Who is Young LA?“It’s when you’re naïve enough to be fearless. That’s YoungLA.

” Laura New (Sydney, Australia), Noreen Juliano, (Sunnyvale, CA) Dominique Domingo (San Diego, CA) Jamie Lee Ruiz (Miami, FL), and Brooke Adams (Fort Worth, TX) are Young LA.

The five fiercely talented females of Young LA (YLA) are armed with an arsenal of new material from award-winning producers, Rock Mafia, and an unwavering determination to live their dreams.

With the help of super-producers, Rock Mafia, these girls are poised to be the next pop sensation to sweep the nation. The powerhouse production/songwriting team (consisting of

Antonia Armada, Tim James, and Paul Palmer) helped launch stars like Miley Cyrus, Demi Lovato, Ellie Goulding, and Selena Gomez into superstardom and have set their

sights on making YLA a household name.

The fearless females of YoungLA give new meaning to “girl power”. Their genuine friendship, undying determination, and tireless talents combine to create the ultimate pop group.

“Our chemistry is undeniable,” insists Brooke. These ladies want to do more than make music. They want to start a movement. Their unbridled spirit incites them to pursue their passions and

encourage others to do the same. Through their music, they provide and promote their own brand of pop-activism. Their message is simple: Be who you are, and have fun doing it.

At first glance, these ladies couldn’t be more different, but their love for music and each other create a common ground that’s truly inspired.

There’s Brooke, aka “B-Rock”, the whiskey-shooting rocker who loves Steven Tyler. Noreen, “Nori”, the business-minded fitness fanatic who brings her business-savvy to the table,

Laura, or “L”, the Australian glamour girl is the group’s resident style expert, Dominique, aka ‘Doe” the bohemian bombshell with a spiritual side and Jamie,

a fiery Latina who loves hip hop and hair extensions.

“We’re all individuals who you can engage with and identify with and relate to. You can find yourself in all of us,” says Dominique.

Each lovely lady of YLA brings her own individual style to the group, what results is an unexpected powerhouse of pop perfection.

Welcome to...

YLA baby...

YLA’s Brand Identity:

-Strong-Independent

-Youthful

social media

social media

social media

trend drivenloves to shop

trend driven

loves her friends loves her friends

trend driven loves music

loves music

loves to shop independent

strong youthful

Target Demographic

-Loves fashion regardless of income or age

-Uses social media daily-Confident

-Trend driven-Pop culture lover

-Style savy-Loves music

YLA’s Target Demo:

Bardot Bombshell

Girly yet sweet in her vixen way.

Always ready for an impromptu

dress up party. She loves all things vin-tage and the Holly-wood sign at night.

Mixing up her wardrobe with bows, hearts,

and a little leopard. Meow.

Sporty Chic

Strong, athletic, and fun. Noreen

takes it to the limit on and off the stage. She is fierce and fiery with just enough cute to

keep you guessing what she’ll do next.

Rocker

Always a true rocker, Brooke is

taking the world by storm, rocking out

one stage at a time. She loves leather and studs and all things rock. Bold

hair and an electric attitude she’s like

lightning.

Boho Chic

Peace, love, and all things Boho. Star gazing and the seventies are

some of her favorite things. Flower power with a modern flare. She’s always

keeping it real!

Street

Being true an staying authentic

are always Jamie’s objectives. Lot’s

of gold and a distinctive style. On the street, or on the stage, she says it like it is. Her style

is innate and her attitude on check.

group shot YLA

BEAUTY

YLA + Beauty

Beauty products that every girl wants.

Amazing colors in multipacks for fades, mix and matching & contrast fun. For the day, for the night, for the stage!

HAIR CHALK

Brooke

Rockin’Lavendar

HAIR CHALK

Hair Color Chalk

Nail Polish, Glitter & Decals

Glitter, decals, andfun! Nail treatmentsto make every day anew look!

Makeup

Makeup is all aboutattitude. Color it up layer it on! Be some-one new everyday!

Fragrance

Scents that allure the senses and setthe mood. Whether your sweet and sensitive, or rocking out.

YLA world

Apparel

Accessories

Shoes

Sunglasses

Jewelry

Headwear

Handbags

Swim

Active

Sponsorship & Endorsement