YOAST SEO PLUGIN

David MackeyModshopr

What you need to know to get results

Ottawa WordPress Meetup

David Mackey@dbmackey

AGENDAWho Are you?

Who Am I?

Problem - More traffic to your website!

Solution - Yoast SEO Plugin (features & demo)

Questions

David Mackey@dbmackey

WHO ARE YOU?

David Mackey@dbmackey

WHO AM I?Geek

• B.Math in Computer Science with Electrical Engineering Electives, Honours, Co-op, University of Waterloo

• 23 years in Telecommunications at Nortel/Avaya Programmer/Manager/Architect & Customer Service

Digital Marketing Consultant• Solution Architect who connects businesses with customers• 185 Twitter Followers - @dbmackey

Frustrated Shopper• Modshopper Website• 300 Twitter Followers - @modshopper

David Mackey@dbmackey

HOMEWORK

Create Your Story (aka Marketing Plan)

Who do you want to attract?

What keywords words do they search for?

What do you want them to do?

David Mackey@dbmackey

OUR STORY

We are a Christmas* Gift Store

Target: Christmas Shoppers

Keywords: Christmas Gifts

Note: Consider the inclusiveness of keywords

David Mackey@dbmackey

DIGITAL MARKETING

Customer

Search

Products & Services [Unique Value Proposition]

SEO

Content Marketing

ConversionsWEBSITE

Email

Data Analytics

Social Media

Demand Generation

[Paid Advertising]

David Mackey@dbmackey

SEARCH ENGINE OPTIMIZATION (SEO)

Customer Search Engine

UVP

Yoast SEO

Search

Search Engine Result Page

(SERP)

Crawl

Visit

David Mackey@dbmackey

It’s very popular!

1 Million+ Installs

WHY YOAST SEO?

David Mackey@dbmackey

YOAST FEATURESContent

• Content Analysis aka Readability• Canonical (avoid duplicate content)• Text, Images & Video (avoid PDFs)

Keywords • Post Titles & Meta Descriptions• Permalinks

Structure • Allow SEO Bots• Title (H1), Sub Headings (H2), etc

David Mackey@dbmackey

DEMO

SLIDES

http://www.slideshare.net/davidmackey351/presentations

David Mackey@dbmackey

BACKUP REFERENCES

Yoast SEO Blog

Search Engine Land

MOZ Blog

David Mackey@dbmackey

QUESTIONS

David Mackeydbmackey@modshopper.com

@dbmackey - Digital Marketing@modshopper - Shopping UX

https://modshopr.com

David Mackey@dbmackey

THANK YOU!

David Mackey@dbmackey

David Mackey@dbmackey

PUPPY PICTURE