Your customers are your best source of information
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> Your customers are your best source of information Frédéric Abella 2013 content2client.com - @fabella
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Without your customers, you have no future. If you don't know them, your future depends on someone else.
Transcript of Your customers are your best source of information
> Your customersare your best
source of information
Frédéric Abella 2013 content2client.com - @fabella
Your environment is uncertain
Yesterday ...
IdéeDes images d’hier, ancien monde microsoft, apple, caleche,
... will not help you
Tomorrow ...
… is simply unknown
Yoursolution?
Know the present
EVERYTHINGabout the
present
To know
But your present is complex
#1 It is global
Your competitors are in Sydney,…
Par Sardaka (d) 07:23, 4 January 2013 (UTC) (Travail personnel) CC-BY-3.0 via Wikimedia Commons - Novella_Book_Shop_Wahroonga.jpg
… in MontLuçon,…
Par Croquant (Travail personnel) CC-BY-SA-3.0-2.5-2.0-1.0 via Wikimedia Commons - Montluçon_place_Notre-Dame_2.jpg
… or in LouisianaBy Holger Gruber at de.wikipedia CC-BY-SA-2.0-de from Wikimedia Commons
#2 It is digital
A computer maker …
… is now the competitor of the FNAC
#3It is individualized
Your customers are no longer a mass market, …
neither trendy,
… or seniors,
… but just
them-selves
Tomorrow they will be …
… different from today
You realize, every day …
it is impossible …
… to know everything about the
present
So ?
You have a business to run
Salaries to be paid
Products to be made
How much? When?
You have to sell them
Where?
How?
Who can help you?
Economists?
Research panels?
Your neighbor?
Visionaries?
Past sales?
Your competitors?
The best consulting
firm?
Or a fortune-teller?
No
Who buysyour product?
Who uses your service?
Who tells others aboutits wonderful qualities?
Who complains about its f*** defects?
Who talks about it with her friends?
Who compares it to others?
Who goes to your competitor?
Yourcustomers
#1You do not know what tomorrow will bring
They don‘t either
But nevertheless they decide
to buy your
product
… or not
#2Your
customers are all
different
however they haveone thing in common
They use your product
#3 What do you have your competitor don't?
Your customers
They are your best source of information
It is up to you to get
the best of it…
before they change their mind
3 questions to start with#1 Do you have the list of your customers?#2 Can you contact them?#3 Can they answer you?
You have> 3 no's : You depend on someone else.
You do not control your future.> 3 yeses : You can begin to build your future..
« The problem is that we are trying to predict what people want »Steve Yegge
Frédéric Abella 2013 content2client.com - @fabella
