Zhao Jiahui
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Zhao Jiahui SPORTS BRANDS
description
Zhao Jiahui. Sports brands. Contents. Introduction -Adidas -Nike -Reebok Timeline Key People Advertisements Annual Reports Sponsorship Environment and Ethical Issues Conclusion Reference. Adidas AG. - PowerPoint PPT Presentation
Transcript of Zhao Jiahui
Zhao JiahuiSPORTS BRANDS
Contents Introduction -Adidas -Nike -Reebok Timeline Key People Advertisements Annual Reports Sponsorship Environment and Ethical Issues Conclusion Reference
Adidas AG
Headquarters: Herzogenaurach, Germany Portland, Oregon, USA
Nike, Inc.
Reebok International Limited
Timeline
1920Adi Dassler makes his first shoes
1949On August 18, Adi Dassler first registers
1996In Atlanta Olympic Games become the best in the world.
1964Nike's predecessor, Blue Ribbon Sports, is incorporated in Oregon.
1988The famous tagline, "Just do it", is introduced
2003on July 9 , Nike acquires Converse for $305 million.
1890Joseph William Foster and his sons started the shoe making.
1982Reebok introduced the first athletic shoe.
2006In January, adidas AG acquired Reebok.
Key People Positions Brands
Co-founder Co-founder & Chairman
CEO
Adidas
Adolf Dassler Igor Landau Herbert Hainer
Nike
Bill Bowerman Phil Knight Mark Parker
Reebok
J.W. Foster
Paul Fireman
Advertisement
A Nike commercial with Kobe Bryant, Cristiano Ronaldo, Roger Federer, Maria Sharapova, Manny Pacquiao, and Xiang Liu.
financial statements
Sponsorships
2010 Percentage of the World Cup Sponsorship
Best known football sponsors in the European markets with an impact in other countries in 2004/2005
Environmental and Ethical Issues
Reference• http://www.poor-boy.co.uk/info/10-quick-facts-about-adidas• http://en.wikipedia.org/wiki/File:Adidas_Logo.svg• http://en.wikipedia.org/wiki/File:Logo_NIKE.svg• http://www.logoinn.net/logo-articles/history-mythology-nike-logo • http://en.wikipedia.org/wiki/File:Reebok_logo.svg• http://brandnamestory.blogspot.co.uk/2009/11/reebok.html • http://mybusinessmen.blogspot.co.uk/2010/08/adolf-dassler-founder-of-adidas.html • http://adidas-group.corporate-publications.com/2009/gb/en/adidas-group/supervisory-bo
ard-report.html
• http://www.theuksportsnetwork.com/adidas-beat-nike-to-win-the-world-cup • http://en.wikipedia.org/wiki/File:Bowerman4-1-.jpg • http://f08-mana156.wikispaces.com/Phil+Knight • http://en.wikipedia.org/wiki/Mark_Parker • http://www.esosport.it/storia-reebok.asp• http://counterkicks.com/2011/06/10/former-reebok-chief-paul-fireman-reenters-shoe-biz/ • http://karllusbec.wordpress.com/2010/03/09/the-20-best-known-european-football-brand
s/
http://adidas-group.corporate-publications.com/2009/gb/en/adidas-group/supervisory-board-report.html
