Zhao JiahuiSPORTS BRANDS

Contents Introduction -Adidas -Nike -Reebok Timeline Key People Advertisements Annual Reports Sponsorship Environment and Ethical Issues Conclusion Reference

Adidas AG

Headquarters: Herzogenaurach, Germany Portland, Oregon, USA

Nike, Inc.

Reebok International Limited

Timeline

1920Adi Dassler makes his first shoes

1949On August 18, Adi Dassler first registers

1996In Atlanta Olympic Games become the best in the world.

1964Nike's predecessor, Blue Ribbon Sports, is incorporated in Oregon.

1988The famous tagline, "Just do it", is introduced

2003on July 9 , Nike acquires Converse for $305 million.

1890Joseph William Foster and his sons started the shoe making.

1982Reebok introduced the first athletic shoe.

2006In January, adidas AG acquired Reebok.

Key People Positions Brands

Co-founder Co-founder & Chairman

CEO

Adidas

Adolf Dassler Igor Landau Herbert Hainer

Nike

Bill Bowerman Phil Knight Mark Parker

Reebok

J.W. Foster

Paul Fireman

Advertisement

A Nike commercial with Kobe Bryant, Cristiano Ronaldo, Roger Federer, Maria Sharapova, Manny Pacquiao, and Xiang Liu.

financial statements

Sponsorships

2010 Percentage of the World Cup Sponsorship

Best known football sponsors in the European markets with an impact in other countries in 2004/2005

Environmental and Ethical Issues

Reference• http://www.poor-boy.co.uk/info/10-quick-facts-about-adidas• http://en.wikipedia.org/wiki/File:Adidas_Logo.svg• http://en.wikipedia.org/wiki/File:Logo_NIKE.svg• http://www.logoinn.net/logo-articles/history-mythology-nike-logo • http://en.wikipedia.org/wiki/File:Reebok_logo.svg• http://brandnamestory.blogspot.co.uk/2009/11/reebok.html • http://mybusinessmen.blogspot.co.uk/2010/08/adolf-dassler-founder-of-adidas.html • http://adidas-group.corporate-publications.com/2009/gb/en/adidas-group/supervisory-bo

ard-report.html

• http://www.theuksportsnetwork.com/adidas-beat-nike-to-win-the-world-cup • http://en.wikipedia.org/wiki/File:Bowerman4-1-.jpg • http://f08-mana156.wikispaces.com/Phil+Knight • http://en.wikipedia.org/wiki/Mark_Parker • http://www.esosport.it/storia-reebok.asp• http://counterkicks.com/2011/06/10/former-reebok-chief-paul-fireman-reenters-shoe-biz/ • http://karllusbec.wordpress.com/2010/03/09/the-20-best-known-european-football-brand

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