> Your customersare your best

source of information

Frédéric Abella 2013 content2client.com - @fabella

Your environment is uncertain

Yesterday ...

IdéeDes images d’hier, ancien monde microsoft, apple, caleche,

... will not help you

Tomorrow ...

… is simply unknown

Yoursolution?

Know the present

EVERYTHINGabout the

present

To know

But your present is complex

#1 It is global

Your competitors are in Sydney,…

Par Sardaka (d) 07:23, 4 January 2013 (UTC) (Travail personnel) CC-BY-3.0 via Wikimedia Commons - Novella_Book_Shop_Wahroonga.jpg

… in MontLuçon,…

Par Croquant (Travail personnel) CC-BY-SA-3.0-2.5-2.0-1.0 via Wikimedia Commons - Montluçon_place_Notre-Dame_2.jpg

… or in LouisianaBy Holger Gruber at de.wikipedia CC-BY-SA-2.0-de from Wikimedia Commons

#2 It is digital

A computer maker …

… is now the competitor of the FNAC

#3It is individualized

Your customers are no longer a mass market, …

neither trendy,

… or seniors,

… but just

them-selves

Tomorrow they will be …

… different from today

You realize, every day …

it is impossible …

… to know everything about the

present

So ?

You have a business to run

Salaries to be paid

Products to be made

How much? When?

You have to sell them

Where?

How?

Who can help you?

Economists?

Research panels?

Your neighbor?

Visionaries?

Past sales?

Your competitors?

The best consulting

firm?

Or a fortune-teller?

No

Who buysyour product?

Who uses your service?

Who tells others aboutits wonderful qualities?

Who complains about its f*** defects?

Who talks about it with her friends?

Who compares it to others?

Who goes to your competitor?

Yourcustomers

#1You do not know what tomorrow will bring

They don‘t either

But nevertheless they decide

to buy your

product

… or not

#2Your

customers are all

different

however they haveone thing in common

They use your product

#3 What do you have your competitor don't?

Your customers

They are your best source of information

It is up to you to get

the best of it…

before they change their mind

3 questions to start with#1 Do you have the list of your customers?#2 Can you contact them?#3 Can they answer you?

You have> 3 no's : You depend on someone else.

You do not control your future.> 3 yeses : You can begin to build your future..

« The problem is that we are trying to predict what people want »Steve Yegge

Frédéric Abella 2013 content2client.com - @fabella