Poster-ZHAO, Yuting
1
2015 G reat L akes A wards C elebration Made In Michigan Michigan Clean Water Action I le a rned ❖ fundraising for non-profit organization ❖ event planning ❖ silent auction planning, execution & evaluation ❖ nonprofit organization-donor relationship managing Be n efits to t he or ga niz a tion Sponsors make every effort of protecting our environment, health, economic well-being and community quality of life possible and successful. The award celebration is not only a great fundraising opportunity, but also a way for Clean Water Action to connect with sponsors and show our appreciation to their support. The event also raise the organization’s profile and build on future relationships. M y in p ut ❖ weekly brainstorming sessions with our GLAC team, producing ideas and plans from event theme #MadeInMichigan to the details of food, drinks, even fine Michigan oak awards ❖ fundraising for the event & collecting donations from businesses across Michigan ❖ research US environmental regulation + legislation to fully take advantage of the car display at R.E. Olds Transportation Museum and provide our guests with fun environmental facts ❖ create silent auction packages & catalog ❖ set up slideshow to say “Thank You” to all of our sponsors & donors ❖ attend to the silent auction table at the event and work with our entire Michigan staff to deliver a great event P R Th e ories & Re fl ections ❖ Non-profit fundraising relationship management (Waters, 2009): reciprocity, reporting, responsibility & relationship nurturing trust ❖ Health Belief Model (Carpenter, 2010): perceived benefits, obstacles and efficacy in environmentally healthy behavior ❖ live auction instead of silent auction for higher bids ❖ take full advantage of social media to promote the event ❖ the fundraising goal of $20,000 from 48 event sponsors ❖ $4,528 worth of donation from 64 Michigan based businesses ❖ 30 silent auction packages featuring fun activities all through out Michigan ❖ welcomed approximately 150 guests with all Michigan-made food & drinks ❖ increased media attention from LSJ and interview of our state director on Eclectablog ❖ #1 Mascot Sparty rooting for Clean Water Action at the event! the biggest fundraising event/annual award celebration of Michigan Clean Water Action. GLAC honors individuals and organizations that contribute to the sustainability of the great lakes and clean energy. This year’s theme, #MadeInMichgan, celebrates our great state and the people who fight for its beauty and legacy. On April 8th, we were gathered at R.E. Olds Transportation Museum with our award recipients Senator Carl Levin, Rich Vander Veen, Rashida Tlaib, Chris Savage & Short’s Brewing Co. for a great evening. GL A C is We achiev ed Yu t ing Z hao Marketing/Event Planning Intern Dr. Linda Good, Mary H Brady-Enerson
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Transcript of Poster-ZHAO, Yuting
2015 Great Lakes Awards CelebrationMade In Michigan Michigan Clean Water Action
I learned ❖ fundraising for non-profit organization❖ event planning❖ silent auction planning, execution & evaluation❖ nonprofit organization-donor relationship
managing
Benefits to the organization Sponsors make every effort of protecting our environment, health, economic well-being and community quality of life possible and successful. The award celebration is not only a great fundraising opportunity, but also a way for Clean Water Action to connect with sponsors and show our appreciation to their support. The event also raise the organization’s profile and build on future relationships.
My input ❖ weekly brainstorming sessions
with our GLAC team, producing ideas and plans from event theme #MadeInMichigan to the details of food, drinks, even fine Michigan oak awards
❖ fundraising for the event & collecting donations from businesses across Michigan
❖ research US environmental regulation + legislation to fully take advantage of the car display at R.E. Olds Transportation Museum and provide our guests with fun environmental facts
❖ create silent auction packages & catalog ❖ set up slideshow to say “Thank You” to all of our sponsors
& donors ❖ attend to the silent auction table at the event and work with
our entire Michigan staff to deliver a great eventPR Theories & Reflections❖ Non-profit fundraising relationship management
(Waters, 2009): reciprocity, reporting, responsibility & relationship nurturing trust
❖ Health Belief Model (Carpenter, 2010): perceived benefits, obstacles and efficacy in environmentally healthy behavior
❖ live auction instead of silent auction for higher bids
❖ take full advantage of social media to promote the event
❖ the fundraising goal of $20,000 from 48 event sponsors
❖ $4,528 worth of donation from 64 Michigan based businesses
❖ 30 silent auction packages featuring fun activities all through out Michigan
❖ welcomed approximately 150 guests with all Michigan-made food & drinks
❖ increased media attention from LSJ and interview of our state director on Eclectablog
❖ #1 Mascot Sparty rooting for Clean Water Action at the event!
the biggest fundraising event/annual award celebration of Michigan Clean Water Action. GLAC honors individuals and organizations that contribute to the sustainability of the great lakes and clean energy. This year’s theme, #MadeInMichgan, celebrates our great state and the people who fight for its beauty and legacy. On April 8th, we were gathered at R.E. Olds Transportation Museum with our award recipients Senator Carl Levin, Rich Vander Veen, Rashida Tlaib, Chris Savage & Short’s Brewing Co. for a great evening.
GLAC is
We achieved
Yuting ZhaoMarketing/Event Planning Intern
Dr. Linda Good, Mary H Brady-Enerson
