‘Your research as Elevator Pitch’NBIC Conference | 17 april 2013

Copywriter’s

luggage

What &

When?

The job of my dreams

1

Personal Branding

2

3Fundraisers

How powerfull is your Elevator Pitch?Who dares?

The gossip game Re-telling story

Abracadabr

a

Blablabla

Facts

Num

bers

How good is your memory?

The Elevator Pitch that ‘sticks’

1Sympathy

2

Curiosity

Stick with a metaphor

3

‘3 little piglets’Pursuasive presentation | Creativity | Storytelling

1

Part 1 – Persuasive Presentation

Lorre, Lee & Peep?

‘Behave normally, that’s silly enough’

Don’t act like herd animals

Be yourself!

Instead of just

another face in

the crowd.

‘Stay hungry, stay folish’

Use your own powerPersonal story | experience

Standing out = power

Your passion: playing act …

… real passion?

Adress as many senses as possible

What do we remember?

10% of what we hear (audio)

35% of what we see (visual)

55% of what we hear and see

Speak from the heart not from your memory

Power of communication

7% is language

38 % is tone of voice

56 % is body language

Power of words

In the spotlightsbusiness-related subject personal subject

2

CreativityFinding a metaphore

5% inspiration

95% perspiration

‘Logic will get you from A to Z’

‘Imagination will get you everywhere’

‘Out of the box’- thinkingYour way of developing ideas?

Walking

Showering

Sense of Wonder

?

And now?

Use a Sense of Wonder

The power of imagesLiteral meaning metaphorical meaning

BrainstormWhat does the metaphor mean?

1

2

3

4

45

6

Suitable Metaphor for your research

Brainstorm

Exercise 1: Flower association

Solution

Beeld 1

Beeld 2

Beeld 3

Beeld 4

Made to stick

Adhesive

tape

Plaster

Pritt-stickWallpaper

Glue gun

Brainstorm

Exercise 2: Chain association

Chain association

Beeld 1Beeld 2 Beeld 3 Beeld 4

Solution

3

Power of storytelling

Town crier: “Pass it on, pass it on”

S.U.C.C.E.S - strategy

Building stonesBlue print

K.I.S.S.-principleKeep It Simple, Stupid

S = Simple

1 main subject or theme3 examples| solutions| statements

U = Unexpected

An unexpected Approach

C = Concrete

Make your Message tangibleImages | Examples | Personal experiences

C = Credibel

Make your Message credible

Credible messageHonest story | Originality | Clear statements

E = Emotion

Focus on positive emotionsGood-will | Curiosity

Negative subjectsPositive twist | Sandwich Formula

S = Story

Tell a Story that sticksEasy to remember | Simple re-tell

5 Tips for Persuasive PresentationsBonus

1

Learning to make presentations takes time

Practice, practice, practiceimproves spontaneity | avoids play-acting

2

Dare to reflectObserve yourself in the mirror

3

4

Don’t expect too much of yourself

5

Guts, go-getting & persistence

Transform metaphor into a story

Individual Assignment

Your research as a Elevator Pitch

Metaphor / personal story

Solution / theme research

Examples / arguments (max. 3)

Metaphor / question

In the Spotlights: Who dares?

Race against time: 30 – 40 seconds3 to 5 testees

Do you feel larger than life?Stick with your Elevator Pitch

Questions?

Thank you for your kind attention!