•

• THE ZARA MISSION STATEMENT/ ENVIRONMENTAL POLICY STATES,

“THROUGH ZARA’S BUSINESS MODEL, WE AIM TO CONTRIBUTE TO THE

SUSTAINABLE DEVELOPMENT OF SOCIETY AND THAT OF THE

ENVIRONMENT WHICH WE INTERACT. THE COMPANY’S COMMITMENT TO

THE ENVIRONMENT IS INCLUDED IN INDITEX GROUP’S CORPORATE

RESPONSIBILITY STATEMENT, PUBLISHED ON OUR WEBSITE:

WWW.INDITEX.COM.”

• THE ZARA COMPANIES VISION ON THE WEBSITE STATES, “ZARA IS COMMITTED TO

SATISFY THE DESIRES OF OUR CUSTOMERS. AS A RESULT WE PLEDGE TO

CONTINUOUSLY INNOVATE OUR BUSINESS TO IMPROVE YOUR EXPERIENCE. WE

PROMISE TO PROVIDE NEW DESIGNS MADE FROM QUALITY MATERIALS THAT ARE

AFFORDABLE.”

• FOUNDED BY AMANICO ORTEGA AND ROSALIA MERS

• BASED IN ARTEIXO, SPAIN

• ORTEGA OPENED THE VERY FIRST ZARA STORE IN THE YEAR OF 1975. THE STORE WAS

LOCATED IN DOWNTOWN GALICIA, SPAIN

• FIRST NAME OF THE STORE WAS ZORBA, NAMED AFTER THE FILM ZORBA THE GREEK

• ORTEGA REARRANGING THE MOLDED SIGNS, HE CAME TO THE RESULT OF ZARA.

INDITEX SA

• ZARA'S PARENT COMPANY

• MULTINATIONAL SPANISH RETAIL ORGANIZATION

• FOCUSES ON PRODUCTION, TEXTILE DESIGN, AND THE DISTRIBUTION

• OWNED BY AMANICO ORTEGA

• ZARA IS THE TOP BRAND ABOVE THE OTHER INDITEX BRANDS SUCH AS LEFTIES, BENSHKA, OYSHO, ZARA, PULL AND BEAR, MASSIN, TEMPE, UTERQUE, AND

STRADIVARIUS

• ZARA HAS A VERTICAL INTEGRATION TO ACHIEVING A FAST TURNAROUND TIME.

• USES FRANCHISING AND JOINT VENTURES FOR RAPID EXPANSION

• ALSO USES THE STORE AS THE MAIN TOOL FOR PROMOTION WITH VERY LITTLE

SPENDING ON ADVERTISING

• THE BRANDING STRATEGY ZARA USES IS SIMPLY OFFERING UNLIMITED FASHION AT A

LOW COSTS

• INTRODUCES NEW PRODUCTS IN THE MARKET ON A DAILY BASIS OR AS SOON AS A

NEW TREND DROPS

• 17 VISITS PER CUSTOMER ALL IN ONLY ONE YEAR TO ANY OF ZARA’S 2,000 STORES

AROUND THE GLOBE

• ZARA ONLY SPENDS 0.28% ON THEIR ADVERTISING

• THE HEADQUARTERS OF ZARA IS STILL LOCATED IN ARTEIXO, SPAIN

• PABLO ISLA IS CHAIRMAN AND CEO

• IGNACIO FERNANDEZ WHO IS CFO

• ANNUAL SALES AND REVENUE IS 83.26 MILLION

• COSTS OF GOODS SOLD ARE ESTIMATED TO BE 76.15 MILLION

• GROSS INCOME IS ESTIMATED AS 7.11 MILLION

• ZARA IS AN ENVIRONMENTAL-FRIENDLY COMPANY

• MOSTLY TARGETED TO WOMEN WAY MORE THAN MEN

• IN MOST ZARA STORES, AT LEAST 2 FLOORS LOCATED IN THE STORES ARE

DEDICATED TO WOMEN

• MARKET GENERALLY FOCUSES ON CONSUMERS THE AGES OF 15 - 45

• YOUNG FAMILIES, STUDENTS, AND YOUNG PROFESSIONALS

• THE PSYCHOGRAPHICS IS MORE GEARED TO THE YOUNG TRENDY CUSTOMER WHO’SALWAYS ON THE MOVE AND IS CONSTANTLY ON THE LOOKOUT FOR NEW FRESH

TRENDY FASHIONS.

• SALES MERCHANDISE SUCH AS MEN’S, WOMEN’S, AND KID'S CLOTHING

• LOWER/UPPER GARMENTS, COSMETICS, SHOES, AND COMPLEMENTS

• ZARA ONLY CARIES ITS OWN BRAND

• ZARA MAINLY CONTROLS THE STEPS OF THE SUPPLY-CHAIN, MANUFACTURING, DESIGNING,

AND DISTRIBUTING OF ITS PRODUCTS.

• ABSOLUTELY NO PRIVATE LABELS.

• OUTERWEAR RANGES BETWEEN $279.00 - $49.00

• DRESSES RANGE FROM $169.00 - $25.00

• TOPS ARE PRICED AT $69.90 – $22.90

• JEANS AND TROUSERS ARE PRICED AT $69.90 - $25.99

• SKIRTS ARE PRICED AT $99.90 – $29.90

• T-SHIRTS ARE PRICED AT $49.90 - $15.90

• MATERNITY WEAR IS PRICED AT $119.90 - $25.99

• SHOES AND BAGS ARE PRICED AT $269.00 - $49.90 FOR SHOES AND $179.00 - $25.90 FOR

BAGS

• ACCESSORIES ARE PRICED AT $169.00 - $15.90

Women

• COATS ARE PRICED AT $169.00 - $39.90

• DRESSES ARE $99.90 - $19.90

• TOPS ARE PRICED AT $39.90 - $22.90

• JEANS ARE PRICED AT $54.00 - $25.90

• SKIRTS ARE OFFERED AT $129.00 - $15.90

• T-SHIRTS ARE PRICED AT $29.90 - $7.90

• SHOES AND BAGS ARE OFFERED AT $119.00 - $25.90 FOR SHOES AND $119.00 -$22.90 FOR BAGS

TRF(Trafaluc)

• OUTERWEAR WHICH IS PRICED AT $499.00 – 119.00

• JACKETS WHICH ARE PRICED AT $149.00 - $29.90

• BLAZERS ARE PRICED AT $199.00 - $79.90

• SUITS HAVE A PRICE RANGE OF $199.00 - $119.00

• TROUSERS AND JEANS ARE OFFERED AT ZARA FOR THE PRICES OF $79.90 - $35.90

• SHIRTS ARE PRICED AT $59.99 - $29.90

• T-SHIRTS AND POLO’S ARE $29.90 - $7.90

• MEN’S SHOES AND BAGS ARE PRICED AT $189.00 - $79.90

MEN

• BOYS & GIRLS AGES 4-14 OUTERWEAR WITH THE PRICES OF $75.90 - $29.90

• THE SHIRTS FOR LITTLE GUYS AND GALS ARE PRICED AT $29.90 - $12.99

• MOST OF ZARA KIDS CLOTHING AND APPAREL IS PRICED THE SAME.

• BABY GIRL

• BABY BOY

• MINI (FOR BOY OR GIRL)

• LITTLE PRICES GIRL & BOY

• SPORTY

• READY TO PARTY

ZARA KIDS

• FREE SHIPPING OVER $50

• FREE RETURNS

• ZARA ALSO HAS THE ANNUAL SALES

• ZARA JUST HAD A BLACK FRIDAY/ THANKSGIVING SALE NAMED ZARAFRIDAY27

• GIFT CARDS

• E- GIFT CARDS

• ZARA ADVERTISES ITS PRODUCTS THROUGH ITS PARENT COMPANY INDITEX

• OTHER COMPANIES SPEND A 3.5 PERCENTAGE ON ADS, ZARA SPENDS 0.3 PERCENT

• SOCIAL MEDIA

• MAGAZINES

• BILLBOARDS

• EMAILS

• WEBSITE

CHEAP ADS

• HTTP://WWW.ZARA.COM/US/

• VERY EASY TO FUNCTION

• REALLY FOCUSES ON THE

MERCHANDISE

• HELPS WITH ANY PROBLEM

• BREAKS DOWN THE DIFFERENT COLLECTIONS

ZARA OFFERS DOWN IN ORDER FROM

WOMEN’S TO MEN’S

• AFTER CLICKING ON THE CHOICE OF

GENDER/SIZE, EVERYTHING ZARA OFFERS

FOR THAT GENDER IS LAID OUT IN AN EASY

FORMAT FROM OUTERWEAR TO ACCESSORIES

• EDITORIALS ON AN AUTOMATIC SLIDE SHOW

SHOWING YOU ALL OF THE LOOKS AND

INSPIRATION BEHIND THIS SEASON AND LAST

SEASON’S COLLECTIONS

• ZARA OFFERS A CUSTOMER SERVICE NUMBER TO BOTH THE ONLINE STORES AND THE BRICK

AND MORTARS

• NUMBERS ARE PLACED UNDER THE CONTACT LINK ON THE ZARA WEBSITE

• YOU CAN GO ABOUT CONTACTING ZARA INTANGIBLY BY TELEPHONE WHICH IS AVAILABLE

MONDAY – FRIDAY FROM THE HOURS OF 8:30 AM THROUGH 7:30 PM.

• ON SATURDAYS, YOU ARE ABLE TO CALL THROUGH 10:00AM THROUGH 4:00PM, THIS IS ONLY

FOR THE ONLINE STORES

• PHYSICAL STORES, YOU CAN CALL MONDAY – FRIDAY FROM 10:00 AM THOUGH 7:30 PM AND

ON SATURDAY’S THEY ARE ALSO AVAILABLE FROM 10:00 AM THROUGH 4:00 PM.

• TANGIBLE HELP IS PROVIDED IN EVERY STORE FROM THE ZARA SALES MANAGER OR

ASSOCIATE.

•

•

• EACH CATER TO THE SAME TYPE OF CUSTOMER WHICH IS TRENDY AND

URBAN.

• EACH OF THESE RETAILERS OFFER GOOD FAST FASHIONS AT LOWER THAN

DESIGNER PRICES OFFERED MAINLY TO THE MIDDLE CLASS.

• COUNTERFEIT GOODS – EFFECT THE

SALES OF THE PRODUCT AND THE

QUALITY. IT ENSURES THAT THE

CUSTOMER WILL MORE THAN LIKELY BE

DISSATISFIED.

• NO ADVERTISING – ZARA’S POLICY

OFFERS VERY LITTLE ADVERTISING TO

KEEP EXPENSES AT AN ALL-TIME LOW.

• EXPANSION – ZARA HAS PLANNED TO

EXPAND AND REACH CONSUMERS IN EGYPT

AND KOREA.

• GROWING – ZARA HAS GROWN ITS ONLINE

SALES MORE THAN $14 BILLION. ALSO, ZARA HAS GROWN ITS RETAIL MARKET IN

INDIA, CHINA, AND MALAYSIA.

• STRONG – ZARA HAS A STRONG PRODUCT

DIVERSITY BEING THAT IT IS PART OF THE

INDETIX GROUP THAT GIVES ZARA THE

OPPORTUNITY TO GET INVOLVED WITH THE

FOREIGN MARKETS.

• ZARA ALSO HAS ITS OWN CENTRALIZED WARE HOUSES WHICH ARE LOCATED

IN ASIA, AFRICA, AND EUROPE THAT MAKES DISTRIBUTION VERY QUICK AND

EASY. THIS IS HOW ZARA IS ALWAYS THE FIRST TO HAVE THE NEWEST TREND

IN THEIR STORES WORLDWIDE.

WHAT IS THE PERCENTAGE ZARA SPENDS ON ADVERTISEMENTS?

( 0.3 PERCENT )

WHO ARE ZARA’S MAIN COMPETITORS?

(H&M & MANGO)

WHAT IS THE AGE RANGE OF THE ZARA CUSTOMER?

(15-45)

WHO IS ZARA’S PARENT COMPANY?

(INDITEX)

• HTTP://WWW.INDITEX.COM/EN/BRANDS/ZARA

• HTTP://WWW.ZARA.COM/US/EN/COMPANY-C11112.HTML

• HTTPS://EN.WIKIPEDIA.ORG/WIKI/AMANCIO_ORTEGA_GAONA

• HTTP://WWW.INDITEX.COM/HOME/US;JSESSIONID=N7L8IDPNYG4BWQB0RH3XQRL?P_AUTH=ZZEFM3EU&P_P_AUTH=MNMFFFY3&P_P_ID=49&P_P_LIFECYCLE=1&P_P_STATE=NORMAL&P_P_MODE=VIEW&P_P_COL_POS=1&P_P_COL_COUNT=6&_49_STRUTS_ACTION=%2FMY_SITES%2FVIEW&_49_GROUPID=10279&_49_PRIVATELAYOUT=FALSE

• HTTPS://EN.WIKIPEDIA.ORG/WIKI/INDITEX

• HTTP://WWW.RESEARCHOMATIC.COM/ZARAS-4329.HTML

• HTTP://FINANCE.MAPSOFWORLD.COM/BRAND/VALUE/ZARA.HTML

• HTTP://WWW.MARKETWATCH.COM/INVESTING/STOCK/ZARA/FINANCIALS

• HTTPS://EN.WIKIPEDIA.ORG/WIKI/ZARA_(RETAILER)

• HTTP://ZARAFASHION2013.WIX.COM/ZARA#!COMPETITOR-ANALYSIS/C14M9

• HTTP://WWW.ACADEMIA.EDU/5492552/THE_STRATEGIC_MANAGEMENT_ANALYSIS_OF_ZARA_RELATIVE_TO_THE_CASE_IN_DEVELOPING_COUNTRIES_

• HTTPS://EDITED.COM/BLOG/WP-CONTENT/UPLOADS/2014/04/EDITD-ZARA-HM-SEGMENTATION-ANALYSIS1.JPG