and handling

Series 20 $20/device plus shipping and handling

Usage Fees * An “Active User” is any user whose use of an Application makes a call to the Solution servers during the applicable calendar month. The user will be considered in the active user list only the first time device registers.

0 – 9,999 Users Waived

10,000 – 124,999 Users $0.06 per Active User

125,000 – 999,999 $0.05 per Active User

1,000,000 and up $0.04 per Active User

More details about Gimbal pricing - https://manager.gimbal.com/fee-schedule

© RapidValue

Solutions 16

About RapidValue

RapidValue is a leading provider of end-to-end mobility solutions to enterprises worldwide. Armed with a team of 200+ experts in mobility consulting and application development, along with experience delivering over 350 mobility projects, we offer a range of mobility services across industry verticals. RapidValue delivers its services to the world’s top brands and Fortune 1000 companies, and has offices in the United States and India.

www.rapidvaluesolutions.com www.rapidvaluesolutions.com/blog

+1 925.400.6301 anushk@rapidvaluesolutions.com

This document contains information that is confidential and proprietary to RapidValue Solutions Inc. No part of it may be us ed, circulated, quoted, or reproduced for distribution outside

RapidValue. If you are not the intended recipient of this report, you are hereby notified that the use, circulation, quoting , or reproducing of this report is strictly prohibited and may be

unlawful.

Disclaimer: